4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

We all have an important message we want other people to hear.

It might be a product or service your company provides. Or a bit of content you feel is particularly awesome and wish more people would engage with. Maybe it is simply a cause, one that you feel passionate about and want to bring awareness to.

Whatever your message is, you probably already know that whiteboard animation is the ideal way to convey it effectively. Otherwise, why would you be reading tips on how to do it right?

So, instead of boring you with the details of why they are so compelling, let’s dive right into it and inspect 4 essential bases you need to cover to make that amazing whiteboard animation video your business needs.

1 – The Script

Before we start, let me just say that this subject can get really complex, very quickly. And others have already covered it in greater detail than I can allow myself in this brief piece.

So, instead of just echoing, I would rather give you a useful checklist. A recipe, if you will, of all the marks you should be aiming to hit when working on your video’s script. Keep in mind that the script is where it all starts. It works as the skeleton for the whole project. Fudge the script, and the rest falls apart.

Take your time, and make sure the script is top-notch before moving on to later stages of the process.

Now, onto that recipe:

  • Structured:Whether we’re talking Citizen Kane, or Sharknado 5: Global Swarming, most stories can be analyzed under the three-act structure prism. Design your script in a way that covers the “What” at the beginning, that is, the issue you are addressing. Then move on to the “How”, which is the way your product/content relates to that issue. And finally, cover the “Why” they should choose your brand above all the others tugging at their attention.
  • Short: “Brevity is the soul of wit.” The shorter your video is while still conveying your message, the more effective it’ll be. For marketing content, any script requiring more than three minutes to play might be too long.
  • Clear: Avoid making much ado about nothing. Make sure whatever content remains in your script is absolutely essential for your message to get across. Cut out anything that doesn’t fall into this category.
  • Purposeful: Lastly, as you work on your script keep in mind what you want your audience to do once the video is over. Strong reasons make strong actions, so make sure to craft a powerful Call-to-action by its end to increase the likelihood of the outcome you are after.

Keep these four aspects in mind as you develop your video’s script and you’ll have no problems moving on to stage two, the storyboard.

2 – The Storyboard

If the script represents the skeleton of your whiteboard animation video, the storyboard represents its soul. It takes the content you’ve refined on your script and elevates it.

These types of videos work as marketing tools because they make complex subjects rather approachable, and a lot of that starts with the storyboard.

Effectively using the clean, cartoony-style graphics that have come to be synonymous with this type of content is essential for a good video. The storyboard is where you experiment to get them right.

The goal of the storyboard is to create a sort of comic strip detailing the graphics you are going to flesh out as your video’s visual content. It forms the basis of your visual guideline for later on.

Now, this type of animation has a few conventions that should be kept in mind as you work on your storyboard. The whole appeal of whiteboard videos is to give the sense that someone is drawing the graphics as they tell you the story, so digital panning and transitions should be used sparingly at the most.

The imagery content is paramount, as you need pictures that both, illustrate the script content as well as entertain visually.

Lastly, try to condense camera actions, drawing animation details, and the script in single unit blocks so the whole thing is easy to follow and understand. Making the whole process easier later.

Once you have the perfect script and its refined storyboard, you have the two most important elements to create that animation. However, before you leave, I’d also like to briefly touch upon two other elements that can turn a good animation video, into an amazing one.

3 – The Viewer

Whether you want to showcase a new product, or simply explain a complex service your company provides, the ultimate goal of a whiteboard animation explainer video is to convert viewers.

Maybe you want them to follow your brand on social media, subscribe to a channel, or lead them to your online content. Whatever it is you’re after, knowing who your target audience is, and understanding what they want is essential to get the results you want.

Sit down and work on a short profile for your ideal viewer/customer.

Try to get a sense of who they are and don’t limit yourself as you describe them. Age, demographics, education, income, location, preferences, hobbies, etc. Don’t be afraid to get too specific here.

The idea is that you build a fairly clear picture of the type of customer you are after, and let that imaginary person inform the rest of the process.

Use that customer profile as you work on your script’s word choice, on your storyboard imagery and on your animations selections. It will synergize with other elements and take the final product from great, to amazingly effective.

4 – The Length

Lastly, let’s talk about length.

It is definitely one of the most prominent FAQs I see in the industry. After all, even though you might not know the right length for your type of video, everyone knows that length can make or break any type of content.

