Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.

One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.

That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.

If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.

How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.

Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

6 Steps Every Business Must Take to Protect Against Personal Injury Lawsuits

The law expects that all businesses must take the proper steps to ensure that the customers and clients visiting their premises are safe and protected from injuries and accidents. Although unforeseen incidents cannot be prevented, every business owner should be prepared for the possibility of having to deal with personal injury lawsuits.

As a store or company owner, you must take the basic precautions to ensure that your setup remains safe from lawsuits brought by employees or customers. Keep in mind that plaintiffs suing your company even with a small complaint can cost you millions of dollars if found to be valid. It might interest you to know the U.S. Department of Justice estimates that each year 16,397 personal injury cases are presented in court. This number makes up only 4% of the total number of incidents with the other 96% being settled out of court.

Here are some of the initiatives you can implement on a regular basis.

1. Conduct Regular Training Sessions for Your Employees

Educate your employees about the importance of a creating a hazard-free workplace, both for the people who work in the company and for customers, vendors, and any other visitors so that personal injury lawsuits are avoided. Remember, even if the incident occurs because of the negligence of a worker, you could still be held responsible.

  • Set up a protocol that employees must strictly follow when using equipment. Train them carefully so that even the simplest of tasks are performed without causing injury or creating a hazard. For example, a smart stacking system that won’t cause products to tumble with casual brushing.
  • Insist that all equipment is stored carefully after use and not left lying around so it can hurt people.
  • On your part, keep all equipment well-maintained and in perfect working order.
  • As a feature in Business.com explains, teach your employees to keep a sharp lookout for loose railings and floorboards, torn carpets, shaky tiles and bricks, or any other potential hazard.
  • Welcome feedback from your workers regarding any health and safety issues that need to be dealt with.

2. Invite Professional Health and Safety Inspections

Even if you’re not the property owner, as the lessee, it is up to you to ensure that the building is safe. You can conduct regular inspections of the structure to look for any risks and hazards that can potentially lead to personal injury lawsuits resulting from negligence on the part of the store owner. If possible, get a professional to inspect the external and internal sections, sidewalks outside, storerooms, stairways, hallways, restrooms, and all other areas of the company structure. Yet another smart strategy is to call in an attorney who has the necessary experience in litigation to take a look around and identify any weak spots.

3. Conduct All Maintenance and Renovations Out of Working Hours

Schedule any cleaning and maintenance tasks out of business hours so that they don’t cause any slips and falls. For instance, water or soap on the floor, ladders in the hallways, and tools lying around could hurt visitors. You can also risk a personal injury lawsuit because of the dust or fumes from cleaning solutions. If you must have the repair jobs done right away, section off the area with the mandatory yellow signs warning visitors of the risks.

4. Organize the Workplace Carefully

Organize your store or workplace carefully so that there is no clutter lying around that can cause tripping incidents. Mark out all corners carefully with signs that are clearly visible. Arrange the desks and aisles with enough moving space. If your organization has earned certificates and licenses for health and safety precautions, you might want to display them. In this way, you offer assurance to customers that your company takes all the necessary care for their protection.

 

5. Talk to Your Insurance Company about General Liability Coverage

Getting protection against personal injury lawsuits that can cause significant losses is a good move. As an article on FindLaw reveals, accidents can also occur in areas where the lighting is inadequate or because of natural weather conditions like rain water or melted snow that can result in a slip-and-fall occurrence. General liability insurance can provide you with coverage in case you get sued. In addition to personal and bodily harm, the insurance also protects you from advertising injury, slander, libel, damage to property and any other risks.

6. Handle an Accident with Tact and Sensitivity

You can take all the possible precautions to secure your establishment but accidents can take place. It is advisable to stay informed on the best measures to take when an incident occurs. For instance, have an updated first-aid kit always at hand. Inform emergency services right away and do everything you can to add to the comfort of the injured person. Create a detailed account of the incident and request all the other people around for statements. Record their impressions along with their names and contact information in case you need to call them in as witnesses. Also, get in touch with your attorney to prepare for the possibility of a personal injury lawsuit.

In addition to the costs of litigation, you may have to deal with the loss of reputation of your business in case an accident and its fallout takes place. Protect your company from unwanted and unfavorable publicity by doing the best you can to secure the premises and avoid personal injury lawsuits.

