Mack Prioleau on Considerations Businesses Make when Choosing a Financial Analyst

Mack Prioleau on Considerations Businesses Make when Choosing a Financial Analyst

The role of the financial analyst is incredibly important and these professionals must take their responsibility seriously. Financial analysts like Mack Prioleau I have identified a number of Key things businesses tend to look for in there analysts. He feels that it is important that businesses look for these qualities because of the high levels of responsibility does an analyst holds. It is particularly important that businesses investigate the potential skills and credentials of the analysts if they are not a CFA (Chartered Financial Analyst).  Having CFA designation almost instantly proves skill.

Mack Prioleau Advises Businesses on Key Strengths of a Financial Analyst

A good financial analyst should have extensive planning credentials. The CFA designation previously mentioned is a good one but so is the CFP (Certified Financial Planner) and the PFS (Personal Financial Specialist) Having any kind of credentials means that the individual is committed to being the best it can be.

Financial analysts should also be experts in their subject matter. Often, they choose a specific area of finance to focus on and obtain credentials in those areas. For instance, they could be focused on accounting, taxes, budgeting, investments, and so on. It is important to understand that anyone who sells securities or focuses on investments and anyone who files reports with the SEC (Securities and Exchange Commission) must be certified.

Furthermore, a good financial analyst should be able to specialize in certain types of clients. It is quite common that the best ones pick a very specific profile. For instance, they may focus on a certain stage of life, those who hold certain professions, those who have a certain amount of net worth, and so on. While some people think that taking on this type of specialization is limiting, the reality is that it proves that they are highly knowledgeable in relevant areas.

If a financial analyst is brought in for a certain project rather than a permanent member of staff, the business should also look for a transparent fee structure. Some financial analysts charge fees for their advice, offering a flat fee either for the project or per hour. Others will also add other financial incentives such as referral fees and commissions. Generally speaking, financial analysts who only charge a flat fee to be the most unbiased because it means that they cannot earn more by working in a different manner.

Finally, the financial analyst should be available. It is quite common for organizations to require the skills of these types of professionals quite immediately, so there is no point finding the best analyst around if they are incapable of coming into the business straight away. On the other hand, availability should not override quality of work. At the end of the day, finances are the bread and butter of any business and it is not possible to cut corners in this. Thankfully, many good financial analysts also have high availability and can come into a business as and when required.

How to Achieve Your Business Dreams of Starting a Privacy Protection Company

How to Achieve Your Business Dreams of Starting a Privacy Protection Company

Do you have dreams of starting your own business to ensure the privacy of others? Click here for a handy guide on how to make your business dreams a reality.

Thousands of entrepreneurs start their companies with big business dreams. They dream that they’ll have the freedom to do the work they love and make a lot of money to do it.

Unfortunately, about 20% of those dreams come crashing down in the first year. The reasons usually come down to lack of cash flow and business owner burnout.

You can avoid that as long as you start your business off right. You need to plan ahead and lay the foundation so your privacy protection business will grow.

Would you like to know what it takes to start a privacy protection business built to last?

Keep reading to learn the how you can live your dream as a successful business owner.

Brainstorm, Visualize, and Plan

When you get that spark of inspiration and decide to run with it, you need to make sure that your idea is profitable.

The first thing you’ll need to do is map out your privacy protection business. Mind mapping is a great way to do that. Mind mapping is a way to organize your thoughts and get all of the ideas in your head on paper.

Write down the different services you want to provide, and how your business will be better than the competition.

When you think you’ve gotten all of your ideas down on paper, take a few moments to visualize your business 3-5 years down the road.

What are the core services that you’re providing? How is your day being spent? How many employees do you have? What kind of clients do you work with?

These questions tap into your business dreams and help you plan out where you want to take your business.

Write a Business Plan

In order to make sure that your business is profitable, you need to take your mind map and create a business plan out of it.

Your business plan is a formal mind map that fills in the gap between where your business is now and where you want it to be. These are the most important parts of the business plan are as follows.

Target Market

You’ll need to get clear as to who you want to target. The reason why this part is so critical is that this is the basis of all of your marketing efforts.

The marketing for your privacy protection business should speak directly to that audience. Take a look at Spy Catchers, which outlines what they do and who they help right away on their website. The content is relatable to that audience.

Do you want to work with celebrities? Government agencies? Homeowners?

You’ll also want to research what the market size is. If you start a business and the target market you chose doesn’t buy your service, you don’t have much of a business.

