4 Methods to Make Your Business Website Stand Out

4 Methods to Make Your Business Website Stand Out

Some people call it the “it factor”: the idea that the most compelling people, places, and things have an ineffable charm and an intrinsic quality that simply can’t be recreated. Unfortunately, there’s no way to measure, collate, analyze, or reproduce “it” –– whatever “it” is. However, in the world of business, professionals need to deal with tangibles; they have no use for fanciful musings or unsupported theories. Instead, when designing a professional website, business owners should have a well-developed plan on how they’re going to separate themselves from the competition. To that end, here are four concrete ways to make your company’s website stand out from the pack:

Make Everything Easy

This shouldn’t come as a revelation: customers love convenience. So when you’re creating your website you should work to ensure that everything about it is intuitive and easy to understand. You don’t want your leads struggling to find products or services buried deep within your website. Furthermore, streamline your online store to promote easy use and mitigate against consumers exiting your site at the last possible second.

Avoid Gimmicks

Websites that utilize gimmicks and give into fads just look tacky and unprofessional. Remember that it’s okay show some personality and be lighthearted, but at the end of the day your website should focus on serving your customers. If you’re sacrificing functionality for something inessential, then rethink your priorities.

Optimize Products and Services

Companies that don’t bother writing appropriate headlines and meta descriptions for their website are always going to struggle to make progress in a crowded marketplace. Rather than sticking with the generic back-end settings, give proper weight to keywords and phrases that actually explain what you do –– and label your pages accordingly. Chances are people on search engines will go looking for specific products and services, instead of your company’s moniker. Note that whatever it is your company specializes in –– from vintage guitars to doctor loans –– your emphasis should first and foremost be on the product or service you provide. 

Answer Tough Questions

Consumers value a website that provides valuable insight. Plain and simple, if you’re able to deliver cogent content consistently, you’ll likely attract qualified leads to your site. Pertinent and timely blogs, smart videos, and the occasional guest post will go a long way toward helping differentiate your site from the competition. Don’t flatter to deceive on your site; rather, get down to brass tacks and give your visitors the information they’re looking for. Odds are, you’ll see the rewards of that effort sooner rather than later.

The Story Behind the Iconic Military Challenge Coins

The Story Behind the Iconic Military Challenge Coins

Challenge coins are a token of honor for the military. But how did the tradition begin? Click here and discover the fascinating tale of military coins.

Have you ever wondered where custom challenge coins came from?

Did you know that these unusual and treasured items bear a history dating back to Greek military times?

Or that during the Vietnam War, before coins became commonplace, soldiers would challenge each other to drinking games with bullets?

Military coins have been around for many years and can be used for a wide range of events. But why are they so popular? And where should you go to find them?

Well, keep reading if you’d like to learn more!

The History of Challenge Coins

Military challenge coins have a long and storied history.

Military coins have been around for as long as humans have fought wars. Greek and Roman soldiers carried coins with them so that when they passed on they would be able to pay the Ferryman on the River Styx.

As time went on, coins were featured in other great armies. In modern American history, challenge coins started as a reminder of home. Soldiers who fought during the Civil War carried coins that bore some likeness to their home.

The Legend of the Coin

It wasn’t until WWI though that military coins became a true American tradition.

The story goes that during the War a wealthy officer had bronze medallions stamped with his squads’ symbol that he then presented to his men. One of those recipients was captured by German soldiers, escaped and thanks to the coin he carried, was able to return safely to his base.

While this legend may be more of a tall tale than anything, there is no doubt that the coins have become just as legendary in the military.

Vietnam Brought Many Challenges

The coins grew in popularity during the Korean and Vietnam Wars, becoming much more commonplace. But the first coin wasn’t officially presented until the 1960s.

During the Vietnam War, bored servicemen created organizations called bullet clubs. Men began carrying bullets in their pockets. When the men would have downtime, they’d gather in bars and challenge each other to buy rounds of drinks by slamming bullets down.

This sort of challenge was both dangerous and the early start to the traditional challenge most know and love (to hate?) today.

But carrying live ammunition and forcefully throwing it around is dangerous. This is where challenge coins began to gain their official footing. These coins often bore the units’ symbol and the US flag.

