Get to know the International Road Transport Union

Get to know the International Road Transport Union

If you’re unsure about the history behind the International Road Transport Union and its modern-day impact on the global stage,Boris Blanche thinks it’s well worth continuing reading in order to gain an understanding of what the International Road Transport Union is and how it affects the world at large.

What you need to know about the International Road Transport Union:

  1. The International Road Transport Union has been around for over 70 years

If you assumed that the International Road Transport Union was founded in the past 30 years think again, the International Road Transport Union as actually founded at the end of World War II and held it’s very first meeting on the 23rd of March, 1948.

  1. The International Road Transport Union was formed with a very lofty goal in mind

The International Road Transport Union was actually formed in order to help war-torn western Europe rebuilt itself, in as short a time period as possible. So that western Europe’s economies could recover from the devastating effects of World War II.

When it was first created the union, boasted 8 initial foundation members, the Netherlands, Sweden, Norway, Switzerland, Denmark, France, Belgium and the United Kingdom.

  1. While the International Road Transport Union has grown from strength to strength it’s primary goal remains the same

In its current form, the International Road Transport Union is almost unrecognizable as while in 1948, the union only counted 8 members, today it counts over 73 different countries as core members.

Furthermore, while in 1948, all of its members were located in western Europe, today the union boasts members in five different continents and can now claim diverse membership as it also counts private corporations and organizations and members as well as countries.

However, the International Road Transport Union’s primary goal has remained the same, to support countries and organizations build infrastructures which will help connect cities and countries and help each member’s economy grow exponentially.

  1. At its heart, the International Road Transport Union also aims to promote safety and the adoption of safe industry practices

The International Road Transport Union is a proud advocate of transportation safety and offers advocacy services for members who want to help get new regulations passed by their local governments. Furthermore, the union also spends a great deal of time trying to come up with safe, standardized transportation regulations, which they hope will be adopted by as many countries as possible.

In order to promote safe work practices, the International Road Transport Union also provides a myriad of training opportunities for transport operators and owners, who are looking to increase their knowledge on safe transportation practices.

  1. The International Road Transportation Union also encourages trans-national projects

As the International Road Transportation Union boasts members from dozens of countries, it’s able to help facilitate trans-national projects which involve two or more countries. An example of which was the reopening of the historic Silk Road!

Hopefully, after reading all of the information listed above, you have a fair understanding of what the International Road Transport Union as and how it impacts the world at large.

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

As someone who works with many businesses, especially those that fall under the SME umbrella, I am always astounded to learn that owners do not have some kind of digital marketing strategy in place. My job in this situation is to motivate them to see the light and invest something, be it time or money, into an online marketing plan.

Just last week in fact I was speaking with marketing mastermind Joe Ciancotto, who like me is regularly bemused by the amount of businesses that fail to see the power of online marketing. And so, whether you run a shipping company in Arkansas or a clothes shop in New York, here is just a few points that should motivate you to change your mind about digital marketing.

The Internet Is Here To Stay

The internet is not a technological flash in the pan, it is not something that is seasonal, in fact, it is very much permanent and here to stay for a very long time. The internet outshines any media outlet, is overshadows traditional marketing forms and its growth has been, and will continue to be, widely exponential. This means that investing in this form of marketing, is going to be like a gift that keeps on giving.


A billboard, a radio ad or a local TV commercial may very will give you enhanced visibility, but there is no telling who will see these ads about your company. This means that you could very well invest money on traditional marketing techniques, which will end up being directed at the wrong people. With online marketing, this simply is not the case and you can target your precise demographic of customer to ensure maximise visibility and maximum sales.


Let’s assume you have a billboard on the freeway that celebrates your company, now, perhaps 50,000 may drive past that each day, whether they see it or not is unclear. Over the course of a month, you may have around 1.5 million impressions, not bad going. Post an ad online however, let’s say n Facebook, and invest the same amount of money in the online ad as you would have paid for a billboard, and you can probably hit 1.5 million impressions in the space of 48 hours. The reach of the internet is incredible and in the click of a button, you can showcase your business to a gargantuan number of people.


