Social Media Marketing: A Beginner’s Walkthrough

Social Media Marketing: A Beginner’s Walkthrough

As a society, we’re on a social media platform of some kind, all the time. It’s become second-nature to most people, and it’s not surprising then that businesses of all types have taken the plunge into social media marketing. No matter what you do, there’s an obvious benefit to getting your product exposure from the huge numbers of people using social media platforms. But if you haven’t got into social media marketing yet, it can seem like an uphill battle at this point. Where should you start? The good news is, because the way we interact with content is changing, it’s a great time to get into the game. And these simple steps can help you get started today!

Strategize First

Before you can delve into social media marketing, you need to first understand where your target audience will most likely see your posts –– and when they’ll see them, too. Creating a great social media campaign will go to waste if you don’t identify what platform your audience views most.

Play it Niche

It can be tempting to want to try and share your business with all seven billion people on the planet. However, the best way to advertise yourself on social media is to find your niche supporters, and cater to them. Whether your company sells inoculation loops or barbecue-flavored chips, there’s a market waiting for your posts. You just need to find them.

Write Good Content –– Consistently

One good Facebook post or tweet isn’t likely to transform your company’s social media image overnight. Instead, it takes many cogent and timely pieces to create an effective brand on social media. This is where the hard work comes in, but stay diligent; it’s worth the effort. And remember, creativity is always welcome. 

Never Stop Learning

Track the metrics on your social media campaigns. Which ones are working and which ones aren’t? Don’t be satisfied with having only reached a portion of your target audience. The brilliant aspect of social media is the potential to connect us with people anywhere at anytime. That’s why a good social media marketing strategy is always introspective, and constantly looking to improve. If your content stagnates, you’re headed in the wrong direction.

Reap the Benefits

The last, and best part of any good social media marketing campaign is converting the leads you generated on social media into clients and customers. A good social media marketing strategy can drive solid leads to your website in droves. From there, it’s just a matter of closing the deal!

Ideas for memorable wedding table centrepieces

Ideas for memorable wedding table centrepieces

Deciding on the centrepiece for your wedding can be daunting as it is such an important decision. The centrepiece should be central to your theme, and it should also be a reflection of your personality, and so you would not want something cliche or anything too bold.

There are many huge decisions to make when it comes to planning a wedding, but one of the most important is to decide the type of table centrepieces to use. The centrepiece is used to establish the theme of the reception room, to add decoration and also to reflect your personality. It is often the first thing that people notice when they enter the wedding reception room, so it is important that you have something memorable. Although they should be noticeable, they should not be too large as your guests will still need to eat comfortably and be able to see the table.

Here are a few options you can consider:

Wildflower Centrepiece

It is hard to go wrong with an arrangement of flowers as this injects colour and life. For something bold and unique, consider a beautiful arrangement of wildflowers right in the centre of the table.

Flower Chandelier

If you are sitting outside, you might want to consider having a flower chandelier to act as a centrepiece. Not only does this look fantastic and creates an intimate setting, but it also opens up a lot more space on the table.

Floating Candles

Just fill large bowls with water and then place floating candles for unique wedding table centrepieces. If you have enough space, you could also put few flowers in the water to add elegance.

Crystal Trees

Visually very impressive and ideal for modern themed weddings, a crystal tree in the centre is a simple yet elegant option. You could take this further and decorate the tree with various items or have a top plate with a bouquet on top.

Ornamental Bird Cages

Ornamental bird cages can be lovely items to look at, and there are many different types to consider, so you should be able to find one that is in tune with your theme. You could also place items inside the bird cage, like a candle or anything else.

Lanterns

Lanterns can serve as both a decorative item and light for the table, making them a valuable centrepiece to consider. There are decorative lamps available for purchase, or you could opt for a more traditional one with a candle inside.

Vases

Vases can come in all kinds of shapes and sizes. Use a stylish vase as a centrepiece and then fill it with flowers, lights, rose petals, scatter crystals, floating stones or colourful fine sandstones.

The wedding centrepiece should be memorable, stylish and a reflection of your identity. It should also play a vital role in your decorative theme, so it is important to find the perfect item for your wedding.