Spend five minutes on the internet looking up the subject and you’ll encounter a lot of – fairly varied, sometimes contradicting – information. Some suggest 2 minutes, others, 30 seconds. Some focus on the first 8 to 15 seconds, citing is where you convince the viewers to see the whole thing.

As much as I’d like to give you a definitive answer, the truth is there isn’t one. It really depends on a variety of factors. From the type of viewer you’re after, to the type of information you want to showcase.

Now, even though I can’t give you a definitive answer, I can certainly give you a few guidelines that will make choosing the length of your video a lot easier:

  • No matter what, whiteboard animation videos work best under 3 minutes in length.
  • If you are after social media shares, brand awareness buildup, and your topic is simple to understand, 30-second videos are ideal.
  • For more involved narratives, entertaining explanations, and higher chances of keeping the viewer watching till the end, anywhere under 90 seconds should do it.
  • For those business ideas that are more complex, need to cover in-depth features, and are mainly informative in nature, it’s ok to go over 90 seconds.

As you can see, there’s a lot that goes into making that perfect whiteboard animation video your company wants. But following the points detailed here makes the whole process much more manageable and effective.

Keep in mind that the quality of your video directly reflects that of your product and brand, and there are plenty of professional video production companies online that can take care of the process for you to ensure a flawless result. Allowing you to focus on steering the project’s general direction and quality, without getting bogged down by the details.

Whatever route you take, rest assured that these types of videos are the ideal way to convey information to your audience, and you chose well by going with them.

4 Ways to Improve Employee Relationships

4 Ways to Improve Employee Relationships

Running a business is tough, but it can be made a great deal tougher if you don’t have solid working relationships with your employees, and you don’t promote that across the board. You want your employees to see themselves as part of a team, and as a business owner, it’s your responsibility to ensure this happens.

With that in mind, let’s take a look at four ways in which business owners can build and improve working relationships with their employees:

Install an Open Door Policy

Some business owners use the term ‘My door is always open’ but what they mean is ‘Please get on with your work and leave me alone.’ This should never be the case. If you want your employees to open up to you about what they feel works and doesn’t work, their hopes and fears, and anything else that might help the business, an open door policy is essential, and will go a long way to help build a strong team dynamic. Your entire team will feel like they can come forward and speak to you, and a sharing workspace will be created as a result.

Leave the Office From Time to Time

The importance of time spent away from the office on team building activities and days out to reward staff for all their hard work cannot be underestimated. When employees don’t feel valued, they start job seeking, or an air of negativity starts to spread through the office because issues are being bottled up rather than discussed and dealt with.

A great idea is to book an activity where your employees will have to work together to succeed, such as an Escape Room. Solving a mystery in 60 minutes with teamwork will require a solid escape room strategy, but you’ll have a lot of fun while passing each task, and build stronger relationships between all of your staff as a result.

Put an Emphasis on Development

How many people leave their job roles because of a lack of opportunity or there is not another promotion available within their department. For example, if you become a manager within a 12-18 month period where do you go after that? How do you keep motivating yourself?

One way for business owners to improve employee relationships and decrease staff turnover is to emphasize development. This can be achieved by encouraging your staff to come forward with any new skills they would like to learn and improve upon, seeking out courses to enroll staff upon, and by working employees towards further qualifications. This will show all of your team that you value their commitment to improving their skills and expertise, and that keeping them happy and engaged is high on your list of priorities.

Promote a Collaborative Environment

Your employees can become stale and disinterested if they don’t feel like they are contributing to the day-to-day operation of the business. Managers should encourage collaboration and the sharing of ideas, both in meetings and within the working day. There could be some great ideas within your workforce that are not seeing the light of day because your employees feel like they won’t be heard or that their ideas won’t be good enough. You won’t know for sure unless you create the kind of atmosphere where all voices are heard.

What Are Some Tips for Better Management in the Workplace?

What Are Some Tips for Better Management in the Workplace?

You’ve worked with the finest recruiters in Orange County and hired the best accounting staff available. Now for the trickier task of managing your staff. Research shows that employees are more productive when they are happy in their work, so it is in your best interest to create a harmonious workplace.

  1. Reward Achievement

Human beings are social creatures who hunger for recognition for their accomplishments from those in authority. A paycheck alone is not sufficient to feed that hunger, and if you don’t meet that need, your employees will seek the appreciation that they crave elsewhere. To be clear, you don’t have to reward your employees monetarily to feed that hunger. A simple word or two of praise and appreciation for the effort that they are putting into their work is sufficient and costs you nothing.

