4 Highly-Effective Tips to Promote Your Business

4 Highly-Effective Tips to Promote Your Business

Promoting your business is not a simple task for many entrepreneurs. A lot of things should be taken into consideration prior to advertising your business to the public. Nevertheless, there are still tons of ways to showcase your business successfully to people.

It does not really matter if you own a big enterprise or a small business. You still have to create brand awareness to guarantee that you spread the word about your existing or new business. Various types of marketing techniques and tools can help your business grow as well as reach a larger audience. You can even use a domain name checker if you are to check the availability of the name you want to use for your own website or a domain lookup tool to find out some information about a certain website.

Listed below are some proven marketing tips to make your venture known to the world:

Represent your industry

Actively participate in any forums or online groups and share your expertise further. You can also contact a local or national media and tell them that you can offer stories about your business. Be proactive in taking a stand on trending industry topics or make some smart comments on news articles. By simply being a vocal spokesperson, you can potentially become a speaker at a seminar and that is such a great opportunity for your business.

Concentrate on email marketing

If there is one marketing campaign you need to use, that would be email marketing. It is one of the most common ones and is easy to measure, cost-effective, and flexible. All you need to do is to create an interesting, appropriate, and profitable message for people to subscribe on your newsletters. With this, you can promote your services or products, reach a wider audience, get in touch with your potential customers, and drive more traffic to your website.

Talk to your clients

Another approach to boost revenue is to converse with your existing clients. You can just pick a couple of clients and inquire whether they have time and are interested in a phone interview with you. Actually, this can be initiated by somebody outside your business, in order for your clients to answer sincerely and honestly. You don’t need new clients as long as you have existing ones with tons of opportunities and information.

Take advantage of your current network

Make it a priority to develop relationships with the people in your network, such as clients, family, friends, and colleagues. It will be easier to market your business with these people for you already know them. They can also be your bridge who will refer something to you, someone whom you can seek help regarding business matters, or advocates.

Through these compelling marketing tips, your business has now a bigger chance of being known to a lot of people from across the globe. Just put all your effort into it and be patient all the time. It won’t be easy at first, but everything will flow smoothly eventually. It is all about hard work and discipline, so practice these values and you will go a long way.

5 Unknown Things about the New York Jets According to Bennett Kireker

5 Unknown Things about the New York Jets According to Bennett Kireker

Source

Most people have heard about the New York Jets. Bennett Kireker has followed the franchise since the American Football League’s rival league started back in 1960. In 1968, the Jets had their greatest success of all, when Joe Namath won the Super Bowl, beating the NFL’s Baltimore Colts, just as he had promised. Since then, the Jets have continued to have some fantastic players, including Don Maynard, Namath, Art Monk, Joe Klecko, Wayne Chrebet, Greg Buttle, Brett Favre, Boomer Asiason, Aaron Glenn, Mark Gastineau, James Hasty, Bruce Harper, Keyshawn Johnson, Johnny Hector, Marty Lyons, Mo Lewis, Land Mehl, Curtis Martin, Rob Moore, Freeman McNeil, Ken O’Brien, Richard Todd, Pat Ryan, Chad Pennington, Vinny Testaverde, Abdul Salaam, Wesley Walker, Al Toon, Ty Law, and Laveranues Coles. Everybody knows all of these things, fans and foes alike. But according to Bennett Kireker, there are also five things you probably did not know.

Bennett Kireker Reveals 5 Things You Probably Don’t Know about the Jets

  1. One of the earliest famous people within the New York Jets, and certainly one of their all time most famous players, was Joe Namath, the quarterback. He was drafted to the team in the 1965 AFL Draft, coming from the University of Alabama. Had he not made the decision to play in the AFL, he probably would have ended up as the St. Louis Cardinals’ quarterback instead, because they drafted him as part of the NFL Draft that same year.
  2. When the original New York Jets franchise started their play, they were called the New York Titans. Although their name was different, they did share the blue and gold team colors.
  3. During the 1998 NFL playoffs, Keyshawn Johnson, the Jets’ wide receiver, took on positions of defensive back, seeing action there and picking up an interception for them.
  4. In December 2005, the New York Jets faced the Patriots. In that time, the team’s quarterback was Vinny Testaverde. He faced Doug Flutie, who was the veteran quarterback for the New England team. Never before in the history of the NFL had there been a regular season match in which two opposing quarterbacks were both over the age of 40.
  5. In 1975, John Riggins was the first player of the New York Jets to gain in excess of 1,000 yards running. He was the team’s running back.

