Hard Chrome Plating And Its Usefulness To Industries

Hard Chrome Plating And Its Usefulness To Industries

Machines are one of the most important creations of humans. Because of machinery and equipment, the lives of the humans became easier in each generation. This allows more creation of more complex technologies making daily life even easier. In addition, new products and benefits emerge because of the invention of new technologies.

However, just like any other man-made creations, machine, and equipment breaks and can fail once it is near the end of its useful life. The law of physics is still applied when it comes to machines. Wear and tear, as well as impact and corrosion, are some factors that determine a machine’s useful life. If a machine has reached its useful life, the machine cannot be operated anymore.

Large equipment, which is more prone to tear and wear, is often maintained because these machines are very expensive. Machines that often move as a part of its operation are also prone to tear due to friction. Replacing the parts of large equipment can be more expensive than getting a new one. The cost is heavy, which could burden the operations of the business. A business owner would want to extend his or her machine and equipment’s useful life as long as possible. New technology has emerged in recent years to strengthen the durability of parts in equipment or machines. This technology is called hard chrome plating.

What Is Hard Chrome Plating?

Hard chrome plating is the application of chromium alloy to various types of ferrous and nonferrous materials. This is done to add resistance against abrasion, friction, and even restore dimensions of undersized parts. Chromium is an ore that can be found on chromite deposits. Hard chrome plating is a widely varied industry. It can be used on industries that need machinery that is prone to wear and tear. Chrome plating can be applied to things as simple as a screw and on grand schemes like aerospace, automotive parts, and railways.

Benefits Of Hard Chrome Plating In…

  1. Agricultural Sector
    In order to help condition the land for farming, farmers are using a different kind of equipment such as the plow and the cultipacker. Both use parts that are often exposed to the soil and hard rocks. Exposure to these elements will make wear and tear happen at a faster rate.
  2. Pulp And Paper Industry
    The pulp and paper industry is involved in processing wood as a raw material which can be readily used in other product creations. Since cutting wood is not an easy task, machines are used for the hard process. With a lot of wood processed daily, someone who is involved in a pulp and paper industry will take care of the tools by coating with chromium.
  3. Bulk Handling Industry
    Bulk handling is the industry which handles the dry materials such as minerals, salt, sand, gravel, sugar, woodchips, and stones in bulk. These materials are stored and retrieved through conveyor belts, moving floors, bucket elevators, and unloaders. With the bulk processing of these granular and lumpy materials, machinery used will be exposed to friction and abrasion all the time. By coating chromium in the machines, the friction and abrasion will be significantly reduced.
  4. Manufacturing
    Depending on the product being manufactured, firms that focus on manufacturing uses different kinds of machines. Hard chrome plating is used on manufacturing through an application on landing gear sliding tubes, engine components, shock absorbers, and other things. All the tools that are being used in manufacturing depend on the raw material that is being transferred. However, tools that are used in this industry are prone to wear and tear and are therefore needed to be coated with a protective layer of chrome.

The application of hard chrome plating is not frequent. Once the machine or the equipment is coated, its longevity is affected by a lot of factors. Included in these factors is its: maintenance, quality, and how thick the coating of the chromium, and last, but not the least, how someone will use the machine. Even after coating the machinery, if it is used improperly a lot of times, even a coated machine can be destroyed easily. Chrome plating can also be applied to a wide range of materials. In addition, it can even help the machine parts be less reactive when it comes to extreme weather conditions.

5 Considerations To Make Before Selecting Your Virtual Office Provider

5 Considerations To Make Before Selecting Your Virtual Office Provider

As the virtual office industry kicks into high gear, the number of providers offering business solutions has drastically increased. Offering an array of amenities, these businesses have fitted out start-ups and small businesses, as the virtual office suite works ideally for businesses with teams numbering less than ten. In Malaysia, the virtual office has done wonders in opening up doors for smaller businesses who might not be able to access buildings in the CBD.

At its best, the virtual office is like an office offering both an on-site and online landscape in which to work. When searching for virtual offices – Servcorp, for example – can give your business the benefit of managing your office on and offline. Most basic plans, however, will give businesses an address, a dedicated phone number, and an internet connection.  Not all virtual office suites are the same, and when looking for a virtual office, businesses should pay attention to a few factors.