  1. Build Teams With Fun Activities

You want your employees to be efficient and productive, but even occasional leisure activities can effectively increase productivity. Having fun with co-workers will help engender a sense of belonging among employees. If you invite employees’ loved ones along a couple of times a year, it will promote a nurturing family atmosphere.

  1. Foster Mentorships

Having more-established members of your team working with and guiding newer members is a management technique that pays positive dividends for all involved. The newer employees benefit from the education and training they receive, the mentors learn and develop leadership skills, and mentoring reduces turnover rates, which is good for the company as a whole.

  1. Create a Safe Work Environment

To be blunt, employees won’t feel happy or satisfied if they feel threatened at work. Unfortunately, hostile workplace environments are still all too common. Set clear rules stating that discrimination or harassment will not be tolerated in your office, distribute those rules to all employees in written form, and make sure that the rules are enforced.

The first step to a cheerfully productive office is working with top accounting recruiting firms to find the best people to add to your team. That’s where Beacon Resources can help you. Call them today, or contact them via their website.

Choosing between free and paid live streaming services

Choosing between free and paid live streaming services

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Advertisement is one effective way to promote your brands, products, or content and it has been widely used by marketers. These days, advertisements appear on television, on our mobile devices, and others. Sometimes, we are attracted by some advertisements on products we might be interested in but most times, we do get irritated with too many advertisements. In fact, there is no end of advertisements especially when we are using free apps, or when we are playing some free games on our mobile devices.

One example of endless pop-up of advertisements is when we are using free video live streaming services. Once we have downloaded a free video streaming app onto our mobile devices, we will have to bear with the countless advertisements that keep popping up. No one wants to be interrupted by advertisements when watching a good video. In fact, it can be very irritating to viewers.

There are many free live streaming apps available these days and beginners can take advantage of the free live broadcast apps to advertise their brand, products, or promotional events to draw in more audience and customers. Since it is a free service, be prepared for the many pop-up advertisements which might irritate your viewers, but it is a good start for those with tight budget.

Paid or professional streaming services often offers competitive options at reasonable charge, and some even offer free trials for first-time users. These paid services are more suitable for marketers who are serious in building a larger circle of viewers and focused in boosting up their sales for their business. Time is precious and paid services will not burden your viewers with unwanted advertisements. Some services do not permit any kind of advertisement and they even allow viewers to customize your broadcast according to their preferences with control buttons.

Most broadcasters using paid broadcasting services can in turn charge their viewers to watch their live streams by choosing a suitable payment plan. Video live streaming services enable broadcasters to access a wider viewer base.

How To Prepare When Applying For An LLC

How To Prepare When Applying For An LLC

When creating your new enterprise, you may decide that forming an LLC is the best way to go. Limited liability companies are an excellent way to make sure that your business operates smoothly while also limiting how much liability you and other founders have regarding things like debt. However, what’s the procedure for getting started? At Gov Doc Filing, we will go over the steps required so that you can get up and running in no time.

Create an LLC Name

LLCs are not regulated by the federal government, which means that you have to register your business with the state. Each state has different requirements, so it’s imperative that you know what you have to do before you file.

One of the first things to do, however, is to register your LLC name. It can’t be identical to any other business in operation, so you may have to pick one that isn’t your first choice.

File Articles of Organization

Another requirement that states have is that you have to submit documentation about who is going to be involved in the LLC (members) and what their responsibilities are going to be. Without these articles of organization, you won’t be able to operate legally. Check your state’s regulations on what’s required for them.

Get a Tax ID

When looking at LLC tax forms, one of the most critical is getting an employer ID number (EIN). This number will allow you to hire employees and open a business bank account, and most states require an EIN for LLCs, even if they have just one member. You can file for a Tax ID online and get it within hours.

Obtain Licenses and Permits

Once you have your EIN, then you can start to get all of your necessary business licenses. Again, these vary by state, so check to be sure that you’re getting all of the paperwork required before opening to the public.

Overall, forming an LLC is an excellent way to get your business off the ground, but be sure that you know all of the requirements of your state before you begin.

