The Big Business Benefits of Compliance

The Big Business Benefits of Compliance

Just the word compliance is enough to have corporate leaders and employees groaning.

The idea of compliance is one that seems arduous, tedious and often unnecessary, but is that the reality?

There are real, significant business benefits for organizations that focus on compliance, and it’s a lot simpler to maintain a culture of compliance thanks to technology and security solutions like Reciprocity Labs.

When an organization can embrace the business benefits of compliance, they’re likely to see it as a worthwhile, valuable venture, so what are some of those advantages for compliant companies?

More Confidence Means More Innovation

When your organization is working within a strong framework of compliance, it can improve confidence at every level.

When a sense of confidence is pervasive, it prevents hesitation which in turn lets all team members move forward with innovation and new ideas without unnecessary limitations.

When you have a culture of compliance enforced through technology, there’s not that sense that people don’t know how to operate or that worry that they could be doing something wrong.

Reputation

When a business in any industry isn’t able to adhere to regulatory guidelines and meet compliance requirements, it can cause big problems not just internally, but externally as well.

We’re at a time when customer loyalty is based on trust, and trustworthy organizations are ones that avoid compliance-based scandals.

One example of this is what happens with a data breach. A data breach can be caused by issues of non-compliance, and if that does happen, it can tarnish the reputation of a business for a long time, or maybe even forever.

When you have a strong foundation of compliance, you’re also more likely to adhere to higher levels of social, ethical and environmental sustainability. That’s good in the eyes of customers, and therefore good for business.

Modern customers want to work with companies that share their values on every level, and this starts with a focus on compliance.

More Transparency and Available Data

Organization transparency is important to break down silos and reduce inefficiencies, and the use of big data is important to drive smart decision-making.

Both of these areas can relate to compliance as well.

First, a compliant organization is one that’s going to have more transparency inherently, and then when with compliance comes strong record-keeping, which translates to more available data that can be used to drive information-based decision-making.

Distractions

When a company is busy dealing with issues related to non-compliance, such as legal costs, or lost productivity, they’re not focusing on what they’re there to do which is make money.

Being compliant can allow for the elimination of unnecessary distractions within an organization, and there are more resources available to put toward increasing the bottom line.

Compliance is no easy feat, particularly in the face of growing regulatory environments, but luckily for businesses, there are evolving technological tools available to help them maintain compliance and improve their efficiency, transparency, reputation, and productivity. Being compliant isn’t just an unnecessary headache—it makes good business sense.

Importance of loans in modern world

Importance of loans in modern world

With a good use of credit, a large number of situations in the personal, family and business economy of these times can be solved. A bad use of credit can lead us to have an economic problem. The loan is therefore useful and the problems are caused by us, when we make an inappropriate use such as: contracting a debt greater than our ability to pay.

The loans can be for individuals or for companies or even legal persons. To borrow properly it is important to take the credit indicated for our case, for example, to know exactly the amounts of capital and interest payments. A promissory note is a one-year loan, which requires quarterly payments of 25% of the capital, it is very likely that this type of instrument is not suitable for a natural person and it would be better to look for a loan by installments, for example to three years.

The credits for natural persons are generally those of consumption (purchase of vehicles or credit cards). You can also borrow to set up a business or purchase an asset. The credits can be short, medium and long term, look for the option that suits you and remember, that you should not get into debt if you have doubts or do not understand exactly the obligations assumed.

Obviously, the recommendation that we are going to give you is that you should get into debt with the bank of your preference, but always go to formal markets, to go to lenders you will pay usury rates, hence the importance of being banked. You can also consider getting cashfloat as long as it is provided by a legal company.

Do not place money in institutions, companies or with people who are not banks or regulated and supervised institutions. Another aspect of interest when it comes to borrowing is that the rates are attractive, even the highest credit cards are at 29%, since all rates are below inflation, is therefore a good opportunity to borrow and buy an asset or make an investment. If you also qualify for an activity that has regulated rates such as agriculture, tourism, manufacturing or housing, the recommendation to borrow becomes more important. It is a good business to get into debt, as long as you have the ability to pay.

In the case of companies, I am going to refer to the main modalities: They represent the money received from a financial institution and the net creditor balance of the current accounts that are in the books of the banks. Bank loans are requested for different reasons, among which the following can be cited: (1) financing of working capital; (2) purchase of inventories; (3) acquisition of fixed assets; (4) cancellation of debts.

