If you want to be able to do business online, you have to make sure that you keep your name visible to potential customers. But you also have to make sure that what people see is positive. This is why SEO and branding is hugely important, but reputation management should be your top priority.
Building a Positive Reputation
Before any of your marketing and SEO efforts can pay off, people have to recognize your brand as a trustworthy and authority source. Once you have established that reputation, you have to make sure it is maintained as well. If you are a new business, your first step should be, therefore, to create positive content and to nurture this as much as possible. This is a lot of hard work, particularly since the world is so competitive nowadays. Customer service has to be your top priority, as this will help to build your positive reputation.
You simply cannot leave this as an afterthought. If you do, any other effort you engage in to build trust won’t work, and you will end up having to invest heavily in damage control. Hence, reputation management should be your first important action if you want your business to succeed.
You Need Positive Feedback
Every business wants to have happy, satisfied customers. Your goal should be to make them talk about that, however, thereby building your reputation. You can achieve that in a variety of different ways. Firstly, you need to list any products you sell on websites that allow for reviews, such as Amazon. Secondly, you need to have a Facebook business page with review options switched on. Thirdly, you need to make sure your website has a customer feedback form included on it. Last but not least, you should list on local directory sites, such as Yelp and Google My Business, again ensuring that people can find you and talk about you. You should also make sure that you link to all of these pages on your website, your social media accounts, and any online communication and newsletters you send out.
Stand Out with Reputation Management
You must pay very close attention to what is said about you, so you can truly benefit from it. Indeed, you can even benefit from negative comments, so long as you address them properly. If someone looks you up and sees a negative review, but then also sees that you have tried to remedy the issue, they will be far more forgiving. They old saying “there’s no such thing as bad publicity” continues to ring true today.
You may feel confused about choosing a marketing plan that works for you, and that is no surprise considering everything is suddenly online, competition is fierce, and changes are made on a daily basis. But if you take reputation management as your starting point, and consider that everything you do online is to give people the opportunity to see you in a positive light, you will come a long way.