How to Make Sure Your Custom Business Checks Are Fit for Purpose

How to Make Sure Your Custom Business Checks Are Fit for Purpose

Business checks must be designed properly as they make a statement about the organization that they belong to. This is why it is important to not just have custom business checks, but to make sure they have been properly designed, including a name and logo, at the same time. There are numerous printing services out there that can create office stationery, and they can often also create business checks. However, with business checks, the design may be hugely important, compatibility with the various banks is even more so. Because these checks are not the ones that have been issued by your bank, but must still be associated with your bank account, it is vital that the relevant banking information is included and in the right way.

How to Design Custom Business Checks

When you come to design a business check, you have to start by having an account. Without a bank account, it will be impossible for a printing service to create accurate checks. Once you have your account in order, you can provide the printer with all the information that they need. This usually includes:

  • The name and address of your business.
  • The name and address of the bank.
  • The account number.
  • The routing number.
  • The relevant fractional numbers.

It is also likely that you will want to have properly numbered checks, which your printer should also be aware of. You can sometimes come to an agreement that, if a certain number is reached, a new order for checks is automatically placed, for instance.

Once all this basic information has been supplied, it will become possible to also customize the information. A printer is likely to be able to provide you with a number of standardized design templates that you can then further customize to meet your particular needs. For instance, you can add patterned or solid backgrounds, your logo, company colors, and even a specific type of fun. Do make sure, of course, that the image and the printing technology is of the highest possible quality. A good printer will send you a proof of the design so that you can confirm whether or not it looks the way you want it to look before you place a large order. Also have this proof checked over by your bank to confirm it can be used.

If you are happy with the design, then you may want to consider the same printer for various other elements of your business as well. For instance, you may have official letterhead, envelopes, notepads, business cards, and more. Printers who can create customized checks are usually also able to do other types of work. In fact, some may even be able to offer you a range of promotional materials such as pens, mousepads, desk tidies, and other such items, which are great giveaways and keepsakes. At the end of the day, once you have found a good printer, you may as well trust them with all your printing needs rather than just one.

Mack Prioleau on Considerations Businesses Make when Choosing a Financial Analyst

Mack Prioleau on Considerations Businesses Make when Choosing a Financial Analyst

The role of the financial analyst is incredibly important and these professionals must take their responsibility seriously. Financial analysts like Mack Prioleau I have identified a number of Key things businesses tend to look for in there analysts. He feels that it is important that businesses look for these qualities because of the high levels of responsibility does an analyst holds. It is particularly important that businesses investigate the potential skills and credentials of the analysts if they are not a CFA (Chartered Financial Analyst).  Having CFA designation almost instantly proves skill.

Mack Prioleau Advises Businesses on Key Strengths of a Financial Analyst

A good financial analyst should have extensive planning credentials. The CFA designation previously mentioned is a good one but so is the CFP (Certified Financial Planner) and the PFS (Personal Financial Specialist) Having any kind of credentials means that the individual is committed to being the best it can be.

Financial analysts should also be experts in their subject matter. Often, they choose a specific area of finance to focus on and obtain credentials in those areas. For instance, they could be focused on accounting, taxes, budgeting, investments, and so on. It is important to understand that anyone who sells securities or focuses on investments and anyone who files reports with the SEC (Securities and Exchange Commission) must be certified.

Furthermore, a good financial analyst should be able to specialize in certain types of clients. It is quite common that the best ones pick a very specific profile. For instance, they may focus on a certain stage of life, those who hold certain professions, those who have a certain amount of net worth, and so on. While some people think that taking on this type of specialization is limiting, the reality is that it proves that they are highly knowledgeable in relevant areas.

If a financial analyst is brought in for a certain project rather than a permanent member of staff, the business should also look for a transparent fee structure. Some financial analysts charge fees for their advice, offering a flat fee either for the project or per hour. Others will also add other financial incentives such as referral fees and commissions. Generally speaking, financial analysts who only charge a flat fee to be the most unbiased because it means that they cannot earn more by working in a different manner.

Finally, the financial analyst should be available. It is quite common for organizations to require the skills of these types of professionals quite immediately, so there is no point finding the best analyst around if they are incapable of coming into the business straight away. On the other hand, availability should not override quality of work. At the end of the day, finances are the bread and butter of any business and it is not possible to cut corners in this. Thankfully, many good financial analysts also have high availability and can come into a business as and when required.

