4 Ways Social Media Can Help Your Business

4 Ways Social Media Can Help Your Business

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Social media platforms are big business, and when you have people like President Trump with many millions of followers on Twitter, it is not likely that its use will diminish in the foreseeable future. Facebook has passed 2 billion active users, and LinkedIn has over 380,000 professional users. That is without all the other social media platforms such as Instagram, WeChat, YouTube and Pinterest.

Businesses cannot afford to ignore social media any longer, but it needs to be handled carefully for them to feel the benefit.

Getting Your Brand Known

Social media is a great way to get your brand name known. As long as you do not bombard people with lots of written content about your products, they will see your name again and again. Images and videos are better because users are more likely to stop and look at them rather than just scroll past. Also, you should interact with people. That is how you will build up a following, and then every time you like a post or comment on one, your brand name will show.

Turning Views into Conversions

The way the human mind works, generally if they want to buy something it will be from a friend rather than a stranger. You may be a Facebook friend, but that doesn’t matter. If you sell a product they want, a friend is a friend and they are more likely to buy from you than a competitor. It is good to have a ‘View Site” button on your social media page, so that they very easily can move to your website to see the whole range of products you sell. This can be particularly useful is there is news you want to tell on your blog, either about the industry you are in or perhaps some new laws that will affect your products.

Creating a Good Customer Service

No business wants to have to man a customer service desk that is open 24 hours a day, but with social media that is exactly what you have. People can write good comments, complain or ask queries any time of day or night. Replying with positive answers is the key because then you will build trust with the viewers following the thread.

Even if someone is not saying good things about your product, there is always some way of you reacting in a positive manner. In fact, a positive reply to a bad post can do wonders for your credibility.

Analytics

If you advertise on TV, radio or in print, you have no real way of knowing how many people have seen it. With social media, there are analytical tools that can record for you who has seen what, the times of day your posts were viewed and lots of other information that can help you to target the right audience.

These are just 4 of the many ways that social media can help your business. Having an online presence is vital for all businesses to succeed, and social media platforms are a brilliant way of achieving that goal.

4 Methods to Make Your Business Website Stand Out

4 Methods to Make Your Business Website Stand Out

Some people call it the “it factor”: the idea that the most compelling people, places, and things have an ineffable charm and an intrinsic quality that simply can’t be recreated. Unfortunately, there’s no way to measure, collate, analyze, or reproduce “it” –– whatever “it” is. However, in the world of business, professionals need to deal with tangibles; they have no use for fanciful musings or unsupported theories. Instead, when designing a professional website, business owners should have a well-developed plan on how they’re going to separate themselves from the competition. To that end, here are four concrete ways to make your company’s website stand out from the pack:

Make Everything Easy

This shouldn’t come as a revelation: customers love convenience. So when you’re creating your website you should work to ensure that everything about it is intuitive and easy to understand. You don’t want your leads struggling to find products or services buried deep within your website. Furthermore, streamline your online store to promote easy use and mitigate against consumers exiting your site at the last possible second.

Avoid Gimmicks

Websites that utilize gimmicks and give into fads just look tacky and unprofessional. Remember that it’s okay show some personality and be lighthearted, but at the end of the day your website should focus on serving your customers. If you’re sacrificing functionality for something inessential, then rethink your priorities.

Optimize Products and Services

Companies that don’t bother writing appropriate headlines and meta descriptions for their website are always going to struggle to make progress in a crowded marketplace. Rather than sticking with the generic back-end settings, give proper weight to keywords and phrases that actually explain what you do –– and label your pages accordingly. Chances are people on search engines will go looking for specific products and services, instead of your company’s moniker. Note that whatever it is your company specializes in –– from vintage guitars to doctor loans –– your emphasis should first and foremost be on the product or service you provide. 

Answer Tough Questions

Consumers value a website that provides valuable insight. Plain and simple, if you’re able to deliver cogent content consistently, you’ll likely attract qualified leads to your site. Pertinent and timely blogs, smart videos, and the occasional guest post will go a long way toward helping differentiate your site from the competition. Don’t flatter to deceive on your site; rather, get down to brass tacks and give your visitors the information they’re looking for. Odds are, you’ll see the rewards of that effort sooner rather than later.

Five Advantages to Using a vLAN

Five Advantages to Using a vLAN

A vLAN, or Virtual Local Area Network, is a collection of devices used to manage broadcast, multicast, and unicast traffic in layer 2 devices. A vLAN network is monitored by a team of administrators to oversee the functions of the network and make sure that everything is working properly. So now that we know what a vLAN is, why is it relevant, and what advantages are there to using one? Here are five reasons that using a vLAN is ideal for clients looking to implement technology into their businesses.