A loan is received for financing working capital, when a company requires cash to pay off short-term debts or to acquire a property that is quickly realizable. When this type of financing is requested, there must be reasonable assurance in obtaining sources of income for the cancellation of the debt.

The second option for which a loan may be required from a financial institution is for the purchase of inventories, which are goods that are made in the short term. The third reason is the acquisition of fixed assets, which aims to take a debt that will be invested in the acquisition of a long-term asset that must be used to generate operating income.

4 Reasons Why Every Startup Needs a Website

4 Reasons Why Every Startup Needs a Website

When starting a new business, there are some things you can go without and some things which are an absolute necessity. Unless you have access to unlimited funding, which is doubtful in most cases, you need to prioritize spending, but the one thing which you should never do without is a website. Every startup needs a web presence, even if you will not be doing business online. Why? Here are 4 good reasons why you cannot go without a website.

1. This Is How You Will Be Found

As far back as 2012, Search Engine Land conducted a survey on how people find local businesses. At that time, the statistics were already staggering. Of those surveyed, 85 percent stated that they conducted an online search for local businesses.

Since then, Google has made major changes to their search algorithms and it is now even more important to have a website, but more importantly, a responsive website. Since most of those searching for new businesses will be conducting mobile searches, make sure your website is responsive so that Google will rank you highly in the mobile SERPs. If you want to be found quickly as a new business, a website is a must!

2. A Website Helps Build Brand Awareness

When someone finds your website, you have the perfect opportunity to tell them who you are, what you do, and why you are better than the competition. What do you have to offer in your market that no one else has? Here is where you can set yourself up in a position of authority.

A blog is a great way to establish trust in your brand because you are giving your visitors tangible information they can use. Brand awareness is something many startups fail to achieve but with the right website and reliable hosting, you can be the go-to expert in your niche.

3. A Place to Offer the Ultimate in Customer Service

Great customer service will be high on the list, so remember that accessibility is a key factor. There is a general lack of great customer service and one of the major complaints among consumers is not being able to contact anyone who can help with questions or address complaints. Keep in mind that you will need web hosting that is online at least 97 percent of the time.

Check out reviews on sites like hostingkingdom.com to see what other startups and customers are saying about reliable hosting. If you can’t be reached, how can you expect to satisfy customers? Therefore, your website must offer more than one way to contact you. Fillable forms are great as are chat features, email addresses and at least one phone number where your customer service team can be reached.

4. A Way to Own Your Market

Until you’ve watched the competition pass you by, you’ll never truly understand the importance of a website for your local business. Remember, this is how people find you and how you tell them who you are. Give them a way to ask all the questions they need answered and you’ll have a customer for life. A website will help you establish your presence, build brand, and with the right strategies, you can literally own your market.

How to Make Your Business More Likeable

How to Make Your Business More Likeable

Brand loyalty and brand recognition are arguably the hardest parts of constructing a business image. That means starting from scratch and reaching out to customers that have yet to form an emotional connection with your brand. After all, brands that allow an emotional connection to form with their customers are twice as likely to keep them.

Easier said than done, because not every brand and company has an image that is ingrained in to our daily life, and those that do have cultivated and nurtured that image for a long time.

But that doesn’t mean that it’s impossible for a new brand to instantly connect to its customers. There are plenty of example of brands that have done just that, and have made it seem as if they were here since forever. It’s possible for every brand to achieve this while following a few tips and tricks.

Social media

Being active on social media is a must. Hiring a social media specialist is definitely worth it, and if your budget allows it, then definitely hire one, because social media is highly important in gaining a foothold in the market. Companies that are active on social media platforms consistently perform better than companies that do not, especially smaller ones.

Be constantly available

Not only on social media, but through live voice and video chat. This means to be available to people either for customer support or simply to bring them up to speed on the latest development of your brand and company. This can either be done through the website of the company or through a service an app. Customers always like it more when a company has a direct interest in what they have to say, especially if a human face is the one showing an interest.

Personify your brand

Be always in control of what your brand is where it’s shown, and then present it in the best light possible. The most important thing is to never forget the distinct identity your brand has, and to always know what your customers need from it.

Consistency

As it is with many aspects of life, it’s the same with branding – consistency is key. That means to only be constantly available, but to keep your word as a brand and your quality standards to a high level. Communicating this consistency is an important factor as well, and there are plenty of channels for that.

Reaching out

Reaching out can take many forms. It’s the basis of online advertising, whether it’s a standard marketing strategy, gmail advertising, social media marketing, or simply traditional marketing methods, it doesn’t matter. It’s important to make the extra mile and connect with customers to find out more about their preferences, needs, and wants.