How to Achieve Your Business Dreams of Starting a Privacy Protection Company

How to Achieve Your Business Dreams of Starting a Privacy Protection Company

Do you have dreams of starting your own business to ensure the privacy of others? Click here for a handy guide on how to make your business dreams a reality.

Thousands of entrepreneurs start their companies with big business dreams. They dream that they’ll have the freedom to do the work they love and make a lot of money to do it.

Unfortunately, about 20% of those dreams come crashing down in the first year. The reasons usually come down to lack of cash flow and business owner burnout.

You can avoid that as long as you start your business off right. You need to plan ahead and lay the foundation so your privacy protection business will grow.

Would you like to know what it takes to start a privacy protection business built to last?

Keep reading to learn the how you can live your dream as a successful business owner.

Brainstorm, Visualize, and Plan

When you get that spark of inspiration and decide to run with it, you need to make sure that your idea is profitable.

The first thing you’ll need to do is map out your privacy protection business. Mind mapping is a great way to do that. Mind mapping is a way to organize your thoughts and get all of the ideas in your head on paper.

Write down the different services you want to provide, and how your business will be better than the competition.

When you think you’ve gotten all of your ideas down on paper, take a few moments to visualize your business 3-5 years down the road.

What are the core services that you’re providing? How is your day being spent? How many employees do you have? What kind of clients do you work with?

These questions tap into your business dreams and help you plan out where you want to take your business.

Write a Business Plan

In order to make sure that your business is profitable, you need to take your mind map and create a business plan out of it.

Your business plan is a formal mind map that fills in the gap between where your business is now and where you want it to be. These are the most important parts of the business plan are as follows.

Target Market

You’ll need to get clear as to who you want to target. The reason why this part is so critical is that this is the basis of all of your marketing efforts.

The marketing for your privacy protection business should speak directly to that audience. Take a look at Spy Catchers, which outlines what they do and who they help right away on their website. The content is relatable to that audience.

Do you want to work with celebrities? Government agencies? Homeowners?

You’ll also want to research what the market size is. If you start a business and the target market you chose doesn’t buy your service, you don’t have much of a business.

SWOT Analysis

A SWOT analysis is a risk assessment tool that helps you analyze your business strengths, weaknesses, opportunities, and threats.

Strengths: An internal view of what your business does well. For example, you might have years of experience in the privacy industry.

Weaknesses: These are things that you need to improve. Poor customer service or a lack of systems and processes are two good examples.

Opportunities: This examines the external opportunities for your business, such as an increased need for your services or a booming economy.

Threats: Just like a booming economy is an opportunity, a bad economy is a threat. A threat is anything external that can have a negative impact on your business. An increase in competition and a change in government regulations regarding privacy companies could be potential threats, too.

With a detailed SWOT analysis, you’re aware of the situations that your business faces, and you’ll be able to plan for the challenges ahead.

Financial Projections

Creating financial projections is a tedious job, but necessary if you want to start a business the right way.

The first thing you’ll want to create is a spreadsheet with all of your projected start-up expenses.

That includes equipment, office space, and marketing costs.

Other financial projections that you’ll need are sales projections for the first five years of your business, and profit and loss statements.

Put Your Team Together

If you think that you have a winning business after writing your business plan, you’ll need to put your team together. You need people with levels of expertise in certain areas to handle some of the workload.

Delegating these tasks are very important because they can have serious consequences for your business if not handled properly. Plus, you’re lessening the chance for burnout by outsourcing tasks to someone else.

The first person you want to work with is a business lawyer. A good attorney will help you set up the right business structure, and help you create contracts for your clients.

Unless you want to do your own taxes, you’ll want to talk to an accountant. An accountant will help you set up your books, tell you how much you need to set aside or pay in estimated taxes.

They’ll also advise you on what you can write off on your taxes and what you can’t.

You’ll also need a good marketing team. You may opt to do this yourself in the beginning to save money. The challenge is that you’re not a marketing expert.

You’re a privacy expert. You’ll have to learn the latest marketing trends and take the time to do all of the marketing yourself.

It’s worth it to bring in a marketing expert, even hire an intern if funds are very tight.

When you have the right team of people around to you provide guidance, you’re able to make clear and calculated decisions.

Make Your Business Dreams Come True

The decision to start a business can come from a moment of inspiration or from an idea that you had a long time ago.

