Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.

One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.

That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.

If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.

How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.

Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

The law expects that all businesses must take the proper steps to ensure that the customers and clients visiting their premises are safe and protected from injuries and accidents. Although unforeseen incidents cannot be prevented, every business owner should be prepared for the possibility of having to deal with personal injury lawsuits.

As a store or company owner, you must take the basic precautions to ensure that your setup remains safe from lawsuits brought by employees or customers. Keep in mind that plaintiffs suing your company even with a small complaint can cost you millions of dollars if found to be valid. It might interest you to know the U.S. Department of Justice estimates that each year 16,397 personal injury cases are presented in court. This number makes up only 4% of the total number of incidents with the other 96% being settled out of court.

Here are some of the initiatives you can implement on a regular basis.

1. Conduct Regular Training Sessions for Your Employees

Educate your employees about the importance of a creating a hazard-free workplace, both for the people who work in the company and for customers, vendors, and any other visitors so that personal injury lawsuits are avoided. Remember, even if the incident occurs because of the negligence of a worker, you could still be held responsible.

  • Set up a protocol that employees must strictly follow when using equipment. Train them carefully so that even the simplest of tasks are performed without causing injury or creating a hazard. For example, a smart stacking system that won’t cause products to tumble with casual brushing.
  • Insist that all equipment is stored carefully after use and not left lying around so it can hurt people.
  • On your part, keep all equipment well-maintained and in perfect working order.
  • As a feature in Business.com explains, teach your employees to keep a sharp lookout for loose railings and floorboards, torn carpets, shaky tiles and bricks, or any other potential hazard.
  • Welcome feedback from your workers regarding any health and safety issues that need to be dealt with.

2. Invite Professional Health and Safety Inspections

Even if you’re not the property owner, as the lessee, it is up to you to ensure that the building is safe. You can conduct regular inspections of the structure to look for any risks and hazards that can potentially lead to personal injury lawsuits resulting from negligence on the part of the store owner. If possible, get a professional to inspect the external and internal sections, sidewalks outside, storerooms, stairways, hallways, restrooms, and all other areas of the company structure. Yet another smart strategy is to call in an attorney who has the necessary experience in litigation to take a look around and identify any weak spots.

3. Conduct All Maintenance and Renovations Out of Working Hours

Schedule any cleaning and maintenance tasks out of business hours so that they don’t cause any slips and falls. For instance, water or soap on the floor, ladders in the hallways, and tools lying around could hurt visitors. You can also risk a personal injury lawsuit because of the dust or fumes from cleaning solutions. If you must have the repair jobs done right away, section off the area with the mandatory yellow signs warning visitors of the risks.

4. Organize the Workplace Carefully

Organize your store or workplace carefully so that there is no clutter lying around that can cause tripping incidents. Mark out all corners carefully with signs that are clearly visible. Arrange the desks and aisles with enough moving space. If your organization has earned certificates and licenses for health and safety precautions, you might want to display them. In this way, you offer assurance to customers that your company takes all the necessary care for their protection.

 

5. Talk to Your Insurance Company about General Liability Coverage

Getting protection against personal injury lawsuits that can cause significant losses is a good move. As an article on FindLaw reveals, accidents can also occur in areas where the lighting is inadequate or because of natural weather conditions like rain water or melted snow that can result in a slip-and-fall occurrence. General liability insurance can provide you with coverage in case you get sued. In addition to personal and bodily harm, the insurance also protects you from advertising injury, slander, libel, damage to property and any other risks.

6. Handle an Accident with Tact and Sensitivity

You can take all the possible precautions to secure your establishment but accidents can take place. It is advisable to stay informed on the best measures to take when an incident occurs. For instance, have an updated first-aid kit always at hand. Inform emergency services right away and do everything you can to add to the comfort of the injured person. Create a detailed account of the incident and request all the other people around for statements. Record their impressions along with their names and contact information in case you need to call them in as witnesses. Also, get in touch with your attorney to prepare for the possibility of a personal injury lawsuit.

In addition to the costs of litigation, you may have to deal with the loss of reputation of your business in case an accident and its fallout takes place. Protect your company from unwanted and unfavorable publicity by doing the best you can to secure the premises and avoid personal injury lawsuits.

How to Be Successful in Today’s Job Market

How to Be Successful in Today’s Job Market

Work is a central part of our lives today. It makes us feel complete, provides the means for us to pay our bills and purchase entertainment, and is also often at the heart of our social activities.