SWOT Analysis

A SWOT analysis is a risk assessment tool that helps you analyze your business strengths, weaknesses, opportunities, and threats.

Strengths: An internal view of what your business does well. For example, you might have years of experience in the privacy industry.

Weaknesses: These are things that you need to improve. Poor customer service or a lack of systems and processes are two good examples.

Opportunities: This examines the external opportunities for your business, such as an increased need for your services or a booming economy.

Threats: Just like a booming economy is an opportunity, a bad economy is a threat. A threat is anything external that can have a negative impact on your business. An increase in competition and a change in government regulations regarding privacy companies could be potential threats, too.

With a detailed SWOT analysis, you’re aware of the situations that your business faces, and you’ll be able to plan for the challenges ahead.

Financial Projections

Creating financial projections is a tedious job, but necessary if you want to start a business the right way.

The first thing you’ll want to create is a spreadsheet with all of your projected start-up expenses.

That includes equipment, office space, and marketing costs.

Other financial projections that you’ll need are sales projections for the first five years of your business, and profit and loss statements.

Put Your Team Together

If you think that you have a winning business after writing your business plan, you’ll need to put your team together. You need people with levels of expertise in certain areas to handle some of the workload.

Delegating these tasks are very important because they can have serious consequences for your business if not handled properly. Plus, you’re lessening the chance for burnout by outsourcing tasks to someone else.

The first person you want to work with is a business lawyer. A good attorney will help you set up the right business structure, and help you create contracts for your clients.

Unless you want to do your own taxes, you’ll want to talk to an accountant. An accountant will help you set up your books, tell you how much you need to set aside or pay in estimated taxes.

They’ll also advise you on what you can write off on your taxes and what you can’t.

You’ll also need a good marketing team. You may opt to do this yourself in the beginning to save money. The challenge is that you’re not a marketing expert.

You’re a privacy expert. You’ll have to learn the latest marketing trends and take the time to do all of the marketing yourself.

It’s worth it to bring in a marketing expert, even hire an intern if funds are very tight.

When you have the right team of people around to you provide guidance, you’re able to make clear and calculated decisions.

Make Your Business Dreams Come True

The decision to start a business can come from a moment of inspiration or from an idea that you had a long time ago.

You might have business dreams and visions of success and freedom in your head. The reality is that the decision to start a company kicks off months and years of hard, rewarding work.

It’s a true labor of love for business owners. In the privacy protection business, you can help people and make a great living doing it.

A successful business starts with a solid foundation. Once you lay the groundwork, you can scale your business up.

For more great tips about starting and running a business, check out our blog.

How to Bring Down Costs In The Office

How to Bring Down Costs In The Office

As any business owner knows, finances in the company are about more than just bringing in more money, it is also about learning how and where money can be saved. Within the office there are many opportunities to save money, the key is being smart and a little bit creative. The office or headquarters is obviously essential in any business so stripping pieces away or changes aspects of it must be done with care, to ensure that the office still operates at the levels that it should.

If you are looking to save some money on office spending, here are some tips to help you out.

Outsourcing

Not every task that is completed inside the office necessarily needs to be managed in-house and through outsourcing you can really cut back on both costs and time. There are many aspects o office life which can be outsourced, IT for example is a burden which you do not have to bear and through outsourcing the management of your computers and software, you can ensure that issues are dealt with quickly and inexpensively. You can also reduce costs with managed print services that will look after every aspect of your printing needs, remotely. This means that when you need new toner or ink, it will be automatically shipped out, an engineer will be out before you even knew the printer had issues and through this service you can be sure that the printing within the office is not something you need to worry about.

Working From Home

We are living in a world whereby the necessity to actual work from the office is far lower than it has ever been. Through smart software, internet use and easier communication, your staff could very well work from home at least 1 day per week. In doing this you can save a great amount of money on electricity, water and gas, money which will really add up over time. The additional benefit of this will be the happiness of your staff and a happy workforce is a productive one.

Digitalize

We are no longer as dependent on paper than we used to be and in digitalizing your office, you can save a great amount of money on paper and supplies. The job is quite time consuming but once all of the office activities are put onto computer rather than paper, you can be sure that the activities in the office will be more streamlined, and the cost of supplies will drop significantly. Another benefit of this is storage space, how many rooms are required to keep all of your documents? Get rid of the paper trail and utilize computers in order to free up that space, speed up the business and cut down on costs.

There are many other ways in which you can also save money in the office, from encouraging staff to be energy conscious to cutting down on company expenses. Get creative and get saving!