4 Highly-Effective Tips to Promote Your Business

4 Highly-Effective Tips to Promote Your Business

Promoting your business is not a simple task for many entrepreneurs. A lot of things should be taken into consideration prior to advertising your business to the public. Nevertheless, there are still tons of ways to showcase your business successfully to people.

It does not really matter if you own a big enterprise or a small business. You still have to create brand awareness to guarantee that you spread the word about your existing or new business. Various types of marketing techniques and tools can help your business grow as well as reach a larger audience. You can even use a domain name checker if you are to check the availability of the name you want to use for your own website or a domain lookup tool to find out some information about a certain website.

Listed below are some proven marketing tips to make your venture known to the world:

Represent your industry

Actively participate in any forums or online groups and share your expertise further. You can also contact a local or national media and tell them that you can offer stories about your business. Be proactive in taking a stand on trending industry topics or make some smart comments on news articles. By simply being a vocal spokesperson, you can potentially become a speaker at a seminar and that is such a great opportunity for your business.

Concentrate on email marketing

If there is one marketing campaign you need to use, that would be email marketing. It is one of the most common ones and is easy to measure, cost-effective, and flexible. All you need to do is to create an interesting, appropriate, and profitable message for people to subscribe on your newsletters. With this, you can promote your services or products, reach a wider audience, get in touch with your potential customers, and drive more traffic to your website.

Talk to your clients

Another approach to boost revenue is to converse with your existing clients. You can just pick a couple of clients and inquire whether they have time and are interested in a phone interview with you. Actually, this can be initiated by somebody outside your business, in order for your clients to answer sincerely and honestly. You don’t need new clients as long as you have existing ones with tons of opportunities and information.

Take advantage of your current network

Make it a priority to develop relationships with the people in your network, such as clients, family, friends, and colleagues. It will be easier to market your business with these people for you already know them. They can also be your bridge who will refer something to you, someone whom you can seek help regarding business matters, or advocates.

Through these compelling marketing tips, your business has now a bigger chance of being known to a lot of people from across the globe. Just put all your effort into it and be patient all the time. It won’t be easy at first, but everything will flow smoothly eventually. It is all about hard work and discipline, so practice these values and you will go a long way.

5 Unknown Things about the New York Jets According to Bennett Kireker

5 Unknown Things about the New York Jets According to Bennett Kireker

Source

Most people have heard about the New York Jets. Bennett Kireker has followed the franchise since the American Football League’s rival league started back in 1960. In 1968, the Jets had their greatest success of all, when Joe Namath won the Super Bowl, beating the NFL’s Baltimore Colts, just as he had promised. Since then, the Jets have continued to have some fantastic players, including Don Maynard, Namath, Art Monk, Joe Klecko, Wayne Chrebet, Greg Buttle, Brett Favre, Boomer Asiason, Aaron Glenn, Mark Gastineau, James Hasty, Bruce Harper, Keyshawn Johnson, Johnny Hector, Marty Lyons, Mo Lewis, Land Mehl, Curtis Martin, Rob Moore, Freeman McNeil, Ken O’Brien, Richard Todd, Pat Ryan, Chad Pennington, Vinny Testaverde, Abdul Salaam, Wesley Walker, Al Toon, Ty Law, and Laveranues Coles. Everybody knows all of these things, fans and foes alike. But according to Bennett Kireker, there are also five things you probably did not know.

Bennett Kireker Reveals 5 Things You Probably Don’t Know about the Jets

  1. One of the earliest famous people within the New York Jets, and certainly one of their all time most famous players, was Joe Namath, the quarterback. He was drafted to the team in the 1965 AFL Draft, coming from the University of Alabama. Had he not made the decision to play in the AFL, he probably would have ended up as the St. Louis Cardinals’ quarterback instead, because they drafted him as part of the NFL Draft that same year.
  2. When the original New York Jets franchise started their play, they were called the New York Titans. Although their name was different, they did share the blue and gold team colors.
  3. During the 1998 NFL playoffs, Keyshawn Johnson, the Jets’ wide receiver, took on positions of defensive back, seeing action there and picking up an interception for them.
  4. In December 2005, the New York Jets faced the Patriots. In that time, the team’s quarterback was Vinny Testaverde. He faced Doug Flutie, who was the veteran quarterback for the New England team. Never before in the history of the NFL had there been a regular season match in which two opposing quarterbacks were both over the age of 40.
  5. In 1975, John Riggins was the first player of the New York Jets to gain in excess of 1,000 yards running. He was the team’s running back.