The speed with which you can turn your marketing investment into actual functioning marketing strategies, is almost instantaneous when you do so online. With online marketing there are no barriers to overcome, there is no negotiation table to sit down at, nor is there any kind of time to wait around for you advert to go live. When you market online, you an count on blistering speed and in turn, highly productive results.

Don’t wait any longer, get marketing, and do it online.

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders is a true American her. As CAPT Martin Lloyd Sanders, he protects his countrymen and his services, but he goes above and beyond that as well. He is also an officer in the U.S. Public Health Service and he is the Director of the Environmental Health Services Division for Occupational Health. He is brave and valiant in all walks of life, and his aim is to ensure people are safe at all times. This is also why he has made a push towards increasing workers’ health and safety (H&S), something for which he feels exists a real need.

Martin Lloyd Sanders on Why H&S Matters

Ever year, over 200 people die as a result of workplace accidents, and hundreds of thousands are injured. Between 2009/10, around businesses and organizations lost 23.4 million working days because of injuries and illnesses related to work. Falls and vehicular accidents are the greatest killers and slips and trips the greatest injurers.

Clearly, H&S must be managed effectively. For Martin Lloyd Sanders, this starts by having risk assessments in place. Not all risks can be eliminated, but they can be properly managed. When a risk assessment is performed, an organization knows what the risk is and how likely it is to happen. It identifies the hazards, and who can be affected by them.

This isn’t just an ethical consideration either. By law, an organization with more than five employees must keep risk assessment records. These should show the hazards, who is at risk from them, and how safety can be improved. Unfortunately, many businesses don’t know how to do this properly.

Countries across the world have legal regulations that are often updated as well. The main law in this country is the OSH (Occupational Health and Safety) Act. This act shows the duty of care employers have towards their staff, contractors, and other people. Meanwhile, the Mine Safety and Health Act 1977 is responsible for the health and safety of those working in mines, a particularly dangerous occupation. Additionally, there is the Fair Labor Standards Act, the SHARE Initiative, and the Workers’ Compensation Program.

Action to Be Taken

For Martin Lloyd Sanders, these various acts, rules, and regulations being in place is just the starting point. They are vital to ensure and maintain the safety of people at work, but they do not provide enough guidance in terms of how this can be implemented. Large organizations in particular often struggle with implementing the rules in such a way that they actually increase safety, rather than just play lip service to the various acts.

Many actions need to be taken above and beyond making risk assessments and ensuring the various acts are adhered to. One of the things CAPT Martin Lloyd Sanders feels is of particular importance is that businesses and organizations learn to discuss safety matters with their workers, so that they are able to raise their own concerns as well. Being inclusive in these matters is a great way for larger organizations in particular to spot the things they may have overlooked.

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Randy Benderson, CEO and Director of Benderson Development Company of Sarasota, Florida runs one of the largest privately-held real estate development companies in the United States. He’s known for getting a project done the right way.

Nathan Benderson Park, in addition to hosting the World Rowing Championships, caters to the arts by showcasing a huge festival of local talent of the Sarasota area. Randy Benderson serves on the board of the NBP Foundation, which privately raises funds for construction and maintenance, running day to day operations and keeping Benderson Park pristine.

The World Rowing Championships included performances from the Westcoast Black Theatre Troupe, the Bradenton-Sarasota Pop Orchestra, and the Sarasota Cuban Ballet School.

Benderson also commits his time and efforts to team up with organizations like the Sarasota Film Festival where locals get to watch a screening of the live action remake of 1991’s animated “Beauty and the Beast.” The sunset screening was completely free of charge and was held at the rowing venue’s Regatta Island. The venue also holds parties for local arts groups like the Asolo Repertory Theatre.