4 Things to Do While Visiting Leeds

4 Things to Do While Visiting Leeds

An incredible city of real historical importance, Leeds is a city that has a little bit of something for everybody. Rich culture and vast history are only a few of the things that make up Leeds as a whole. From visiting the theatres, running in long and challenging marathons, to sipping cocktails in the clouds, there’s a huge amount of things to do while visiting Leeds. This gem in Yorkshire attracts millions of tourists from all around the world, and with a good reason. There’s always something to do, and it’s always great fun.

Shop in the Corn Exchange

A building of special importance, the Grade I-listed Corn Exchange is part retail centre and part food hub. It hosts a splendid community of shops and boutiques that entice visitors away from the bustling and noisy boulevards outside, and it welcomes them with grandeur. It resembles an inner chamber of some giant airship, and sports plenty of quirky shops, bookstores, salons, and lots of different food stores with all sorts of food available.

Explore the Arcades

The architecture in Leeds is a very unique case. It’s a fascinating blend between the old and the new, and the best place to witness that are the arcades. The bazaar-like atmosphere is only enhanced by the sheer number of the many independent shops you will find there – there are practically no chain stores present in the arcades. You can eat cake while perusing clothing stores, and after that try on some vintage jewellery. The arcades are definitely delightful.

Party and dance ‘till the early hours

Leeds is definitely a city that likes to dance. You can freely partake in the fabulous vintage tea dances that pop up around the city all the time, or join classes held at Yorkshire Dance that allow everyone to join the fun whether it’s lyrical jazz or flamenco. If that’s not your style, don’t worry, because Leeds has you covered. The nightlife is astounding, with its many areas coming to life in the late hours. Call Lane has been likened to Manchester’s famous Canal Street, and that’s where a lot of fantastic bars and clubs are located. It’s an entire pedestrianised road filled all sorts of locales, and the best of all; those aren’t the only party venues Leeds has to offer. You’ll definitely find a fun place like no other.

Drink cocktails in the sky

One of the finest things about Leeds is that the city is truly stunning at night. That’s a fact that its many bars and restaurants have come to appreciate, and they offer a fantastic panoramic view across the metropolitan skyline and beyond. A few places like the Angelica and The Alchemist – both of which are located in Trinity shopping centre – offer fantastic views of the already stunning and beautiful city. Located on the top of the shopping centre, you’ll be able to sip delicious alcoholic and non-alcoholic beverages that you’ll never forget, on top of a balcony that overlooks the entire city. That’ll definitely be a moment you’ll never forget.

Picking Out Your Christmas Cards

Picking Out Your Christmas Cards

When it comes to Christmas, one of the best ways to connect with people is through Christmas cards. However, finding the type that you want and ensuring that they bring joy into the lives of those you send them to can be more than a little complicated. Here are a few tips to pick out the best possible Christmas cards and to ensure that everyone who receives one feels loved and cared for.

1. Consider Photo Cards

Photo cards can be a great way to show people that you care and to keep them updated on your life as well. If you are sending out a large number, you can opt to get them specially printed. However, if you are only sending out a few, you might think about cards where you can put in your own photos. These also allow you to decorate and embellish the photos, personalising them for each person that you send them to. This is a great gift for your best friends or for your children to give to their friends.

2. Think About Classic Christmas Cheer

Things such as the lyrics to carols, Christmas villages, images of Santa, and so many other options evoke the idea of Christmas. If you want to go with a more classic and refined option, these are some of the best choices. If you are getting multiple packs of different cards, you might consider getting some of these for the people you work with or for older people you interact with on a regular basis.

3. Think About Sending Messages of Peace

While the season is often associated with cheer, it is also a time for peace and reflection. Consider sending cards with messages relating to peace, health, and other positive attributes. This can be a great way to show friends that you care about them and their lives.

4. Think about Cute Animals

Some of the best cards have cute animals on them. This can be anything from cute dogs to chubby birds on trees to sheep out in a field all wearing silly hats. There really is no limit to how silly these cards can be and they are sure to put a smile on the face of anyone who receives one. If you have a pet or know that your friends do, you can even match the card to the pet in question.

5. Think About Supporting A Charity

A number of different charities put out card sets during this time of the year. These cards help support the charities throughout the coming years and are usually cheaper than you would think. Give two gifts at once when you purchase charity cards.

6. Think about Making Your Own

There are a number of kits available to make your own cards and give them to friends. This is a great craft to do with your children once they are out of school.

There are so many different ways that you can personalise the Christmas cards that you send. Choosing great cards can bring a smile to your friends’faces and show people you know that you are thinking of them during the holiday season.