Let’s take a closer look at some of the considerations businesses should make when looking for a virtual office in Malaysia.

Multiple Locations

Larger serviced office providers have locations in other parts of the country or city. If the provider is an international company, then you have the chance to work in locations around the world if there is an office. Most international leases will offer your business the chance to reserve space on an as-needed basis. Servcorp actually provides its renters with vouchers that allow them to reserve space around the world. For professionals who travel a lot, the international service provider can fit out their business with access to meeting rooms in international locations.

On-Site Facilities

Another important feature that businesses should pay attention to is whether the serviced office can provide your business with access to on-site facilities. While the online landscape is taking over brick-and-mortar offices, there is still a need for the conventional office. Face-to-face presentations go off without a hitch when professionals are in the same room, and if it is in impossible for people to meet, the online landscape and some facilities offer video-conferencing abilities. In the end, the price might increase with this feature, but it will be worth it in the long run.

Office Scalability

Another consideration businesses should make is whether your business can transition into another workspace easily. Larger serviced office providers will have a menu of workspace options that will make it easy for businesses to move from the virtual office to other office types. Typically, businesses want to consider leasing companies that can move your office into fully-furnished spaces quickly and with little downtime.

Business Registration

Both foreign businesses and Malaysian professionals benefit from a virtual office suite that can assist you with the details of registering your business in the country. This feature can help alleviate many of the obstacles related to setting up your business in the country. While not the most important part of the virtual office, it can help you get your business ready sooner than if going it alone.

Costs Versus Value

With the proliferation of the virtual office, you are going to find all different types of office suites offering a range of amenities. The important thing is to take inventory of your business’s needs and assess the particular amenities you will actually need. Then, shop for the virtual office that will give you the most value for the cost.

Factors To Consider

The virtual office brings structure to the modern remote office. Malaysia businesses just getting off the ground can benefit from this particular workspace that provides all of the tools of modern business without the extra expense. Ultimately, however, the tools that are important will depend on the needs of your venture.

Working spaces in Stockholm

Working spaces in Stockholm

The co-working scene in Stockholm is booming right now, and this will only continue to get bigger and better. There is now a variety of options with regards to sharing workspaces whether you are a freelancer, entrepreneur, or if you are looking for a quiet spot to play a round of games on NetBet Slots. They are all different, so your preference will ultimately decide which one is perfect for you.

Whether you are looking for a simple cafe with an internet connection or an elegant office space with extra perks such as balconies, I have put together some of the options you should consider.

Convendum

This is one of the most modern co-working spaces that you will find in the entire city. Based one minute away from the T-Centralen, it is ideal for everyone to get to. There are also other spaces located around the city, but this is my personal preference. There are also options for lockable office and conference rooms if that is what you are looking for. The space is elegant and luxurious, with 24-hour access for members.

As you can imagine, there is a wide range of benefits for using this co-working space, after all, it is priced within the higher end of options. Their main aim is to help your business succeed, and this is achieved by their high-quality service, with full access to the concierge service, cafe, deli, restaurant, wellness facilities and wired and wireless internet all included within the membership and office packages.  Membership prices start at 4,995 kr per month, while private offices start at 11,950 kr per month.

Vasagatan 16,

111 20

Stockholm

Welcome to an all-inclusive office

Café&Co

For me, the essential key in a successful co-working space is the accessibility to a cup of coffee. Cafe & Co delivers on that front, creating a living and creative atmosphere with great co-workers and Stockholm’s best coffee. This space promotes entrepreneurship and encourages visitors from all sectors to mingle and work together. It is indeed a fantastic place to meet new people; it is possibly the best place in the city to network with Cafe & Co full of likeminded people, hence its nickname as ‘the creative hub of Stockholm.’

There are 15 co-working seats, two meeting rooms and of course, a cafe. The prices are very much dependant on how long you are planning to use the space. Prices begin from one hour, which will cost you 50 kr. A full day at the cafe will cost you 300 kr, and a one-month membership costs 2,900 kr.

Kungsbron 23,

111 22

Stockholm

http://www.cafeco.se/en/page/coworking

Openlab

This specific co-working space is one of the few in Stockholm that has a requirement.  You must be aiming to improve society as a small business or entrepreneur. If you meet these guidelines, then you can work in their workspaces, with conference rooms also available to book at a cost. Free coffee is always on hand to help you with your work. Another unique perk of Openlab is their training courses that are aimed at boosting your innovation skills.

