BUSINESS 101 – TRADE SHOW POP-UPS

BUSINESS 101 – TRADE SHOW POP-UPS

What can be done with some bright graphics and crisp photos that demand attention. It’ll make your customers run for that product. It can give you the power to recapture the attention of people who passes by and bring them back when they’re ready to buy. In short, they help you in keeping your brand in front of your customers.

Trade shows are all about capturing attention, drawing foot traffic and making impressions that turn those in attendance into clients and customers. Trade show displays typically include a header graphic with your logo and tag line, and several supporting graphics to showcase your products and services emphasizing the features that differentiate your offering. You can get a complete portable trade show display booth created, produce pop up booth graphics for your existing display, or provide accessories like banner stands and easel signs.

Here are some trade show display exhibiting options to choose from which will help you in making your next event a huge success.

  • Tension Fabric Displays

This consist of knit-polyester graphic sheets that wrap around and zip shut over metal frames, which can be assembled and disassembled in a few easy steps. They’re easy to clean, fold and carry, and they’re inexpensive to replace or modify.

  • Modular Truss Exhibits

The modern, striking, state-of-the-art appearance of the modular truss style of trade show displays is popular among vendors who wish to stand out on the floor at trade show events. It can be set up quickly and easily by hand. Any type of display can be assembled with simple twist-and-lock motions — no tools are needed.

  • Pop Up Displays

A collapsible set of panels that can be propped as one of the lighter weight display types, the pop can easily be carted around, set up at trade shows and other public events. It comes up with bold graphics and logos that are designed to boost brand recognition among trade show attendees.

  • Banner Stands

Everything you need consists of roughly the same weight and travel space as a poster tube. The concept behind banner stands is one of compactness, where the graphic sheets roll out from a tube and hang by a stand, then roll back in to be transported to the next event.

  • Flags display

Flags are another option suited for the outdoors, particularly among vendors who prefer to make things simple yet eye-catching. You can have a line of flag displays produced in the different shapes.

  • Hanging Displays

Displays that hang from above like chandeliers or overhead lights. Made from extruded aluminum and available in a variety of shapes, hanging displays present the colors, symbols and logos most prominently.

Watch your bottom line grow

Trade show displays don’t end with the contents of a given kit. Since, numerous things can be added from the above list to make a hybrid that makes your display even more alluring to consumers and investors. Ergo, pull in your best-selling products and generate thousands of different ad sizes that display across the fair. This will recapture lost sales in the background, while you focus on other parts of your business.

Debunking 4 Business Bankruptcy Myths

Debunking 4 Business Bankruptcy Myths

While there are plenty of articles on the web that dispel consumer (i.e. personal) bankruptcy myths, there are few if any that focus on the misunderstandings and misinformation that surrounds business bankruptcies.

To remedy this critical knowledge gap, here is the truth about 4 enduring business bankruptcy myths:

Myth #1: Filing for business bankruptcy spells the end for your business.

Fact: If you file for chapter 11 bankruptcy, you’ll be able to keep your business operational while you restructure and repay your debts. Many large companies like General Motors have successfully emerged from chapter 11 bankruptcy.

Myth #2: Filing for business bankruptcy means that you will lose all of your business assets.

Fact: Some of your business assets — such as those that are required to generate income and profit — are likely to be protected from liquidation (i.e. sold by the court-appointed trustee with the proceeds being distributed to creditors).

Myth #3: Bankruptcy court is pro-creditor and anti-debtor.

Fact: Overly-aggressive creditors (which unfortunately describes most of them) repeatedly tell debtors that the court won’t be sympathetic to their plight. On the contrary, they say, the court will be hostile and punitive. This simply isn’t true, and never has been.

The court is not for or against creditors or debtors. The court is interested in two things: correctly applying prevailing law, and ensuring that the bankruptcy process is properly structured and documented.

Myth #4: Filing for business bankruptcy will lead to an exodus of customers, employees, suppliers and vendors. 

Fact: As noted above, the purpose of chapter 11 bankruptcy is to give businesses a realistic opportunity to restructure their debts while they keep their business operational. If it was true that customers, employees, suppliers and vendors raced for the exits the moment they learned about a bankruptcy filing, then it wouldn’t matter if a business remained open: it would be doomed.