Coins are borne with pride by their military owners. And with such a long and storied history, it’s no wonder.

Different Types of Military Challenge Coins

Coins are a big part of military culture.

Many US Presidents carry coins of their own. Starting with Bill Clinton, every President has had a specially designed coin. These coins can commemorate inaugurations or important moments their administrations have achieved.

There are also Presidential coins available for purchase in gift stores, which can be a treat for the public who may collect coins.

Many branches of the military have their own designs. Special Forces coins began after the Vietnam War and have carried on since.

Coins are often presented to men as praise for commendable service. They can be handed over with a secret handshake that only that squad may know. Or they can be handed off without a word and little pomp.

The Challenge

The biggest part of challenge coins is…well the challenge.

Another part of the coin legend dates back to WWII. When soldiers were allowed leave and were able to spend their hard earned money in bars and pubs, they took up a German tradition called “pfennig check.”

The pfennig was the German’s coin of lowest value. Anyone stuck at the end of the night without a pfennig was in charge of picking up the tab.

This tradition has carried on since WWII. Even if the rules have changed a little bit.

The Rules

  1. When every coin is presented, the recipient must be told the rules.
  2. And they must be made aware that the coins should be carried at all time. A challenger may appear at any time.
  3. When a challenge is made, the challenger must be clear on whether or not it’s for a full round of just one drink.
  4. Failure to produce a coin will result in a bought round of drinks (or single drink) depending on what the initial challenge statement may have been.
  5. If everyone presents a coin, the challenger must buy the drinks.
  6. Do not give your coin to another person. If a coin is given away it can be kept. Remember these are tokens that must be treasured.
  7. If coins are lost, they can be replaced at the owner’s discretion.
  8. There is no exception to the rules.
  9. Coins are coins are coins. They can’t be bottle caps, belt buckles or even run of the mill coins.
  10. No holes may be drilled in the coin.

Coins come with many different traditions and rules. And each group will be a bit different in their challenges. Pay attention to the rules and always be ready to throw down when the silver flashes.

Military Coins Today

It’s not difficult to find challenge coins these days. Many organizations use them as rewards for service work or even use them as promotional material.

MilitaryCoinsUSA is a great source for custom coins. They will walk you through the design process and help you decide what kind of challenge coin will work best for your event.

Challenge coins will last a long time and serve as a great reminder of the work you’ve done. And the service you’ve provided. As they’ve grown popular, coins have evolved. Now many businesses offer bottle openers, medals, and custom designed challenge coins.

If you’d like to learn more about some nontraditional business rewards like challenge coins, visit our business section. We have some great advice that may make your next team-building exercise much more fun.

No matter the design, these coins will definitely serve as a great conversation starter with anyone who sees them.

Need More?

Are you looking for more information on some of the non-traditional things society has to offer?

We will have the answers for you!

Please contact us if you have questions or want to learn more.

7 Tips To Brand Yourself Online And Increase Your Visibility

7 Tips To Brand Yourself Online And Increase Your Visibility

Creating a personal brand helps you stand out from the crowd of online experts. Here are 7 tips to brand yourself online and increase your visibility.

How can you brand yourself in a way that makes you stand out from the crowd?

The marketplace is more crowded than ever and you need to talk about yourself in a way that resonates with potential clients.

That’s true for employees, too. Leads that are from employees’ personal social media accounts are seven times more likely to convert than other leads.

If you look at thought and industry leaders, they have different ways to brand themselves. Mark Zuckerberg is known for his hoodie, and Steve Jobs had his black turtleneck shirts.

Gary Vaynerchuk is known for his hard-hitting style when he talks about marketing. He’s also known for generating a massive amount of valuable content online. He also engages with his followers constantly.

How can you build your own brand to become an authority in your industry?

Keep reading for the top ways you can brand yourself online.

1. Define Your Brand

The very first thing you need to do is to define your brand. Your brand is your promise to your audience. When someone looks at your name, what is the first thing you want them to think?

That’s the core of your brand and how you’ll create an emotional connection with your audience.

You’ll need to understand what your audience is looking for. Not only that, but you need to figure out who you are and what your purpose is. The key to branding yourself is aligning those two things with the problem your audience is looking to solve.