4 Ways Social Media Can Help Your Business

4 Ways Social Media Can Help Your Business

Source

Social media platforms are big business, and when you have people like President Trump with many millions of followers on Twitter, it is not likely that its use will diminish in the foreseeable future. Facebook has passed 2 billion active users, and LinkedIn has over 380,000 professional users. That is without all the other social media platforms such as Instagram, WeChat, YouTube and Pinterest.

Businesses cannot afford to ignore social media any longer, but it needs to be handled carefully for them to feel the benefit.

Getting Your Brand Known

Social media is a great way to get your brand name known. As long as you do not bombard people with lots of written content about your products, they will see your name again and again. Images and videos are better because users are more likely to stop and look at them rather than just scroll past. Also, you should interact with people. That is how you will build up a following, and then every time you like a post or comment on one, your brand name will show.

Turning Views into Conversions

The way the human mind works, generally if they want to buy something it will be from a friend rather than a stranger. You may be a Facebook friend, but that doesn’t matter. If you sell a product they want, a friend is a friend and they are more likely to buy from you than a competitor. It is good to have a ‘View Site” button on your social media page, so that they very easily can move to your website to see the whole range of products you sell. This can be particularly useful is there is news you want to tell on your blog, either about the industry you are in or perhaps some new laws that will affect your products.

Creating a Good Customer Service

No business wants to have to man a customer service desk that is open 24 hours a day, but with social media that is exactly what you have. People can write good comments, complain or ask queries any time of day or night. Replying with positive answers is the key because then you will build trust with the viewers following the thread.

Even if someone is not saying good things about your product, there is always some way of you reacting in a positive manner. In fact, a positive reply to a bad post can do wonders for your credibility.

Analytics

If you advertise on TV, radio or in print, you have no real way of knowing how many people have seen it. With social media, there are analytical tools that can record for you who has seen what, the times of day your posts were viewed and lots of other information that can help you to target the right audience.

These are just 4 of the many ways that social media can help your business. Having an online presence is vital for all businesses to succeed, and social media platforms are a brilliant way of achieving that goal.

4 Methods to Make Your Business Website Stand Out

4 Methods to Make Your Business Website Stand Out

Some people call it the “it factor”: the idea that the most compelling people, places, and things have an ineffable charm and an intrinsic quality that simply can’t be recreated. Unfortunately, there’s no way to measure, collate, analyze, or reproduce “it” –– whatever “it” is. However, in the world of business, professionals need to deal with tangibles; they have no use for fanciful musings or unsupported theories. Instead, when designing a professional website, business owners should have a well-developed plan on how they’re going to separate themselves from the competition. To that end, here are four concrete ways to make your company’s website stand out from the pack:

Make Everything Easy

This shouldn’t come as a revelation: customers love convenience. So when you’re creating your website you should work to ensure that everything about it is intuitive and easy to understand. You don’t want your leads struggling to find products or services buried deep within your website. Furthermore, streamline your online store to promote easy use and mitigate against consumers exiting your site at the last possible second.

Avoid Gimmicks

Websites that utilize gimmicks and give into fads just look tacky and unprofessional. Remember that it’s okay show some personality and be lighthearted, but at the end of the day your website should focus on serving your customers. If you’re sacrificing functionality for something inessential, then rethink your priorities.

Optimize Products and Services

Companies that don’t bother writing appropriate headlines and meta descriptions for their website are always going to struggle to make progress in a crowded marketplace. Rather than sticking with the generic back-end settings, give proper weight to keywords and phrases that actually explain what you do –– and label your pages accordingly. Chances are people on search engines will go looking for specific products and services, instead of your company’s moniker. Note that whatever it is your company specializes in –– from vintage guitars to doctor loans –– your emphasis should first and foremost be on the product or service you provide. 

Use Original Visuals

Companies that use original visuals tend to stand out more than those that stick to stock images or videos. When used on your site or on social media, visuals can tell a story and help build trust with your brand. In addition to photos, the use of visuals like custom infographics, gifs, or animations will really set you apart. If you are serious about your branding, there is nothing more effective for storytelling than video. Learn about video production processes and formulate your own story that you can use to help sell products, establish your brand, or showcase customer testimonials, all on your website.