You might have business dreams and visions of success and freedom in your head. The reality is that the decision to start a company kicks off months and years of hard, rewarding work.

It’s a true labor of love for business owners. In the privacy protection business, you can help people and make a great living doing it.

A successful business starts with a solid foundation. Once you lay the groundwork, you can scale your business up.

For more great tips about starting and running a business, check out our blog.

How to Bring Down Costs In The Office

How to Bring Down Costs In The Office

As any business owner knows, finances in the company are about more than just bringing in more money, it is also about learning how and where money can be saved. Within the office there are many opportunities to save money, the key is being smart and a little bit creative. The office or headquarters is obviously essential in any business so stripping pieces away or changes aspects of it must be done with care, to ensure that the office still operates at the levels that it should.

If you are looking to save some money on office spending, here are some tips to help you out.

Outsourcing

Not every task that is completed inside the office necessarily needs to be managed in-house and through outsourcing you can really cut back on both costs and time. There are many aspects o office life which can be outsourced, IT for example is a burden which you do not have to bear and through outsourcing the management of your computers and software, you can ensure that issues are dealt with quickly and inexpensively. You can also reduce costs with managed print services that will look after every aspect of your printing needs, remotely. This means that when you need new toner or ink, it will be automatically shipped out, an engineer will be out before you even knew the printer had issues and through this service you can be sure that the printing within the office is not something you need to worry about.

Working From Home

We are living in a world whereby the necessity to actual work from the office is far lower than it has ever been. Through smart software, internet use and easier communication, your staff could very well work from home at least 1 day per week. In doing this you can save a great amount of money on electricity, water and gas, money which will really add up over time. The additional benefit of this will be the happiness of your staff and a happy workforce is a productive one.

Digitalize

We are no longer as dependent on paper than we used to be and in digitalizing your office, you can save a great amount of money on paper and supplies. The job is quite time consuming but once all of the office activities are put onto computer rather than paper, you can be sure that the activities in the office will be more streamlined, and the cost of supplies will drop significantly. Another benefit of this is storage space, how many rooms are required to keep all of your documents? Get rid of the paper trail and utilize computers in order to free up that space, speed up the business and cut down on costs.

There are many other ways in which you can also save money in the office, from encouraging staff to be energy conscious to cutting down on company expenses. Get creative and get saving!

4 Ways Social Media Can Help Your Business

4 Ways Social Media Can Help Your Business

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Social media platforms are big business, and when you have people like President Trump with many millions of followers on Twitter, it is not likely that its use will diminish in the foreseeable future. Facebook has passed 2 billion active users, and LinkedIn has over 380,000 professional users. That is without all the other social media platforms such as Instagram, WeChat, YouTube and Pinterest.

Businesses cannot afford to ignore social media any longer, but it needs to be handled carefully for them to feel the benefit.

Getting Your Brand Known

Social media is a great way to get your brand name known. As long as you do not bombard people with lots of written content about your products, they will see your name again and again. Images and videos are better because users are more likely to stop and look at them rather than just scroll past. Also, you should interact with people. That is how you will build up a following, and then every time you like a post or comment on one, your brand name will show.

Turning Views into Conversions

The way the human mind works, generally if they want to buy something it will be from a friend rather than a stranger. You may be a Facebook friend, but that doesn’t matter. If you sell a product they want, a friend is a friend and they are more likely to buy from you than a competitor. It is good to have a ‘View Site” button on your social media page, so that they very easily can move to your website to see the whole range of products you sell. This can be particularly useful is there is news you want to tell on your blog, either about the industry you are in or perhaps some new laws that will affect your products.

Creating a Good Customer Service

No business wants to have to man a customer service desk that is open 24 hours a day, but with social media that is exactly what you have. People can write good comments, complain or ask queries any time of day or night. Replying with positive answers is the key because then you will build trust with the viewers following the thread.

Even if someone is not saying good things about your product, there is always some way of you reacting in a positive manner. In fact, a positive reply to a bad post can do wonders for your credibility.

Analytics

If you advertise on TV, radio or in print, you have no real way of knowing how many people have seen it. With social media, there are analytical tools that can record for you who has seen what, the times of day your posts were viewed and lots of other information that can help you to target the right audience.

These are just 4 of the many ways that social media can help your business. Having an online presence is vital for all businesses to succeed, and social media platforms are a brilliant way of achieving that goal.