2. What Are People Already Saying About You Online?

You’ll want to assess what is already lurking on the internet about you. Do a simple search of your name on Google and a couple of other search engines to see what comes up.

Are there negative press articles? Maybe there are articles that are no longer consistent with your brand. If that’s the case, reach out to publishers and offer them an updated version of the article that reflects your personal brand.

Searching online doesn’t only involve articles, but images as well.

Maybe there’s a picture posted on a social media account in 2009 that shows up. If the images aren’t flattering, then you might be able to get them removed from search results. It might take a few tries, but you should be able to have them removed.

3. Create Your Brand Elements

When you’ve defined your brand and looked at how you stand online, you can create your own brand elements that visually represent your brand.

These include your logo, signature, social media profiles, images, business cards, and website.

You can look at companies and thought leaders for brand ideas. You can look to flower companies and notice how they brand themselves. Check it out for yourself.

Your personal brand has to have a message or a story. The message is how you help your clients transform their lives. The brand story puts them at the center of the story. They are essentially the hero of the story.

4. Be Authentic

Did you know that brand authenticity is a thing? In the corporate world, companies have a hard time living up to their brand’s values. Customers see right through that and the perception can damage a brand’s reputation.

It’s much easier for an individual to live up to their brand’s values. You just have to know what those values are. They also have to be true to who you are. You can’t say that you value something because you think that people will like you more.

Your audience is very savvy and they will see right through you. The important thing is to just be the person you want to become.

5. Build Your Community

You can’t be an authority in your field without having a community of people to talk to. To build your community, find the one or two top online channels where your audience spends time.

You can then build up your community in those two places.

For example, if you’re a travel expert who wants to help busy women get away from it all, you might want to consider a Facebook group or Pinterest page.

The way you brand yourself is to inspire women to see the world and experience life. You can then post items about travel experiences everyone should have at least once.

Your community will take time to build, but with consistency, you can gain a rabid following quickly.

6. Reach Out to Other Influential People

This may seem counterintuitive because you view other influential in your industry to be competitors.

You’ll need to change your mindset. You may be in the same industry and share potential clients, you and your competitors have unique qualities.

Reach out to them and see how you can work together to increase your brand’s exposure. Your competitor may even become a mentor who can show you how to brand yourself in your respective industry.

7. Be Consistent

Consistency is the key to your success. One study shows that 90% of people were successful because of a consistent brand message. That growth was a 23% increase in sales.

You need to be consistent in two areas. The first is message consistency. The second is in consistently publishing content that your audience will find valuable.

These two things require that you are organized in your messaging and in your publishing. It helps to create a content calendar with the topic you’re going to post about and where you will post.

Once you get an idea of what your followers respond to, you can then publish more of those types of posts.

Brand Yourself to Be an Authority

We all dream of being seen as experts on TV shows to share our story. That all starts with creating a personal brand that people can relate to.

You’ll need to do your research and get clear on who you are and why someone would want to pay attention to what you have to say online.

Once you do that and consistently publish content that people love, you’ll be a guest on TV shows and podcasts in no time.

If you’re ready to launch your brand, check out these tips to invest in online marketing.

Important Hacks for Developing Your Business

Important Hacks for Developing Your Business

Have you been wondering how best you can develop your own business and make it the best it can be? Do you know some of the tricks of the trade to ensure you get the best possible experience out of having your own business or being your own boss? Here are some of the top business tricks to make sure you develop something sustainable with longevity.

Identify Your Target Audience

The most important aspect of building a successful business is to identify your target audience. This will help you create not just perfect products but also best practices and advertising campaigns directly pointed at that audience, increasing the likelihood of them buying said products. Knowing your audience and your desired customer base will help you attract and retain said customers much easier than if you didn’t know who they were in the first place. After all, how can you attract people that you aren’t aware of? 

Invest In Good Advertising In The Right Places

Advertising can be a huge benefit to any level of business – from very small start ups to huge corporations. Picking the right place to advertise can be a maker or breaker in terms of attracting customers and selling products. Medical product supplier? You probably wouldn’t advertise at the local rodeo. Or maybe you would – it depends entirely how you can make the advertising work for you and create adverts that sell the product to the client base you’re looking to attract. 