Since day one, the New York Jets have had a solid and loyal fan base. In fact, they are known to be the most loyal in all of the National Football League. Over the years, the Jets have had some fantastic successes, but they have equally experienced some significant lows. Indeed, the team has not always finished anywhere near the top of the league. Yet, the Jets are synonymous with various memorable seasons, games, and moments. Every year, there is some sort of positive story about the Jets in the league, and this is something they, and their fans, take great pride in.

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

As you know, at nonsociety.com the vision is to help people like you march to the beat of your own drum, and avoid living, working and being stuck in other people’s boxes. After all, life is short, and you won’t find many people — or probably any people — in their final moments regretting that they “spent too much time conforming to the wishes of others”. On the contrary, you’ll typically hear them lament about doing far too much for people they don’t even like, and not enough for themselves and those they truly care about.

Now, what does this have to do with your business? It’s this: just as you want your life to stand out from the ordinary, you also want — and frankly need — your business to stand out from your competitors. Otherwise, you’ll end up being the best kept secret in your marketplace, which is the worst thing that can happen; because it means you’ll be out of business sooner or later.

To avoid that fate — and to help you make a lasting positive impact on current and future customers — here are three smart and strategic ways to make your business stand out, but without exceeding your budget or forcing you deep into debt:

1. Hold a Contest

Contests are exciting and memorable ways to make a splash, generate publicity, and increase brand visibility that translates into more sales and profits. Just remember to think outside of the box and do something that truly grabs attention. For example, instead of giving away a gift certificate (yawn…), you can offer the lucky winner a cruise on a luxurious party bus. You can even take photos and post them on your social media pages, which adds to the fun.

2. Cross-Promote

Instead of doing all of the promotional heavy lifting on your own, why not find a strategic partner and create a win-win alliance? For example, if you build custom business signs, then sending and receiving referrals with a business lawyer who specializes in working with clients starting a new business (and therefore need signs for their store, trade show booth, etc.) could be a positive relationship for all involved, including your mutual customers/clients.

3. Create an app

Who says you need to be a Fortune 500 enterprise to have an app? That may have been the case a couple of decades ago, but these days many small businesses — including home-based businesses on a tight budget — are staying connected with current and future customers through a mobile app. You can build something impressive and functional for less than you think, and the ROI can be enormous.

The Bottom Line

Standing out in a competitive, crowded marketplace isn’t just a good idea: it’s necessary for your business to survive. The above suggestions can help you make a lasting impact with your target market, and surge ahead of your competitors.

The Benefits Of Cloud Services

The Benefits Of Cloud Services

The latest addition to the IT world is the cloud technology or cloud services. It is a similar to a server found in your organization but found outside your organization where your information are saved and stored. The only difference is that whatever information e.g. programs and date, can be assessed from anywhere with the correct login identification and password.

The cloud services are accessed through the web, delivered and used over the internet. Cloud services customers have to pay for the services. The whole of the cloud infrastructure is maintained by the cloud provider and not the individual cloud customer. These cloud service networks are large groups of servers have specialized connections to spread data processing chores across large pools of systems that are linked together.

Cloud technology services can be used for data storage and your people or employees can access your data and software from any place which is very ideal for those who need to work from home or do extensive travelling. You only pay for whatever programs that are licensed to the numbers of user. You can either reduced or add more users and pay accordingly.

Users of clouds services need not have to worry about safety because these cloud services have their own security and antivirus application software. Everything goes through multiple scanning. Once the cloud application is updated, there is no need to update each computer with new upgrades.

Organization including government agency, grocery store, profit and non-profit can benefit from these cloud applications and services. If you have not yet used the cloud services, but you are thinking about using one, then you will need some assistance. To learn more about cloud services and where you can get safe cloud service with the proper I.T. support, you can connect to one of the technology solutions e.g. MelroseTEC or others similar sites.

Once you are connected to cloud computing which is a type of Internet-based computing, the different types of services – including servers, storage and applications are delivered to your organization’s computers and devices through the Internet. You will be able to access and use the computing resources in a secure and more advanced way.

Small businesses can also benefit from cloud services and can access the resources with an internet connection and a web browser. You will pay for the type of services you use.

