7 Tips To Brand Yourself Online And Increase Your Visibility

7 Tips To Brand Yourself Online And Increase Your Visibility

Creating a personal brand helps you stand out from the crowd of online experts. Here are 7 tips to brand yourself online and increase your visibility.

How can you brand yourself in a way that makes you stand out from the crowd?

The marketplace is more crowded than ever and you need to talk about yourself in a way that resonates with potential clients.

That’s true for employees, too. Leads that are from employees’ personal social media accounts are seven times more likely to convert than other leads.

If you look at thought and industry leaders, they have different ways to brand themselves. Mark Zuckerberg is known for his hoodie, and Steve Jobs had his black turtleneck shirts.

Gary Vaynerchuk is known for his hard-hitting style when he talks about marketing. He’s also known for generating a massive amount of valuable content online. He also engages with his followers constantly.

How can you build your own brand to become an authority in your industry?

Keep reading for the top ways you can brand yourself online.

1. Define Your Brand

The very first thing you need to do is to define your brand. Your brand is your promise to your audience. When someone looks at your name, what is the first thing you want them to think?

That’s the core of your brand and how you’ll create an emotional connection with your audience.

You’ll need to understand what your audience is looking for. Not only that, but you need to figure out who you are and what your purpose is. The key to branding yourself is aligning those two things with the problem your audience is looking to solve.

2. What Are People Already Saying About You Online?

You’ll want to assess what is already lurking on the internet about you. Do a simple search of your name on Google and a couple of other search engines to see what comes up.

Are there negative press articles? Maybe there are articles that are no longer consistent with your brand. If that’s the case, reach out to publishers and offer them an updated version of the article that reflects your personal brand.

Searching online doesn’t only involve articles, but images as well.

Maybe there’s a picture posted on a social media account in 2009 that shows up. If the images aren’t flattering, then you might be able to get them removed from search results. It might take a few tries, but you should be able to have them removed.

3. Create Your Brand Elements

When you’ve defined your brand and looked at how you stand online, you can create your own brand elements that visually represent your brand.

These include your logo, signature, social media profiles, images, business cards, and website.

You can look at companies and thought leaders for brand ideas. You can look to flower companies and notice how they brand themselves. Check it out for yourself.

Your personal brand has to have a message or a story. The message is how you help your clients transform their lives. The brand story puts them at the center of the story. They are essentially the hero of the story.

4. Be Authentic

Did you know that brand authenticity is a thing? In the corporate world, companies have a hard time living up to their brand’s values. Customers see right through that and the perception can damage a brand’s reputation.

It’s much easier for an individual to live up to their brand’s values. You just have to know what those values are. They also have to be true to who you are. You can’t say that you value something because you think that people will like you more.

Your audience is very savvy and they will see right through you. The important thing is to just be the person you want to become.

5. Build Your Community

You can’t be an authority in your field without having a community of people to talk to. To build your community, find the one or two top online channels where your audience spends time.

You can then build up your community in those two places.

For example, if you’re a travel expert who wants to help busy women get away from it all, you might want to consider a Facebook group or Pinterest page.

The way you brand yourself is to inspire women to see the world and experience life. You can then post items about travel experiences everyone should have at least once.

Your community will take time to build, but with consistency, you can gain a rabid following quickly.

6. Reach Out to Other Influential People

This may seem counterintuitive because you view other influential in your industry to be competitors.

You’ll need to change your mindset. You may be in the same industry and share potential clients, you and your competitors have unique qualities.

Reach out to them and see how you can work together to increase your brand’s exposure. Your competitor may even become a mentor who can show you how to brand yourself in your respective industry.

7. Be Consistent

Consistency is the key to your success. One study shows that 90% of people were successful because of a consistent brand message. That growth was a 23% increase in sales.

You need to be consistent in two areas. The first is message consistency. The second is in consistently publishing content that your audience will find valuable.

These two things require that you are organized in your messaging and in your publishing. It helps to create a content calendar with the topic you’re going to post about and where you will post.

Once you get an idea of what your followers respond to, you can then publish more of those types of posts.

Brand Yourself to Be an Authority

We all dream of being seen as experts on TV shows to share our story. That all starts with creating a personal brand that people can relate to.