A dedicated vLAN

One of the impressive parts of vLAN services is that each network is dedicated to only one business. Having access to a dedicated server is ideal for prospective clients because it better protects their data, provides more space for file storage, and can be managed by someone else externally. Having personal space to store data on a network is a necessity in this day and age and businesses would be remiss not to update.

Better Performance

Because vLANs usually have a team of administrators to oversee daily functions of a network server, they can also gauge how much of the network bandwidth is used and limit the number of server hops and broadcast traffic. By controlling and reducing traffic, a server’s bandwidth can be significantly reduced, allowing the server to run faster and for more ready access for other users.

Enhanced Security

A vLAN will separate sensitive data from the rest of the network, making them much safer and less prone to attacks from hackers or accidental access by employees that do not have clearance. vLANs provide greater security because the entire network is monitored and controlled by an administrator. This means that administrators have access logs for every user and ports. They have the ability to block malicious users which is great for keeping unwanted users out.

Department Specialization

For larger businesses that have multiple departments, keeping track of and filing away information for the business can become tiresome, especially with everything mixed into one space. With a vLAN, customers can allocate specific sections for employees to access and use without overlapping on another department. Being organized is a key to keeping up with a business and vLANs offer unparalleled organization for can take care of all of the organizations.

Experts Available

Not every business owner is technologically talented and that’s okay. There are plenty of virtual lan services available to fulfil the needs of business owners and provide help whenever needed. Companies such as Memset are great both for their expertise in the field, but also for offering quality customer care to ensure that they’re taken care of.

In order to keep up to date with a technologically driven world, it is more important than ever for network owners to be conscious about the safety of their files and data. A business that is more efficient and cost-effective tend to fare better with customers as well. Storing and accessing information is more streamlined and overall much better for business owners, this is a key part of vLANs and everything that they have to offer.

Jay Eitner LinkedIn – Websites Which Will Greatly Help Kids Understand Science

Jay Eitner LinkedIn –  Websites Which Will Greatly Help Kids Understand Science

Whether you are a teacher or a parent, getting boys and girls interested in the sciences is something which is not always easy. In fact studies by the federal government have shown that this is one subject where there is a far less interest than ever before, and they are taking steps to remedy that. As a parent I have worked hard on encouraging my kids to engage more with science, be it though a quiz about food sources based on the main menu of a restaurant to trying to teach them the biology behind a goldfish which they looked after. the best place that I have found to teach them new things and spark their passion for sciences however, has been online, and here are some great sites which you should be using to motivate you kids to love science.

Jay Eitner Blog

Jay Eitner is a real inspiration to me in terms of education, he was schooled in New Jersey like me and then went on to play a key role in the improvement of education in the state. Jay Eitner Linkedin profile may talk about the fact that he is superintendent of Waterford Township School District, but it skips over the part about who inspiring his teaching methods are. On his very own blog you can find a great amount of resources to help encourage your kids to get more into the sciences.

YouTube

As long as you carefully supervise it, your kids can get a greta amount of value from the video sharing website Youtube. The site features thousands of videos about science which are aimed at all age groups. What I love most about using these videos is that some of them are ‘wow’ videos featuring explosions and chemical reactions, or fascinating videos about the animal kingdom, whereas there are others which delve deeper into the theory behind the science. You will need to watch your kids when they are on YouTube, as there can be the temptation to look at other, unrelated videos. When managed well however, this is a great resource which can inspire your kids.

NOVA

Of all the educational websites which I have found that relate to science, NOVA seems to be the best, and the kids absolutely love it. The website is filled with educational resources from literature to videos and it approaches things at a classroom level. Arguably the best part of this website, and the aspect which keeps the kids involved and interested, is the existing and fun delivery of the information. Using a wide range of fancy graphics, images and videos to support the information, it helps all types of children, regardless of their learning style. The website has information about all of the sciences and offers support for all age groups.

If you are looking to further inspire your kids’ scientific education, make use of these wonderful online tools.

How imagery influences website engagement

How imagery influences website engagement

If your website isn’t encouraging visitors to interact, share, click, register, visit, or buy, it’s not doing its job. The strategic purpose of investing in a quality website is to connect with potential clients, customers, or fans, build brand recognition, and convert visitors to engaged followers or customers.