How to go Beyond the Expected on your Next Vacation

How to go Beyond the Expected on your Next Vacation

Traveling is a wonderful way to expand your horizons. A great trip forces you out of your comfort zone and places you face to face with a new culture. That’s why traveling is so rewarding, and people spend months if not years, planning for their “next great vacation.” Unfortunately though, if you’ve traveled enough, you’ve probably had at least one holiday that let you down. A disappointing trip can be heartbreaking; fortunately, though, there are steps you can take to ensure your next vacation avoids the common, touristy pitfalls that can doom even the most meticulously planned trip.

Forget the Hotel

You want to experience a city? Get ingrained in a new way of life? Then don’t book a hotel. A hotel – especially an expensive one – is the antithesis of authentic. It might be nice, but you shouldn’t be traveling to marvel at the inside of your hotel room. Depending on where you’re headed, there are many options superior to the hotel – Airbnb, hostels, or even renting an apartment short term can be a great way to get in tune with the true pulse of a place. You’ll never get that staying in a room where they tuck the sheets in for you.

Plan to Improvise

Having a game plan is a great way to squeeze the most out of a short vacation. But remember that surprise and serendipity are essential to a fulfilling travel experience. The quaint little record shop on the corner, the coffee shop with hand-painted murals along the walls, the mom-and-pop stand with the best shawarma in the city – these places aren’t going to have a fifty-foot banner sign plastered across their business. Their hidden gems because they’re well hidden. Give yourself time to explore and find them. They’ll provide better memories than standing in line at a tourist trap.

Fraternize with the locals

Most people love it when strangers take in an interest in their city and again, most will be more than willing to offer great advice on where to go and what to do. In this endeavor, the local bartender can prove an invaluable asset. They know where the best places are – especially the spots off the beaten track. In fact, anyone in the service industry will likely have a few hot tips on the best spots around town. Make sure to tip them, though! Who knows, you may even make a long-distance friend this way – the ultimate goal of a great trip.

How to Get the Best Out of Your College Years

How to Get the Best Out of Your College Years

To every student, getting the best out of their college years means something different. For some, it is going out with friends and partying every night, while for others it means locking themselves in their dorms or spending all night at the library and study. While everyone is different, though, there are ways for every person to get the best out of their college years, without them having to compensate on one thing for another. If you’re already a student or if you’re about to start the next school year, here’s how you can prepare for college and ensure you have the best time possible.

Living Arrangements

For many students, their accommodation can be less than ideal. If you’re living on site, then halls of residence are so-so. They give you the basics and it’s an ideal ground for you to make friends and transition into college life. However, living in a dorm isn’t for everyone, and moving into a stereotypical college house share after your first year can also give rise to new challenges. Before you settle into college life, make sure you explore all your options. If you’re going to Southampton University in the UK, for instance, then there’s luxury Southampton student accommodation at collegiate-ac.com. By ensuring you have the correct living facilities, your college years will become much more enjoyable.

Study

You’re heading to college for one reason: to study and to get a degree by the end of it. While this doesn’t mean you can’t have a social life, it also doesn’t mean you can pull an all-nighter the night before in the hopes of just getting by. Rather than cram at the last minute, you should study consistently throughout your college years. After all, you’ve made it this far and you’ve (hopefully) selected a subject you enjoy.

The temptation to go out rather than study one night, or to sleep in instead of finding a space at the library can be mighty, though. While you shouldn’t compromise on your social life or burn yourself out by studying too much, you should try to find a happy balance and have a routine in place. To help improve your studying habits you should:

  1. Find your study space.
  2. Take advantage of tutoring opportunities.
  3. Attend extra credit seminars, lectures or groups.
  4. Attend all classes.
  5. Actively take notes.

Social Life

Getting the most out of your social life isn’t difficult. Usually, most freshmen will be in dorms, and because they’re all in the same boat as you, everyone will want to open a dialogue with you. You should be as talkative as possible and introduce yourself to those who are staying in the same dorms as you. You should also introduce yourself to classmates. For introverts or those who are shy or who suffer from anxiety, starting a conversation can be extremely difficult, however, remember that everyone there is in the same position as you. You shouldn’t let any anxiety or shyness hinder your chances of making potential lifelong friends.