Membership prices begin from 2,000 kr per month; this will also guarantee you 24-hour access. Fear not, if you aren’t sure whether you want to become a member you can work in the cafe for the afternoon for free as a trial.

Valhallavägen 79,

114 27

Stockholm

OPENLAB

10 Advantages of Cloud-Based ERPs for Online Businesses

10 Advantages of Cloud-Based ERPs for Online Businesses

Large companies have been using ERPs or Enterprise Resource Planning software since the 90s. The system allowed businesses to integrate various departments and back office processes into one merged and synchronized database. This streamlined and automated system resulted in increased productivity and efficiency, allowing companies to be globally competitive in a fierce marketplace.

Such ERP systems like SAP used to be exclusively offered to bigger companies because of its initial implementation cost and the required resources needed to keep it maintained and updated. But these days, cloud computing or (SaaS) Software-as-a-Service technologies are bringing ERP to the mainstream—specifically, small and medium scale online enterprises.

SAP Business One is a perfect example of an ERP system that’s user-friendly and portable. It’s deployable on the cloud, allowing authorized access to your business’ real-time reporting and analytics anywhere where there’s an Internet access. As such, SAP Business One’s Cloud-Based ERP is the perfect fit for online businesses and e-commerce sites.

What can cloud-based ERPs bring to your online business?

Cost-Effective Software Solutions – Unlike traditional ERPs, cloud-based systems are paid via cheaper subscriptions. This frees up more of your capital for vital business investments. In addition, you don’t need to keep an entire team to keep the system running. This also frees up your IT department so they can focus on other income-generating projects for your business.

Integrated Database, Applications, and Platforms – What sets ERP apart from other business software application is its ability to integrate with a variety of third-party apps to give you a seamless all-in-one system. Even if your business uses various e-commerce websites for sales, the cloud-based ERP system can be customized to facilitate back-end integration to keep your database updated. Know exactly how much business is generated per channel so you can plan ahead and grow your sales accordingly.

Collaborative Business Process – In today’s society, businesses are no longer tied to one office location. You can have workers on different parts of the globe working together to grow your business. With cloud-based ERPs, physical network infrastructure to connect to workers is no longer necessary. You can have different departments such as accounting, marketing, warehousing, sales, and more accessing the same system and collaborating on the cloud.

Efficient Customer Service – Anticipate your customer’s needs and respond to their inquiries in real-time. Use the system’s accurate data reporting to gain actionable insights about your customers. By catering to your customer’s needs, you can achieve a loyal and long-term customer relationship.

Streamline Your Supply Chain – A complete ERP system not only facilitates Customer Relationship Management (CRM) but also Supply Chain Management (SCM). In the online retail business, it’s important to have stocks on hand or you risk losing customers to the competition. With ERP’s warehouse management system integrated with order management, you can anticipate demands for a product, ensuring you’ll have enough stocks for shipment.

Data Security – One of the inherent advantages of the cloud is data security. Since the data is not stored in employee’s laptops or portable devices, you don’t have to worry about data corruption as well as data falling into the wrong hands. Security experts are employed by the ERP provider to monitor your database and ensure that back-ups are constantly updated and ready if they are ever needed.

User-Friendly Interface – Cloud-based ERPs are built like any other modern app—intuitive and user-friendly. Unlike enterprise solutions of the past, you won’t need to undergo weeks of training to learn how the system runs your business. It’s even customizable to your specific business needs so you can focus on what’s needed to grow your business and not spend valuable time on modules that don’t apply to your organization.

Improved Accounting Practices – One of the challenges of a small or medium online enterprise is the tedious accounting process that must be accomplished. Fortunately, ERPs also streamline that process from generating invoices, processing of VAT returns, and more. Finally, you won’t need to be intimidated by the paperwork come tax day.

Scalability – ERPs are modular and can be customized according to your company’s growing needs. You are free to integrate new platforms and technologies as well as other business processes into the system. As a cloud-based application, it’s not tied to any hardware limitation so you can instantly access your system in almost any new device.