Fortunately, this isn’t true. Filing for bankruptcy does not indicate that a business has done anything deliberately wrong, and it certainly has nothing to do with criminal activity. Essentially, it is an administrative protection and process.

With this being said, businesses that file for chapter 11 bankruptcy will typically need to get the trustee’s permission to make investments, procure equipment, and so on. This is simply to ensure that the purchase is in alignment with the debt restructure plan.

The Bottom Line

Filing for business bankruptcy is a serious decision, and shouldn’t be done without consulting an experienced bankruptcy attorney. To give your business the best chance of long-term success, remember that bankruptcy-related facts are your friends — and myths are your enemies!

How to Monitor the Health of Your Website

How to Monitor the Health of Your Website

If you aren’t monitoring your website health, you could be at serious risk and not even know about it. There are viruses and hackers at large every day online and they are looking for sites to attack. Even if you don’t have problems with a hacker, your site could be experiencing website issues that can be remedied to ensure that you give the best results to your users as well as get the best rankings possible in the search engines.

What Should You Look For?

There are so many things you can look for when you are checking your website’s health. These things include:

  • Management
  • Content & Features
  • Strategic Issues
  • Marketing & Promotion
  • Usability & Design
  • Revenue and Savings
  • Technical Issues

For your site to be functioning at its best, you need to keep your finger on the pulse of the website. If you aren’t paying attention, you may find yourself dealing with a major technical problem that has your site down for days or there may be a big design flaw on your site that you don’t notice.

Whatever is going on with your site, you need to make sure that you know about it so that you can quickly fix the problem and ensure that your site is up and running.

One of the tools that you can use to make sure that your site is up and running and your hosting isn’t taking a break is a uptime status checker. When you use one of these tools, you will be able to tell if your site has gone down or if you’ve had a perfect uptime. If you notice that your site has been down, you are probably experiencing issues with your host. If you have host issues, you should contact them right away to ensure that these are fixed immediately.

When your site is down, you are losing potential subscribers and leads which means you are losing the ability to convert them into customers and so the final conclusion is that you are losing sales.

Google Analytics

Did you know that Google gives you powerful analytic tools to use for your site for free? You can check almost any metric you want to see regarding your site if you’ve set up Google Analytics on your site. There are many ways to filter information and it can get confusing, but we are going to give you some tips so you can understand how to check your website’s health with GA.

If you are going into Google Analytics, looking at your graphs and coming out as confused as when you went in, it doesn’t have to be that way.

When you look at your Google Analytics, you need to look at your site’s bounce rate. If you notice that your bounce rate is high, there is something wrong. Having a high bounce rate will hurt you in the search engines, but it is also telling you that you aren’t keeping your users on your site past the first page. This means there is little interest in what you have to say so they are clicking away from the site.

If you have a low bounce rate, that shows that people are interested in what you have to say and are finding other pages on your site helpful after viewing the initial landing page. This also leads to an increase in time on your site which is another important metric that you need to pay attention to when you are checking your site health.

Page Speed

You can check how quickly your site is loading through PageSpeed Insights. It is important to have a quick and well optimized website that provides a great user experience to your visitors. Many people are still loading websites from slow connections so ensure that your site is allowing them the quickest load possible. If you match a slow site with a slow connection, it can seem like it is taking a lifetime to load the content on your site.

The fastest your site loads, the more you will be able to retain your visitors and longer retention means more time to convert them into subscribers and then on to customers.

Continually Optimizing Your Site

Even after you have optimized your site and you see that you are getting good results, you need to keep a watch on your site. It is easier to fix small challenges than to fix big problems. If you find out that you are experiencing big problems due to no checking on your website health enough, the best time to start keeping a good check is right now.

Set up schedules and reminders that will help you stay on track with monitoring your site. Improving your site’s speed by a second could mean a world of difference for conversion so continue to test and see how you can make your site better. There are many options for optimizing available and as you are learning about your site’s health, you will see what you need specifically to improve any challenges that you might having.