Since day one, the New York Jets have had a solid and loyal fan base. In fact, they are known to be the most loyal in all of the National Football League. Over the years, the Jets have had some fantastic successes, but they have equally experienced some significant lows. Indeed, the team has not always finished anywhere near the top of the league. Yet, the Jets are synonymous with various memorable seasons, games, and moments. Every year, there is some sort of positive story about the Jets in the league, and this is something they, and their fans, take great pride in.

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

As you know, at nonsociety.com the vision is to help people like you march to the beat of your own drum, and avoid living, working and being stuck in other people’s boxes. After all, life is short, and you won’t find many people — or probably any people — in their final moments regretting that they “spent too much time conforming to the wishes of others”. On the contrary, you’ll typically hear them lament about doing far too much for people they don’t even like, and not enough for themselves and those they truly care about.

Now, what does this have to do with your business? It’s this: just as you want your life to stand out from the ordinary, you also want — and frankly need — your business to stand out from your competitors. Otherwise, you’ll end up being the best kept secret in your marketplace, which is the worst thing that can happen; because it means you’ll be out of business sooner or later.

To avoid that fate — and to help you make a lasting positive impact on current and future customers — here are three smart and strategic ways to make your business stand out, but without exceeding your budget or forcing you deep into debt:

1. Hold a Contest

Contests are exciting and memorable ways to make a splash, generate publicity, and increase brand visibility that translates into more sales and profits. Just remember to think outside of the box and do something that truly grabs attention. For example, instead of giving away a gift certificate (yawn…), you can offer the lucky winner a cruise on a luxurious party bus. You can even take photos and post them on your social media pages, which adds to the fun.

2. Cross-Promote

Instead of doing all of the promotional heavy lifting on your own, why not find a strategic partner and create a win-win alliance? For example, if you build custom business signs, then sending and receiving referrals with a business lawyer who specializes in working with clients starting a new business (and therefore need signs for their store, trade show booth, etc.) could be a positive relationship for all involved, including your mutual customers/clients.

3. Create an app

Who says you need to be a Fortune 500 enterprise to have an app? That may have been the case a couple of decades ago, but these days many small businesses — including home-based businesses on a tight budget — are staying connected with current and future customers through a mobile app. You can build something impressive and functional for less than you think, and the ROI can be enormous.

The Bottom Line

Standing out in a competitive, crowded marketplace isn’t just a good idea: it’s necessary for your business to survive. The above suggestions can help you make a lasting impact with your target market, and surge ahead of your competitors.

The Benefits Of Cloud Services

The Benefits Of Cloud Services

The latest addition to the IT world is the cloud technology or cloud services. It is a similar to a server found in your organization but found outside your organization where your information are saved and stored. The only difference is that whatever information e.g. programs and date, can be assessed from anywhere with the correct login identification and password.

The cloud services are accessed through the web, delivered and used over the internet. Cloud services customers have to pay for the services. The whole of the cloud infrastructure is maintained by the cloud provider and not the individual cloud customer. These cloud service networks are large groups of servers have specialized connections to spread data processing chores across large pools of systems that are linked together.

Cloud technology services can be used for data storage and your people or employees can access your data and software from any place which is very ideal for those who need to work from home or do extensive travelling. You only pay for whatever programs that are licensed to the numbers of user. You can either reduced or add more users and pay accordingly.

Users of clouds services need not have to worry about safety because these cloud services have their own security and antivirus application software. Everything goes through multiple scanning. Once the cloud application is updated, there is no need to update each computer with new upgrades.

Organization including government agency, grocery store, profit and non-profit can benefit from these cloud applications and services. If you have not yet used the cloud services, but you are thinking about using one, then you will need some assistance. To learn more about cloud services and where you can get safe cloud service with the proper I.T. support, you can connect to one of the technology solutions e.g. MelroseTEC or others similar sites.

Once you are connected to cloud computing which is a type of Internet-based computing, the different types of services – including servers, storage and applications are delivered to your organization’s computers and devices through the Internet. You will be able to access and use the computing resources in a secure and more advanced way.

Small businesses can also benefit from cloud services and can access the resources with an internet connection and a web browser. You will pay for the type of services you use.