Schedule Downtime

Downtime for yourself and your employees is hugely beneficial to making sure your colleagues remain refreshed, renewed and ready to do what’s necessary to make sales and get you clients and customers. One great way to spend collective downtime is to get a group together and have lotto whip rounds or collections to place bets on the likes of bettingtop10. Sharing winnings and doing this as a once a month or weekly thing can help promote camaraderie and fun in the workplace, helping to foster positive and beneficial employee mental health and wellness.

So if you’re looking for the best ways to help start developing a great, successful business, look no further than these tips. There are of course numerous ways to develop businesses, but always keep your employees and their happiness in mind as well in order to ensure they stay on top of things and want to help you create a booming business through the years to come.

Why There is A Big Market for Female Auto Mechanics

Why There is A Big Market for Female Auto Mechanics

There is a lot of talk these days about how, statistically speaking, not many young women are choosing careers in things like engineering. Most of this talk centers around whether or not these kinds of careers tend to feel like they are designed better for men in terms of employment opportunities, and whether or not it is it as easy for women to get training to work in these fields compared to me.

However, what a lot of people do not consider when they are thinking about the gender gap in fields like engineering is that there is actually a market for some kinds of roles where customers would actually prefer to have a female they can call on. Things like plumbing and electrical work, which involves having someone coming to your house, can be one example where women who live on their own would much rather have another woman come and perform these services for them. Another good example where there is certainly demand for female specialists is in the auto mechanic industry.

Female Drivers May Prefer Female Mechanics

Considering that just as many women as men own cars, it is understandable that there is a very large market for women drivers who will need the usual kinds of mechanic services. For a lot of women, there is a sense that a male mechanic may look down on them and assume they do not know anything about their own car. Whether this is the case or not, it makes women less inclined to trust what their mechanic is saying. As such, a lot of women feel that they would rather have men that they know such as their husbands deal with auto mechanics because they are afraid that they will be ripped off if the mechanic underestimates them or takes advantage of their lack of knowledge and experience around their car.

Of course, a female mechanic would also be able to do this. However, women tend to feel more trusting they will not be patronized or taken advantage of when they are dealing with a female professional.

Diversity is Valued by Employers

Most companies these days do not want to appear old-fashioned or sexist and so having diverse employees in their business can be a real boon. They also want the best people working for them, so a very skilled and professional female auto mechanic would be a real asset to a lot of companies who want to project a good image while also employing only the best-trained people.

Lots Of Women Are Interested In Cars

While there is definitely a demand for female mechanics, it is also a question of how many women actually want to be mechanics. There are plenty of girls and women who are very interested in vehicles and enjoy the idea of the kind of work where they get to work with mechanical things, get their hands dirty, and fix things. If you are a woman who is interested in a career working with cars, then the first step is to find a good auto mechanic school – you can check out this website for the best Mechanic School Virginia Beach.

Every year, more and more women choose to go into careers in what were once considered traditionally male areas. There should be no barrier to girls choosing things like being an auto mechanic as a profession, and there is certainly already a market for female experts.

The Benefits of Being in a Collaborative Workspace

The Benefits of Being in a Collaborative Workspace

A collaborative workspace can offer a handful of different benefits to those working within it. Click here to read more about what they have to offer!

It’s as true in business as it is in life – real estate is one of the largest (if not the largest) costs you’ll have.

For a small business, high overhead can mean the difference between success and bankruptcy, so it’s vital to explore all your options. Have you thought about a collaborative workspace?

A collaborative workspace (also called a coworking space) is a facility where professionals or businesses can rent individual desks and offices. Think of a large, open room where each desk, cubicle, or office is a separate company.

They aren’t new, but these environments have been surging in popularity in recent years. In fact, it’s expected that 1.7 million people will be in coworking spaces by the end of 2018.

Why are they so popular? Here’s why.

Benefits of a Collaborative Workspace

To see if a coworking space is right for your business, here are the advantages you need to know about:

Constant Networking Opportunities

One of the largest factors in a business’ or individual’s success is their professional network. In a collaborative workspace, you’re sharing a room with dozens of potential connections. Imagine walking one desk over to hire your new contractor or to build a partnership with another company.

Focused Place of Work

Most people think working from home is a dream job. But when it actually happens, they struggle to focus on work while seeing laundry that needs to be done, that cabinet that needs organizing, that new gaming console, etc.

