Make a difference with your corporate donations

These days it’s increasingly important for businesses to be seen as socially and environmentally responsible, by donating time or money (or both) to meaningful campaigns and institutions. Not only can these financial gifts be advantageous in the business to which you’re donating, but they can also be beneficial to your own business by raising your profile or the perceptions of the work you do. Next time you go to make a corporate donation, consider if there’s a charity or worthwhile cause whose values, ethos or ambitions match your own.

If you work in education: donate to a school

Education is fundamental to success, and if you work within the field of education few people will respect that more than you. That’s why, when looking for a beneficiary for your corporate donation, finding a school who could make use of your money would be a great place to start.

Reach out to schools in your local area; it maybe you can donate to a collection of schools across the country or indeed the world. For example, Cognita Schools has a portfolio of educational establishments in three continents including Clifton Lodge School based in London and encourages students to strive academically.

If you work in manufacturing: invest in a product of the future

As a company at the forefront of modern solutions, using your CSR budget to invest in small, trailblazing innovations could be a savvy move on your behalf; it will reflect well on you and help push the industry forward. Of course, you should ensure that the product you’re funding isn’t a competitor, or threat, to your own manufacturing first!

If you work in the medical world: sponsor a fitness event

Corporate sponsorship can be big business, offering a magnitude of publicity opportunities. There are many organized fitness events, such as marathons or triathlons, often looking for sponsors. Generally speaking, you’ll need to put some money in for finishers’ packs and some other branded merchandise, but the pack in terms of visibility can be enormous. Additionally, you’ll be promoting a healthy lifestyle, which is likely important for your brand. 

If you work in hospitality and events: fund care for the homeless

Modern cities are often an image of polarization, such as makeshift tents lining the world-famous Melrose Avenue in Los Angeles. As such, organizers of high-end events would do well to donate money towards homeless shelters and other charities looking to help those on the streets. Beyond financial aid, there’s often a large amount of food remaining at the end of an event, which doesn’t need to be thrown in the garbage if there’s somewhere that will make better use of it.

Meaningful donations: a ‘win-win’ for your business

It’s time to be smarter about where you spend your corporate donations. If planned properly, corporate sponsorship or funding can be a strong strategic tool for your business; look for beneficiaries with whom you share a common goal, or team up with a company in a parallel field. It may be the start of a long-lasting, mutually advantageous arrangement.

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