What Do Clients Expect from a Contractor? How to Fulfill Your Clients’ Expectations

What Do Clients Expect from a Contractor? How to Fulfill Your Clients’ Expectations

Many tradespeople have a dream of starting their own business, whether they are a plumber, an electrician, a bricklayer, or other. And whilst many of these tradespeople do start their own small business, not many succeed; and some fail dramatically because of not having adequate general liability insurance for independent contractors. If you have a particular skill and have decided to begin a business as a contractor, you need to know what your clients expect in order to succeed – and what you can do to fulfill those expectations.

Clients expect you to understand – and mitigate – the risks in your industry

The problem with the contractor industry is that it is laden with risks. Risks are there at every turn, whether it’s not finishing the job on time, making major (or even minor) mistakes, natural disasters or extreme weather disturbances, or the acquisition of resources, etc. Your clients know this, and you should know this as well. The key is finding ways to mitigate these risks and continuing to perform to the best of your ability. One surefire way of reducing risk which your clients will appreciate is by having general liability insurance. This is not just about protecting your business – it’s also about satisfying your clients’ expectations that you are a serious and legitimate contractor.

Clients expect you to have good communication

Managing a project involves a keen eye for detail and good organizational skills, but it’s also about making sure that you communicate well – not just with other workers, but also with your clients. Clients expect you to have effective communication skills, and they expect you to be able to explain a project or task in detail, especially if it’s a complicated or time-consuming endeavor. By effectively communicating and being open with your clients, you ensure the building of trust as well.

Clients expect you to have good planning skills

Planning is not just about creating or developing a good schedule for a task or project – it also involves making decisions on what methods you can and should use, what resources you can organize, and what materials you need and when. Making a good plan starts even before a task or project begins, and it continues throughout the task, on a weekly or a daily basis. Additionally, things will not always go according to plan, as your clients may already know – but it’s how you tackle changes in your planning that will make you stand out as a good contractor.

Being a good contractor is also about being financially responsible – you need to invoice your customers properly, and you need to keep accurate and updated financial records, particularly when it comes to your cash flow. Understand your contract and all its details from top to bottom – this isn’t just for your clients’ protection, but for your protection as well.

Practical tips you can apply now to improve retail store sales

Practical tips you can apply now to improve retail store sales

You want to increase your retail sales, that’s a given. The purpose of any business is to bring in paying clients, and the best way to accomplish this is through marketing. If sales are low, then perhaps there’s something wrong and you must figure it out fast.

In our competitive world, getting results is all that matters. Take note that successful retailers aren’t more intelligent or talented that you are, they just learned to do things effectively while making money in the process.

Check out the practical tips below that you can apply to improve your retail sales.

Start advertising more. Sometimes businesses cut on spending for their marketing when they should actually be spending more. It’s good to increase your marketing efforts during slow periods of sale since the entire industry will be looking out to get the most out of a decreased market share.

The best way to do this is through social media that’s connected to your business website. If you still don’t have social media presence, then now is the best time to create pages on Facebook, LinkedIn, Instagram, YouTube – basically the channels that your business will benefit from.

As to your website, all promotions from your social media channels should directly go to a specific page on your website. Any business owner worth his or her salt knows that a website is a necessary investment. Start by doing a domain name search to help you name your businesses’ website name and address. A good domain name and hosting provider should be able to guide you throughout the entire steps of taking your business online, so don’t hesitate to ask for their assistance and to make use of their other tools and integrated guides.

Assess your pricing strategy. When buying and pricing your products or services, always consider the cost of goods and that your retail shop is constantly making a profit at the price point. Your product price must always be competitive while still making a profit for your business. At the end of the day, the appropriate price is the price that your clients are willing to pay for your products or services.

Improve your store’s looks. Consider leveraging on cross-merchandising techniques and impulse sales opportunities. Small changes like different lighting fixtures and creative displays may be added to attract passing customers. Try playing videos for product or service education, entertainment, and any other promotional or upsell tie-in. A lively store is always a customer magnet.

Aren’t we forgetting something? Of course not – it’s practising good customer service!

Great customer service has always been a major factor to increase sales regardless of the season. Be sympathetic to your customers to know their wants and needs. The next step is to educate them about your offerings. Lastly, let them know that you appreciate their loyalty or business. Consider offering value-added products and services.

Next, educate them about the products. Finally, let your customer know that you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer. Remember, the customer is looking for an experience and not just a product.

End Note

That’s it! Apply these practical tips to retail store and watch as your sales improve. Best of luck! Have any other tips to share your fellow business owners? Share it with us.