Fast and Easy Implementation – In the past, implementing a new system could take months of planning, development, testing, and training. But with this cloud-based application, deployment and implementation is almost instant. All you need to do is specify what you need for your business and have a bit of training to familiarize your employees with the system and you’re all set.

Succeed and grow your online business faster with the help of cloud-based ERP systems. These easy to use applications provide back-office process optimization, smart analytic technology, innovative database management, and it even helps you develop business relationships with suppliers and customers. Overall, ERPs help transform and evolve your enterprise so you can realize your goals.

BUSINESS 101 – TRADE SHOW POP-UPS

BUSINESS 101 – TRADE SHOW POP-UPS

What can be done with some bright graphics and crisp photos that demand attention. It’ll make your customers run for that product. It can give you the power to recapture the attention of people who passes by and bring them back when they’re ready to buy. In short, they help you in keeping your brand in front of your customers.

Trade shows are all about capturing attention, drawing foot traffic and making impressions that turn those in attendance into clients and customers. Trade show displays typically include a header graphic with your logo and tag line, and several supporting graphics to showcase your products and services emphasizing the features that differentiate your offering. You can get a complete portable trade show display booth created, produce pop up booth graphics for your existing display, or provide accessories like banner stands and easel signs.

Here are some trade show display exhibiting options to choose from which will help you in making your next event a huge success.

  • Tension Fabric Displays

This consist of knit-polyester graphic sheets that wrap around and zip shut over metal frames, which can be assembled and disassembled in a few easy steps. They’re easy to clean, fold and carry, and they’re inexpensive to replace or modify.

  • Modular Truss Exhibits

The modern, striking, state-of-the-art appearance of the modular truss style of trade show displays is popular among vendors who wish to stand out on the floor at trade show events. It can be set up quickly and easily by hand. Any type of display can be assembled with simple twist-and-lock motions — no tools are needed.

  • Pop Up Displays

A collapsible set of panels that can be propped as one of the lighter weight display types, the pop can easily be carted around, set up at trade shows and other public events. It comes up with bold graphics and logos that are designed to boost brand recognition among trade show attendees.

  • Banner Stands

Everything you need consists of roughly the same weight and travel space as a poster tube. The concept behind banner stands is one of compactness, where the graphic sheets roll out from a tube and hang by a stand, then roll back in to be transported to the next event.

  • Flags display

Flags are another option suited for the outdoors, particularly among vendors who prefer to make things simple yet eye-catching. You can have a line of flag displays produced in the different shapes.

  • Hanging Displays

Displays that hang from above like chandeliers or overhead lights. Made from extruded aluminum and available in a variety of shapes, hanging displays present the colors, symbols and logos most prominently.

Watch your bottom line grow

Trade show displays don’t end with the contents of a given kit. Since, numerous things can be added from the above list to make a hybrid that makes your display even more alluring to consumers and investors. Ergo, pull in your best-selling products and generate thousands of different ad sizes that display across the fair. This will recapture lost sales in the background, while you focus on other parts of your business.

Debunking 4 Business Bankruptcy Myths

Debunking 4 Business Bankruptcy Myths

While there are plenty of articles on the web that dispel consumer (i.e. personal) bankruptcy myths, there are few if any that focus on the misunderstandings and misinformation that surrounds business bankruptcies.

To remedy this critical knowledge gap, here is the truth about 4 enduring business bankruptcy myths:

Myth #1: Filing for business bankruptcy spells the end for your business.

Fact: If you file for chapter 11 bankruptcy, you’ll be able to keep your business operational while you restructure and repay your debts. Many large companies like General Motors have successfully emerged from chapter 11 bankruptcy.

Myth #2: Filing for business bankruptcy means that you will lose all of your business assets.

Fact: Some of your business assets — such as those that are required to generate income and profit — are likely to be protected from liquidation (i.e. sold by the court-appointed trustee with the proceeds being distributed to creditors).

Myth #3: Bankruptcy court is pro-creditor and anti-debtor.

Fact: Overly-aggressive creditors (which unfortunately describes most of them) repeatedly tell debtors that the court won’t be sympathetic to their plight. On the contrary, they say, the court will be hostile and punitive. This simply isn’t true, and never has been.

The court is not for or against creditors or debtors. The court is interested in two things: correctly applying prevailing law, and ensuring that the bankruptcy process is properly structured and documented.