You’ll need to do your research and get clear on who you are and why someone would want to pay attention to what you have to say online.

Once you do that and consistently publish content that people love, you’ll be a guest on TV shows and podcasts in no time.

If you’re ready to launch your brand, check out these tips to invest in online marketing.

Important Hacks for Developing Your Business

Important Hacks for Developing Your Business

Have you been wondering how best you can develop your own business and make it the best it can be? Do you know some of the tricks of the trade to ensure you get the best possible experience out of having your own business or being your own boss? Here are some of the top business tricks to make sure you develop something sustainable with longevity.

Identify Your Target Audience

The most important aspect of building a successful business is to identify your target audience. This will help you create not just perfect products but also best practices and advertising campaigns directly pointed at that audience, increasing the likelihood of them buying said products. Knowing your audience and your desired customer base will help you attract and retain said customers much easier than if you didn’t know who they were in the first place. After all, how can you attract people that you aren’t aware of? 

Invest In Good Advertising In The Right Places

Advertising can be a huge benefit to any level of business – from very small start ups to huge corporations. Picking the right place to advertise can be a maker or breaker in terms of attracting customers and selling products. Medical product supplier? You probably wouldn’t advertise at the local rodeo. Or maybe you would – it depends entirely how you can make the advertising work for you and create adverts that sell the product to the client base you’re looking to attract. 

Schedule Downtime

Downtime for yourself and your employees is hugely beneficial to making sure your colleagues remain refreshed, renewed and ready to do what’s necessary to make sales and get you clients and customers. One great way to spend collective downtime is to get a group together and have lotto whip rounds or collections to place bets on the likes of bettingtop10. Sharing winnings and doing this as a once a month or weekly thing can help promote camaraderie and fun in the workplace, helping to foster positive and beneficial employee mental health and wellness.

So if you’re looking for the best ways to help start developing a great, successful business, look no further than these tips. There are of course numerous ways to develop businesses, but always keep your employees and their happiness in mind as well in order to ensure they stay on top of things and want to help you create a booming business through the years to come.

Why There is A Big Market for Female Auto Mechanics

Why There is A Big Market for Female Auto Mechanics

There is a lot of talk these days about how, statistically speaking, not many young women are choosing careers in things like engineering. Most of this talk centers around whether or not these kinds of careers tend to feel like they are designed better for men in terms of employment opportunities, and whether or not it is it as easy for women to get training to work in these fields compared to me.

However, what a lot of people do not consider when they are thinking about the gender gap in fields like engineering is that there is actually a market for some kinds of roles where customers would actually prefer to have a female they can call on. Things like plumbing and electrical work, which involves having someone coming to your house, can be one example where women who live on their own would much rather have another woman come and perform these services for them. Another good example where there is certainly demand for female specialists is in the auto mechanic industry.

Female Drivers May Prefer Female Mechanics

Considering that just as many women as men own cars, it is understandable that there is a very large market for women drivers who will need the usual kinds of mechanic services. For a lot of women, there is a sense that a male mechanic may look down on them and assume they do not know anything about their own car. Whether this is the case or not, it makes women less inclined to trust what their mechanic is saying. As such, a lot of women feel that they would rather have men that they know such as their husbands deal with auto mechanics because they are afraid that they will be ripped off if the mechanic underestimates them or takes advantage of their lack of knowledge and experience around their car.

Of course, a female mechanic would also be able to do this. However, women tend to feel more trusting they will not be patronized or taken advantage of when they are dealing with a female professional.

Diversity is Valued by Employers

Most companies these days do not want to appear old-fashioned or sexist and so having diverse employees in their business can be a real boon. They also want the best people working for them, so a very skilled and professional female auto mechanic would be a real asset to a lot of companies who want to project a good image while also employing only the best-trained people.

Lots Of Women Are Interested In Cars

While there is definitely a demand for female mechanics, it is also a question of how many women actually want to be mechanics. There are plenty of girls and women who are very interested in vehicles and enjoy the idea of the kind of work where they get to work with mechanical things, get their hands dirty, and fix things. If you are a woman who is interested in a career working with cars, then the first step is to find a good auto mechanic school – you can check out this website for the best Mechanic School Virginia Beach.