A coworking space lets you keep the flexibility of working whenever you want from wherever you want, but it’s also a dedicated workspace where you can go when you need to buckle down.

Many people also find themselves motivated by the energy of a collaborative workspace. Seeing others working toward their dreams can immediately energize you to do the same.

Client-Worthy Atmosphere

When you’re meeting with a new client, bringing him/her to your living room doesn’t always give a professional, put-together vibe.

Having an actual workspace for your meeting will show that you’re serious about building your business and that you have your ducks in a row. Many clients enjoy visiting the high-energy, modern atmosphere of a coworking space, too.

Fewer Growing Pains

Small businesses can add or subtract employees very quickly. Understandably, you don’t want to sign a three-year lease on an office that you might grow out of in six months. You also don’t want to pay for a large, expensive office when you only need a fraction of the space.

Coworking spaces are all unique, but many rent space by the desk, by the office, by the conference room, etc. This makes it extremely simple (and cost-effective) to add or reduce your business’ space at short notice.

Fixed Utility Costs

While each collaborative workspace is different, many build the cost of utilities into your rent costs. This means you’ll know exactly what you’re paying every month, and for a small business with an unpredictable cash flow, that’s a huge advantage.

This also means you won’t turn into one of those companies taking crazy measures to cut the energy bill. Your employees will thank you.

Save on Furnishing Costs

The cost of your office isn’t just rent and utilities – the equipment you’ll need is pricey, too. In fact, a furnished cubicle can cost $3500-$6000 per person.

Many coworking facilities are fully furnished with desks, chairs, shelves, and other helpful equipment. This gives you huge savings, especially as you grow your business.

High-End Amenities

Some collaborative workspaces include a variety of amenities, like break rooms, coffee bars, even gyms and ping-pong tables. In most cases, these are amenities you wouldn’t be able to afford on your own. Whether you use them yourself or you want to keep your employees’ morale high, the added amenities are no small factor.

Keep in mind that every coworking space is different. Click here to find out what amenities one popular, multi-city collaborative workspace provides.

Low Rent in a High-Rent Location

Many coworking spaces are located right in the heart of their respective cities, in popular areas for professionals and residents alike. For most small businesses, these areas would be out of their price range.

The low cost of a collaborative workspace, on the other hand, can make these great locations accessible to freelancers and small businesses alike.

Flexible Leasing

New business owners often don’t realize that multi-year leases are standard for office spaces. In fact, a five-year or ten-year lease isn’t unusual. That’s a lot of time for your business to change and outgrow or stop being able to afford a particular space.

A collaborative workspace, on the other hand, is typically much more flexible. Some even have month-to-month or week-to-week options, with lower pricing for longer commitments.

Better Internet Speeds

Coworking spaces often provide the fastest internet speeds available in their areas, usually at prices a small business couldn’t afford. It might sound like a small factor, but the time you spend waiting for downloads, uploads, emails, and more can make a huge dent in your productivity.

Quicker Availability

Looking for an office space can be a daunting task, especially if you want to be in a high-demand area. It can take months to find an open space, and months longer if a build-out is necessary.

Most collaborative workspaces, on the other hand, have at least some immediate availability.

Even if there isn’t as much space open as you ideally want, it’ll be easy to use a smaller space and then move to a larger area in the same building when it becomes available.

Morale-Building Atmosphere

Part of the challenge for a small business owner is keeping employees happy and motivated. A collaborative workspace takes care of this for you.

On top of those morale-boosting amenities, we mentioned above, being surrounded by other passionate and talented professionals can do wonders for motivation and productive energy.

Finding a Coworking Space

If the advantages above sound like they fit your business’ goals, finding a coworking space is an easy next step. Most major cities and many smaller towns have several available, so fire up a map online and get searching!

Make sure you investigate each option and visit the facilities in person before making your choice.

Finding a workspace is just one step, though. Check out our other tips for businesses and professionals.

Get to know the International Road Transport Union

Get to know the International Road Transport Union

If you’re unsure about the history behind the International Road Transport Union and its modern-day impact on the global stage,Boris Blanche thinks it’s well worth continuing reading in order to gain an understanding of what the International Road Transport Union is and how it affects the world at large.