When you don’t have a job, you feel as if you are not living a full life. You become anxious and rightly worry about your future. In order to rectify the situation, you need to find work, but today, finding work can be challenging.

To get your job search on track, make sure you are doing all the things necessary. If you neglect even one important thing, it can derail your ability to find a good job. Here is a list you need to do:

Get a winning game plan

In order to increase your odds of finding the right position, you first need to create a perfect game plan. First write down what type of job you want and the likeliest places to find it.

The key is to understand where the job market is most likely receptive. Use the Internet to locate one of the many websites that assist you to understand where job openings are, the salaries being paid and the type of applicants they are hiring. Would you take a job outside of your preferred field? Would you take less money than you thought you would get? Would you move if it meant getting the job you want or better money? All of these questions should be considered and answered as you conduct your research.

Salary is always a key factor but most employees will tell you that it is not the only one. People also want great benefits like good vacation time, healthcare, and the opportunity to work overtime. They also want a positive and comfortable work environment and an opportunity to advance based on good performance. Be prepared to include every important factor in your job search:

Consider Alternative Job Opportunities

We all have an idea about what we think is the perfect job. However these days there are dozens of different and new job opportunities that can be as rewarding as a typical 9 to 5.

One example is to list with a service that provides workers to companies on flexible hours. Companies like Shiftpixy that can be a great resource to search for job opportunities and provide you with good pay and the freedom to work when you decide. 

Make You Resume Perfect

There are a lot of opportunities out there, but in order to get to them, you need to have a calling card that impresses. A good portion of job hunters do not find work because of poorly put together resume. As a result, they never even get a chance to interview and impress companies with their personality or abilities. There are dozens of websites that have great templates for writing a great resume. If you have concerns about your ability to write a great resume, hire a professional resume writer. The money you spend could very well get you your dream job.

4 Highly-Effective Tips to Promote Your Business

4 Highly-Effective Tips to Promote Your Business

Promoting your business is not a simple task for many entrepreneurs. A lot of things should be taken into consideration prior to advertising your business to the public. Nevertheless, there are still tons of ways to showcase your business successfully to people.

It does not really matter if you own a big enterprise or a small business. You still have to create brand awareness to guarantee that you spread the word about your existing or new business. Various types of marketing techniques and tools can help your business grow as well as reach a larger audience. You can even use a domain name checker if you are to check the availability of the name you want to use for your own website or a domain lookup tool to find out some information about a certain website.

Listed below are some proven marketing tips to make your venture known to the world:

Represent your industry

Actively participate in any forums or online groups and share your expertise further. You can also contact a local or national media and tell them that you can offer stories about your business. Be proactive in taking a stand on trending industry topics or make some smart comments on news articles. By simply being a vocal spokesperson, you can potentially become a speaker at a seminar and that is such a great opportunity for your business.

Concentrate on email marketing

If there is one marketing campaign you need to use, that would be email marketing. It is one of the most common ones and is easy to measure, cost-effective, and flexible. All you need to do is to create an interesting, appropriate, and profitable message for people to subscribe on your newsletters. With this, you can promote your services or products, reach a wider audience, get in touch with your potential customers, and drive more traffic to your website.

Talk to your clients

Another approach to boost revenue is to converse with your existing clients. You can just pick a couple of clients and inquire whether they have time and are interested in a phone interview with you. Actually, this can be initiated by somebody outside your business, in order for your clients to answer sincerely and honestly. You don’t need new clients as long as you have existing ones with tons of opportunities and information.

Take advantage of your current network

Make it a priority to develop relationships with the people in your network, such as clients, family, friends, and colleagues. It will be easier to market your business with these people for you already know them. They can also be your bridge who will refer something to you, someone whom you can seek help regarding business matters, or advocates.

Through these compelling marketing tips, your business has now a bigger chance of being known to a lot of people from across the globe. Just put all your effort into it and be patient all the time. It won’t be easy at first, but everything will flow smoothly eventually. It is all about hard work and discipline, so practice these values and you will go a long way.