After your business grows and becomes liked and respected, of course your sales numbers will grow, but that means that no matter the growth, efforts have to be genuine. Only then, the customers will come to a realisation that your brand is worthwhile, and they will find themselves loyal customers that will elevate your brand head and shoulders above the rest.

Basic Online Marketing Strategies to Know

Basic Online Marketing Strategies to Know

The greatest opportunity the Internet has given is levelling the playing field that even start-up companies can compete with big corporations without shelling out money for billboards, flyers, or posters. But digital marketing is a feeble thing; one minute algorithm says long tail keywords work, the next minute, it doesn’t. So as business owners, not only do we have to supervise operations, but we have to be on top of trends.

Creating digital marketing strategies start with setting goals. Do you want to drive more traffic to your website? Do you have a new product to promote? Do you want customers to share their experiences with your product through a hashtag? And so on. But this assumes that you already know what you are lacking in terms of strengthening your online presence – what if you don’t?

Honestly, if this is your first real foray in online marketing, being confused is a natural reaction. So in this article, we will explore some best practices that will form the basis for some of your online efforts.

Website creation

Start-ups don’t usually have a team yet specifically for online efforts. If this applies to you, don’t worry about not knowing website codes, CSS, Java or any development language. When you purchase a domain from an Internet registry like Crazy Domains, you will be given an option to create a website using the website builder. A website builder is basically a template in which you can drag and drop elements you want on your website.

Creating a website is almost an imperative because it solidifies your online identity. Yes, your Facebook page may already have all the likes and engagement, but your website adds value to your social media page and tells Google that you are a legitimate business.

Always do tests when making changes

A/B testing is a key practice all digital marketers should know. Basically, if you want to know how responsive your audience is going to be when it comes to button colors, call-to-actions, or even website navigation — A/B testing can run the experiment and show you which gets people to interact with your page more. If you are going to make explicit changes like relocating certain tabs or CTA buttons, always do tests first before finalizing.

Learn how to study the analytics

Another way to make sure you are making the right decision is to check analytics. This is data that records visitor behavior on your web page, and by studying it, you are getting a glimpse of how your customers use the Internet. You will see search words where your website appears, demographics, common interests your visitors share, and so on. This will help guide you if you plan on taking out a product or introducing a new one into the market. You can anticipate their reaction and then create strategies that will further good reactions and dampen bad ones.

Be creative with content

The problem with some of the online creators right now is they are pandering to their audience, incessantly using trends and memes in their content. Be bold, don’t succumb to it. Always prioritize relevant and good content. If your online identity is someone who is witty, then be funny and creative. If you are an expert in a certain field and would like to maintain that reputation, then produce informative content.

The most important online marketing best practice is being patient. Yeah, a little on the cheesy side but it bears repeating. Results from your strategies will vacillate between really well to astonishingly bad, and sometimes it is because of the season. Maybe people are just not into the product that you are offering now, but they will be in the next month. So always give yourself 3 to 6 months before making a final change.

Social Media Marketing: A Beginner’s Walkthrough

Social Media Marketing: A Beginner’s Walkthrough

As a society, we’re on a social media platform of some kind, all the time. It’s become second-nature to most people, and it’s not surprising then that businesses of all types have taken the plunge into social media marketing. No matter what you do, there’s an obvious benefit to getting your product exposure from the huge numbers of people using social media platforms. But if you haven’t got into social media marketing yet, it can seem like an uphill battle at this point. Where should you start? The good news is, because the way we interact with content is changing, it’s a great time to get into the game. And these simple steps can help you get started today!

Strategize First

Before you can delve into social media marketing, you need to first understand where your target audience will most likely see your posts –– and when they’ll see them, too. Creating a great social media campaign will go to waste if you don’t identify what platform your audience views most.

Play it Niche

It can be tempting to want to try and share your business with all seven billion people on the planet. However, the best way to advertise yourself on social media is to find your niche supporters, and cater to them. Whether your company sells inoculation loops or barbecue-flavored chips, there’s a market waiting for your posts. You just need to find them.

Write Good Content –– Consistently

One good Facebook post or tweet isn’t likely to transform your company’s social media image overnight. Instead, it takes many cogent and timely pieces to create an effective brand on social media. This is where the hard work comes in, but stay diligent; it’s worth the effort. And remember, creativity is always welcome. 