Conclusion

Keeping up to day with the latest technologies and software is important for keeping your site safe and functioning properly. Make sure that you set up regular backups in case your site does have any problems and periodically check to make sure any plugins that you are using are up to date and functioning well with your CMS.

Was this article helpful and informative? Leave us a comment with your thoughts in the section below.

The 5 Step Guide for Installing Elementor Pro and GeneratePress Premium on a Fresh WordPress

The 5 Step Guide for Installing Elementor Pro and GeneratePress Premium on a Fresh WordPress

Creating a beautiful site on WordPress is relatively easy these days with all of the amazing theme templates and page builders. With so many options to choose from, it’s hard to find a solid ground to start on. As you start to use more and more themes, you start to see how roughly some of them are constructed, and you quickly start running into issues with your custom themes. That often results in a silly hole that was overlooked in the code that needs updated.

To avoid such pitfalls, people have been leaning to a few major theme and page builder combinations to keep site speed up and uselessjunk to a minimum. The combo that has seen some major success for its ease of use is the GeneratePress theme with Elementor Pro as the page builder since GP Premium has Elementor Pro import templates to kickstart your project.

It’s easy to use, but getting it going might have you running in circles. So to help you get your theme and page builder up and running the right way, we put together a 5 step guide that takes you through activating and installing Elementor Pro and GeneratePress on a fresh install of WordPress.

1 – Add GeneratePress

Let’s start by adding the GeneratePress theme to the fresh install of WordPress. The reason being, GP Premium uses the free version of GeneratePress to unlock your GP Premium, so we need to start there.

Navigate to Appearance > Themes

Onces you are there, click on the “AddNew” button in the top part of the page next to the “Themes” page title.

Type “GeneratePress” in the search bar and hit enter. It should be the very first result.

Click the “Install” button, and when prompted, activate the theme.

2 – Install GP Premium Plugin

If you haven’t already, make your way over to GeneratePress and pick up a premium membership. It gets you tons of crazy stuff and endless uses for under $40, so that’s awesome for developers.

Once you complete the purchase, you should automatically navigate to your account where you can view the details. Download the GP Premium plugin and copy the key.

Now that we have the GP Premium plugin and key, we are going to go back to the wp-admin dashboard and navigate to Plugins > Add New and click the “Upload Plugin” button at the top.

Now that you have access to the “Choose File” button, you can click the box and add the file to the upload, or just drag the .zip file to the “Choose File” button. Click the “install now” button, and activate the plugin.

**If you try to upload this plugin on the theme upload menu, you will get a failure due to missing style.css message because it’s an premium activation plugin for the free theme**

3 – Activating GeneratePress

Once you have the plugin activated, it’s time to use that key you copied.

Navigate back to the plugin menu, and look for the “GP Premium” plugin.

Once you find it, click on the highlighted “configure” button, and it will take you to a screen that has the activation box. Simply paste your code in that box and hit the “activate” button.

Boom! You’re halfway there.

4 – Installing Elementor Pro

Now that we have that theme all set up and ready to rock, let’s set up our page builder.  Find the best website page builders for WordPress really comes down to personal preference, but lately there has been a big shift toward Elementor. The price is so right for unlimited developers and single sites, and at $200 and $50 respectively, it’s a steal

So if you haven’t already, head on over to Elementor and set up an account. Once you have your account, you need to download the latest .zip they provide you, and while you are there make sure to copy the key.

Now let’s head back to the wp-admin and navigate to Plugins >  Add New again. Click the “Upload Plugin” button at the top, and drag the Elementor .zip to your “Choose File” button. Then click the “Install Now” button. When prompted, activate the plugin.

5 – Activating Elementor Pro

You’re almost there now that you have clicked activate. When you return to the wp-admin dashboard, you will see a warning about elementor pro not being fully activated and it needing to install another plugin. Click the button and let it go threw the install. Activate the plugin when you are prompted to.

Now that you have both parts of elementor activated, you will see an Elementor icon on your wp-admin dashboard under the settings icon. Navigate to Elementor > License and paste the key into the activation box then click “activate.”