Every year, more and more women choose to go into careers in what were once considered traditionally male areas. There should be no barrier to girls choosing things like being an auto mechanic as a profession, and there is certainly already a market for female experts.

The Benefits of Being in a Collaborative Workspace

The Benefits of Being in a Collaborative Workspace

A collaborative workspace can offer a handful of different benefits to those working within it. Click here to read more about what they have to offer!

It’s as true in business as it is in life – real estate is one of the largest (if not the largest) costs you’ll have.

For a small business, high overhead can mean the difference between success and bankruptcy, so it’s vital to explore all your options. Have you thought about a collaborative workspace?

A collaborative workspace (also called a coworking space) is a facility where professionals or businesses can rent individual desks and offices. Think of a large, open room where each desk, cubicle, or office is a separate company.

They aren’t new, but these environments have been surging in popularity in recent years. In fact, it’s expected that 1.7 million people will be in coworking spaces by the end of 2018.

Why are they so popular? Here’s why.

Benefits of a Collaborative Workspace

To see if a coworking space is right for your business, here are the advantages you need to know about:

Constant Networking Opportunities

One of the largest factors in a business’ or individual’s success is their professional network. In a collaborative workspace, you’re sharing a room with dozens of potential connections. Imagine walking one desk over to hire your new contractor or to build a partnership with another company.

Focused Place of Work

Most people think working from home is a dream job. But when it actually happens, they struggle to focus on work while seeing laundry that needs to be done, that cabinet that needs organizing, that new gaming console, etc.

A coworking space lets you keep the flexibility of working whenever you want from wherever you want, but it’s also a dedicated workspace where you can go when you need to buckle down.

Many people also find themselves motivated by the energy of a collaborative workspace. Seeing others working toward their dreams can immediately energize you to do the same.

Client-Worthy Atmosphere

When you’re meeting with a new client, bringing him/her to your living room doesn’t always give a professional, put-together vibe.

Having an actual workspace for your meeting will show that you’re serious about building your business and that you have your ducks in a row. Many clients enjoy visiting the high-energy, modern atmosphere of a coworking space, too.

Fewer Growing Pains

Small businesses can add or subtract employees very quickly. Understandably, you don’t want to sign a three-year lease on an office that you might grow out of in six months. You also don’t want to pay for a large, expensive office when you only need a fraction of the space.

Coworking spaces are all unique, but many rent space by the desk, by the office, by the conference room, etc. This makes it extremely simple (and cost-effective) to add or reduce your business’ space at short notice.

Fixed Utility Costs

While each collaborative workspace is different, many build the cost of utilities into your rent costs. This means you’ll know exactly what you’re paying every month, and for a small business with an unpredictable cash flow, that’s a huge advantage.

This also means you won’t turn into one of those companies taking crazy measures to cut the energy bill. Your employees will thank you.

Save on Furnishing Costs

The cost of your office isn’t just rent and utilities – the equipment you’ll need is pricey, too. In fact, a furnished cubicle can cost $3500-$6000 per person.

Many coworking facilities are fully furnished with desks, chairs, shelves, and other helpful equipment. This gives you huge savings, especially as you grow your business.

High-End Amenities

Some collaborative workspaces include a variety of amenities, like break rooms, coffee bars, even gyms and ping-pong tables. In most cases, these are amenities you wouldn’t be able to afford on your own. Whether you use them yourself or you want to keep your employees’ morale high, the added amenities are no small factor.

Keep in mind that every coworking space is different. Click here to find out what amenities one popular, multi-city collaborative workspace provides.

Low Rent in a High-Rent Location

Many coworking spaces are located right in the heart of their respective cities, in popular areas for professionals and residents alike. For most small businesses, these areas would be out of their price range.

The low cost of a collaborative workspace, on the other hand, can make these great locations accessible to freelancers and small businesses alike.

Flexible Leasing

New business owners often don’t realize that multi-year leases are standard for office spaces. In fact, a five-year or ten-year lease isn’t unusual. That’s a lot of time for your business to change and outgrow or stop being able to afford a particular space.