The right imagery can support grabbing, holding, and encouraging the attention of visitors. It’s a main element in creating shareable content and a web experience with which visitors will happily engage. If you have a substantial budget, a skilled photographer and a talented graphic designer can supply content-specific imagery, but if that’s out of reach, you can easily access images from stock image sites, from which you can download free here.

If you want to create a strategy that maximizes website engagement, there are five types of visual content you should consider:

Banners and wallpaper

Banners and wallpaper imagery help you to craft a consistent, appealing brand experience on your website. Create a unified feel across the site by using a limited palette of colors or by choosing images with thematic similarities. Current trends in website design often feature a single large photo or design at the top of each page or post that supports or extends the topic of the content. A good banner communicates that a brand is up to date and professional and is worth attention. Wallpaper graphics add visual interest to backgrounds or fill an entire screen for a graphics-first experience, with text layered on top or following when users scroll down. This design trend feels fresh and immersive and can help your brand feel more likable and engaging to visitors.

Photographs

While banners and wallpaper may be photograph or graphic based, using photographs in-line with content can also be a good strategy. Break up large blocks of text with photos to hold interest and make information more enjoyable and easy to scan through for visitors. Use photography to illustrate or extend ideas from the text where possible. Good photographs can encourage content sharing, boosting your organic reach via social media. Be cautious with stacking or cluttering the space with too many photos, though. Remember to include ample white space and follow layout best practices. If you sell products, custom photos of the products are a necessity.

Vector Graphics

Vector graphics are a fun alternative to photography and may suit your brand or offer more flexibility in portraying an idea or accompanying a topic. Illustrations and vector graphics may be placed in a sidebar location or alternated with text like photos. Vector graphics are ideal because they can scale up or down to suit the space without losing resolution. Draw from the enormous pool of premade graphics in a good stock image store, or commission custom graphics to suit pages and articles if you prefer. Graphics are a useful way to illustrate services since stock photos for professionals could seem cheesy in that context.

Video

Video is preferred in search and on social media, which is a huge opportunity for your website and brand. Keep videos short for best results. You can embed them on pages to accompany things like products, services, and informational content, as well as using them in content marketing campaigns on social media. Good stock imagery sites offer stock video that you can adjust with custom text and/or voiceovers. If you’re finding your website and social media efforts aren’t getting the traction you want, adding or switching to video content can give you an instant boost in visibility and sharing.

Infographics

Make the most of your content with infographics. These combine graphics or illustrations with informational content to visually show the data or convey an idea at a glance. They are excellent for engagement and sharing because visitors can scan them and get a snapshot of what you’re trying to communicate at a glance.

Boost engagement and make the most of your website and social media efforts with the correct use of high-quality graphics. Photos or illustrations are great for creating appealing layouts, page headers, and breaking up content. For e-retailers, crisp, attractive photos of products are a must, while service providers may have more success with illustrations or vector graphics.

Infographics are highly shareable at-a-glance snapshots of information and ideas. Video keeps visitors on the page longer, can convey more information and strengthen your brand reputation, and improves search rankings and social media sharing and visibility. You can work with specialist creators for custom content or draw on the deep pool of creative content provided by good stock imagery providers to craft an engaging site that regularly converts visits in

Traveling Before and After the Internet

Traveling Before and After the Internet

Charles Nucci is someone who lives for traveling. Several decades ago, he started traveling, using his thumb and, later, an old banger of a vehicle. He tried Greyhound buses and trains. Eventually, he was able to take some flights as well, but they continued to be few and far between. In those days, it was all about saving money by looking at different modes of transportation. If a local flight was too expensive, there would be a train or a bus as an alternative. Before the internet, traveling was about speaking to kind truckers and asking for a lift, or speaking to other backpackers for tips and tricks. Times have changed significantly, although some things will always remain the same – namely, it is always about saving money.

Traveling Since the Internet

Today, finding a good deal is a lot easier, and a lot less time consuming. Thanks to the internet, and the thousands of price comparison websites, it is easier than ever to find a cheap mode of travel. Everything can be booked online, from your transfer taxi to your train ticket, and from your plane journey to the bus. Thanks to the competition between the different websites, you can also find a variety of discounts and special offers. This means that the same mode of travel through one website can cost substantially less than if you were to go through a different website. And with the widespread availability of coupons and other such options, travel really doesn’t have to cost all that much anymore.

Has Something Been Lost?

Today, people still share a good deal with each other. They post it on social media and tell the world about the fact that they are able to get from A to B at a seriously reduced cost. Some of that is about hoping that others can benefit from the deal as well, but a lot of it is actually about showing off – showing the world that you were able to get this deal whereas others weren’t. And while social media is meant to be social, it does miss that real human touch.