Never Stop Learning

Track the metrics on your social media campaigns. Which ones are working and which ones aren’t? Don’t be satisfied with having only reached a portion of your target audience. The brilliant aspect of social media is the potential to connect us with people anywhere at anytime. That’s why a good social media marketing strategy is always introspective, and constantly looking to improve. If your content stagnates, you’re headed in the wrong direction.

Reap the Benefits

The last, and best part of any good social media marketing campaign is converting the leads you generated on social media into clients and customers. A good social media marketing strategy can drive solid leads to your website in droves. From there, it’s just a matter of closing the deal!

Picking Out Your Christmas Cards

Picking Out Your Christmas Cards

When it comes to Christmas, one of the best ways to connect with people is through Christmas cards. However, finding the type that you want and ensuring that they bring joy into the lives of those you send them to can be more than a little complicated. Here are a few tips to pick out the best possible Christmas cards and to ensure that everyone who receives one feels loved and cared for.

1. Consider Photo Cards

Photo cards can be a great way to show people that you care and to keep them updated on your life as well. If you are sending out a large number, you can opt to get them specially printed. However, if you are only sending out a few, you might think about cards where you can put in your own photos. These also allow you to decorate and embellish the photos, personalising them for each person that you send them to. This is a great gift for your best friends or for your children to give to their friends.

2. Think About Classic Christmas Cheer

Things such as the lyrics to carols, Christmas villages, images of Santa, and so many other options evoke the idea of Christmas. If you want to go with a more classic and refined option, these are some of the best choices. If you are getting multiple packs of different cards, you might consider getting some of these for the people you work with or for older people you interact with on a regular basis.

3. Think About Sending Messages of Peace

While the season is often associated with cheer, it is also a time for peace and reflection. Consider sending cards with messages relating to peace, health, and other positive attributes. This can be a great way to show friends that you care about them and their lives.

4. Think about Cute Animals

Some of the best cards have cute animals on them. This can be anything from cute dogs to chubby birds on trees to sheep out in a field all wearing silly hats. There really is no limit to how silly these cards can be and they are sure to put a smile on the face of anyone who receives one. If you have a pet or know that your friends do, you can even match the card to the pet in question.

5. Think About Supporting A Charity

A number of different charities put out card sets during this time of the year. These cards help support the charities throughout the coming years and are usually cheaper than you would think. Give two gifts at once when you purchase charity cards.

6. Think about Making Your Own

There are a number of kits available to make your own cards and give them to friends. This is a great craft to do with your children once they are out of school.

There are so many different ways that you can personalise the Christmas cards that you send. Choosing great cards can bring a smile to your friends’faces and show people you know that you are thinking of them during the holiday season.

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.

One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.

That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.

If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.

How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.

Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

The law expects that all businesses must take the proper steps to ensure that the customers and clients visiting their premises are safe and protected from injuries and accidents. Although unforeseen incidents cannot be prevented, every business owner should be prepared for the possibility of having to deal with personal injury lawsuits.

As a store or company owner, you must take the basic precautions to ensure that your setup remains safe from lawsuits brought by employees or customers. Keep in mind that plaintiffs suing your company even with a small complaint can cost you millions of dollars if found to be valid. It might interest you to know the U.S. Department of Justice estimates that each year 16,397 personal injury cases are presented in court. This number makes up only 4% of the total number of incidents with the other 96% being settled out of court.

Here are some of the initiatives you can implement on a regular basis.

1. Conduct Regular Training Sessions for Your Employees

Educate your employees about the importance of a creating a hazard-free workplace, both for the people who work in the company and for customers, vendors, and any other visitors so that personal injury lawsuits are avoided. Remember, even if the incident occurs because of the negligence of a worker, you could still be held responsible.

  • Set up a protocol that employees must strictly follow when using equipment. Train them carefully so that even the simplest of tasks are performed without causing injury or creating a hazard. For example, a smart stacking system that won’t cause products to tumble with casual brushing.
  • Insist that all equipment is stored carefully after use and not left lying around so it can hurt people.
  • On your part, keep all equipment well-maintained and in perfect working order.
  • As a feature in Business.com explains, teach your employees to keep a sharp lookout for loose railings and floorboards, torn carpets, shaky tiles and bricks, or any other potential hazard.
  • Welcome feedback from your workers regarding any health and safety issues that need to be dealt with.