What you need to know about the International Road Transport Union:

  1. The International Road Transport Union has been around for over 70 years

If you assumed that the International Road Transport Union was founded in the past 30 years think again, the International Road Transport Union as actually founded at the end of World War II and held it’s very first meeting on the 23rd of March, 1948.

  1. The International Road Transport Union was formed with a very lofty goal in mind

The International Road Transport Union was actually formed in order to help war-torn western Europe rebuilt itself, in as short a time period as possible. So that western Europe’s economies could recover from the devastating effects of World War II.

When it was first created the union, boasted 8 initial foundation members, the Netherlands, Sweden, Norway, Switzerland, Denmark, France, Belgium and the United Kingdom.

  1. While the International Road Transport Union has grown from strength to strength it’s primary goal remains the same

In its current form, the International Road Transport Union is almost unrecognizable as while in 1948, the union only counted 8 members, today it counts over 73 different countries as core members.

Furthermore, while in 1948, all of its members were located in western Europe, today the union boasts members in five different continents and can now claim diverse membership as it also counts private corporations and organizations and members as well as countries.

However, the International Road Transport Union’s primary goal has remained the same, to support countries and organizations build infrastructures which will help connect cities and countries and help each member’s economy grow exponentially.

  1. At its heart, the International Road Transport Union also aims to promote safety and the adoption of safe industry practices

The International Road Transport Union is a proud advocate of transportation safety and offers advocacy services for members who want to help get new regulations passed by their local governments. Furthermore, the union also spends a great deal of time trying to come up with safe, standardized transportation regulations, which they hope will be adopted by as many countries as possible.

In order to promote safe work practices, the International Road Transport Union also provides a myriad of training opportunities for transport operators and owners, who are looking to increase their knowledge on safe transportation practices.

  1. The International Road Transportation Union also encourages trans-national projects

As the International Road Transportation Union boasts members from dozens of countries, it’s able to help facilitate trans-national projects which involve two or more countries. An example of which was the reopening of the historic Silk Road!

Hopefully, after reading all of the information listed above, you have a fair understanding of what the International Road Transport Union as and how it impacts the world at large.

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

As someone who works with many businesses, especially those that fall under the SME umbrella, I am always astounded to learn that owners do not have some kind of digital marketing strategy in place. My job in this situation is to motivate them to see the light and invest something, be it time or money, into an online marketing plan.

Just last week in fact I was speaking with marketing mastermind Joe Ciancotto, who like me is regularly bemused by the amount of businesses that fail to see the power of online marketing. And so, whether you run a shipping company in Arkansas or a clothes shop in New York, here is just a few points that should motivate you to change your mind about digital marketing.

The Internet Is Here To Stay

The internet is not a technological flash in the pan, it is not something that is seasonal, in fact, it is very much permanent and here to stay for a very long time. The internet outshines any media outlet, is overshadows traditional marketing forms and its growth has been, and will continue to be, widely exponential. This means that investing in this form of marketing, is going to be like a gift that keeps on giving.

Targeting

A billboard, a radio ad or a local TV commercial may very will give you enhanced visibility, but there is no telling who will see these ads about your company. This means that you could very well invest money on traditional marketing techniques, which will end up being directed at the wrong people. With online marketing, this simply is not the case and you can target your precise demographic of customer to ensure maximise visibility and maximum sales.

Reach

Let’s assume you have a billboard on the freeway that celebrates your company, now, perhaps 50,000 may drive past that each day, whether they see it or not is unclear. Over the course of a month, you may have around 1.5 million impressions, not bad going. Post an ad online however, let’s say n Facebook, and invest the same amount of money in the online ad as you would have paid for a billboard, and you can probably hit 1.5 million impressions in the space of 48 hours. The reach of the internet is incredible and in the click of a button, you can showcase your business to a gargantuan number of people.

Speed

The speed with which you can turn your marketing investment into actual functioning marketing strategies, is almost instantaneous when you do so online. With online marketing there are no barriers to overcome, there is no negotiation table to sit down at, nor is there any kind of time to wait around for you advert to go live. When you market online, you an count on blistering speed and in turn, highly productive results.

Don’t wait any longer, get marketing, and do it online.