Answer Tough Questions

Consumers value a website that provides valuable insight. Plain and simple, if you’re able to deliver cogent content consistently, you’ll likely attract qualified leads to your site. Pertinent and timely blogs, smart videos, and the occasional guest post will go a long way toward helping differentiate your site from the competition. Don’t flatter to deceive on your site; rather, get down to brass tacks and give your visitors the information they’re looking for. Odds are, you’ll see the rewards of that effort sooner rather than later.

15 Tips for Winning at Doing Your Own Taxes

15 Tips for Winning at Doing Your Own Taxes

Doing your own taxes can seem overwhelming but it’s a good opportunity to maximise your refund. Here are some top tips for preparing your tax return like a pro.

Did you know that 65% of American taxpayers receive a federal refund?

A federal refund can mean a fat check in the mail once you file your taxes, especially if you file them correctly.

For many taxpayers, refunds can take care of lingering bills or lead to a much-deserved vacation.

A lot of people dread doing their taxes, but preparing your tax return in a smart way can actually mean a larger federal refund than you’ve been expecting.

In this post, we’ll look closely at tips you can keep in mind when doing your own taxes. These strategies can be your secret to making the most of your next tax return!

1. Avoid Paper Tax Returns

A lot of people choose to file their taxes manually.

Paper tax returns can often mean saving money on tax software. But it can also mean more headaches for you, especially if you find tax language to be daunting.

What’s more, it can be incredibly easy to make a mistake on a paper tax return. In fact, paper returns have as much as a 20% error rate in comparison to electronically filed returns!

Errors in your tax return can mean that they are ultimately rejected by the IRS. Errors can also mean a lower total refund and higher taxes paid.

The best way to do taxes yourself often involves e-filing. A lot of companies like TurboTax make filing your taxes yourself easy and affordable. Check out https://www.ultimatetax.com/ to learn more about tax preparation software.

E-filing also means that you will always have electronic copies of your tax returns for consecutive years. This can be helpful if your filing requires numbers from prior tax returns.

2. Gather All Documents Before Filing

Doing your own taxes often means weeding through thick stacks of paper. Before you start puzzling through those documents for filing purposes, get the right ones in order.

The most important documents you need for doing taxes yourself are ones that indicate the past year’s income.

These include W-2s, 1099s, evidence of cash transactions, investment income information, state tax refunds, and any other income you may have received through unemployment, rental properties, or business operations.

Most employers and contractors will send out your tax documents by February so that you can have them in order for filing season.

3. Decide Whether to Itemize Or Not

A standard deduction is what the IRS offers to individuals or families who won’t benefit from itemizing — i.e., writing out–other deductions.

The best way to file taxes may be to simply claim the standard deduction. However, when doing your own taxes, make sure you can totally rule out itemizing before you claim the standard.

How do you know if you need to itemize or not? Itemizing basically means gathering up all of your receipts from the previous year that could earn you a deduction.

These include non-reimbursed business or work expenses, job search expenses, charitable contributions, and even medical bills.

Itemizing does require having a solid grasp of the prior year’s deductible expenses. For this reason, we recommend itemizing if you have proof of these deductions (i.e., paper or digital receipts) and if itemizing can grant you a higher return than a standard deduction.

4. Stay Organized for Next Year

It’s possible to file your own taxes like a boss if you prioritize organization. Having your receipts, proof of income and other essential documents in order can make your life so much easier once tax season rolls around.

If you’ve already filed your taxes for this year, get a headstart on next year’s filing by establishing an organization system.

This may mean investing in finance tracking software, for example, to keep a digital record of your expenses and income.

It may mean creating digital or literal files for storing receipts and tax documents. Whatever the case, make sure you have an easy and effective system in place for keeping all of your documents together for next year’s tax return.

5. Seek Assistance

Doing taxes yourself can be overwhelming, especially if you are new to it. It is possible to seek out assistance when filing your own taxes so that you can maximize your refunds.

A lot of people resort to a personal accountant when it comes to filing taxes themselves. This may be especially smart if you are a business owner. Many accountants do not charge an egregious amount for their filing services.

Others may be able to qualify for free tax filing assistance if finances are an issue. In fact, a hefty portion of standard taxpayers may qualify for free filing assistance.

Visit the IRS’s website to learn more about assistance and filing counseling for low-income or elderly taxpayers.

6. Educate Yourself

Doing your own taxes doesn’t have to feel like signing up for a foreign language class. The best way to maximize your refunds this tax season is to educate yourself.

This may mean a lot of things to different taxpayers. If you are a self-employed individual, for example, your tax filing will likely be a lot different from an employed individual.

The same goes for business owners, those receiving social security, homeowners, and families.