Myth #4: Filing for business bankruptcy will lead to an exodus of customers, employees, suppliers and vendors. 

Fact: As noted above, the purpose of chapter 11 bankruptcy is to give businesses a realistic opportunity to restructure their debts while they keep their business operational. If it was true that customers, employees, suppliers and vendors raced for the exits the moment they learned about a bankruptcy filing, then it wouldn’t matter if a business remained open: it would be doomed.

Fortunately, this isn’t true. Filing for bankruptcy does not indicate that a business has done anything deliberately wrong, and it certainly has nothing to do with criminal activity. Essentially, it is an administrative protection and process.

With this being said, businesses that file for chapter 11 bankruptcy will typically need to get the trustee’s permission to make investments, procure equipment, and so on. This is simply to ensure that the purchase is in alignment with the debt restructure plan.

The Bottom Line

Filing for business bankruptcy is a serious decision, and shouldn’t be done without consulting an experienced bankruptcy attorney. To give your business the best chance of long-term success, remember that bankruptcy-related facts are your friends — and myths are your enemies!

How to Monitor the Health of Your Website

How to Monitor the Health of Your Website

If you aren’t monitoring your website health, you could be at serious risk and not even know about it. There are viruses and hackers at large every day online and they are looking for sites to attack. Even if you don’t have problems with a hacker, your site could be experiencing website issues that can be remedied to ensure that you give the best results to your users as well as get the best rankings possible in the search engines.

What Should You Look For?

There are so many things you can look for when you are checking your website’s health. These things include:

  • Management
  • Content & Features
  • Strategic Issues
  • Marketing & Promotion
  • Usability & Design
  • Revenue and Savings
  • Technical Issues

For your site to be functioning at its best, you need to keep your finger on the pulse of the website. If you aren’t paying attention, you may find yourself dealing with a major technical problem that has your site down for days or there may be a big design flaw on your site that you don’t notice.

Whatever is going on with your site, you need to make sure that you know about it so that you can quickly fix the problem and ensure that your site is up and running.

One of the tools that you can use to make sure that your site is up and running and your hosting isn’t taking a break is a uptime status checker. When you use one of these tools, you will be able to tell if your site has gone down or if you’ve had a perfect uptime. If you notice that your site has been down, you are probably experiencing issues with your host. If you have host issues, you should contact them right away to ensure that these are fixed immediately.

When your site is down, you are losing potential subscribers and leads which means you are losing the ability to convert them into customers and so the final conclusion is that you are losing sales.

Google Analytics

Did you know that Google gives you powerful analytic tools to use for your site for free? You can check almost any metric you want to see regarding your site if you’ve set up Google Analytics on your site. There are many ways to filter information and it can get confusing, but we are going to give you some tips so you can understand how to check your website’s health with GA.

If you are going into Google Analytics, looking at your graphs and coming out as confused as when you went in, it doesn’t have to be that way.

When you look at your Google Analytics, you need to look at your site’s bounce rate. If you notice that your bounce rate is high, there is something wrong. Having a high bounce rate will hurt you in the search engines, but it is also telling you that you aren’t keeping your users on your site past the first page. This means there is little interest in what you have to say so they are clicking away from the site.

If you have a low bounce rate, that shows that people are interested in what you have to say and are finding other pages on your site helpful after viewing the initial landing page. This also leads to an increase in time on your site which is another important metric that you need to pay attention to when you are checking your site health.

Page Speed

You can check how quickly your site is loading through PageSpeed Insights. It is important to have a quick and well optimized website that provides a great user experience to your visitors. Many people are still loading websites from slow connections so ensure that your site is allowing them the quickest load possible. If you match a slow site with a slow connection, it can seem like it is taking a lifetime to load the content on your site.

The fastest your site loads, the more you will be able to retain your visitors and longer retention means more time to convert them into subscribers and then on to customers.

Continually Optimizing Your Site

Even after you have optimized your site and you see that you are getting good results, you need to keep a watch on your site. It is easier to fix small challenges than to fix big problems. If you find out that you are experiencing big problems due to no checking on your website health enough, the best time to start keeping a good check is right now.

Set up schedules and reminders that will help you stay on track with monitoring your site. Improving your site’s speed by a second could mean a world of difference for conversion so continue to test and see how you can make your site better. There are many options for optimizing available and as you are learning about your site’s health, you will see what you need specifically to improve any challenges that you might having.