A collaborative workspace, on the other hand, is typically much more flexible. Some even have month-to-month or week-to-week options, with lower pricing for longer commitments.

Better Internet Speeds

Coworking spaces often provide the fastest internet speeds available in their areas, usually at prices a small business couldn’t afford. It might sound like a small factor, but the time you spend waiting for downloads, uploads, emails, and more can make a huge dent in your productivity.

Quicker Availability

Looking for an office space can be a daunting task, especially if you want to be in a high-demand area. It can take months to find an open space, and months longer if a build-out is necessary.

Most collaborative workspaces, on the other hand, have at least some immediate availability.

Even if there isn’t as much space open as you ideally want, it’ll be easy to use a smaller space and then move to a larger area in the same building when it becomes available.

Morale-Building Atmosphere

Part of the challenge for a small business owner is keeping employees happy and motivated. A collaborative workspace takes care of this for you.

On top of those morale-boosting amenities, we mentioned above, being surrounded by other passionate and talented professionals can do wonders for motivation and productive energy.

Finding a Coworking Space

If the advantages above sound like they fit your business’ goals, finding a coworking space is an easy next step. Most major cities and many smaller towns have several available, so fire up a map online and get searching!

Make sure you investigate each option and visit the facilities in person before making your choice.

Finding a workspace is just one step, though. Check out our other tips for businesses and professionals.

Five Advantages to Using a vLAN

Five Advantages to Using a vLAN

A vLAN, or Virtual Local Area Network, is a collection of devices used to manage broadcast, multicast, and unicast traffic in layer 2 devices. A vLAN network is monitored by a team of administrators to oversee the functions of the network and make sure that everything is working properly. So now that we know what a vLAN is, why is it relevant, and what advantages are there to using one? Here are five reasons that using a vLAN is ideal for clients looking to implement technology into their businesses.

A dedicated vLAN

One of the impressive parts of vLAN services is that each network is dedicated to only one business. Having access to a dedicated server is ideal for prospective clients because it better protects their data, provides more space for file storage, and can be managed by someone else externally. Having personal space to store data on a network is a necessity in this day and age and businesses would be remiss not to update.

Better Performance

Because vLANs usually have a team of administrators to oversee daily functions of a network server, they can also gauge how much of the network bandwidth is used and limit the number of server hops and broadcast traffic. By controlling and reducing traffic, a server’s bandwidth can be significantly reduced, allowing the server to run faster and for more ready access for other users.

Enhanced Security

A vLAN will separate sensitive data from the rest of the network, making them much safer and less prone to attacks from hackers or accidental access by employees that do not have clearance. vLANs provide greater security because the entire network is monitored and controlled by an administrator. This means that administrators have access logs for every user and ports. They have the ability to block malicious users which is great for keeping unwanted users out.

Department Specialization

For larger businesses that have multiple departments, keeping track of and filing away information for the business can become tiresome, especially with everything mixed into one space. With a vLAN, customers can allocate specific sections for employees to access and use without overlapping on another department. Being organized is a key to keeping up with a business and vLANs offer unparalleled organization for can take care of all of the organizations.

Experts Available

Not every business owner is technologically talented and that’s okay. There are plenty of virtual lan services available to fulfil the needs of business owners and provide help whenever needed. Companies such as Memset are great both for their expertise in the field, but also for offering quality customer care to ensure that they’re taken care of.

In order to keep up to date with a technologically driven world, it is more important than ever for network owners to be conscious about the safety of their files and data. A business that is more efficient and cost-effective tend to fare better with customers as well. Storing and accessing information is more streamlined and overall much better for business owners, this is a key part of vLANs and everything that they have to offer.

Steps to Working from Home in 2018

Steps to Working from Home in 2018

The future of work is remote. Or so say many of the most influential and forward-thinking minds in the business world today, at least, which means that when it comes to working from home you need to put your right foot forward in order to make it happen. This can mean a bit or hard work and determination on your part.

So, keep this in mind when it comes to starting a working from home career in 2018.

Find the Right Job

The right job at the right time doesn’t always just materialise. But, when it comes to working from home you need to at least be in the right field of work to make that happening. Good choices for this include design work, marketing and even tutoring. You could even try the new and exciting world of being a virtual assistant. Research your options, decide what is best for you depending on your skills and make sure you have the right resources in place in order to make it happen.

