4 Ways Social Media Can Help Your Business

4 Ways Social Media Can Help Your Business

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Social media platforms are big business, and when you have people like President Trump with many millions of followers on Twitter, it is not likely that its use will diminish in the foreseeable future. Facebook has passed 2 billion active users, and LinkedIn has over 380,000 professional users. That is without all the other social media platforms such as Instagram, WeChat, YouTube and Pinterest.

Businesses cannot afford to ignore social media any longer, but it needs to be handled carefully for them to feel the benefit.

Getting Your Brand Known

Social media is a great way to get your brand name known. As long as you do not bombard people with lots of written content about your products, they will see your name again and again. Images and videos are better because users are more likely to stop and look at them rather than just scroll past. Also, you should interact with people. That is how you will build up a following, and then every time you like a post or comment on one, your brand name will show.

Turning Views into Conversions

The way the human mind works, generally if they want to buy something it will be from a friend rather than a stranger. You may be a Facebook friend, but that doesn’t matter. If you sell a product they want, a friend is a friend and they are more likely to buy from you than a competitor. It is good to have a ‘View Site” button on your social media page, so that they very easily can move to your website to see the whole range of products you sell. This can be particularly useful is there is news you want to tell on your blog, either about the industry you are in or perhaps some new laws that will affect your products.

Creating a Good Customer Service

No business wants to have to man a customer service desk that is open 24 hours a day, but with social media that is exactly what you have. People can write good comments, complain or ask queries any time of day or night. Replying with positive answers is the key because then you will build trust with the viewers following the thread.

Even if someone is not saying good things about your product, there is always some way of you reacting in a positive manner. In fact, a positive reply to a bad post can do wonders for your credibility.

Analytics

If you advertise on TV, radio or in print, you have no real way of knowing how many people have seen it. With social media, there are analytical tools that can record for you who has seen what, the times of day your posts were viewed and lots of other information that can help you to target the right audience.

These are just 4 of the many ways that social media can help your business. Having an online presence is vital for all businesses to succeed, and social media platforms are a brilliant way of achieving that goal.

4 Methods to Make Your Business Website Stand Out

4 Methods to Make Your Business Website Stand Out

Some people call it the “it factor”: the idea that the most compelling people, places, and things have an ineffable charm and an intrinsic quality that simply can’t be recreated. Unfortunately, there’s no way to measure, collate, analyze, or reproduce “it” –– whatever “it” is. However, in the world of business, professionals need to deal with tangibles; they have no use for fanciful musings or unsupported theories. Instead, when designing a professional website, business owners should have a well-developed plan on how they’re going to separate themselves from the competition. To that end, here are four concrete ways to make your company’s website stand out from the pack:

Make Everything Easy

This shouldn’t come as a revelation: customers love convenience. So when you’re creating your website you should work to ensure that everything about it is intuitive and easy to understand. You don’t want your leads struggling to find products or services buried deep within your website. Furthermore, streamline your online store to promote easy use and mitigate against consumers exiting your site at the last possible second.

Avoid Gimmicks

Websites that utilize gimmicks and give into fads just look tacky and unprofessional. Remember that it’s okay show some personality and be lighthearted, but at the end of the day your website should focus on serving your customers. If you’re sacrificing functionality for something inessential, then rethink your priorities.

Optimize Products and Services

Companies that don’t bother writing appropriate headlines and meta descriptions for their website are always going to struggle to make progress in a crowded marketplace. Rather than sticking with the generic back-end settings, give proper weight to keywords and phrases that actually explain what you do –– and label your pages accordingly. Chances are people on search engines will go looking for specific products and services, instead of your company’s moniker. Note that whatever it is your company specializes in –– from vintage guitars to doctor loans –– your emphasis should first and foremost be on the product or service you provide. 

Answer Tough Questions

Consumers value a website that provides valuable insight. Plain and simple, if you’re able to deliver cogent content consistently, you’ll likely attract qualified leads to your site. Pertinent and timely blogs, smart videos, and the occasional guest post will go a long way toward helping differentiate your site from the competition. Don’t flatter to deceive on your site; rather, get down to brass tacks and give your visitors the information they’re looking for. Odds are, you’ll see the rewards of that effort sooner rather than later.