Conclusion

That’s all it takes to get your WordPress up and running with GeneratePress and Elementor Pro on a fresh install. This works every instance on WordPress, but if you have content already on the site, it might change or remove it. If you are revamping a site with this setup, make sure you have a backup ready incase it breaks more than you expect and you need to go back.

What do you think of the GeneratePress and Elementor Pro combo? Do you like another page builder and theme combo better? Let us know in the comments below.

4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

We all have an important message we want other people to hear.

It might be a product or service your company provides. Or a bit of content you feel is particularly awesome and wish more people would engage with. Maybe it is simply a cause, one that you feel passionate about and want to bring awareness to.

Whatever your message is, you probably already know that whiteboard animation is the ideal way to convey it effectively. Otherwise, why would you be reading tips on how to do it right?

So, instead of boring you with the details of why they are so compelling, let’s dive right into it and inspect 4 essential bases you need to cover to make that amazing whiteboard animation video your business needs.

1 – The Script

Before we start, let me just say that this subject can get really complex, very quickly. And others have already covered it in greater detail than I can allow myself in this brief piece.

So, instead of just echoing, I would rather give you a useful checklist. A recipe, if you will, of all the marks you should be aiming to hit when working on your video’s script. Keep in mind that the script is where it all starts. It works as the skeleton for the whole project. Fudge the script, and the rest falls apart.

Take your time, and make sure the script is top-notch before moving on to later stages of the process.

Now, onto that recipe:

  • Structured:Whether we’re talking Citizen Kane, or Sharknado 5: Global Swarming, most stories can be analyzed under the three-act structure prism. Design your script in a way that covers the “What” at the beginning, that is, the issue you are addressing. Then move on to the “How”, which is the way your product/content relates to that issue. And finally, cover the “Why” they should choose your brand above all the others tugging at their attention.
  • Short: “Brevity is the soul of wit.” The shorter your video is while still conveying your message, the more effective it’ll be. For marketing content, any script requiring more than three minutes to play might be too long.
  • Clear: Avoid making much ado about nothing. Make sure whatever content remains in your script is absolutely essential for your message to get across. Cut out anything that doesn’t fall into this category.
  • Purposeful: Lastly, as you work on your script keep in mind what you want your audience to do once the video is over. Strong reasons make strong actions, so make sure to craft a powerful Call-to-action by its end to increase the likelihood of the outcome you are after.

Keep these four aspects in mind as you develop your video’s script and you’ll have no problems moving on to stage two, the storyboard.

2 – The Storyboard

If the script represents the skeleton of your whiteboard animation video, the storyboard represents its soul. It takes the content you’ve refined on your script and elevates it.

These types of videos work as marketing tools because they make complex subjects rather approachable, and a lot of that starts with the storyboard.

Effectively using the clean, cartoony-style graphics that have come to be synonymous with this type of content is essential for a good video. The storyboard is where you experiment to get them right.

The goal of the storyboard is to create a sort of comic strip detailing the graphics you are going to flesh out as your video’s visual content. It forms the basis of your visual guideline for later on.

Now, this type of animation has a few conventions that should be kept in mind as you work on your storyboard. The whole appeal of whiteboard videos is to give the sense that someone is drawing the graphics as they tell you the story, so digital panning and transitions should be used sparingly at the most.

The imagery content is paramount, as you need pictures that both, illustrate the script content as well as entertain visually.

Lastly, try to condense camera actions, drawing animation details, and the script in single unit blocks so the whole thing is easy to follow and understand. Making the whole process easier later.

Once you have the perfect script and its refined storyboard, you have the two most important elements to create that animation. However, before you leave, I’d also like to briefly touch upon two other elements that can turn a good animation video, into an amazing one.

3 – The Viewer

Whether you want to showcase a new product, or simply explain a complex service your company provides, the ultimate goal of a whiteboard animation explainer video is to convert viewers.

Maybe you want them to follow your brand on social media, subscribe to a channel, or lead them to your online content. Whatever it is you’re after, knowing who your target audience is, and understanding what they want is essential to get the results you want.

Sit down and work on a short profile for your ideal viewer/customer.

Try to get a sense of who they are and don’t limit yourself as you describe them. Age, demographics, education, income, location, preferences, hobbies, etc. Don’t be afraid to get too specific here.