Of course, you should also consider simply choosing a job that you love first and foremost. It could even be fostering Liverpool if you have a passion for helping children in need. It doesn’t matter, so long as you are happy with the choice in your career at home.

Don’t Get Conned

There are plenty of people who have been burnt when it comes to the working from home set up. They will be offered a job, do the work and then never receive a penny no matter what they do in order to chase the payment down. A situation that can be experienced through either a fake ‘employer’ or simply from a client who refuses to pay for services rendered.

As such, as someone who wants to work from home you need to take everything with a slight grain of salt. Always ask more questions than you need to when it comes to finding jobs and ask for a partial payment up front. It may not seem trusting, but it saves your bank account if the client or supposed new ‘boss’ becomes reluctant to cough up payment after the work has been completed.

Be Decisive

Making your own way in the world will mean that you need to have a decisive attitude and a sure grasp of the direction you want to take. It also means that, for the most part, you need to ensure that you do not get taken advantage of. It’s similar to not getting conned, but more in the sense that you don’t do more work than you are getting paid for. A confident attitude and decisive business dealings are the only way forward when you work at home.

Create a Routine

Having a specific time to start and stop work is vital for your health as a home worker. Not having a routine, working throughout the day no matter if you should or shouldn’t be, can leave you being overworked and stressed. Make sure you get up and start work by a certain time, then finish at a healthy hour of the day. You may be working from home to escape the 9 to 5, but that doesn’t mean that you shouldn’t keep to a similar routine in order to maintain your sanity.

Remember to Socialise

When you work at home, you may find yourself alone a lot simply because everyone else is out at work. It’s not like you can lean over and talk to a coworker whenever you are starting to feel slightly stir crazy. This is where going out at night, speaking to your friends and even taking a small Facebook break become integral to stop you becoming lonely.

If you do feel like working from home is becoming too isolating, then you can always choose to start working in a coworking space. These are a rent-a-desk type of setup and mean that you could make friends, see people on a regular basis and basically have somewhere to be that isn’t home at the end of the day.

Final Thoughts…

Working from home can offer a lot of freedom, fun and give you the working flexibility that you have been dreaming of. However, you need to also ensure you are doing something that you love and can actually motivate yourself to get up and do every morning.

Not to mention, keeping simple things from a normal job like a routine and actually seeing people in order to keep a healthy attitude in place without getting lonely. Keep these things in mind and you should find working from home a delight that the typical 9 to 5 never was!

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

As someone who works with many businesses, especially those that fall under the SME umbrella, I am always astounded to learn that owners do not have some kind of digital marketing strategy in place. My job in this situation is to motivate them to see the light and invest something, be it time or money, into an online marketing plan.

Just last week in fact I was speaking with marketing mastermind Joe Ciancotto, who like me is regularly bemused by the amount of businesses that fail to see the power of online marketing. And so, whether you run a shipping company in Arkansas or a clothes shop in New York, here is just a few points that should motivate you to change your mind about digital marketing.

The Internet Is Here To Stay

The internet is not a technological flash in the pan, it is not something that is seasonal, in fact, it is very much permanent and here to stay for a very long time. The internet outshines any media outlet, is overshadows traditional marketing forms and its growth has been, and will continue to be, widely exponential. This means that investing in this form of marketing, is going to be like a gift that keeps on giving.

Targeting

A billboard, a radio ad or a local TV commercial may very will give you enhanced visibility, but there is no telling who will see these ads about your company. This means that you could very well invest money on traditional marketing techniques, which will end up being directed at the wrong people. With online marketing, this simply is not the case and you can target your precise demographic of customer to ensure maximise visibility and maximum sales.

Reach

Let’s assume you have a billboard on the freeway that celebrates your company, now, perhaps 50,000 may drive past that each day, whether they see it or not is unclear. Over the course of a month, you may have around 1.5 million impressions, not bad going. Post an ad online however, let’s say n Facebook, and invest the same amount of money in the online ad as you would have paid for a billboard, and you can probably hit 1.5 million impressions in the space of 48 hours. The reach of the internet is incredible and in the click of a button, you can showcase your business to a gargantuan number of people.