5 Unknown Things about the New York Jets According to Bennett Kireker

5 Unknown Things about the New York Jets According to Bennett Kireker

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Most people have heard about the New York Jets. Bennett Kireker has followed the franchise since the American Football League’s rival league started back in 1960. In 1968, the Jets had their greatest success of all, when Joe Namath won the Super Bowl, beating the NFL’s Baltimore Colts, just as he had promised. Since then, the Jets have continued to have some fantastic players, including Don Maynard, Namath, Art Monk, Joe Klecko, Wayne Chrebet, Greg Buttle, Brett Favre, Boomer Asiason, Aaron Glenn, Mark Gastineau, James Hasty, Bruce Harper, Keyshawn Johnson, Johnny Hector, Marty Lyons, Mo Lewis, Land Mehl, Curtis Martin, Rob Moore, Freeman McNeil, Ken O’Brien, Richard Todd, Pat Ryan, Chad Pennington, Vinny Testaverde, Abdul Salaam, Wesley Walker, Al Toon, Ty Law, and Laveranues Coles. Everybody knows all of these things, fans and foes alike. But according to Bennett Kireker, there are also five things you probably did not know.

Bennett Kireker Reveals 5 Things You Probably Don’t Know about the Jets

  1. One of the earliest famous people within the New York Jets, and certainly one of their all time most famous players, was Joe Namath, the quarterback. He was drafted to the team in the 1965 AFL Draft, coming from the University of Alabama. Had he not made the decision to play in the AFL, he probably would have ended up as the St. Louis Cardinals’ quarterback instead, because they drafted him as part of the NFL Draft that same year.
  2. When the original New York Jets franchise started their play, they were called the New York Titans. Although their name was different, they did share the blue and gold team colors.
  3. During the 1998 NFL playoffs, Keyshawn Johnson, the Jets’ wide receiver, took on positions of defensive back, seeing action there and picking up an interception for them.
  4. In December 2005, the New York Jets faced the Patriots. In that time, the team’s quarterback was Vinny Testaverde. He faced Doug Flutie, who was the veteran quarterback for the New England team. Never before in the history of the NFL had there been a regular season match in which two opposing quarterbacks were both over the age of 40.
  5. In 1975, John Riggins was the first player of the New York Jets to gain in excess of 1,000 yards running. He was the team’s running back.

Since day one, the New York Jets have had a solid and loyal fan base. In fact, they are known to be the most loyal in all of the National Football League. Over the years, the Jets have had some fantastic successes, but they have equally experienced some significant lows. Indeed, the team has not always finished anywhere near the top of the league. Yet, the Jets are synonymous with various memorable seasons, games, and moments. Every year, there is some sort of positive story about the Jets in the league, and this is something they, and their fans, take great pride in.

Apparao Mukkamala Looks at the New Fantasy Cricket Craze

Apparao Mukkamala Looks at the New Fantasy Cricket Craze

Fantasy sports are something that many people, including Apparao Mukkamala, are very interested in. The world of interactive gaming is growing rapidly and continuously, and new sports are added very often. Around the world, millions of people now take part in these sports, and this means that the sports industry and the gaming business are also working together to ensure more people are able to play and stay interested. One of the latest developments, therefore, is that of fantasy cricket.

Fantasy Sports Defined According to Apparao Mukkamala

In fantasy sports, people can compete in a virtual reality, taking part whenever and from wherever they want to. This is both fun and social at the same time. People who love sports can congregate within the world of the sport together, not just following the existing team, but creating their own dream teams as well. And, for many, this is a serious sport, with people regularly advising others on how to create true dream teams. In fact, it is now even possible to bet on fantasy sports!

Fantasy Cricket

In fantasy cricket, each player is able to create a team that they feel win, using avatars of people within the tournament itself. They then enroll in a live tournament or other such series, and start to play. Everybody starts on an even footing but, as the game progresses, performance is taken into consideration and the avatars are changed to reflect past performances.

It is becoming increasingly common for groups of friends to create entire leagues for fantasy cricket. Some of those have even obtained a global reach. Essentially, the league administrator is able to set up an event, and members can then participate. Usually, this works on a “draft” basis. This means that everybody gets to indicate who their favorite players are on a “wish list” and, if any of those players are mentioned in two or more different teams, they are drafted instead of chosen. This means that the computer’s algorithm gets to decided where they are laced. The concept of wish lists is a very serious one, as the one who posts their first could manipulate others to change their different players in response to that particular hand.