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

Joe Cianciotto – Just a Few Reasons Why You Must Invest in Online Marketing

As someone who works with many businesses, especially those that fall under the SME umbrella, I am always astounded to learn that owners do not have some kind of digital marketing strategy in place. My job in this situation is to motivate them to see the light and invest something, be it time or money, into an online marketing plan.

Just last week in fact I was speaking with marketing mastermind Joe Ciancotto, who like me is regularly bemused by the amount of businesses that fail to see the power of online marketing. And so, whether you run a shipping company in Arkansas or a clothes shop in New York, here is just a few points that should motivate you to change your mind about digital marketing.

The Internet Is Here To Stay

The internet is not a technological flash in the pan, it is not something that is seasonal, in fact, it is very much permanent and here to stay for a very long time. The internet outshines any media outlet, is overshadows traditional marketing forms and its growth has been, and will continue to be, widely exponential. This means that investing in this form of marketing, is going to be like a gift that keeps on giving.

Targeting

A billboard, a radio ad or a local TV commercial may very will give you enhanced visibility, but there is no telling who will see these ads about your company. This means that you could very well invest money on traditional marketing techniques, which will end up being directed at the wrong people. With online marketing, this simply is not the case and you can target your precise demographic of customer to ensure maximise visibility and maximum sales.

Reach

Let’s assume you have a billboard on the freeway that celebrates your company, now, perhaps 50,000 may drive past that each day, whether they see it or not is unclear. Over the course of a month, you may have around 1.5 million impressions, not bad going. Post an ad online however, let’s say n Facebook, and invest the same amount of money in the online ad as you would have paid for a billboard, and you can probably hit 1.5 million impressions in the space of 48 hours. The reach of the internet is incredible and in the click of a button, you can showcase your business to a gargantuan number of people.

Speed

The speed with which you can turn your marketing investment into actual functioning marketing strategies, is almost instantaneous when you do so online. With online marketing there are no barriers to overcome, there is no negotiation table to sit down at, nor is there any kind of time to wait around for you advert to go live. When you market online, you an count on blistering speed and in turn, highly productive results.

Don’t wait any longer, get marketing, and do it online.

How imagery influences website engagement

How imagery influences website engagement

If your website isn’t encouraging visitors to interact, share, click, register, visit, or buy, it’s not doing its job. The strategic purpose of investing in a quality website is to connect with potential clients, customers, or fans, build brand recognition, and convert visitors to engaged followers or customers.

The right imagery can support grabbing, holding, and encouraging the attention of visitors. It’s a main element in creating shareable content and a web experience with which visitors will happily engage. If you have a substantial budget, a skilled photographer and a talented graphic designer can supply content-specific imagery, but if that’s out of reach, you can easily access images from stock image sites, from which you can download free here.

If you want to create a strategy that maximizes website engagement, there are five types of visual content you should consider:

Banners and wallpaper

Banners and wallpaper imagery help you to craft a consistent, appealing brand experience on your website. Create a unified feel across the site by using a limited palette of colors or by choosing images with thematic similarities. Current trends in website design often feature a single large photo or design at the top of each page or post that supports or extends the topic of the content. A good banner communicates that a brand is up to date and professional and is worth attention. Wallpaper graphics add visual interest to backgrounds or fill an entire screen for a graphics-first experience, with text layered on top or following when users scroll down. This design trend feels fresh and immersive and can help your brand feel more likable and engaging to visitors.

Photographs

While banners and wallpaper may be photograph or graphic based, using photographs in-line with content can also be a good strategy. Break up large blocks of text with photos to hold interest and make information more enjoyable and easy to scan through for visitors. Use photography to illustrate or extend ideas from the text where possible. Good photographs can encourage content sharing, boosting your organic reach via social media. Be cautious with stacking or cluttering the space with too many photos, though. Remember to include ample white space and follow layout best practices. If you sell products, custom photos of the products are a necessity.

Vector Graphics

Vector graphics are a fun alternative to photography and may suit your brand or offer more flexibility in portraying an idea or accompanying a topic. Illustrations and vector graphics may be placed in a sidebar location or alternated with text like photos. Vector graphics are ideal because they can scale up or down to suit the space without losing resolution. Draw from the enormous pool of premade graphics in a good stock image store, or commission custom graphics to suit pages and articles if you prefer. Graphics are a useful way to illustrate services since stock photos for professionals could seem cheesy in that context.