Conclusion

Keeping up to day with the latest technologies and software is important for keeping your site safe and functioning properly. Make sure that you set up regular backups in case your site does have any problems and periodically check to make sure any plugins that you are using are up to date and functioning well with your CMS.

Was this article helpful and informative? Leave us a comment with your thoughts in the section below.

The 5 Step Guide for Installing Elementor Pro and GeneratePress Premium on a Fresh WordPress

The 5 Step Guide for Installing Elementor Pro and GeneratePress Premium on a Fresh WordPress

Creating a beautiful site on WordPress is relatively easy these days with all of the amazing theme templates and page builders. With so many options to choose from, it’s hard to find a solid ground to start on. As you start to use more and more themes, you start to see how roughly some of them are constructed, and you quickly start running into issues with your custom themes. That often results in a silly hole that was overlooked in the code that needs updated.

To avoid such pitfalls, people have been leaning to a few major theme and page builder combinations to keep site speed up and uselessjunk to a minimum. The combo that has seen some major success for its ease of use is the GeneratePress theme with Elementor Pro as the page builder since GP Premium has Elementor Pro import templates to kickstart your project.

It’s easy to use, but getting it going might have you running in circles. So to help you get your theme and page builder up and running the right way, we put together a 5 step guide that takes you through activating and installing Elementor Pro and GeneratePress on a fresh install of WordPress.

1 – Add GeneratePress

Let’s start by adding the GeneratePress theme to the fresh install of WordPress. The reason being, GP Premium uses the free version of GeneratePress to unlock your GP Premium, so we need to start there.

Navigate to Appearance > Themes

Onces you are there, click on the “AddNew” button in the top part of the page next to the “Themes” page title.

Type “GeneratePress” in the search bar and hit enter. It should be the very first result.

Click the “Install” button, and when prompted, activate the theme.

2 – Install GP Premium Plugin

If you haven’t already, make your way over to GeneratePress and pick up a premium membership. It gets you tons of crazy stuff and endless uses for under $40, so that’s awesome for developers.

Once you complete the purchase, you should automatically navigate to your account where you can view the details. Download the GP Premium plugin and copy the key.

Now that we have the GP Premium plugin and key, we are going to go back to the wp-admin dashboard and navigate to Plugins > Add New and click the “Upload Plugin” button at the top.

Now that you have access to the “Choose File” button, you can click the box and add the file to the upload, or just drag the .zip file to the “Choose File” button. Click the “install now” button, and activate the plugin.

**If you try to upload this plugin on the theme upload menu, you will get a failure due to missing style.css message because it’s an premium activation plugin for the free theme**

3 – Activating GeneratePress

Once you have the plugin activated, it’s time to use that key you copied.

Navigate back to the plugin menu, and look for the “GP Premium” plugin.

Once you find it, click on the highlighted “configure” button, and it will take you to a screen that has the activation box. Simply paste your code in that box and hit the “activate” button.

Boom! You’re halfway there.

4 – Installing Elementor Pro

Now that we have that theme all set up and ready to rock, let’s set up our page builder.  Find the best website page builders for WordPress really comes down to personal preference, but lately there has been a big shift toward Elementor. The price is so right for unlimited developers and single sites, and at $200 and $50 respectively, it’s a steal

So if you haven’t already, head on over to Elementor and set up an account. Once you have your account, you need to download the latest .zip they provide you, and while you are there make sure to copy the key.

Now let’s head back to the wp-admin and navigate to Plugins >  Add New again. Click the “Upload Plugin” button at the top, and drag the Elementor .zip to your “Choose File” button. Then click the “Install Now” button. When prompted, activate the plugin.

5 – Activating Elementor Pro

You’re almost there now that you have clicked activate. When you return to the wp-admin dashboard, you will see a warning about elementor pro not being fully activated and it needing to install another plugin. Click the button and let it go threw the install. Activate the plugin when you are prompted to.

Now that you have both parts of elementor activated, you will see an Elementor icon on your wp-admin dashboard under the settings icon. Navigate to Elementor > License and paste the key into the activation box then click “activate.”