The idea is that you build a fairly clear picture of the type of customer you are after, and let that imaginary person inform the rest of the process.

Use that customer profile as you work on your script’s word choice, on your storyboard imagery and on your animations selections. It will synergize with other elements and take the final product from great, to amazingly effective.

4 – The Length

Lastly, let’s talk about length.

It is definitely one of the most prominent FAQs I see in the industry. After all, even though you might not know the right length for your type of video, everyone knows that length can make or break any type of content.

Spend five minutes on the internet looking up the subject and you’ll encounter a lot of – fairly varied, sometimes contradicting – information. Some suggest 2 minutes, others, 30 seconds. Some focus on the first 8 to 15 seconds, citing is where you convince the viewers to see the whole thing.

As much as I’d like to give you a definitive answer, the truth is there isn’t one. It really depends on a variety of factors. From the type of viewer you’re after, to the type of information you want to showcase.

Now, even though I can’t give you a definitive answer, I can certainly give you a few guidelines that will make choosing the length of your video a lot easier:

  • No matter what, whiteboard animation videos work best under 3 minutes in length.
  • If you are after social media shares, brand awareness buildup, and your topic is simple to understand, 30-second videos are ideal.
  • For more involved narratives, entertaining explanations, and higher chances of keeping the viewer watching till the end, anywhere under 90 seconds should do it.
  • For those business ideas that are more complex, need to cover in-depth features, and are mainly informative in nature, it’s ok to go over 90 seconds.

As you can see, there’s a lot that goes into making that perfect whiteboard animation video your company wants. But following the points detailed here makes the whole process much more manageable and effective.

Keep in mind that the quality of your video directly reflects that of your product and brand, and there are plenty of professional video production companies online that can take care of the process for you to ensure a flawless result. Allowing you to focus on steering the project’s general direction and quality, without getting bogged down by the details.

Whatever route you take, rest assured that these types of videos are the ideal way to convey information to your audience, and you chose well by going with them.

Reasons Why You Should Have Gadgets in a Truck’s Cabin

Reasons Why You Should Have Gadgets in a Truck’s Cabin

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The rapid changes witnessed in the field of technology have helped make our lives easier. The level of convenience we get to enjoy when using some devices or software is immeasurable. You can access some services from the comfort of your home, workplace or anywhere you are which is different from the past.

There are also different home appliances that have helped ease everything. You can carry out most of your chores faster and with ease when using these appliances. Trucker cabs should also have some of these technological equipment because that is where most truck drivers spend their time while on the road. It is like a second home to them.

The trucker cab, also known as the cabin is the driver’s compartment in a truck. Having some of these equipment in their rides makes it more entertaining. One device that can be fitted in these trucks is a fleet camera which is vital for fleet monitoring and management.

Visit https://www.eyerideonline.com/  for some of the best fleet management devices and services. Companies that offer such services use advanced technology to keep track of one’s truck. There are several reasons why you should have electronic gadgets in your truck cabin. They include:

Speeds Time

One good reason why you should have electronic gadgets in your truck cab is that they help speed up time. In this day and age, living without any tech device may see you get bored very fast. We all know how going a day without touching or having a look at our smartphones can be very hard. Truck drivers are usually solitary on the road. Using these devices will help speed their time. They can relax after a long day and watch some of their favorite shows on their devices.

Proper Relaxation

Some devices can help promote adequate relaxation during or after driving. You can use different tech tools that will help make your drive safe and comfortably. One good example is the relaxer massager chair which will help reduce back strain or fatigue. This is essential for a comfortable ride.

Fleet Management

Some devices help provide proper fleet management services. It gives truck drivers the opportunity to keep track of their activities or the state in which they are driving. Some of the things you will be able to monitor include the service history, traffic, routes, and stoppages. This helps improve your driving experience.

Fuel Management

You are also able to monitor your fuel while on the road. There are instances when your fuel may be siphoned when taking a nap or rest. You get to check the level of fuel in your tank using some of these devices. Monitoring your fuel will also help you save money because they help reduce the chances of fuel misuse.