What Do Clients Expect from a Contractor? How to Fulfill Your Clients’ Expectations

What Do Clients Expect from a Contractor? How to Fulfill Your Clients’ Expectations

Many tradespeople have a dream of starting their own business, whether they are a plumber, an electrician, a bricklayer, or other. And whilst many of these tradespeople do start their own small business, not many succeed; and some fail dramatically because of not having adequate general liability insurance for independent contractors. If you have a particular skill and have decided to begin a business as a contractor, you need to know what your clients expect in order to succeed – and what you can do to fulfill those expectations.

Clients expect you to understand – and mitigate – the risks in your industry

The problem with the contractor industry is that it is laden with risks. Risks are there at every turn, whether it’s not finishing the job on time, making major (or even minor) mistakes, natural disasters or extreme weather disturbances, or the acquisition of resources, etc. Your clients know this, and you should know this as well. The key is finding ways to mitigate these risks and continuing to perform to the best of your ability. One surefire way of reducing risk which your clients will appreciate is by having general liability insurance. This is not just about protecting your business – it’s also about satisfying your clients’ expectations that you are a serious and legitimate contractor.

Clients expect you to have good communication

Managing a project involves a keen eye for detail and good organizational skills, but it’s also about making sure that you communicate well – not just with other workers, but also with your clients. Clients expect you to have effective communication skills, and they expect you to be able to explain a project or task in detail, especially if it’s a complicated or time-consuming endeavor. By effectively communicating and being open with your clients, you ensure the building of trust as well.

Clients expect you to have good planning skills

Planning is not just about creating or developing a good schedule for a task or project – it also involves making decisions on what methods you can and should use, what resources you can organize, and what materials you need and when. Making a good plan starts even before a task or project begins, and it continues throughout the task, on a weekly or a daily basis. Additionally, things will not always go according to plan, as your clients may already know – but it’s how you tackle changes in your planning that will make you stand out as a good contractor.

Being a good contractor is also about being financially responsible – you need to invoice your customers properly, and you need to keep accurate and updated financial records, particularly when it comes to your cash flow. Understand your contract and all its details from top to bottom – this isn’t just for your clients’ protection, but for your protection as well.

Practical tips you can apply now to improve retail store sales

Practical tips you can apply now to improve retail store sales

You want to increase your retail sales, that’s a given. The purpose of any business is to bring in paying clients, and the best way to accomplish this is through marketing. If sales are low, then perhaps there’s something wrong and you must figure it out fast.

In our competitive world, getting results is all that matters. Take note that successful retailers aren’t more intelligent or talented that you are, they just learned to do things effectively while making money in the process.

Check out the practical tips below that you can apply to improve your retail sales.

Start advertising more. Sometimes businesses cut on spending for their marketing when they should actually be spending more. It’s good to increase your marketing efforts during slow periods of sale since the entire industry will be looking out to get the most out of a decreased market share.

The best way to do this is through social media that’s connected to your business website. If you still don’t have social media presence, then now is the best time to create pages on Facebook, LinkedIn, Instagram, YouTube – basically the channels that your business will benefit from.

As to your website, all promotions from your social media channels should directly go to a specific page on your website. Any business owner worth his or her salt knows that a website is a necessary investment. Start by doing a domain name search to help you name your businesses’ website name and address. A good domain name and hosting provider should be able to guide you throughout the entire steps of taking your business online, so don’t hesitate to ask for their assistance and to make use of their other tools and integrated guides.

Assess your pricing strategy. When buying and pricing your products or services, always consider the cost of goods and that your retail shop is constantly making a profit at the price point. Your product price must always be competitive while still making a profit for your business. At the end of the day, the appropriate price is the price that your clients are willing to pay for your products or services.

Improve your store’s looks. Consider leveraging on cross-merchandising techniques and impulse sales opportunities. Small changes like different lighting fixtures and creative displays may be added to attract passing customers. Try playing videos for product or service education, entertainment, and any other promotional or upsell tie-in. A lively store is always a customer magnet.

Aren’t we forgetting something? Of course not – it’s practising good customer service!

Great customer service has always been a major factor to increase sales regardless of the season. Be sympathetic to your customers to know their wants and needs. The next step is to educate them about your offerings. Lastly, let them know that you appreciate their loyalty or business. Consider offering value-added products and services.

Next, educate them about the products. Finally, let your customer know that you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer. Remember, the customer is looking for an experience and not just a product.

End Note

That’s it! Apply these practical tips to retail store and watch as your sales improve. Best of luck! Have any other tips to share your fellow business owners? Share it with us.