Video

Video is preferred in search and on social media, which is a huge opportunity for your website and brand. Keep videos short for best results. You can embed them on pages to accompany things like products, services, and informational content, as well as using them in content marketing campaigns on social media. Good stock imagery sites offer stock video that you can adjust with custom text and/or voiceovers. If you’re finding your website and social media efforts aren’t getting the traction you want, adding or switching to video content can give you an instant boost in visibility and sharing.

Infographics

Make the most of your content with infographics. These combine graphics or illustrations with informational content to visually show the data or convey an idea at a glance. They are excellent for engagement and sharing because visitors can scan them and get a snapshot of what you’re trying to communicate at a glance.

Boost engagement and make the most of your website and social media efforts with the correct use of high-quality graphics. Photos or illustrations are great for creating appealing layouts, page headers, and breaking up content. For e-retailers, crisp, attractive photos of products are a must, while service providers may have more success with illustrations or vector graphics.

Infographics are highly shareable at-a-glance snapshots of information and ideas. Video keeps visitors on the page longer, can convey more information and strengthen your brand reputation, and improves search rankings and social media sharing and visibility. You can work with specialist creators for custom content or draw on the deep pool of creative content provided by good stock imagery providers to craft an engaging site that regularly converts visits in

How to Make Your Business More Likeable

How to Make Your Business More Likeable

Brand loyalty and brand recognition are arguably the hardest parts of constructing a business image. That means starting from scratch and reaching out to customers that have yet to form an emotional connection with your brand. After all, brands that allow an emotional connection to form with their customers are twice as likely to keep them.

Easier said than done, because not every brand and company has an image that is ingrained in to our daily life, and those that do have cultivated and nurtured that image for a long time.

But that doesn’t mean that it’s impossible for a new brand to instantly connect to its customers. There are plenty of example of brands that have done just that, and have made it seem as if they were here since forever. It’s possible for every brand to achieve this while following a few tips and tricks.

Social media

Being active on social media is a must. Hiring a social media specialist is definitely worth it, and if your budget allows it, then definitely hire one, because social media is highly important in gaining a foothold in the market. Companies that are active on social media platforms consistently perform better than companies that do not, especially smaller ones.

Be constantly available

Not only on social media, but through live voice and video chat. This means to be available to people either for customer support or simply to bring them up to speed on the latest development of your brand and company. This can either be done through the website of the company or through a service an app. Customers always like it more when a company has a direct interest in what they have to say, especially if a human face is the one showing an interest.

Personify your brand

Be always in control of what your brand is where it’s shown, and then present it in the best light possible. The most important thing is to never forget the distinct identity your brand has, and to always know what your customers need from it.

Consistency

As it is with many aspects of life, it’s the same with branding – consistency is key. That means to only be constantly available, but to keep your word as a brand and your quality standards to a high level. Communicating this consistency is an important factor as well, and there are plenty of channels for that.

Reaching out

Reaching out can take many forms. It’s the basis of online advertising, whether it’s a standard marketing strategy, gmail advertising, social media marketing, or simply traditional marketing methods, it doesn’t matter. It’s important to make the extra mile and connect with customers to find out more about their preferences, needs, and wants.

After your business grows and becomes liked and respected, of course your sales numbers will grow, but that means that no matter the growth, efforts have to be genuine. Only then, the customers will come to a realisation that your brand is worthwhile, and they will find themselves loyal customers that will elevate your brand head and shoulders above the rest.

Basic Online Marketing Strategies to Know

Basic Online Marketing Strategies to Know

The greatest opportunity the Internet has given is levelling the playing field that even start-up companies can compete with big corporations without shelling out money for billboards, flyers, or posters. But digital marketing is a feeble thing; one minute algorithm says long tail keywords work, the next minute, it doesn’t. So as business owners, not only do we have to supervise operations, but we have to be on top of trends.

Creating digital marketing strategies start with setting goals. Do you want to drive more traffic to your website? Do you have a new product to promote? Do you want customers to share their experiences with your product through a hashtag? And so on. But this assumes that you already know what you are lacking in terms of strengthening your online presence – what if you don’t?