Benderson sees the benefit of being engaged within the communities his development company touches and enriches. He employs over 300 individuals from diverse backgrounds and Benderson Development Company has a presence in 38 states countrywide.

From Buffalo to Tampa Bay and Beyond

Randy Benderson relocated Benderson Corporate Headquarters to Sarasota in 2003. Benderson Development Company was founded in 1950 in Buffalo operating among the nation’s largest private real estate companies. They did then what they do now: own, develop, and manage retail, commercial, hotel, and residential properties, keeping a presence in 38 US states.

Enriching the Community with Economic and Humanistic Growth

It’s no hot scoop that BDC has made major investments in the Sarasota community, creating jobs and inspiring new growth, yet giving back to communities they help enrich with both temporal and monetary contributions. He will continue to hold screenings and cultural events for all to enjoy equally at Nathan Benderson Park as a patron of the arts.

How imagery influences website engagement

How imagery influences website engagement

If your website isn’t encouraging visitors to interact, share, click, register, visit, or buy, it’s not doing its job. The strategic purpose of investing in a quality website is to connect with potential clients, customers, or fans, build brand recognition, and convert visitors to engaged followers or customers.

The right imagery can support grabbing, holding, and encouraging the attention of visitors. It’s a main element in creating shareable content and a web experience with which visitors will happily engage. If you have a substantial budget, a skilled photographer and a talented graphic designer can supply content-specific imagery, but if that’s out of reach, you can easily access images from stock image sites, from which you can download free here.

If you want to create a strategy that maximizes website engagement, there are five types of visual content you should consider:

Banners and wallpaper

Banners and wallpaper imagery help you to craft a consistent, appealing brand experience on your website. Create a unified feel across the site by using a limited palette of colors or by choosing images with thematic similarities. Current trends in website design often feature a single large photo or design at the top of each page or post that supports or extends the topic of the content. A good banner communicates that a brand is up to date and professional and is worth attention. Wallpaper graphics add visual interest to backgrounds or fill an entire screen for a graphics-first experience, with text layered on top or following when users scroll down. This design trend feels fresh and immersive and can help your brand feel more likable and engaging to visitors.


While banners and wallpaper may be photograph or graphic based, using photographs in-line with content can also be a good strategy. Break up large blocks of text with photos to hold interest and make information more enjoyable and easy to scan through for visitors. Use photography to illustrate or extend ideas from the text where possible. Good photographs can encourage content sharing, boosting your organic reach via social media. Be cautious with stacking or cluttering the space with too many photos, though. Remember to include ample white space and follow layout best practices. If you sell products, custom photos of the products are a necessity.

Vector Graphics

Vector graphics are a fun alternative to photography and may suit your brand or offer more flexibility in portraying an idea or accompanying a topic. Illustrations and vector graphics may be placed in a sidebar location or alternated with text like photos. Vector graphics are ideal because they can scale up or down to suit the space without losing resolution. Draw from the enormous pool of premade graphics in a good stock image store, or commission custom graphics to suit pages and articles if you prefer. Graphics are a useful way to illustrate services since stock photos for professionals could seem cheesy in that context.


Video is preferred in search and on social media, which is a huge opportunity for your website and brand. Keep videos short for best results. You can embed them on pages to accompany things like products, services, and informational content, as well as using them in content marketing campaigns on social media. Good stock imagery sites offer stock video that you can adjust with custom text and/or voiceovers. If you’re finding your website and social media efforts aren’t getting the traction you want, adding or switching to video content can give you an instant boost in visibility and sharing.


Make the most of your content with infographics. These combine graphics or illustrations with informational content to visually show the data or convey an idea at a glance. They are excellent for engagement and sharing because visitors can scan them and get a snapshot of what you’re trying to communicate at a glance.

Boost engagement and make the most of your website and social media efforts with the correct use of high-quality graphics. Photos or illustrations are great for creating appealing layouts, page headers, and breaking up content. For e-retailers, crisp, attractive photos of products are a must, while service providers may have more success with illustrations or vector graphics.