Cyber Crime and How to Handle it

Cyber Crime and How to Handle it

Cybercrime is a hideous type of crime, and a poorly understood one, because it is one that causes no physical injury. But it is everywhere and it encompasses everything from having your identity stolen to see your children bullied. This has even ended up in suicides, in fact. Cybercrime is an easy crime to commit, but it has a huge impact on individuals and on society as a whole. And because it can be done in so many different ways, it seems to truly have taken over the world. All that someone needs is a computer, and they can attack anyone they fancy.

Technology has some fantastic advantages, but these advantages are also curses. The fact that so much data can be stored in such a small place, for instance, is both a blessing and a curse. The easy accessibility the internet gives us to people and businesses, is both a blessing and a curse.

There are logic bombs, email bombs, denial service attacks, salami attacks, data theft, viruses, web jacking, and so on. And nobody is safe from it either. Women, children, the elderly, and others who are often classed as the most vulnerable in society are targeted, but so are the huge corporations, celebrities, conglomerations, and so on.

Then, there is the issue of intellectual property right. When someone creates something, such as a song, a video, or a piece of art, it becomes theirs. But as soon as it is posted online, people feel they have the right to use it, share it, and change it. And sometimes, elements are stored online, but they are not supposed to be accessible to all. For instance, cloud storage enables people and businesses to store all their data off-site, but this data is meant to be protected, encrypted, and secured.

So what can be done? According to experts like Matthew Knouff, the key lies in having proper cyberlaws in place. His particular area of focus is on social media ethics and on eDiscovery procedures, both of which are very important in terms of cybercrimes. He believes that, when proper regulations are put in place and adhered to, the situation will become much better for everybody involved, and it will actually become possible to simply enjoy the advantages technology gives us. Only blessings, no more curses, in other words.

eDiscovery, for instance, is about ensuring that data is stored properly (safely, securely, and in a way that can easily be searched). In so doing, it ensures that when something does go wrong, and litigation follows, it becomes possible for businesses to clearly demonstrate who did what, when, where, and how. And it will also show exactly where the breach came from, in case of cybercrimes. eDiscovery has many other benefits, but this is one of the key elements of it that will help people the world over in terms of being safer online. This is something that should be applauded and that everybody should work towards.

How to Find the Right Vehicle for Your Business

How to Find the Right Vehicle for Your Business

If you are running a sizable organization, you will have to soon consider buying a vehicle solely for business purposes. This is particularly important in companies where the employees are expected to constantly be on the move. Here, having to rely on taxis is not only costly, it can be time-consuming as well. If you are on the hunt for the perfect car, you know how difficult this endeavor can be. After all, you don’t have to be a car fanatic to know just how many options there are out there for you. To help you narrow down the list, here are some guidelines to stick to:

Assess the Business’ Needs

When looking for a company car, you need to assess the needs of the company and its employees. A good starting question is, how much space do you require? For instance, do your workers travel independently or do they sometimes have to journey as a group for presentations? The other thing to consider is storage space. Just how much room is there to store pamphlets, documents, and anything else your workers may need to carry with them? If you don’t need a lot of room for people or storage, you will find that a good-sized car such as the Toyota Corolla will suit your needs perfectly.

Figure Out the Budget

Of course, you will need to determine how much you are willing to spend on transportation each month. This doesn’t just refer to the amount that you need to shell out for the loan or insurance payments. It also alludes to the maintenance as well as the fuel consumption of the car. Now, if you are looking to keep this types of costs to a minimum, you should look at the Honda Accord. This vehicle is reliable, affordable, and has a decent fuel economy as well.

Consider External Factors

When choosing a vehicle, you will need to think about the environmental factors that the car will have to withstand. For instance, does the area in question experience extremes in temperature? If so, you will need to find a car that is suited to the regional conditions. The other thing to consider is the terrain that the vehicle will have to drive over each day. Is it smooth, paved roads, or does the car have to overcome rugged terrain and uneven roads? The reason that this is such an important factor is because getting a vehicle that is suitable to the right conditions will ensure that it will last longer.

Determine the Effect

To a certain extent, your business car is more than just a way to get from one place to another. It is also a style statement and a representation of your business. So, it is a good idea trying to decide just what statement it is that you want the car to make. Do you want something comfortable and relatable or are you looking for something sleek and sophisticated?

These are the elements that you will need to look at when you want to purchase a company car.