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders is a true American her. As CAPT Martin Lloyd Sanders, he protects his countrymen and his services, but he goes above and beyond that as well. He is also an officer in the U.S. Public Health Service and he is the Director of the Environmental Health Services Division for Occupational Health. He is brave and valiant in all walks of life, and his aim is to ensure people are safe at all times. This is also why he has made a push towards increasing workers’ health and safety (H&S), something for which he feels exists a real need.

Martin Lloyd Sanders on Why H&S Matters

Ever year, over 200 people die as a result of workplace accidents, and hundreds of thousands are injured. Between 2009/10, around businesses and organizations lost 23.4 million working days because of injuries and illnesses related to work. Falls and vehicular accidents are the greatest killers and slips and trips the greatest injurers.

Clearly, H&S must be managed effectively. For Martin Lloyd Sanders, this starts by having risk assessments in place. Not all risks can be eliminated, but they can be properly managed. When a risk assessment is performed, an organization knows what the risk is and how likely it is to happen. It identifies the hazards, and who can be affected by them.

This isn’t just an ethical consideration either. By law, an organization with more than five employees must keep risk assessment records. These should show the hazards, who is at risk from them, and how safety can be improved. Unfortunately, many businesses don’t know how to do this properly.

Countries across the world have legal regulations that are often updated as well. The main law in this country is the OSH (Occupational Health and Safety) Act. This act shows the duty of care employers have towards their staff, contractors, and other people. Meanwhile, the Mine Safety and Health Act 1977 is responsible for the health and safety of those working in mines, a particularly dangerous occupation. Additionally, there is the Fair Labor Standards Act, the SHARE Initiative, and the Workers’ Compensation Program.

Action to Be Taken

For Martin Lloyd Sanders, these various acts, rules, and regulations being in place is just the starting point. They are vital to ensure and maintain the safety of people at work, but they do not provide enough guidance in terms of how this can be implemented. Large organizations in particular often struggle with implementing the rules in such a way that they actually increase safety, rather than just play lip service to the various acts.

Many actions need to be taken above and beyond making risk assessments and ensuring the various acts are adhered to. One of the things CAPT Martin Lloyd Sanders feels is of particular importance is that businesses and organizations learn to discuss safety matters with their workers, so that they are able to raise their own concerns as well. Being inclusive in these matters is a great way for larger organizations in particular to spot the things they may have overlooked.

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Randy Benderson, CEO and Director of Benderson Development Company of Sarasota, Florida runs one of the largest privately-held real estate development companies in the United States. He’s known for getting a project done the right way.

Nathan Benderson Park, in addition to hosting the World Rowing Championships, caters to the arts by showcasing a huge festival of local talent of the Sarasota area. Randy Benderson serves on the board of the NBP Foundation, which privately raises funds for construction and maintenance, running day to day operations and keeping Benderson Park pristine.

The World Rowing Championships included performances from the Westcoast Black Theatre Troupe, the Bradenton-Sarasota Pop Orchestra, and the Sarasota Cuban Ballet School.

Benderson also commits his time and efforts to team up with organizations like the Sarasota Film Festival where locals get to watch a screening of the live action remake of 1991’s animated “Beauty and the Beast.” The sunset screening was completely free of charge and was held at the rowing venue’s Regatta Island. The venue also holds parties for local arts groups like the Asolo Repertory Theatre.

Benderson sees the benefit of being engaged within the communities his development company touches and enriches. He employs over 300 individuals from diverse backgrounds and Benderson Development Company has a presence in 38 states countrywide.

From Buffalo to Tampa Bay and Beyond

Randy Benderson relocated Benderson Corporate Headquarters to Sarasota in 2003. Benderson Development Company was founded in 1950 in Buffalo operating among the nation’s largest private real estate companies. They did then what they do now: own, develop, and manage retail, commercial, hotel, and residential properties, keeping a presence in 38 US states.

Enriching the Community with Economic and Humanistic Growth

It’s no hot scoop that BDC has made major investments in the Sarasota community, creating jobs and inspiring new growth, yet giving back to communities they help enrich with both temporal and monetary contributions. He will continue to hold screenings and cultural events for all to enjoy equally at Nathan Benderson Park as a patron of the arts.