One of the greatest things about fantasy cricket, however, is that you don’t have to be an expert in order to play it or enjoy it. You don’t even have to know how to play real cricket before you join. Instead, all you need to have, is a love of the sport and a desire to spend time together with likeminded friends and individuals. Doing so will not just give you a lot of knowledge, it will also ensure that you increase your existing sports knowledge, which is always handy should you find yourself with an actual quiz to complete.

Fantasy cricket is a lot of fun and more and more leagues are being created. If you are interested in it, then the suggestion is to first identify a league that you want to be part of, and move on from there.

Randy Benderson Looks at Why Sarasota Is Such a Good Commercial Real Estate Market

Randy Benderson Looks at Why Sarasota Is Such a Good Commercial Real Estate Market

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Sarasota is found on Florida’s Gulf Coast. It is a beautiful part of the country and many people from places as close as Tampa Bay or as far as Phoenix have wanted to move here. However, Randy Benderson has recently picked up a significant news scoop that there has been a shift in the real estate market in Sarasota. Today, it seems investors are becoming more interested in commercial and retail properties.

Randy Benderson on Changes in the Sarasota Real Estate Market

The commercial real estate (CRE) market in Sarasota is very interesting. There are resorts and hotels, investment properties, retail units, industrial warehouses, office blocks, and more. It seems that, in the past five years or so, this market has boomed in the area. Sarasota is still like a little piece of heaven on earth as well, which means it is also very attractive for residential people.

Realtors are becoming increasingly interested in the CRE market, however. There are now also a lot of real estate developers, who are creating different strategies to make sure the area provides the functionality that is expected of a major 21st century city, while at the same time retaining its old town charm. To do this, Randy Benderson completed a study that demonstrated that what people look for in Sarasota is both a strong economy, and a fantastic view.

The market is becoming increasingly interesting, and there have been some significant offers available, whereby investors could purchase commercial properties here for as little as 80% of what their actual value is. And, since this raised interest so much, a lot of business shares also started to grow, bringing even more money into the economy as a whole. Within just a few years, some people were able to earn a significant amount of money, and they pumped this straight back into the Sarasota economy.

Benderson also noticed that there was a change in the labor market. A lot of CRE professionals, real estate professionals, financial experts, project managers, and accountants suddenly started to come to the area. The result of this is that the economic future of Sarasota started to increase as well. Unemployment rates have dropped significantly, and this has changed the face of the town. In the past, it was very much a retirement community, but it is now attracting young talent as well.

Although the economy is never 100% stable, it seems that making investments in the Sarasota market is a pretty safe thing to do. Additionally, starting a business in that area is also a very good idea. While, again, there are never any real guarantees, the economy is strong, the labor market is thriving, money is growing, investments are being made, and experts all over the country are keeping their eye on Sarasota. Whether you are thinking of starting a business, moving to somewhere nice for your retirement, or simply investing in property, it seems this once little Gulf town is the way forward.

Top Overlooked Tips For Uber Drivers

Top Overlooked Tips For Uber Drivers

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Choosing to work as an Uber driver undoubtedly sounds appealing because of the fact that you get to set your own working hours and have big potential to make a lot of money.

Regardless of whether you are thinking about becoming an Uber driver or already have been one for several years, there are probably some basic tips that you’ve overlooked.

Here are the top overlooked tips for Uber drivers:

Become An Uber Customer First

Perhaps the best way to find out how Uber works is to become an Uber passenger before you become an Uber driver. Try to get at least two or three rides so you get a feel for how it all works.

In the process, you can speak with the drivers and ask them important questions such as any city or state laws they have to follow, how much they earn (if they are willing to say), the most profitable times to drive, and any other tips or strategies they can give you.

Also pay close attention to the quality of the car you are in, if it’s well up-kept, if the driver had a big music selection, and how friendly the driver is. Anything that you like or view as positive you will want to remember when you become a driver yourself.

Keep Plenty of Records

As an Uber driver, you’re essentially running your own small business. As a result, you will need to keep track of costs such as maintenance and mileage so you can reduce the amount you have to pay in taxes next year.

Keep track of all expenses on an Excel-like spreadsheet, and consider downloading an app that will easily keep track of your mileage for you so you won’t have to.

Advertise While You Drive

If you run another business or sell any products of your own, why not promote those products or business in your vehicle while you drive? You don’t want to be pushy and demand that a driver check out your product, but you can at least show them it or suggest it. Think of it as free advertising.