Conclusion

That’s all it takes to get your WordPress up and running with GeneratePress and Elementor Pro on a fresh install. This works every instance on WordPress, but if you have content already on the site, it might change or remove it. If you are revamping a site with this setup, make sure you have a backup ready incase it breaks more than you expect and you need to go back.

What do you think of the GeneratePress and Elementor Pro combo? Do you like another page builder and theme combo better? Let us know in the comments below.

4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

4 Tips for Making the Perfect Whiteboard Animation Video Your Business Needs

We all have an important message we want other people to hear.

It might be a product or service your company provides. Or a bit of content you feel is particularly awesome and wish more people would engage with. Maybe it is simply a cause, one that you feel passionate about and want to bring awareness to.

Whatever your message is, you probably already know that whiteboard animation is the ideal way to convey it effectively. Otherwise, why would you be reading tips on how to do it right?

So, instead of boring you with the details of why they are so compelling, let’s dive right into it and inspect 4 essential bases you need to cover to make that amazing whiteboard animation video your business needs.

1 – The Script

Before we start, let me just say that this subject can get really complex, very quickly. And others have already covered it in greater detail than I can allow myself in this brief piece.

So, instead of just echoing, I would rather give you a useful checklist. A recipe, if you will, of all the marks you should be aiming to hit when working on your video’s script. Keep in mind that the script is where it all starts. It works as the skeleton for the whole project. Fudge the script, and the rest falls apart.

Take your time, and make sure the script is top-notch before moving on to later stages of the process.

Now, onto that recipe:

  • Structured:Whether we’re talking Citizen Kane, or Sharknado 5: Global Swarming, most stories can be analyzed under the three-act structure prism. Design your script in a way that covers the “What” at the beginning, that is, the issue you are addressing. Then move on to the “How”, which is the way your product/content relates to that issue. And finally, cover the “Why” they should choose your brand above all the others tugging at their attention.
  • Short: “Brevity is the soul of wit.” The shorter your video is while still conveying your message, the more effective it’ll be. For marketing content, any script requiring more than three minutes to play might be too long.
  • Clear: Avoid making much ado about nothing. Make sure whatever content remains in your script is absolutely essential for your message to get across. Cut out anything that doesn’t fall into this category.
  • Purposeful: Lastly, as you work on your script keep in mind what you want your audience to do once the video is over. Strong reasons make strong actions, so make sure to craft a powerful Call-to-action by its end to increase the likelihood of the outcome you are after.

Keep these four aspects in mind as you develop your video’s script and you’ll have no problems moving on to stage two, the storyboard.

2 – The Storyboard

If the script represents the skeleton of your whiteboard animation video, the storyboard represents its soul. It takes the content you’ve refined on your script and elevates it.

These types of videos work as marketing tools because they make complex subjects rather approachable, and a lot of that starts with the storyboard.

Effectively using the clean, cartoony-style graphics that have come to be synonymous with this type of content is essential for a good video. The storyboard is where you experiment to get them right.

The goal of the storyboard is to create a sort of comic strip detailing the graphics you are going to flesh out as your video’s visual content. It forms the basis of your visual guideline for later on.

Now, this type of animation has a few conventions that should be kept in mind as you work on your storyboard. The whole appeal of whiteboard videos is to give the sense that someone is drawing the graphics as they tell you the story, so digital panning and transitions should be used sparingly at the most.

The imagery content is paramount, as you need pictures that both, illustrate the script content as well as entertain visually.

Lastly, try to condense camera actions, drawing animation details, and the script in single unit blocks so the whole thing is easy to follow and understand. Making the whole process easier later.

Once you have the perfect script and its refined storyboard, you have the two most important elements to create that animation. However, before you leave, I’d also like to briefly touch upon two other elements that can turn a good animation video, into an amazing one.

3 – The Viewer

Whether you want to showcase a new product, or simply explain a complex service your company provides, the ultimate goal of a whiteboard animation explainer video is to convert viewers.

Maybe you want them to follow your brand on social media, subscribe to a channel, or lead them to your online content. Whatever it is you’re after, knowing who your target audience is, and understanding what they want is essential to get the results you want.

Sit down and work on a short profile for your ideal viewer/customer.

Try to get a sense of who they are and don’t limit yourself as you describe them. Age, demographics, education, income, location, preferences, hobbies, etc. Don’t be afraid to get too specific here.