Speed

The speed with which you can turn your marketing investment into actual functioning marketing strategies, is almost instantaneous when you do so online. With online marketing there are no barriers to overcome, there is no negotiation table to sit down at, nor is there any kind of time to wait around for you advert to go live. When you market online, you an count on blistering speed and in turn, highly productive results.

Don’t wait any longer, get marketing, and do it online.

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders on Why Health and Safety at Work Matters

Martin Lloyd Sanders is a true American her. As CAPT Martin Lloyd Sanders, he protects his countrymen and his services, but he goes above and beyond that as well. He is also an officer in the U.S. Public Health Service and he is the Director of the Environmental Health Services Division for Occupational Health. He is brave and valiant in all walks of life, and his aim is to ensure people are safe at all times. This is also why he has made a push towards increasing workers’ health and safety (H&S), something for which he feels exists a real need.

Martin Lloyd Sanders on Why H&S Matters

Ever year, over 200 people die as a result of workplace accidents, and hundreds of thousands are injured. Between 2009/10, around businesses and organizations lost 23.4 million working days because of injuries and illnesses related to work. Falls and vehicular accidents are the greatest killers and slips and trips the greatest injurers.

Clearly, H&S must be managed effectively. For Martin Lloyd Sanders, this starts by having risk assessments in place. Not all risks can be eliminated, but they can be properly managed. When a risk assessment is performed, an organization knows what the risk is and how likely it is to happen. It identifies the hazards, and who can be affected by them.

This isn’t just an ethical consideration either. By law, an organization with more than five employees must keep risk assessment records. These should show the hazards, who is at risk from them, and how safety can be improved. Unfortunately, many businesses don’t know how to do this properly.

Countries across the world have legal regulations that are often updated as well. The main law in this country is the OSH (Occupational Health and Safety) Act. This act shows the duty of care employers have towards their staff, contractors, and other people. Meanwhile, the Mine Safety and Health Act 1977 is responsible for the health and safety of those working in mines, a particularly dangerous occupation. Additionally, there is the Fair Labor Standards Act, the SHARE Initiative, and the Workers’ Compensation Program.

Action to Be Taken

For Martin Lloyd Sanders, these various acts, rules, and regulations being in place is just the starting point. They are vital to ensure and maintain the safety of people at work, but they do not provide enough guidance in terms of how this can be implemented. Large organizations in particular often struggle with implementing the rules in such a way that they actually increase safety, rather than just play lip service to the various acts.

Many actions need to be taken above and beyond making risk assessments and ensuring the various acts are adhered to. One of the things CAPT Martin Lloyd Sanders feels is of particular importance is that businesses and organizations learn to discuss safety matters with their workers, so that they are able to raise their own concerns as well. Being inclusive in these matters is a great way for larger organizations in particular to spot the things they may have overlooked.

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Tampa Bay/Sarasota Developer Committed to Diversity in the Arts

Randy Benderson, CEO and Director of Benderson Development Company of Sarasota, Florida runs one of the largest privately-held real estate development companies in the United States. He’s known for getting a project done the right way.

Nathan Benderson Park, in addition to hosting the World Rowing Championships, caters to the arts by showcasing a huge festival of local talent of the Sarasota area. Randy Benderson serves on the board of the NBP Foundation, which privately raises funds for construction and maintenance, running day to day operations and keeping Benderson Park pristine.

The World Rowing Championships included performances from the Westcoast Black Theatre Troupe, the Bradenton-Sarasota Pop Orchestra, and the Sarasota Cuban Ballet School.

Benderson also commits his time and efforts to team up with organizations like the Sarasota Film Festival where locals get to watch a screening of the live action remake of 1991’s animated “Beauty and the Beast.” The sunset screening was completely free of charge and was held at the rowing venue’s Regatta Island. The venue also holds parties for local arts groups like the Asolo Repertory Theatre.

Benderson sees the benefit of being engaged within the communities his development company touches and enriches. He employs over 300 individuals from diverse backgrounds and Benderson Development Company has a presence in 38 states countrywide.