Infographics are highly shareable at-a-glance snapshots of information and ideas. Video keeps visitors on the page longer, can convey more information and strengthen your brand reputation, and improves search rankings and social media sharing and visibility. You can work with specialist creators for custom content or draw on the deep pool of creative content provided by good stock imagery providers to craft an engaging site that regularly converts visits in

What A Trusted Chemical Supplier Can Bring To The Table

What A Trusted Chemical Supplier Can Bring To The Table

If your business is a part of the coatings, construction, mining, energy or water treatment industry in Canada, you will likely need chemical materials to complete your products and processes. The best course of action for businesses in any one of these industries is to turn to a large supplier to get their essential chemical solutions. If you are unsure about entrusting a large supplier as your major chemical resource, here is a list of four reasons why they will be a worthwhile choice.

1. They Have Years of Industry Experience

Businesses should search for large chemical suppliers with years of industry experience behind them. Their longevity is proof that they can manage to thrive in a competitive field and that they have succeeded in adapting to market changes and customer demands. An example of an experienced supplier is CCC Chemicals — the company has been working and growing for almost a century, after being built in 1920. Their tenacity has led them to become one of the largest independent distributors in Canada and the tenth largest independent distributor in all of North America.


 2. They Have Created A Diverse Portfolio

If you need a lot of chemical materials for your products or processes, you should invest in an advanced chemical supplier for your business needs — instead of searching for an individual resource for each chemical material, a supplier will carry multiple options under one roof. A company like CCC Chemicals carries chemical solutions sourced from innovative distributors from all across the world. By prioritizing the technique of global sourcing, the company has created an impressive portfolio for customers who want the best options on the market.

 3. They Offer Unique Customer Services

A large chemical supplier will do much more than offer professional advice — they will go above and beyond to make sure that their customers feel appreciated. One example of this type of customer service is custom chemical blending and packaging in standardized facilities. The customer can give specific formulations for the blend and the supplier will follow those exact instructions — this formula will be protected under a Non-Disclosure Agreement for confidentiality purposes.

 4. They Commit To Responsible Distribution

Since larger suppliers typically have more partners and customers, they have a greater responsibility to ensure that all of their business relationships are positive and rewarding. They will commit to Responsible Care and Responsible Distribution within the chemical industry, which means that the company prioritizes the safety, legality and environmental impact of their practices. Signing on to organizations like Responsible Distribution Canada shows just how much a supplier values creating a respectable and wholesome experience for their customers, partners and affiliates.

A large chemical supplier can provide a lot more than materials for your business to use for products and processes. They can offer years of industry experience, a diverse globally-sourced portfolio and unique customer service options. If those benefits are not enough, they are committed to the responsible distribution of their solutions and the responsible care of their customers so that you feel like your patronage is worthwhile.

3 Lessons Your Business can Learn from the Medical Industry

3 Lessons Your Business can Learn from the Medical Industry

Inspiration often arrives from strange places. Indeed, progressive entrepreneurs constantly have their eyes peeled looking for new, innovative ways to conduct business and improve their company. And the medical industry is one area where businesses in other fields can seek to learn a few lessons. Because while your business may not have much in common with pharmacies or hospitals on the surface, some basic tenets of good work always remain the same. With that in mind here are three things your company can learn from studying those in medical professions:

Put Your Customers at Ease

Hospitals and dental offices can prove to be locations patients dread to visit –– even if nothing’s wrong with them. However, the best medical waiting rooms go the extra mile to create a comforting and welcoming atmosphere for their visitors. Accoutrements such as vending machines, televisions, and relaxing furniture serves to take some of the nerves out of a trip to the doctor’s. Similarly for companies that deal with face-to-face client/customer interaction often, creating an office where your visitors feel at home is vital to establishing a solid rapport with the people who matter most –– your customers!