Honestly, if this is your first real foray in online marketing, being confused is a natural reaction. So in this article, we will explore some best practices that will form the basis for some of your online efforts.

Website creation

Start-ups don’t usually have a team yet specifically for online efforts. If this applies to you, don’t worry about not knowing website codes, CSS, Java or any development language. When you purchase a domain from an Internet registry like Crazy Domains, you will be given an option to create a website using the website builder. A website builder is basically a template in which you can drag and drop elements you want on your website.

Creating a website is almost an imperative because it solidifies your online identity. Yes, your Facebook page may already have all the likes and engagement, but your website adds value to your social media page and tells Google that you are a legitimate business.

Always do tests when making changes

A/B testing is a key practice all digital marketers should know. Basically, if you want to know how responsive your audience is going to be when it comes to button colors, call-to-actions, or even website navigation — A/B testing can run the experiment and show you which gets people to interact with your page more. If you are going to make explicit changes like relocating certain tabs or CTA buttons, always do tests first before finalizing.

Learn how to study the analytics

Another way to make sure you are making the right decision is to check analytics. This is data that records visitor behavior on your web page, and by studying it, you are getting a glimpse of how your customers use the Internet. You will see search words where your website appears, demographics, common interests your visitors share, and so on. This will help guide you if you plan on taking out a product or introducing a new one into the market. You can anticipate their reaction and then create strategies that will further good reactions and dampen bad ones.

Be creative with content

The problem with some of the online creators right now is they are pandering to their audience, incessantly using trends and memes in their content. Be bold, don’t succumb to it. Always prioritize relevant and good content. If your online identity is someone who is witty, then be funny and creative. If you are an expert in a certain field and would like to maintain that reputation, then produce informative content.

The most important online marketing best practice is being patient. Yeah, a little on the cheesy side but it bears repeating. Results from your strategies will vacillate between really well to astonishingly bad, and sometimes it is because of the season. Maybe people are just not into the product that you are offering now, but they will be in the next month. So always give yourself 3 to 6 months before making a final change.

Social Media Marketing: A Beginner’s Walkthrough

Social Media Marketing: A Beginner’s Walkthrough

As a society, we’re on a social media platform of some kind, all the time. It’s become second-nature to most people, and it’s not surprising then that businesses of all types have taken the plunge into social media marketing. No matter what you do, there’s an obvious benefit to getting your product exposure from the huge numbers of people using social media platforms. But if you haven’t got into social media marketing yet, it can seem like an uphill battle at this point. Where should you start? The good news is, because the way we interact with content is changing, it’s a great time to get into the game. And these simple steps can help you get started today!

Strategize First

Before you can delve into social media marketing, you need to first understand where your target audience will most likely see your posts –– and when they’ll see them, too. Creating a great social media campaign will go to waste if you don’t identify what platform your audience views most.

Play it Niche

It can be tempting to want to try and share your business with all seven billion people on the planet. However, the best way to advertise yourself on social media is to find your niche supporters, and cater to them. Whether your company sells inoculation loops or barbecue-flavored chips, there’s a market waiting for your posts. You just need to find them.

Write Good Content –– Consistently

One good Facebook post or tweet isn’t likely to transform your company’s social media image overnight. Instead, it takes many cogent and timely pieces to create an effective brand on social media. This is where the hard work comes in, but stay diligent; it’s worth the effort. And remember, creativity is always welcome. 

Never Stop Learning

Track the metrics on your social media campaigns. Which ones are working and which ones aren’t? Don’t be satisfied with having only reached a portion of your target audience. The brilliant aspect of social media is the potential to connect us with people anywhere at anytime. That’s why a good social media marketing strategy is always introspective, and constantly looking to improve. If your content stagnates, you’re headed in the wrong direction.

Reap the Benefits

The last, and best part of any good social media marketing campaign is converting the leads you generated on social media into clients and customers. A good social media marketing strategy can drive solid leads to your website in droves. From there, it’s just a matter of closing the deal!

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

Expand Your Dealership’s Reach This Christmas By Advertising On Facebook

An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.

One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.

That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.

If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.

How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.

Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.