Throughout your college years you’ll be exposed to many new experiences. Whether they’re good or bad, embrace them. They’ll make for great stories later on in life, and college will usually form your ideals, opinions and even career aspects. Keep an open mind, live well, be healthy, study and make friends you’re not likely to forget.

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.

One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.

That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.

If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.

How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.

Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

The law expects that all businesses must take the proper steps to ensure that the customers and clients visiting their premises are safe and protected from injuries and accidents. Although unforeseen incidents cannot be prevented, every business owner should be prepared for the possibility of having to deal with personal injury lawsuits.

As a store or company owner, you must take the basic precautions to ensure that your setup remains safe from lawsuits brought by employees or customers. Keep in mind that plaintiffs suing your company even with a small complaint can cost you millions of dollars if found to be valid. It might interest you to know the U.S. Department of Justice estimates that each year 16,397 personal injury cases are presented in court. This number makes up only 4% of the total number of incidents with the other 96% being settled out of court.

Here are some of the initiatives you can implement on a regular basis.

1. Conduct Regular Training Sessions for Your Employees

Educate your employees about the importance of a creating a hazard-free workplace, both for the people who work in the company and for customers, vendors, and any other visitors so that personal injury lawsuits are avoided. Remember, even if the incident occurs because of the negligence of a worker, you could still be held responsible.

  • Set up a protocol that employees must strictly follow when using equipment. Train them carefully so that even the simplest of tasks are performed without causing injury or creating a hazard. For example, a smart stacking system that won’t cause products to tumble with casual brushing.
  • Insist that all equipment is stored carefully after use and not left lying around so it can hurt people.
  • On your part, keep all equipment well-maintained and in perfect working order.
  • As a feature in Business.com explains, teach your employees to keep a sharp lookout for loose railings and floorboards, torn carpets, shaky tiles and bricks, or any other potential hazard.
  • Welcome feedback from your workers regarding any health and safety issues that need to be dealt with.

2. Invite Professional Health and Safety Inspections

Even if you’re not the property owner, as the lessee, it is up to you to ensure that the building is safe. You can conduct regular inspections of the structure to look for any risks and hazards that can potentially lead to personal injury lawsuits resulting from negligence on the part of the store owner. If possible, get a professional to inspect the external and internal sections, sidewalks outside, storerooms, stairways, hallways, restrooms, and all other areas of the company structure. Yet another smart strategy is to call in an attorney who has the necessary experience in litigation to take a look around and identify any weak spots.

3. Conduct All Maintenance and Renovations Out of Working Hours

Schedule any cleaning and maintenance tasks out of business hours so that they don’t cause any slips and falls. For instance, water or soap on the floor, ladders in the hallways, and tools lying around could hurt visitors. You can also risk a personal injury lawsuit because of the dust or fumes from cleaning solutions. If you must have the repair jobs done right away, section off the area with the mandatory yellow signs warning visitors of the risks.

4. Organize the Workplace Carefully

Organize your store or workplace carefully so that there is no clutter lying around that can cause tripping incidents. Mark out all corners carefully with signs that are clearly visible. Arrange the desks and aisles with enough moving space. If your organization has earned certificates and licenses for health and safety precautions, you might want to display them. In this way, you offer assurance to customers that your company takes all the necessary care for their protection.

 

5. Talk to Your Insurance Company about General Liability Coverage

Getting protection against personal injury lawsuits that can cause significant losses is a good move. As an article on FindLaw reveals, accidents can also occur in areas where the lighting is inadequate or because of natural weather conditions like rain water or melted snow that can result in a slip-and-fall occurrence. General liability insurance can provide you with coverage in case you get sued. In addition to personal and bodily harm, the insurance also protects you from advertising injury, slander, libel, damage to property and any other risks.

6. Handle an Accident with Tact and Sensitivity

You can take all the possible precautions to secure your establishment but accidents can take place. It is advisable to stay informed on the best measures to take when an incident occurs. For instance, have an updated first-aid kit always at hand. Inform emergency services right away and do everything you can to add to the comfort of the injured person. Create a detailed account of the incident and request all the other people around for statements. Record their impressions along with their names and contact information in case you need to call them in as witnesses. Also, get in touch with your attorney to prepare for the possibility of a personal injury lawsuit.

In addition to the costs of litigation, you may have to deal with the loss of reputation of your business in case an accident and its fallout takes place. Protect your company from unwanted and unfavorable publicity by doing the best you can to secure the premises and avoid personal injury lawsuits.