It’s possible to learn about how the tax system works in the U.S. simply by researching online. You can also learn about deductions you may qualify for via the IRS’s website itself.

A lot of e-filing companies such as TurboTax enable users to consult certified accountants while filing taxes. Others have community forums that often answer a lot of taxpayer questions.

7. Understand What “Dependent” Means

If you are doing your own taxes, you may be tempted to instantly gloss over the component that asks about dependents. This is particularly the case if you are a single individual without children.

However, if you do support a friend or family member for various reasons, you could qualify for a tax deduction.

Let’s say that you have enabled a friend to live with you for a year to help her get back on her feet. Or perhaps you’re caring for your aunt who is navigating a difficult illness.

These situations may enable you to deduct a little over $4,000 when filing your taxes.

8. Explore Above-Line Deductions

Above-the-line deductions are adjustments to your income that enable you to pay fewer taxes for the prior year.

The good news about these deductions is the fact that you don’t have to worry about itemizing in order to claim them. Some examples of above-line deductions include expenses for moving or paid self-employment tax.

These deductions are called “above-the-line” because they physically reside above the line on your tax forms where you have to report your gross income.

9. File On Time

One of the biggest secrets to filing your taxes yourself is knowing the filing deadline. Filing deadlines are typically in mid-April in the U.S.

What’s more, make sure you do file your taxes on time. Missing this deadline can mean paying interest on your tax balance. You may even be liable for certain fees if you don’t file for a legal extension and miss the deadline.

10. Seek Out Refundable Tax Credits

Refundable tax credits are exactly what they sound like: a matched reduction in the taxes you owe to the IRS.

An example of a refundable tax credit is the earned income tax credit, one that benefits working individuals with low to middle income. Refundable credits essentially give taxpayers a refund, as they are credits that surpass an individual’s total tax liability.

Other refundable tax credits include the American Opportunity Credit, Premium Assistance Tax Credit, and Additional Child Tax Credit.

11. Consider an IRA

If you set aside money for retirement in the previous tax year, you may be eligible for a deduction.

What’s more, if you contribute significantly to an IRA this coming year, you could claim up to $6500 in deductions, depending on your age. If you are already looking ahead to next tax season, consider contributing to an IRA now for tax and retirement benefits.

12. Deduct Your Home Office

If you are self-employed, you may be eligible for a home office deduction. This is particularly the case if you work from home or rent out an office solely for business purposes.

A home office in this sense is technically a business expense. However, there are some exceptions. Learn more about the home office deduction here before you go about filing your own taxes.

13. Don’t Neglect State Taxes

It’s easy to get caught up in federal tax stipulations alone. But don’t forget about your state obligations when doing your own taxes.

Depending on the state you live in, you may be obligated to a state income tax. Learn more about state taxes here via the IRS’s list of government websites.

Don’t let this aspect of doing your own taxes alarm you. In most cases, taxpayers are eligible for state tax refunds.

14. Keep Your Tax Documents for the Future

Once you start filing your own taxes, it’s important to hold on to every year’s tax documents for future reference. This is important if you choose to re-file taxes for a certain year, in case of an error.

You may also need to refer to past years’ refunds when filing future taxes. Most e-filing companies keep all of your tax return data on file for this reason.

Store income documents electronically as well in case they come in handy down the road.

15. Use Tax Refunds Wisely

Doing your own taxes doesn’t have to be stressful! Often it results in a hefty refund.

When your refunds do arrive, use them wisely. Many people use their refunds for investment purposes, while others set them aside for future tax payments.

We recommend having a plan for your refund before you file, particularly one that fits well within the scope of your financial future.

How to Win At Doing Your Own Taxes

Handling your own taxes this tax season does not have to be difficult. Stay organized, educate yourself, and seek out assistance if need be.

Avoid filing a paper tax return to minimize errors. Explore all applicable deductions and decide whether or not itemizing is right for you. Always file on time to avoid any penalties.

NonSociety is your ultimate resource for navigating all of life’s challenges on your own terms. Learn more about what we do here!

7 Tips To Brand Yourself Online And Increase Your Visibility

7 Tips To Brand Yourself Online And Increase Your Visibility

Creating a personal brand helps you stand out from the crowd of online experts. Here are 7 tips to brand yourself online and increase your visibility.

How can you brand yourself in a way that makes you stand out from the crowd?

The marketplace is more crowded than ever and you need to talk about yourself in a way that resonates with potential clients.