2. Invite Professional Health and Safety Inspections

Even if you’re not the property owner, as the lessee, it is up to you to ensure that the building is safe. You can conduct regular inspections of the structure to look for any risks and hazards that can potentially lead to personal injury lawsuits resulting from negligence on the part of the store owner. If possible, get a professional to inspect the external and internal sections, sidewalks outside, storerooms, stairways, hallways, restrooms, and all other areas of the company structure. Yet another smart strategy is to call in an attorney who has the necessary experience in litigation to take a look around and identify any weak spots.

3. Conduct All Maintenance and Renovations Out of Working Hours

Schedule any cleaning and maintenance tasks out of business hours so that they don’t cause any slips and falls. For instance, water or soap on the floor, ladders in the hallways, and tools lying around could hurt visitors. You can also risk a personal injury lawsuit because of the dust or fumes from cleaning solutions. If you must have the repair jobs done right away, section off the area with the mandatory yellow signs warning visitors of the risks.

4. Organize the Workplace Carefully

Organize your store or workplace carefully so that there is no clutter lying around that can cause tripping incidents. Mark out all corners carefully with signs that are clearly visible. Arrange the desks and aisles with enough moving space. If your organization has earned certificates and licenses for health and safety precautions, you might want to display them. In this way, you offer assurance to customers that your company takes all the necessary care for their protection.

 

5. Talk to Your Insurance Company about General Liability Coverage

Getting protection against personal injury lawsuits that can cause significant losses is a good move. As an article on FindLaw reveals, accidents can also occur in areas where the lighting is inadequate or because of natural weather conditions like rain water or melted snow that can result in a slip-and-fall occurrence. General liability insurance can provide you with coverage in case you get sued. In addition to personal and bodily harm, the insurance also protects you from advertising injury, slander, libel, damage to property and any other risks.

6. Handle an Accident with Tact and Sensitivity

You can take all the possible precautions to secure your establishment but accidents can take place. It is advisable to stay informed on the best measures to take when an incident occurs. For instance, have an updated first-aid kit always at hand. Inform emergency services right away and do everything you can to add to the comfort of the injured person. Create a detailed account of the incident and request all the other people around for statements. Record their impressions along with their names and contact information in case you need to call them in as witnesses. Also, get in touch with your attorney to prepare for the possibility of a personal injury lawsuit.

In addition to the costs of litigation, you may have to deal with the loss of reputation of your business in case an accident and its fallout takes place. Protect your company from unwanted and unfavorable publicity by doing the best you can to secure the premises and avoid personal injury lawsuits.

How to Be Successful in Today’s Job Market

How to Be Successful in Today’s Job Market

Work is a central part of our lives today. It makes us feel complete, provides the means for us to pay our bills and purchase entertainment, and is also often at the heart of our social activities.

When you don’t have a job, you feel as if you are not living a full life. You become anxious and rightly worry about your future. In order to rectify the situation, you need to find work, but today, finding work can be challenging.

To get your job search on track, make sure you are doing all the things necessary. If you neglect even one important thing, it can derail your ability to find a good job. Here is a list you need to do:

Get a winning game plan

In order to increase your odds of finding the right position, you first need to create a perfect game plan. First write down what type of job you want and the likeliest places to find it.

The key is to understand where the job market is most likely receptive. Use the Internet to locate one of the many websites that assist you to understand where job openings are, the salaries being paid and the type of applicants they are hiring. Would you take a job outside of your preferred field? Would you take less money than you thought you would get? Would you move if it meant getting the job you want or better money? All of these questions should be considered and answered as you conduct your research.

Salary is always a key factor but most employees will tell you that it is not the only one. People also want great benefits like good vacation time, healthcare, and the opportunity to work overtime. They also want a positive and comfortable work environment and an opportunity to advance based on good performance. Be prepared to include every important factor in your job search:

Consider Alternative Job Opportunities

We all have an idea about what we think is the perfect job. However these days there are dozens of different and new job opportunities that can be as rewarding as a typical 9 to 5.

One example is to list with a service that provides workers to companies on flexible hours. Companies like Shiftpixy that can be a great resource to search for job opportunities and provide you with good pay and the freedom to work when you decide. 

Make You Resume Perfect

There are a lot of opportunities out there, but in order to get to them, you need to have a calling card that impresses. A good portion of job hunters do not find work because of poorly put together resume. As a result, they never even get a chance to interview and impress companies with their personality or abilities. There are dozens of websites that have great templates for writing a great resume. If you have concerns about your ability to write a great resume, hire a professional resume writer. The money you spend could very well get you your dream job.