According to Charles Nucci, we have lost something because of the internet. We have lost those late night chats in the hostel, or those exciting moments sitting on a beach hoping for a place to stay the night. We have lost the thing that brings travelers together. Today, those late night chats still happen, but everybody has their cellphone with them to check how they can easily get to their next location the next day. At the same time, however, Nucci knows just how important the internet is, and how it has facilitated so many people’s ability to travel. It has also made people safer and it has ensured young people can stay in touch with their family members and friends back home. That is something to be loved and embraced. But at the same time, it is important to not forget that traveling is about being social, and that is about real human contact.

Cyber Crime and How to Handle it

Cyber Crime and How to Handle it

Cybercrime is a hideous type of crime, and a poorly understood one, because it is one that causes no physical injury. But it is everywhere and it encompasses everything from having your identity stolen to see your children bullied. This has even ended up in suicides, in fact. Cybercrime is an easy crime to commit, but it has a huge impact on individuals and on society as a whole. And because it can be done in so many different ways, it seems to truly have taken over the world. All that someone needs is a computer, and they can attack anyone they fancy.

Technology has some fantastic advantages, but these advantages are also curses. The fact that so much data can be stored in such a small place, for instance, is both a blessing and a curse. The easy accessibility the internet gives us to people and businesses, is both a blessing and a curse.

There are logic bombs, email bombs, denial service attacks, salami attacks, data theft, viruses, web jacking, and so on. And nobody is safe from it either. Women, children, the elderly, and others who are often classed as the most vulnerable in society are targeted, but so are the huge corporations, celebrities, conglomerations, and so on.

Then, there is the issue of intellectual property right. When someone creates something, such as a song, a video, or a piece of art, it becomes theirs. But as soon as it is posted online, people feel they have the right to use it, share it, and change it. And sometimes, elements are stored online, but they are not supposed to be accessible to all. For instance, cloud storage enables people and businesses to store all their data off-site, but this data is meant to be protected, encrypted, and secured.

So what can be done? According to experts like Matthew Knouff, the key lies in having proper cyberlaws in place. His particular area of focus is on social media ethics and on eDiscovery procedures, both of which are very important in terms of cybercrimes. He believes that, when proper regulations are put in place and adhered to, the situation will become much better for everybody involved, and it will actually become possible to simply enjoy the advantages technology gives us. Only blessings, no more curses, in other words.

eDiscovery, for instance, is about ensuring that data is stored properly (safely, securely, and in a way that can easily be searched). In so doing, it ensures that when something does go wrong, and litigation follows, it becomes possible for businesses to clearly demonstrate who did what, when, where, and how. And it will also show exactly where the breach came from, in case of cybercrimes. eDiscovery has many other benefits, but this is one of the key elements of it that will help people the world over in terms of being safer online. This is something that should be applauded and that everybody should work towards.

What is online gaming and how does it operate?

What is online gaming and how does it operate?

Online gaming can be defined as any game that can be played from a computer or any other mobile device primarily through another computer network or the internet. Online bingo is one form of online gaming that hundreds of thousands of people enjoy daily around the world through the internet.

While playing at an online bingo site, has it ever crossed your mind on how it operates? You will be surprised to learn that there are hundreds of people working behind the scene to ensure that your gaming experience at their online bingo site is a memorable one. And what’s incredible is that there are various types of online bingo jobs that you may never have thought existed.

Just head to any online job finder website and simply type online bingo to find all the interesting positions that can be filled. These can be anything like chat moderators, animators, graphic designers, programmers, network administrators, product managers, anti-money laundering officers, customer support advisors, VIP managers, product testers, BI Analysts, digital marketing specialist, SEO experts, content writers, and much more.

Many online bingo sites offer players the possibility to chat with each other and generally chill out in bingo rooms. These rooms often require to be moderated, so that the atmosphere is always lively and that no one goes against the basic etiquettes of a chat room. Most bingo sites that have hosted bingo rooms like at Bingo Extra, require people to do the job of moderating the rooms. There are numerous bingo rooms at Bingo Extra that are hosted daily by the chat moderators.

As bingo is firstly a social game at Bingo Extra, these rooms have friendly chat moderators that you can chat with at any time to enhance your experience in the bingo rooms. Some of the bingo rooms at Bingo Extra where you can enjoy 90 ball, 75 ball and 5-line bingo include The Extra Room, Penny Arcade, The Diner, The Playground, and Candy Store.