That’s true for employees, too. Leads that are from employees’ personal social media accounts are seven times more likely to convert than other leads.

If you look at thought and industry leaders, they have different ways to brand themselves. Mark Zuckerberg is known for his hoodie, and Steve Jobs had his black turtleneck shirts.

Gary Vaynerchuk is known for his hard-hitting style when he talks about marketing. He’s also known for generating a massive amount of valuable content online. He also engages with his followers constantly.

How can you build your own brand to become an authority in your industry?

Keep reading for the top ways you can brand yourself online.

1. Define Your Brand

The very first thing you need to do is to define your brand. Your brand is your promise to your audience. When someone looks at your name, what is the first thing you want them to think?

That’s the core of your brand and how you’ll create an emotional connection with your audience.

You’ll need to understand what your audience is looking for. Not only that, but you need to figure out who you are and what your purpose is. The key to branding yourself is aligning those two things with the problem your audience is looking to solve.

2. What Are People Already Saying About You Online?

You’ll want to assess what is already lurking on the internet about you. Do a simple search of your name on Google and a couple of other search engines to see what comes up.

Are there negative press articles? Maybe there are articles that are no longer consistent with your brand. If that’s the case, reach out to publishers and offer them an updated version of the article that reflects your personal brand.

Searching online doesn’t only involve articles, but images as well.

Maybe there’s a picture posted on a social media account in 2009 that shows up. If the images aren’t flattering, then you might be able to get them removed from search results. It might take a few tries, but you should be able to have them removed.

3. Create Your Brand Elements

When you’ve defined your brand and looked at how you stand online, you can create your own brand elements that visually represent your brand.

These include your logo, signature, social media profiles, images, business cards, and website.

You can look at companies and thought leaders for brand ideas. You can look to flower companies and notice how they brand themselves. Check it out for yourself.

Your personal brand has to have a message or a story. The message is how you help your clients transform their lives. The brand story puts them at the center of the story. They are essentially the hero of the story.

4. Be Authentic

Did you know that brand authenticity is a thing? In the corporate world, companies have a hard time living up to their brand’s values. Customers see right through that and the perception can damage a brand’s reputation.

It’s much easier for an individual to live up to their brand’s values. You just have to know what those values are. They also have to be true to who you are. You can’t say that you value something because you think that people will like you more.

Your audience is very savvy and they will see right through you. The important thing is to just be the person you want to become.

5. Build Your Community

You can’t be an authority in your field without having a community of people to talk to. To build your community, find the one or two top online channels where your audience spends time.

You can then build up your community in those two places.

For example, if you’re a travel expert who wants to help busy women get away from it all, you might want to consider a Facebook group or Pinterest page.

The way you brand yourself is to inspire women to see the world and experience life. You can then post items about travel experiences everyone should have at least once.

Your community will take time to build, but with consistency, you can gain a rabid following quickly.

6. Reach Out to Other Influential People

This may seem counterintuitive because you view other influential in your industry to be competitors.

You’ll need to change your mindset. You may be in the same industry and share potential clients, you and your competitors have unique qualities.

Reach out to them and see how you can work together to increase your brand’s exposure. Your competitor may even become a mentor who can show you how to brand yourself in your respective industry.

7. Be Consistent

Consistency is the key to your success. One study shows that 90% of people were successful because of a consistent brand message. That growth was a 23% increase in sales.

You need to be consistent in two areas. The first is message consistency. The second is in consistently publishing content that your audience will find valuable.

These two things require that you are organized in your messaging and in your publishing. It helps to create a content calendar with the topic you’re going to post about and where you will post.

Once you get an idea of what your followers respond to, you can then publish more of those types of posts.

Brand Yourself to Be an Authority

We all dream of being seen as experts on TV shows to share our story. That all starts with creating a personal brand that people can relate to.

You’ll need to do your research and get clear on who you are and why someone would want to pay attention to what you have to say online.

Once you do that and consistently publish content that people love, you’ll be a guest on TV shows and podcasts in no time.

If you’re ready to launch your brand, check out these tips to invest in online marketing.

Important Hacks for Developing Your Business

Important Hacks for Developing Your Business

Have you been wondering how best you can develop your own business and make it the best it can be? Do you know some of the tricks of the trade to ensure you get the best possible experience out of having your own business or being your own boss? Here are some of the top business tricks to make sure you develop something sustainable with longevity.