How to Be Successful in Today’s Job Market

How to Be Successful in Today’s Job Market

Work is a central part of our lives today. It makes us feel complete, provides the means for us to pay our bills and purchase entertainment, and is also often at the heart of our social activities.

When you don’t have a job, you feel as if you are not living a full life. You become anxious and rightly worry about your future. In order to rectify the situation, you need to find work, but today, finding work can be challenging.

To get your job search on track, make sure you are doing all the things necessary. If you neglect even one important thing, it can derail your ability to find a good job. Here is a list you need to do:

Get a winning game plan

In order to increase your odds of finding the right position, you first need to create a perfect game plan. First write down what type of job you want and the likeliest places to find it.

The key is to understand where the job market is most likely receptive. Use the Internet to locate one of the many websites that assist you to understand where job openings are, the salaries being paid and the type of applicants they are hiring. Would you take a job outside of your preferred field? Would you take less money than you thought you would get? Would you move if it meant getting the job you want or better money? All of these questions should be considered and answered as you conduct your research.

Salary is always a key factor but most employees will tell you that it is not the only one. People also want great benefits like good vacation time, healthcare, and the opportunity to work overtime. They also want a positive and comfortable work environment and an opportunity to advance based on good performance. Be prepared to include every important factor in your job search:

Consider Alternative Job Opportunities

We all have an idea about what we think is the perfect job. However these days there are dozens of different and new job opportunities that can be as rewarding as a typical 9 to 5.

One example is to list with a service that provides workers to companies on flexible hours. Companies like Shiftpixy that can be a great resource to search for job opportunities and provide you with good pay and the freedom to work when you decide. 

Make You Resume Perfect

There are a lot of opportunities out there, but in order to get to them, you need to have a calling card that impresses. A good portion of job hunters do not find work because of poorly put together resume. As a result, they never even get a chance to interview and impress companies with their personality or abilities. There are dozens of websites that have great templates for writing a great resume. If you have concerns about your ability to write a great resume, hire a professional resume writer. The money you spend could very well get you your dream job.

4 Highly-Effective Tips to Promote Your Business

4 Highly-Effective Tips to Promote Your Business

Promoting your business is not a simple task for many entrepreneurs. A lot of things should be taken into consideration prior to advertising your business to the public. Nevertheless, there are still tons of ways to showcase your business successfully to people.

It does not really matter if you own a big enterprise or a small business. You still have to create brand awareness to guarantee that you spread the word about your existing or new business. Various types of marketing techniques and tools can help your business grow as well as reach a larger audience. You can even use a domain name checker if you are to check the availability of the name you want to use for your own website or a domain lookup tool to find out some information about a certain website.

Listed below are some proven marketing tips to make your venture known to the world:

Represent your industry

Actively participate in any forums or online groups and share your expertise further. You can also contact a local or national media and tell them that you can offer stories about your business. Be proactive in taking a stand on trending industry topics or make some smart comments on news articles. By simply being a vocal spokesperson, you can potentially become a speaker at a seminar and that is such a great opportunity for your business.

Concentrate on email marketing

If there is one marketing campaign you need to use, that would be email marketing. It is one of the most common ones and is easy to measure, cost-effective, and flexible. All you need to do is to create an interesting, appropriate, and profitable message for people to subscribe on your newsletters. With this, you can promote your services or products, reach a wider audience, get in touch with your potential customers, and drive more traffic to your website.

Talk to your clients

Another approach to boost revenue is to converse with your existing clients. You can just pick a couple of clients and inquire whether they have time and are interested in a phone interview with you. Actually, this can be initiated by somebody outside your business, in order for your clients to answer sincerely and honestly. You don’t need new clients as long as you have existing ones with tons of opportunities and information.

Take advantage of your current network

Make it a priority to develop relationships with the people in your network, such as clients, family, friends, and colleagues. It will be easier to market your business with these people for you already know them. They can also be your bridge who will refer something to you, someone whom you can seek help regarding business matters, or advocates.

Through these compelling marketing tips, your business has now a bigger chance of being known to a lot of people from across the globe. Just put all your effort into it and be patient all the time. It won’t be easy at first, but everything will flow smoothly eventually. It is all about hard work and discipline, so practice these values and you will go a long way.