From Buffalo to Tampa Bay and Beyond

Randy Benderson relocated Benderson Corporate Headquarters to Sarasota in 2003. Benderson Development Company was founded in 1950 in Buffalo operating among the nation’s largest private real estate companies. They did then what they do now: own, develop, and manage retail, commercial, hotel, and residential properties, keeping a presence in 38 US states.

Enriching the Community with Economic and Humanistic Growth

It’s no hot scoop that BDC has made major investments in the Sarasota community, creating jobs and inspiring new growth, yet giving back to communities they help enrich with both temporal and monetary contributions. He will continue to hold screenings and cultural events for all to enjoy equally at Nathan Benderson Park as a patron of the arts.

How imagery influences website engagement

How imagery influences website engagement

If your website isn’t encouraging visitors to interact, share, click, register, visit, or buy, it’s not doing its job. The strategic purpose of investing in a quality website is to connect with potential clients, customers, or fans, build brand recognition, and convert visitors to engaged followers or customers.

The right imagery can support grabbing, holding, and encouraging the attention of visitors. It’s a main element in creating shareable content and a web experience with which visitors will happily engage. If you have a substantial budget, a skilled photographer and a talented graphic designer can supply content-specific imagery, but if that’s out of reach, you can easily access images from stock image sites, from which you can download free here.

If you want to create a strategy that maximizes website engagement, there are five types of visual content you should consider:

Banners and wallpaper

Banners and wallpaper imagery help you to craft a consistent, appealing brand experience on your website. Create a unified feel across the site by using a limited palette of colors or by choosing images with thematic similarities. Current trends in website design often feature a single large photo or design at the top of each page or post that supports or extends the topic of the content. A good banner communicates that a brand is up to date and professional and is worth attention. Wallpaper graphics add visual interest to backgrounds or fill an entire screen for a graphics-first experience, with text layered on top or following when users scroll down. This design trend feels fresh and immersive and can help your brand feel more likable and engaging to visitors.

Photographs

While banners and wallpaper may be photograph or graphic based, using photographs in-line with content can also be a good strategy. Break up large blocks of text with photos to hold interest and make information more enjoyable and easy to scan through for visitors. Use photography to illustrate or extend ideas from the text where possible. Good photographs can encourage content sharing, boosting your organic reach via social media. Be cautious with stacking or cluttering the space with too many photos, though. Remember to include ample white space and follow layout best practices. If you sell products, custom photos of the products are a necessity.

Vector Graphics

Vector graphics are a fun alternative to photography and may suit your brand or offer more flexibility in portraying an idea or accompanying a topic. Illustrations and vector graphics may be placed in a sidebar location or alternated with text like photos. Vector graphics are ideal because they can scale up or down to suit the space without losing resolution. Draw from the enormous pool of premade graphics in a good stock image store, or commission custom graphics to suit pages and articles if you prefer. Graphics are a useful way to illustrate services since stock photos for professionals could seem cheesy in that context.

Video

Video is preferred in search and on social media, which is a huge opportunity for your website and brand. Keep videos short for best results. You can embed them on pages to accompany things like products, services, and informational content, as well as using them in content marketing campaigns on social media. Good stock imagery sites offer stock video that you can adjust with custom text and/or voiceovers. If you’re finding your website and social media efforts aren’t getting the traction you want, adding or switching to video content can give you an instant boost in visibility and sharing.

Infographics

Make the most of your content with infographics. These combine graphics or illustrations with informational content to visually show the data or convey an idea at a glance. They are excellent for engagement and sharing because visitors can scan them and get a snapshot of what you’re trying to communicate at a glance.

Boost engagement and make the most of your website and social media efforts with the correct use of high-quality graphics. Photos or illustrations are great for creating appealing layouts, page headers, and breaking up content. For e-retailers, crisp, attractive photos of products are a must, while service providers may have more success with illustrations or vector graphics.

Infographics are highly shareable at-a-glance snapshots of information and ideas. Video keeps visitors on the page longer, can convey more information and strengthen your brand reputation, and improves search rankings and social media sharing and visibility. You can work with specialist creators for custom content or draw on the deep pool of creative content provided by good stock imagery providers to craft an engaging site that regularly converts visits in