Cyber Crime and How to Handle it

Cyber Crime and How to Handle it

Cybercrime is a hideous type of crime, and a poorly understood one, because it is one that causes no physical injury. But it is everywhere and it encompasses everything from having your identity stolen to see your children bullied. This has even ended up in suicides, in fact. Cybercrime is an easy crime to commit, but it has a huge impact on individuals and on society as a whole. And because it can be done in so many different ways, it seems to truly have taken over the world. All that someone needs is a computer, and they can attack anyone they fancy.

Technology has some fantastic advantages, but these advantages are also curses. The fact that so much data can be stored in such a small place, for instance, is both a blessing and a curse. The easy accessibility the internet gives us to people and businesses, is both a blessing and a curse.

There are logic bombs, email bombs, denial service attacks, salami attacks, data theft, viruses, web jacking, and so on. And nobody is safe from it either. Women, children, the elderly, and others who are often classed as the most vulnerable in society are targeted, but so are the huge corporations, celebrities, conglomerations, and so on.

Then, there is the issue of intellectual property right. When someone creates something, such as a song, a video, or a piece of art, it becomes theirs. But as soon as it is posted online, people feel they have the right to use it, share it, and change it. And sometimes, elements are stored online, but they are not supposed to be accessible to all. For instance, cloud storage enables people and businesses to store all their data off-site, but this data is meant to be protected, encrypted, and secured.

So what can be done? According to experts like Matthew Knouff, the key lies in having proper cyberlaws in place. His particular area of focus is on social media ethics and on eDiscovery procedures, both of which are very important in terms of cybercrimes. He believes that, when proper regulations are put in place and adhered to, the situation will become much better for everybody involved, and it will actually become possible to simply enjoy the advantages technology gives us. Only blessings, no more curses, in other words.

eDiscovery, for instance, is about ensuring that data is stored properly (safely, securely, and in a way that can easily be searched). In so doing, it ensures that when something does go wrong, and litigation follows, it becomes possible for businesses to clearly demonstrate who did what, when, where, and how. And it will also show exactly where the breach came from, in case of cybercrimes. eDiscovery has many other benefits, but this is one of the key elements of it that will help people the world over in terms of being safer online. This is something that should be applauded and that everybody should work towards.

How to Find the Right Vehicle for Your Business

How to Find the Right Vehicle for Your Business

If you are running a sizable organization, you will have to soon consider buying a vehicle solely for business purposes. This is particularly important in companies where the employees are expected to constantly be on the move. Here, having to rely on taxis is not only costly, it can be time-consuming as well. If you are on the hunt for the perfect car, you know how difficult this endeavor can be. After all, you don’t have to be a car fanatic to know just how many options there are out there for you. To help you narrow down the list, here are some guidelines to stick to:

Assess the Business’ Needs

When looking for a company car, you need to assess the needs of the company and its employees. A good starting question is, how much space do you require? For instance, do your workers travel independently or do they sometimes have to journey as a group for presentations? The other thing to consider is storage space. Just how much room is there to store pamphlets, documents, and anything else your workers may need to carry with them? If you don’t need a lot of room for people or storage, you will find that a good-sized car such as the Toyota Corolla will suit your needs perfectly.

Figure Out the Budget

Of course, you will need to determine how much you are willing to spend on transportation each month. This doesn’t just refer to the amount that you need to shell out for the loan or insurance payments. It also alludes to the maintenance as well as the fuel consumption of the car. Now, if you are looking to keep this types of costs to a minimum, you should look at the Honda Accord. This vehicle is reliable, affordable, and has a decent fuel economy as well.

Consider External Factors

When choosing a vehicle, you will need to think about the environmental factors that the car will have to withstand. For instance, does the area in question experience extremes in temperature? If so, you will need to find a car that is suited to the regional conditions. The other thing to consider is the terrain that the vehicle will have to drive over each day. Is it smooth, paved roads, or does the car have to overcome rugged terrain and uneven roads? The reason that this is such an important factor is because getting a vehicle that is suitable to the right conditions will ensure that it will last longer.

Determine the Effect

To a certain extent, your business car is more than just a way to get from one place to another. It is also a style statement and a representation of your business. So, it is a good idea trying to decide just what statement it is that you want the car to make. Do you want something comfortable and relatable or are you looking for something sleek and sophisticated?

These are the elements that you will need to look at when you want to purchase a company car.

Avoid Scams When You Call Nigeria

Avoid Scams When You Call Nigeria

The Canadian government considers Nigeria one of Canada’s “priority markets” – it’s one of the largest English-speaking countries in the world, its economy is developing rapidly, and the two countries trade nearly a billion dollars worth of merchandise every year. But if you’re doing business in Nigeria, importing Nigerian products, or working with partners there, finding a reliable, high-quality long distance calling service isn’t always easy.