Invest In Yourself

Finally, perhaps the number one thing you can do as an Uber driver is to invest time and money in yourself.  You can find a lot of great and valuable information on online courses from people who work or previously worked as Uber drivers themselves.

The advice that you will receive from these courses will be excellent for increasing your income with Uber, because they can provide you with valuable information on the best times to work, advice on how to get higher ratings from customers (which has a huge effect on the amount of money that you make), and how to avoid spending too much of your time competing with other drivers.

Tips For Uber Drivers

You won’t want to overlook these tips as you begin or continue your career as an Uber driver.

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

As you know, at nonsociety.com the vision is to help people like you march to the beat of your own drum, and avoid living, working and being stuck in other people’s boxes. After all, life is short, and you won’t find many people — or probably any people — in their final moments regretting that they “spent too much time conforming to the wishes of others”. On the contrary, you’ll typically hear them lament about doing far too much for people they don’t even like, and not enough for themselves and those they truly care about.

Now, what does this have to do with your business? It’s this: just as you want your life to stand out from the ordinary, you also want — and frankly need — your business to stand out from your competitors. Otherwise, you’ll end up being the best kept secret in your marketplace, which is the worst thing that can happen; because it means you’ll be out of business sooner or later.

To avoid that fate — and to help you make a lasting positive impact on current and future customers — here are three smart and strategic ways to make your business stand out, but without exceeding your budget or forcing you deep into debt:

1. Hold a Contest

Contests are exciting and memorable ways to make a splash, generate publicity, and increase brand visibility that translates into more sales and profits. Just remember to think outside of the box and do something that truly grabs attention. For example, instead of giving away a gift certificate (yawn…), you can offer the lucky winner a cruise on a luxurious party bus. You can even take photos and post them on your social media pages, which adds to the fun.

2. Cross-Promote

Instead of doing all of the promotional heavy lifting on your own, why not find a strategic partner and create a win-win alliance? For example, if you build custom business signs, then sending and receiving referrals with a business lawyer who specializes in working with clients starting a new business (and therefore need signs for their store, trade show booth, etc.) could be a positive relationship for all involved, including your mutual customers/clients.

3. Create an app

Who says you need to be a Fortune 500 enterprise to have an app? That may have been the case a couple of decades ago, but these days many small businesses — including home-based businesses on a tight budget — are staying connected with current and future customers through a mobile app. You can build something impressive and functional for less than you think, and the ROI can be enormous.

The Bottom Line

Standing out in a competitive, crowded marketplace isn’t just a good idea: it’s necessary for your business to survive. The above suggestions can help you make a lasting impact with your target market, and surge ahead of your competitors.

The Benefits Of Cloud Services

The Benefits Of Cloud Services

The latest addition to the IT world is the cloud technology or cloud services. It is a similar to a server found in your organization but found outside your organization where your information are saved and stored. The only difference is that whatever information e.g. programs and date, can be assessed from anywhere with the correct login identification and password.

The cloud services are accessed through the web, delivered and used over the internet. Cloud services customers have to pay for the services. The whole of the cloud infrastructure is maintained by the cloud provider and not the individual cloud customer. These cloud service networks are large groups of servers have specialized connections to spread data processing chores across large pools of systems that are linked together.

Cloud technology services can be used for data storage and your people or employees can access your data and software from any place which is very ideal for those who need to work from home or do extensive travelling. You only pay for whatever programs that are licensed to the numbers of user. You can either reduced or add more users and pay accordingly.

Users of clouds services need not have to worry about safety because these cloud services have their own security and antivirus application software. Everything goes through multiple scanning. Once the cloud application is updated, there is no need to update each computer with new upgrades.

Organization including government agency, grocery store, profit and non-profit can benefit from these cloud applications and services. If you have not yet used the cloud services, but you are thinking about using one, then you will need some assistance. To learn more about cloud services and where you can get safe cloud service with the proper I.T. support, you can connect to one of the technology solutions e.g. MelroseTEC or others similar sites.

Once you are connected to cloud computing which is a type of Internet-based computing, the different types of services – including servers, storage and applications are delivered to your organization’s computers and devices through the Internet. You will be able to access and use the computing resources in a secure and more advanced way.

Small businesses can also benefit from cloud services and can access the resources with an internet connection and a web browser. You will pay for the type of services you use.