Safety

One may face different emergencies or disasters while on the road. You can experience an engine breakdown in the middle of nowhere or even run out of fuel. Your phone may run out of power, and this will leave you exposed to some dangers. One can get attacked by wild animals or people. You should have energy saving devices that you will use to charge your phones and stay away from danger in the different situations.

4 Ways to Improve Employee Relationships

4 Ways to Improve Employee Relationships

Running a business is tough, but it can be made a great deal tougher if you don’t have solid working relationships with your employees, and you don’t promote that across the board. You want your employees to see themselves as part of a team, and as a business owner, it’s your responsibility to ensure this happens.

With that in mind, let’s take a look at four ways in which business owners can build and improve working relationships with their employees:

Install an Open Door Policy

Some business owners use the term ‘My door is always open’ but what they mean is ‘Please get on with your work and leave me alone.’ This should never be the case. If you want your employees to open up to you about what they feel works and doesn’t work, their hopes and fears, and anything else that might help the business, an open door policy is essential, and will go a long way to help build a strong team dynamic. Your entire team will feel like they can come forward and speak to you, and a sharing workspace will be created as a result.

Leave the Office From Time to Time

The importance of time spent away from the office on team building activities and days out to reward staff for all their hard work cannot be underestimated. When employees don’t feel valued, they start job seeking, or an air of negativity starts to spread through the office because issues are being bottled up rather than discussed and dealt with.

A great idea is to book an activity where your employees will have to work together to succeed, such as an Escape Room. Solving a mystery in 60 minutes with teamwork will require a solid escape room strategy, but you’ll have a lot of fun while passing each task, and build stronger relationships between all of your staff as a result.

Put an Emphasis on Development

How many people leave their job roles because of a lack of opportunity or there is not another promotion available within their department. For example, if you become a manager within a 12-18 month period where do you go after that? How do you keep motivating yourself?

One way for business owners to improve employee relationships and decrease staff turnover is to emphasize development. This can be achieved by encouraging your staff to come forward with any new skills they would like to learn and improve upon, seeking out courses to enroll staff upon, and by working employees towards further qualifications. This will show all of your team that you value their commitment to improving their skills and expertise, and that keeping them happy and engaged is high on your list of priorities.

Promote a Collaborative Environment

Your employees can become stale and disinterested if they don’t feel like they are contributing to the day-to-day operation of the business. Managers should encourage collaboration and the sharing of ideas, both in meetings and within the working day. There could be some great ideas within your workforce that are not seeing the light of day because your employees feel like they won’t be heard or that their ideas won’t be good enough. You won’t know for sure unless you create the kind of atmosphere where all voices are heard.

What Are Some Tips for Better Management in the Workplace?

What Are Some Tips for Better Management in the Workplace?

You’ve worked with the finest recruiters in Orange County and hired the best accounting staff available. Now for the trickier task of managing your staff. Research shows that employees are more productive when they are happy in their work, so it is in your best interest to create a harmonious workplace.

  1. Reward Achievement

Human beings are social creatures who hunger for recognition for their accomplishments from those in authority. A paycheck alone is not sufficient to feed that hunger, and if you don’t meet that need, your employees will seek the appreciation that they crave elsewhere. To be clear, you don’t have to reward your employees monetarily to feed that hunger. A simple word or two of praise and appreciation for the effort that they are putting into their work is sufficient and costs you nothing.

  1. Build Teams With Fun Activities

You want your employees to be efficient and productive, but even occasional leisure activities can effectively increase productivity. Having fun with co-workers will help engender a sense of belonging among employees. If you invite employees’ loved ones along a couple of times a year, it will promote a nurturing family atmosphere.

  1. Foster Mentorships

Having more-established members of your team working with and guiding newer members is a management technique that pays positive dividends for all involved. The newer employees benefit from the education and training they receive, the mentors learn and develop leadership skills, and mentoring reduces turnover rates, which is good for the company as a whole.

  1. Create a Safe Work Environment

To be blunt, employees won’t feel happy or satisfied if they feel threatened at work. Unfortunately, hostile workplace environments are still all too common. Set clear rules stating that discrimination or harassment will not be tolerated in your office, distribute those rules to all employees in written form, and make sure that the rules are enforced.