Calling card companies are often a frustrating and unpredictable way to make business calls. They’re unreliable, offering little to no customer support. They often come with hidden fees that will eat away a considerable chunk of the time you thought you’d purchased. These hidden fees are how most of these companies earn money, and there’s almost no way to directly compare card providers. Sadly, these cards are a great opportunity for fraudsters; one report Scam Detector reports that prepaid calling cards offer, on average, only 60% of the promised talking minutes. Just about anyone can set up these companies as long as they can sell enough minutes to afford their technology provider, and they go in and out of business easily.

When you have business partners, suppliers, or clients in Nigeria, calling Nigeria from Canada is a necessity, but it doesn’t have to be expensive. There are alternatives out there that are more affordable, offer no hidden fees, and that give you a high-quality calling experience. How can you tell the good companies from the bad?

#1 Reputation

With international calling companies, reputation matters. Expect your provider to be accredited with the Better Business Bureau and read online reviews from customers. Thanks to online reviews, you no longer have to make purchases in the dark.

#2 Superior Partners

International calling companies are third parties that buy routes from telecommunication companies that own infrastructure, either through VoIP or the major carriers. International calling companies like G3 Telecom provide carrier-quality phone calls because they partner with major global carriers to offer better routes for your phone calls.

#3 Transparent Rates

When you’re calling Nigeria from Canada, you should get what you pay for. You should know exactly what rate you’re paying per minute when you call Nigeria, something you can find on G3 Telecom’s website by looking it up ahead of time. Using their app also gives you automate rate calculations right on your smartphone.

#4 A Free Trial

With so many scams out there, a free trial is a zero-risk way to find out whether or not the company is the real deal or not. If they’re just out to claw back as much money as possible in hidden fees, they probably aren’t even offering a free trial. It’s a great way to test the waters, compare the phone quality, and get used to the service before committing to it.

#5 Mobile App

Last but not least, mobile apps are finally beginning to change the way that people manage their international calling accounts and call their friends and family. The mobile app from G3 Telecom removes the need to dial your PIN when you’re calling, all you do is tap your contact list. It also offers rates as much as 90 percent cheaper than your ordinary mobile phone provider, but otherwise offers seamless calling from your smartphone. Mobile apps make calling Nigeria from Canada easy for businesspeople and professionals. You don’t have to deal with companies that try to keep you in the dark. Transparent, affordable rates and quality long distance calling are available.

Things to look for in a good business lawyer

Things to look for in a good business lawyer

Running and maintaining a successful business is wrought with continuous difficulties and ever-changing approaches, these difficulties and changes are what makes business both exciting and challenging. There are many areas that can be covered and observed from within a business model, but there are often areas which need outside ideas and help and one of the most important of these is in the legal sector. This is one of the most important aspects of a business no matter how big or small the business is. There are always some legal areas which will need attention and the help of a good business lawyer. These can save you head-aches in the future and help to resolve disputes that may arise throughout the life time of your business, however, choosing the wrong lawyer can be as bad as not having one at all. There are always a few things you should look out for in any lawyer but particularly in a business lawyer.

Versed in the areas where you need attention

There are many different aspects to business law and you want to ensure that the firm and lawyer you choose are versed in the areas that are most important to you. You can check this out in a number, consulting with the firm, asking businesses who have had dealings with them and by looking at their track record. Commercial lawyers should be versed in all aspects of your business from initial purchase to negotiating deals and sales.

References and experience

If you are a new business owner you want to ensure you have chosen a lawyer who has a good track record in getting the best results for his clients and who can work to the schedule that your business requires. It is best to ask other business who have worked with your chosen firm and see what they thought of the professionalism and outcome of whatever legal process was taking place. This will allow you to make and informed decision on the correct firm to approach.

Established firm

You will need a firm that can work to deadlines and take on multiple tasks when required. Your business may be dealing with an array of issues such as employee disputes, commercial purchases, tax issues and a whole host of other events. You want to choose a firm which is large enough to take on these challenges and can see it out to the end. The size of your business should also correspond to the size of the firm you task with dealing with your legal issues.

Commercial lawyers should make you feel as if your business is the most important to them. It obviously may not be true but it at least shows their involvement and professionalism in holding your business in the same high regard that you do. Looking at some of these areas in a good business lawyer will allow for a better choice in lawyer and a better legal approach to your business.