Top Tips for Marketing Your New Counseling Business

Top Tips for Marketing Your New Counseling Business

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It can take a lot of time, energy, and soul-searching to find that perfect career path to take in life. For many people, the field of counseling is one that is extremely attractive and rewarding. There’s also the fact that it’s going through a stage of serious growth, 19% growth between now and 2024 to be exact. These numbers are straight from the U.S. Bureau of Statistics.

With more and more companies and insurance policies now covering counseling services, it seems that more people are looking to make use of these family, marriage, and mental health counselors and therapists.

You’ve Got the Educational Background but Not the Marketing Skills

If you’re just earned your online masters in counseling from a school such as Regis College and you’ve decided that the private/public sectors aren’t for you, then you may instead be considering opening your own practice. While your online counseling degree programs prepared you from a knowledge standpoint, it would not have taught you how to market your own business.

Not to worry though, just because you haven’t been formally trained in marketing, it doesn’t mean you can put some standard tips to good use that will help get your name out there and start bringing in the clients. Here’s a look at some tips that you can use to get your business off to a good start.

Set Up Free Wellness Seminars

There are so many different ways to advertise a business, but the problem with advertising is that everyone else is doing it too. This means you need to have a unique, eye-catching, and memorable campaign that sets you apart from your competition.

Why not aim to become an expert in your town/city? This can be done by setting up wellness seminars that are open to the public to attend. The seminar can be free to all and you can make it an interactive experience so that attendees can ask questions and get a real feel for you. Of course, there will be a cost you’ll need to put out for renting the space, but the idea is that you will be able to garner a host of new clients through this seminar.

Be sure to put together a small information packet about what you discussed and include a business card or your contact information.

Set Up a Website

Another tip is to set up your own website. If this is outside your realm of expertise you can always hire a web developer to do it for you. The website should be engaging and informative to bring traffic to it.

Become a Blogger

To increase traffic on your website, you’ll want to start blogging. You can even bring in guest bloggers that add substance to the website and talk about subjects that are of interest to your readers. To get your name out there further, you can offer guest blogging services to other websites.

Stick with It

Marketing your new counseling business will take time, energy, and a lot of work, but if you stick with it, you’ll find that you will start to build a steady flow of new clients.

The Benefits of Becoming a School Counselor

The Benefits of Becoming a School Counselor

One of the most rewarding careers around is school counseling.  While teachers get to shape young minds, school counselors get to help students with different problems and issues.  Some may think that school counselors only help students with school related issues, but they do so much more.  Today, we are going to learn the benefits of becoming a school counselor and what it could mean for you.

A Higher Salary While Giving Back

In order to become a school counselor, you will need to get your online masters in counseling.  By doing so, you will be able to earn more money.  Having a master’s degree will open up doors for you and help you search for counseling jobs, which often pay handsomely.  But, money is not the only thing that you will be rewarded with.  While you work as a school counselor, you will be rewarded by knowing that you are a positive force in the lives of the students you interact with.  Some of the students that you counsel often have no one but you whom they can talk to about their problems. By simply hearing their voice, you can help them feel better about life and you can help guide them on the right path.  For more information on how school counselors change the lives of students, please check out this link.

Time Off During the Summer

Once you have gotten your masters in counseling online and have landed your dream job as a school counselor, each summer you will have a nice long vacation.  Most school systems take the summer off and that means that you don’t have to come back to work for at least two months!  This will allow you to go on a long-extended trip or simply relax at home. Whether you are lounging around the pool at your house or going to Rome for a month, the summer months will be yours for the taking. The best part is you will be paid for your time off! Not many jobs will let you get away with so many days off while still receiving a salary.

There Are Loads of Jobs Out There

After you have taken one of the online masters programs in counseling and have gotten your degree, the job options before you will be enormous.  Schools are having a difficult time filling the position of school counselor and many are offering tons of compensation in the hopes of finding someone to do the job.  This means that there will be lots of schools to choose from and finding work will not be difficult.  Even those without a ton of experience are finding work as a first-time school counselor after getting their degree.  For more information about this job and to learn how it is growing, please check out this website.

Now that you have seen the benefits of becoming a school counselor, why not head back to school and get your master’s degree?  Not only will you be generously rewarded with a time off and a big salary, you will be helping children in need at the same time.