Social media platforms are big business, and when you have people like President Trump with many millions of followers on Twitter, it is not likely that its use will diminish in the foreseeable future. Facebook has passed 2 billion active users, and LinkedIn has over 380,000 professional users. That is without all the other social media platforms such as Instagram, WeChat, YouTube and Pinterest.
Businesses cannot afford to ignore social media any longer, but it needs to be handled carefully for them to feel the benefit.
Getting Your Brand Known
Social media is a great way to get your brand name known. As long as you do not bombard people with lots of written content about your products, they will see your name again and again. Images and videos are better because users are more likely to stop and look at them rather than just scroll past. Also, you should interact with people. That is how you will build up a following, and then every time you like a post or comment on one, your brand name will show.
Turning Views into Conversions
The way the human mind works, generally if they want to buy something it will be from a friend rather than a stranger. You may be a Facebook friend, but that doesn’t matter. If you sell a product they want, a friend is a friend and they are more likely to buy from you than a competitor. It is good to have a ‘View Site” button on your social media page, so that they very easily can move to your website to see the whole range of products you sell. This can be particularly useful is there is news you want to tell on your blog, either about the industry you are in or perhaps some new laws that will affect your products.
Creating a Good Customer Service
No business wants to have to man a customer service desk that is open 24 hours a day, but with social media that is exactly what you have. People can write good comments, complain or ask queries any time of day or night. Replying with positive answers is the key because then you will build trust with the viewers following the thread.
Even if someone is not saying good things about your product, there is always some way of you reacting in a positive manner. In fact, a positive reply to a bad post can do wonders for your credibility.
If you advertise on TV, radio or in print, you have no real way of knowing how many people have seen it. With social media, there are analytical tools that can record for you who has seen what, the times of day your posts were viewed and lots of other information that can help you to target the right audience.
These are just 4 of the many ways that social media can help your business. Having an online presence is vital for all businesses to succeed, and social media platforms are a brilliant way of achieving that goal.