Use Top-of-the-Line Tech

No, it’s probably not feasible for your business to spend as much as hospitals or pharmacies spend on medical testing supplies or lab equipment. However, the lesson to be learned here is that in the medical field, nothing goes to waste. Every tech upgrade they purchase goes to good use –– and that precept is essential if you’re going to streamline your business. In addition, pharmacies use premium POS systems to log all of their data correctly –– something to remember if you too run credit-card transactions through a POS. (And for more information on said POS systems, you can check out companies like Retail Management Solutions.)

Employ a Stellar Work Ethic

Ask any medical professional about the hours they have to put forth to do their job, and you’ll likely find that they consider an eight-hour shift to be laughably short. Indeed, the work ethic of those in the medical field is nothing short of admirable. And even though lives aren’t likely to be on the line in your given profession, understanding how to dig deep and work long hours is crucial to success in any situation. That’s why it’s important to spend some time helping your team members stay happy and productive at work. Developing mental fortitude to power through difficult periods isn’t easy –– however, it’s incredibly valuable for ambitious professionals.

Make a difference with your corporate donations

Make a difference with your corporate donations

These days it’s increasingly important for businesses to be seen as socially and environmentally responsible, by donating time or money (or both) to meaningful campaigns and institutions. Not only can these financial gifts be advantageous in the business to which you’re donating, but they can also be beneficial to your own business by raising your profile or the perceptions of the work you do. Next time you go to make a corporate donation, consider if there’s a charity or worthwhile cause whose values, ethos or ambitions match your own.

If you work in education: donate to a school

Education is fundamental to success, and if you work within the field of education few people will respect that more than you. That’s why, when looking for a beneficiary for your corporate donation, finding a school who could make use of your money would be a great place to start.

Reach out to schools in your local area; it maybe you can donate to a collection of schools across the country or indeed the world. For example, Cognita Schools has a portfolio of educational establishments in three continents including Clifton Lodge School based in London and encourages students to strive academically.

If you work in manufacturing: invest in a product of the future

As a company at the forefront of modern solutions, using your CSR budget to invest in small, trailblazing innovations could be a savvy move on your behalf; it will reflect well on you and help push the industry forward. Of course, you should ensure that the product you’re funding isn’t a competitor, or threat, to your own manufacturing first!

If you work in the medical world: sponsor a fitness event

Corporate sponsorship can be big business, offering a magnitude of publicity opportunities. There are many organized fitness events, such as marathons or triathlons, often looking for sponsors. Generally speaking, you’ll need to put some money in for finishers’ packs and some other branded merchandise, but the pack in terms of visibility can be enormous. Additionally, you’ll be promoting a healthy lifestyle, which is likely important for your brand. 

If you work in hospitality and events: fund care for the homeless

Modern cities are often an image of polarization, such as makeshift tents lining the world-famous Melrose Avenue in Los Angeles. As such, organizers of high-end events would do well to donate money towards homeless shelters and other charities looking to help those on the streets. Beyond financial aid, there’s often a large amount of food remaining at the end of an event, which doesn’t need to be thrown in the garbage if there’s somewhere that will make better use of it.

Meaningful donations: a ‘win-win’ for your business

It’s time to be smarter about where you spend your corporate donations. If planned properly, corporate sponsorship or funding can be a strong strategic tool for your business; look for beneficiaries with whom you share a common goal, or team up with a company in a parallel field. It may be the start of a long-lasting, mutually advantageous arrangement.

How Upgrading Your Company’s Tech Can SAVE You Money

How Upgrading Your Company’s Tech Can SAVE You Money

It may sound counterintuitive at first blush, but in practice, you can actually save money by upgrading your company’s tech. Indeed, many businesses soldier onward with outdated or outmoded technologies at their own detriment. And while it may be understandable that business owners are reticent to shell out hard-earned savings on new technologies, it will actually prove more expensive to hold out in the long run.