The first step to a cheerfully productive office is working with top accounting recruiting firms to find the best people to add to your team. That’s where Beacon Resources can help you. Call them today, or contact them via their website.

Choosing between free and paid live streaming services

Choosing between free and paid live streaming services

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Advertisement is one effective way to promote your brands, products, or content and it has been widely used by marketers. These days, advertisements appear on television, on our mobile devices, and others. Sometimes, we are attracted by some advertisements on products we might be interested in but most times, we do get irritated with too many advertisements. In fact, there is no end of advertisements especially when we are using free apps, or when we are playing some free games on our mobile devices.

One example of endless pop-up of advertisements is when we are using free video live streaming services. Once we have downloaded a free video streaming app onto our mobile devices, we will have to bear with the countless advertisements that keep popping up. No one wants to be interrupted by advertisements when watching a good video. In fact, it can be very irritating to viewers.

There are many free live streaming apps available these days and beginners can take advantage of the free live broadcast apps to advertise their brand, products, or promotional events to draw in more audience and customers. Since it is a free service, be prepared for the many pop-up advertisements which might irritate your viewers, but it is a good start for those with tight budget.

Paid or professional streaming services often offers competitive options at reasonable charge, and some even offer free trials for first-time users. These paid services are more suitable for marketers who are serious in building a larger circle of viewers and focused in boosting up their sales for their business. Time is precious and paid services will not burden your viewers with unwanted advertisements. Some services do not permit any kind of advertisement and they even allow viewers to customize your broadcast according to their preferences with control buttons.

Most broadcasters using paid broadcasting services can in turn charge their viewers to watch their live streams by choosing a suitable payment plan. Video live streaming services enable broadcasters to access a wider viewer base.

Important facts about the weaponization of social media

Important facts about the weaponization of social media

If you’re curious about how hate groups, terrorist organizations and politics groups have successfully weaponized social media, simply continue reading for some information on this from James Scott ICIT.

Important facts about the weaponization of social media:

  1. Terrorist organizations frequently use social media platforms in order to try and recruit impressionable individuals to their organizations

As an example, you may or may not be aware that Isis which is an extremist Islamic terrorist organization uses Facebook accounts in order to influence impressionable individuals such as youths to join their ranks. In fact, Isis is known for getting some of their soldiers and recruiters to set up Facebook accounts so that they’ll be able to message befriend individuals who seem interested in their cause.

While other soldiers are encouraged to post photographs in uniforms, wielding powerful semi-automatic weapons. In order to impress potential recruits, who may be attracted to the power that comes with wielding a gun and joining a notorious terrorist organization.

  1. Individuals and groups frequently use social media to employ scare tactics

Individuals who use social media to bully others such as minorities are unfortunately commonplace in today’s day and age. Worse yet, hate groups such as white supremacist groups and terrorist groups also have taken to using social media in order to employ scare tactics. As an example, terrorist groups around the world are known for executing prisoners of war and uploading photos and videos of the executions which they carry out, for the world to watch in horror.

As another example, hate groups such as white supremacist groups are also known for posting, videos and photographs from their rallies on their social media accounts in order to entice hatred against different ethnic groups and their supporters.

  1. Terrorist and hate groups spread propaganda through the prolific use of social media platforms

Terrorist and hate groups can also use social media accounts in order to spread posts which contain their extremist beliefs and goals. Worse yet such groups can also spread false facts and claims which their followers may blindly accept as truths. As an example, groups who utilize social media to influence potential recruits or potential sympathizers, may also encourage their followers to retweet or re-post false news stories which paint their side of the story as the truth.

  1. Political groups can also use social media platforms to influence internet users

Unfortunately terrorist groups and hate groups aren’t the only groups who try to harness the power and influence of social media in order to win over new fans. Political groups are also notorious for using social media in order to drum up support for their parties by trying to slander their opponents with unfounded lies, which internet uses may believe.

As shockingly many individuals believe everything which they read on social media. Instead of getting their news stories from more reputable sources such as well established news sites, which offer unbiased articles which simply state facts instead of doctored opinions.

So while the inventors of social media platforms may have never intended for their websites to be weaponized, social media sites are often used by the dregs of society.