Identify Your Target Audience

The most important aspect of building a successful business is to identify your target audience. This will help you create not just perfect products but also best practices and advertising campaigns directly pointed at that audience, increasing the likelihood of them buying said products. Knowing your audience and your desired customer base will help you attract and retain said customers much easier than if you didn’t know who they were in the first place. After all, how can you attract people that you aren’t aware of? 

Invest In Good Advertising In The Right Places

Advertising can be a huge benefit to any level of business – from very small start ups to huge corporations. Picking the right place to advertise can be a maker or breaker in terms of attracting customers and selling products. Medical product supplier? You probably wouldn’t advertise at the local rodeo. Or maybe you would – it depends entirely how you can make the advertising work for you and create adverts that sell the product to the client base you’re looking to attract. 

Schedule Downtime

Downtime for yourself and your employees is hugely beneficial to making sure your colleagues remain refreshed, renewed and ready to do what’s necessary to make sales and get you clients and customers. One great way to spend collective downtime is to get a group together and have lotto whip rounds or collections to place bets on the likes of bettingtop10. Sharing winnings and doing this as a once a month or weekly thing can help promote camaraderie and fun in the workplace, helping to foster positive and beneficial employee mental health and wellness.

So if you’re looking for the best ways to help start developing a great, successful business, look no further than these tips. There are of course numerous ways to develop businesses, but always keep your employees and their happiness in mind as well in order to ensure they stay on top of things and want to help you create a booming business through the years to come.

Why There is A Big Market for Female Auto Mechanics

Why There is A Big Market for Female Auto Mechanics

There is a lot of talk these days about how, statistically speaking, not many young women are choosing careers in things like engineering. Most of this talk centers around whether or not these kinds of careers tend to feel like they are designed better for men in terms of employment opportunities, and whether or not it is it as easy for women to get training to work in these fields compared to me.

However, what a lot of people do not consider when they are thinking about the gender gap in fields like engineering is that there is actually a market for some kinds of roles where customers would actually prefer to have a female they can call on. Things like plumbing and electrical work, which involves having someone coming to your house, can be one example where women who live on their own would much rather have another woman come and perform these services for them. Another good example where there is certainly demand for female specialists is in the auto mechanic industry.

Female Drivers May Prefer Female Mechanics

Considering that just as many women as men own cars, it is understandable that there is a very large market for women drivers who will need the usual kinds of mechanic services. For a lot of women, there is a sense that a male mechanic may look down on them and assume they do not know anything about their own car. Whether this is the case or not, it makes women less inclined to trust what their mechanic is saying. As such, a lot of women feel that they would rather have men that they know such as their husbands deal with auto mechanics because they are afraid that they will be ripped off if the mechanic underestimates them or takes advantage of their lack of knowledge and experience around their car.

Of course, a female mechanic would also be able to do this. However, women tend to feel more trusting they will not be patronized or taken advantage of when they are dealing with a female professional.

Diversity is Valued by Employers

Most companies these days do not want to appear old-fashioned or sexist and so having diverse employees in their business can be a real boon. They also want the best people working for them, so a very skilled and professional female auto mechanic would be a real asset to a lot of companies who want to project a good image while also employing only the best-trained people.

Lots Of Women Are Interested In Cars

While there is definitely a demand for female mechanics, it is also a question of how many women actually want to be mechanics. There are plenty of girls and women who are very interested in vehicles and enjoy the idea of the kind of work where they get to work with mechanical things, get their hands dirty, and fix things. If you are a woman who is interested in a career working with cars, then the first step is to find a good auto mechanic school – you can check out this website for the best Mechanic School Virginia Beach.

Every year, more and more women choose to go into careers in what were once considered traditionally male areas. There should be no barrier to girls choosing things like being an auto mechanic as a profession, and there is certainly already a market for female experts.

The Benefits of Being in a Collaborative Workspace

The Benefits of Being in a Collaborative Workspace

A collaborative workspace can offer a handful of different benefits to those working within it. Click here to read more about what they have to offer!

It’s as true in business as it is in life – real estate is one of the largest (if not the largest) costs you’ll have.

For a small business, high overhead can mean the difference between success and bankruptcy, so it’s vital to explore all your options. Have you thought about a collaborative workspace?

A collaborative workspace (also called a coworking space) is a facility where professionals or businesses can rent individual desks and offices. Think of a large, open room where each desk, cubicle, or office is a separate company.

They aren’t new, but these environments have been surging in popularity in recent years. In fact, it’s expected that 1.7 million people will be in coworking spaces by the end of 2018.