4 Highly-Effective Tips to Promote Your Business

4 Highly-Effective Tips to Promote Your Business

Promoting your business is not a simple task for many entrepreneurs. A lot of things should be taken into consideration prior to advertising your business to the public. Nevertheless, there are still tons of ways to showcase your business successfully to people.

It does not really matter if you own a big enterprise or a small business. You still have to create brand awareness to guarantee that you spread the word about your existing or new business. Various types of marketing techniques and tools can help your business grow as well as reach a larger audience. You can even use a domain name checker if you are to check the availability of the name you want to use for your own website or a domain lookup tool to find out some information about a certain website.

Listed below are some proven marketing tips to make your venture known to the world:

Represent your industry

Actively participate in any forums or online groups and share your expertise further. You can also contact a local or national media and tell them that you can offer stories about your business. Be proactive in taking a stand on trending industry topics or make some smart comments on news articles. By simply being a vocal spokesperson, you can potentially become a speaker at a seminar and that is such a great opportunity for your business.

Concentrate on email marketing

If there is one marketing campaign you need to use, that would be email marketing. It is one of the most common ones and is easy to measure, cost-effective, and flexible. All you need to do is to create an interesting, appropriate, and profitable message for people to subscribe on your newsletters. With this, you can promote your services or products, reach a wider audience, get in touch with your potential customers, and drive more traffic to your website.

Talk to your clients

Another approach to boost revenue is to converse with your existing clients. You can just pick a couple of clients and inquire whether they have time and are interested in a phone interview with you. Actually, this can be initiated by somebody outside your business, in order for your clients to answer sincerely and honestly. You don’t need new clients as long as you have existing ones with tons of opportunities and information.

Take advantage of your current network

Make it a priority to develop relationships with the people in your network, such as clients, family, friends, and colleagues. It will be easier to market your business with these people for you already know them. They can also be your bridge who will refer something to you, someone whom you can seek help regarding business matters, or advocates.

Through these compelling marketing tips, your business has now a bigger chance of being known to a lot of people from across the globe. Just put all your effort into it and be patient all the time. It won’t be easy at first, but everything will flow smoothly eventually. It is all about hard work and discipline, so practice these values and you will go a long way.

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

As you know, at nonsociety.com the vision is to help people like you march to the beat of your own drum, and avoid living, working and being stuck in other people’s boxes. After all, life is short, and you won’t find many people — or probably any people — in their final moments regretting that they “spent too much time conforming to the wishes of others”. On the contrary, you’ll typically hear them lament about doing far too much for people they don’t even like, and not enough for themselves and those they truly care about.

Now, what does this have to do with your business? It’s this: just as you want your life to stand out from the ordinary, you also want — and frankly need — your business to stand out from your competitors. Otherwise, you’ll end up being the best kept secret in your marketplace, which is the worst thing that can happen; because it means you’ll be out of business sooner or later.

To avoid that fate — and to help you make a lasting positive impact on current and future customers — here are three smart and strategic ways to make your business stand out, but without exceeding your budget or forcing you deep into debt:

1. Hold a Contest

Contests are exciting and memorable ways to make a splash, generate publicity, and increase brand visibility that translates into more sales and profits. Just remember to think outside of the box and do something that truly grabs attention. For example, instead of giving away a gift certificate (yawn…), you can offer the lucky winner a cruise on a luxurious party bus. You can even take photos and post them on your social media pages, which adds to the fun.

2. Cross-Promote

Instead of doing all of the promotional heavy lifting on your own, why not find a strategic partner and create a win-win alliance? For example, if you build custom business signs, then sending and receiving referrals with a business lawyer who specializes in working with clients starting a new business (and therefore need signs for their store, trade show booth, etc.) could be a positive relationship for all involved, including your mutual customers/clients.

3. Create an app

Who says you need to be a Fortune 500 enterprise to have an app? That may have been the case a couple of decades ago, but these days many small businesses — including home-based businesses on a tight budget — are staying connected with current and future customers through a mobile app. You can build something impressive and functional for less than you think, and the ROI can be enormous.

The Bottom Line

Standing out in a competitive, crowded marketplace isn’t just a good idea: it’s necessary for your business to survive. The above suggestions can help you make a lasting impact with your target market, and surge ahead of your competitors.