The idea is that you build a fairly clear picture of the type of customer you are after, and let that imaginary person inform the rest of the process.

Use that customer profile as you work on your script’s word choice, on your storyboard imagery and on your animations selections. It will synergize with other elements and take the final product from great, to amazingly effective.

4 – The Length

Lastly, let’s talk about length.

It is definitely one of the most prominent FAQs I see in the industry. After all, even though you might not know the right length for your type of video, everyone knows that length can make or break any type of content.

Spend five minutes on the internet looking up the subject and you’ll encounter a lot of – fairly varied, sometimes contradicting – information. Some suggest 2 minutes, others, 30 seconds. Some focus on the first 8 to 15 seconds, citing is where you convince the viewers to see the whole thing.

As much as I’d like to give you a definitive answer, the truth is there isn’t one. It really depends on a variety of factors. From the type of viewer you’re after, to the type of information you want to showcase.

Now, even though I can’t give you a definitive answer, I can certainly give you a few guidelines that will make choosing the length of your video a lot easier:

  • No matter what, whiteboard animation videos work best under 3 minutes in length.
  • If you are after social media shares, brand awareness buildup, and your topic is simple to understand, 30-second videos are ideal.
  • For more involved narratives, entertaining explanations, and higher chances of keeping the viewer watching till the end, anywhere under 90 seconds should do it.
  • For those business ideas that are more complex, need to cover in-depth features, and are mainly informative in nature, it’s ok to go over 90 seconds.

As you can see, there’s a lot that goes into making that perfect whiteboard animation video your company wants. But following the points detailed here makes the whole process much more manageable and effective.

Keep in mind that the quality of your video directly reflects that of your product and brand, and there are plenty of professional video production companies online that can take care of the process for you to ensure a flawless result. Allowing you to focus on steering the project’s general direction and quality, without getting bogged down by the details.

Whatever route you take, rest assured that these types of videos are the ideal way to convey information to your audience, and you chose well by going with them.

4 Ways to Improve Employee Relationships

4 Ways to Improve Employee Relationships

Running a business is tough, but it can be made a great deal tougher if you don’t have solid working relationships with your employees, and you don’t promote that across the board. You want your employees to see themselves as part of a team, and as a business owner, it’s your responsibility to ensure this happens.

With that in mind, let’s take a look at four ways in which business owners can build and improve working relationships with their employees:

Install an Open Door Policy

Some business owners use the term ‘My door is always open’ but what they mean is ‘Please get on with your work and leave me alone.’ This should never be the case. If you want your employees to open up to you about what they feel works and doesn’t work, their hopes and fears, and anything else that might help the business, an open door policy is essential, and will go a long way to help build a strong team dynamic. Your entire team will feel like they can come forward and speak to you, and a sharing workspace will be created as a result.

Leave the Office From Time to Time

The importance of time spent away from the office on team building activities and days out to reward staff for all their hard work cannot be underestimated. When employees don’t feel valued, they start job seeking, or an air of negativity starts to spread through the office because issues are being bottled up rather than discussed and dealt with.

A great idea is to book an activity where your employees will have to work together to succeed, such as an Escape Room. Solving a mystery in 60 minutes with teamwork will require a solid escape room strategy, but you’ll have a lot of fun while passing each task, and build stronger relationships between all of your staff as a result.

Put an Emphasis on Development

How many people leave their job roles because of a lack of opportunity or there is not another promotion available within their department. For example, if you become a manager within a 12-18 month period where do you go after that? How do you keep motivating yourself?

One way for business owners to improve employee relationships and decrease staff turnover is to emphasize development. This can be achieved by encouraging your staff to come forward with any new skills they would like to learn and improve upon, seeking out courses to enroll staff upon, and by working employees towards further qualifications. This will show all of your team that you value their commitment to improving their skills and expertise, and that keeping them happy and engaged is high on your list of priorities.

Promote a Collaborative Environment

Your employees can become stale and disinterested if they don’t feel like they are contributing to the day-to-day operation of the business. Managers should encourage collaboration and the sharing of ideas, both in meetings and within the working day. There could be some great ideas within your workforce that are not seeing the light of day because your employees feel like they won’t be heard or that their ideas won’t be good enough. You won’t know for sure unless you create the kind of atmosphere where all voices are heard.