Why are they so popular? Here’s why.

Benefits of a Collaborative Workspace

To see if a coworking space is right for your business, here are the advantages you need to know about:

Constant Networking Opportunities

One of the largest factors in a business’ or individual’s success is their professional network. In a collaborative workspace, you’re sharing a room with dozens of potential connections. Imagine walking one desk over to hire your new contractor or to build a partnership with another company.

Focused Place of Work

Most people think working from home is a dream job. But when it actually happens, they struggle to focus on work while seeing laundry that needs to be done, that cabinet that needs organizing, that new gaming console, etc.

A coworking space lets you keep the flexibility of working whenever you want from wherever you want, but it’s also a dedicated workspace where you can go when you need to buckle down.

Many people also find themselves motivated by the energy of a collaborative workspace. Seeing others working toward their dreams can immediately energize you to do the same.

Client-Worthy Atmosphere

When you’re meeting with a new client, bringing him/her to your living room doesn’t always give a professional, put-together vibe.

Having an actual workspace for your meeting will show that you’re serious about building your business and that you have your ducks in a row. Many clients enjoy visiting the high-energy, modern atmosphere of a coworking space, too.

Fewer Growing Pains

Small businesses can add or subtract employees very quickly. Understandably, you don’t want to sign a three-year lease on an office that you might grow out of in six months. You also don’t want to pay for a large, expensive office when you only need a fraction of the space.

Coworking spaces are all unique, but many rent space by the desk, by the office, by the conference room, etc. This makes it extremely simple (and cost-effective) to add or reduce your business’ space at short notice.

Fixed Utility Costs

While each collaborative workspace is different, many build the cost of utilities into your rent costs. This means you’ll know exactly what you’re paying every month, and for a small business with an unpredictable cash flow, that’s a huge advantage.

This also means you won’t turn into one of those companies taking crazy measures to cut the energy bill. Your employees will thank you.

Save on Furnishing Costs

The cost of your office isn’t just rent and utilities – the equipment you’ll need is pricey, too. In fact, a furnished cubicle can cost $3500-$6000 per person.

Many coworking facilities are fully furnished with desks, chairs, shelves, and other helpful equipment. This gives you huge savings, especially as you grow your business.

High-End Amenities

Some collaborative workspaces include a variety of amenities, like break rooms, coffee bars, even gyms and ping-pong tables. In most cases, these are amenities you wouldn’t be able to afford on your own. Whether you use them yourself or you want to keep your employees’ morale high, the added amenities are no small factor.

Keep in mind that every coworking space is different. Click here to find out what amenities one popular, multi-city collaborative workspace provides.

Low Rent in a High-Rent Location

Many coworking spaces are located right in the heart of their respective cities, in popular areas for professionals and residents alike. For most small businesses, these areas would be out of their price range.

The low cost of a collaborative workspace, on the other hand, can make these great locations accessible to freelancers and small businesses alike.

Flexible Leasing

New business owners often don’t realize that multi-year leases are standard for office spaces. In fact, a five-year or ten-year lease isn’t unusual. That’s a lot of time for your business to change and outgrow or stop being able to afford a particular space.

A collaborative workspace, on the other hand, is typically much more flexible. Some even have month-to-month or week-to-week options, with lower pricing for longer commitments.

Better Internet Speeds

Coworking spaces often provide the fastest internet speeds available in their areas, usually at prices a small business couldn’t afford. It might sound like a small factor, but the time you spend waiting for downloads, uploads, emails, and more can make a huge dent in your productivity.

Quicker Availability

Looking for an office space can be a daunting task, especially if you want to be in a high-demand area. It can take months to find an open space, and months longer if a build-out is necessary.

Most collaborative workspaces, on the other hand, have at least some immediate availability.

Even if there isn’t as much space open as you ideally want, it’ll be easy to use a smaller space and then move to a larger area in the same building when it becomes available.

Morale-Building Atmosphere

Part of the challenge for a small business owner is keeping employees happy and motivated. A collaborative workspace takes care of this for you.

On top of those morale-boosting amenities, we mentioned above, being surrounded by other passionate and talented professionals can do wonders for motivation and productive energy.

Finding a Coworking Space

If the advantages above sound like they fit your business’ goals, finding a coworking space is an easy next step. Most major cities and many smaller towns have several available, so fire up a map online and get searching!

Make sure you investigate each option and visit the facilities in person before making your choice.

Finding a workspace is just one step, though. Check out our other tips for businesses and professionals.