If you like to chat with people online, chat moderating could be one of the job that would suit you. The role of the chat moderator or chat host, is mainly to make players feel welcome in the chat rooms. They will also answer to any basic questions that the player may have about the game or the website. As chat moderators are normally the first point of contact of these player, they often feel more at ease to ask questions to the moderators rather than taking their query to a customer support agent.

On the other hand, the graphic designers are the ones behind all the images and animations that you see on a bingo site. Their main job is to create a cosy atmosphere that reflects the bingo site theme and ensure that the bingo brand can be easily distinguished from any other bingo sites. Customer Support advisors are professionals who have an extensive knowledge of the bingo games. They can help you out with any of your queries, be it about your bingo bonus wagering requirement, your withdrawal, or anything else that’s related to your bingo account.

Cyber Attacks a Big Threat for Networks

Cyber Attacks a Big Threat for Networks

Internet users are vulnerable and exposed to different online threats. Many users are prone to cyber attacks each day. Cybersecurity has become one of the most important aspects at the moment. A group known as OurMine hacked HBO’s social media accounts and leaked unwatched episode of Game of Thrones Season 7. This is a major blow for the satellite TV network. Recently HBO was hacked by another group, hackers entered HBO’s servers and browsed through its internal documents and unreleased TV shows.

Hackers who name themselves “Mr Smith Group” have also threatened to leak the finale of Game of Thrones Season 7 before its air date after they released HBO social media passwords. The group is demanding a huge payout amounting to $6.5 million as ransom.  On the other hand, reports from the Pentagon states that cyber threat to national security is growing. Pentagon is looking into an option of using cyber security shield to safe guard its military information. This shield is called Blockchain Technology.

Blockchain Technology

The Blockchain Technology is regarded as a secure firewall for networks, especially where a lot of financial transactions take place like internet gambling services. Blockchain Technology is a technological innovation of Bitcoin. Bitcoin uses this technology to protect its accounts from hacks.  It records valuable information especially transaction between two parties into incorruptible blocks not only financial information but any essential information. Once the block is created it is stored into permanent data and another new block is created. Blockchain is designed to be secure and these blocks are resistant to any changes without altering all the blocks.

Therefore make information safe from any threat. Blockchain is useful in recording health information, events, financial transaction processing, and records management including documentation and identity management. It is designed to protect the company’s units and departments. It is also usable on aeroplanes, connected vehicles, and satellites.

Your Reputation Should Be Your Number One Concern

Your Reputation Should Be Your Number One Concern

If you want to be able to do business online, you have to make sure that you keep your name visible to potential customers. But you also have to make sure that what people see is positive. This is why SEO and branding is hugely important, but reputation management should be your top priority.

Building a Positive Reputation

Before any of your marketing and SEO efforts can pay off, people have to recognize your brand as a trustworthy and authority source. Once you have established that reputation, you have to make sure it is maintained as well. If you are a new business, your first step should be, therefore, to create positive content and to nurture this as much as possible. This is a lot of hard work, particularly since the world is so competitive nowadays. Customer service has to be your top priority, as this will help to build your positive reputation.

You simply cannot leave this as an afterthought. If you do, any other effort you engage in to build trust won’t work, and you will end up having to invest heavily in damage control. Hence, reputation management should be your first important action if you want your business to succeed.

You Need Positive Feedback

Every business wants to have happy, satisfied customers. Your goal should be to make them talk about that, however, thereby building your reputation. You can achieve that in a variety of different ways. Firstly, you need to list any products you sell on websites that allow for reviews, such as Amazon. Secondly, you need to have a Facebook business page with review options switched on. Thirdly, you need to make sure your website has a customer feedback form included on it. Last but not least, you should list on local directory sites, such as Yelp and Google My Business, again ensuring that people can find you and talk about you. You should also make sure that you link to all of these pages on your website, your social media accounts, and any online communication and newsletters you send out.

Stand Out with Reputation Management

You must pay very close attention to what is said about you, so you can truly benefit from it. Indeed, you can even benefit from negative comments, so long as you address them properly. If someone looks you up and sees a negative review, but then also sees that you have tried to remedy the issue, they will be far more forgiving. They old saying “there’s no such thing as bad publicity” continues to ring true today.

You may feel confused about choosing a marketing plan that works for you, and that is no surprise considering everything is suddenly online, competition is fierce, and changes are made on a daily basis. But if you take reputation management as your starting point, and consider that everything you do online is to give people the opportunity to see you in a positive light, you will come a long way.