Make Productivity a Priority

More so than ever before, the modern worker relies upon their cell phone and their laptop to get their assignments done. That’s partially because the contemporary workspace has shifted from the office to –– well, anywhere and everywhere. So you need to be mindful that your employees need the technology to allow them to work remotely. In terms of tech that could mean anything from purchasing new smartphones, to replacing old monitors, or even installing a cloud-based phone system. The good news is, according to Votacall, a Hosted VoIP system can prove more cost-effective than traditional landline options anyway.

Perception is Reality

Whether it’s fair or not, the harsh truth is that people believe that older technologies and ways of doing things are less effective than modern methods. Though that might not always be the case, you need to recognize that holding onto archaic tech is going to make you look bad –– not only to clients, but also to potential hires and partners.

Cut Out Repair Costs

Even if you’re no longer paying off your current tech products, they still might be costing you money. If you’ve had to dip into your business capital to cover repairs to old modems or monitors –– or if you have to pay an exorbitant amount for IT support –– you’re really not saving any money. Rather, you’re creating a problem by ignoring it.

Competition Never Sleeps

The corporate world can be a ruthless environment, but the reality is if you don’t spring to find the newest and best solutions to your problems, someone else in your industry will. So there’s little sense in continuing with ineffective resources simply because it helps balance the books. (Which makes loans all the more important for companies to explore.) Without a boost in tech-power from time-to-time, you won’t have any books left to balance. In the end, it all goes back to a tried-and-true business axiom: you have to spend money to make money. Keep that in mind when it comes to making important purchases around the office and you’ll be on the path of success soon enough.

Why Embracing Technology is Critical to Sales Success

Why Embracing Technology is Critical to Sales Success

(Image Credit: everythingpossible / 123RF Stock Photo)

For most people, sales are considered more a game of knowing how to read people, and how to convince them to buy what you’ve got. It’s an art that only the best “people person” can master. But the best salesperson understands that certain scientific tools can help when it comes to this art. Technology has become more and more critical to sales in the modern age. In fact, over 82% of top-selling salespeople cite sales software as critical to their jobs, according to a LinkedIn survey in 2016.

Evaluate and Decide with Data

One of the biggest uses of technology in sales today is gathering data to help sales teams make better decisions. Data on what customers want, what they buy, when they buy it, how often they buy, and much more, is vital for sales development. And what’s more, the use of data collection in sales has changed the way customers expect to be treated. Now, with so many sales teams relying on personal data to better sell to individuals, customers expect to be treated with personal touches. Emails with a name included, sales triggered by GPS location, and much more are all a part of the way customers now expect to interact with businesses.

According to Activayte, there are four main benefits to using technology to collect data on your customers:

  • It helps you maintain consistency. Your customers will always know exactly what to expect because your relationship with them will be standardized based on the data you’ve collected. For example, you won’t be asking the same repeat customer over and over to sign up for a new customer deal when they visit your website – the website will automatically recognize that they’ve been there before.
  • It helps you develop organized contacts and accounts that can be classified into profiles. This allows you to build email campaigns and message templates directly to targeted members of your audience.
  • It helps you integrate the many points of sale into a single experience for the consumer. This means that they can seamlessly switch between mobile, desktop, and in-person shopping at their convenience.
  • It helps you better understand what your target market is, and how you serve them. That allows you to set better goals and measure your success.

The Future of Sales Technology is AI

Wondering what the wave of the future will bring for sales professionals? Artificial intelligence is the next thing on the horizon that will change the way we sell to consumers. AI in sales can make administrative tasks, like sending out automated emails and categorizing data, much simpler. AI can also help you determine what deals should be invested in, and which should be passed up, by analyzing market data, predicting outcomes, and more. For sales teams, this means you could, for example, accurately predict the outcome of potential promotions based on your customer history.

Together, both present-day and future technology are working to make sales even more effective and easy.