3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

3 Smart and Strategic Ways to Make Your Business Stand Out on a Budget

As you know, at nonsociety.com the vision is to help people like you march to the beat of your own drum, and avoid living, working and being stuck in other people’s boxes. After all, life is short, and you won’t find many people — or probably any people — in their final moments regretting that they “spent too much time conforming to the wishes of others”. On the contrary, you’ll typically hear them lament about doing far too much for people they don’t even like, and not enough for themselves and those they truly care about.

Now, what does this have to do with your business? It’s this: just as you want your life to stand out from the ordinary, you also want — and frankly need — your business to stand out from your competitors. Otherwise, you’ll end up being the best kept secret in your marketplace, which is the worst thing that can happen; because it means you’ll be out of business sooner or later.

To avoid that fate — and to help you make a lasting positive impact on current and future customers — here are three smart and strategic ways to make your business stand out, but without exceeding your budget or forcing you deep into debt:

1. Hold a Contest

Contests are exciting and memorable ways to make a splash, generate publicity, and increase brand visibility that translates into more sales and profits. Just remember to think outside of the box and do something that truly grabs attention. For example, instead of giving away a gift certificate (yawn…), you can offer the lucky winner a cruise on a luxurious party bus. You can even take photos and post them on your social media pages, which adds to the fun.

2. Cross-Promote

Instead of doing all of the promotional heavy lifting on your own, why not find a strategic partner and create a win-win alliance? For example, if you build custom business signs, then sending and receiving referrals with a business lawyer who specializes in working with clients starting a new business (and therefore need signs for their store, trade show booth, etc.) could be a positive relationship for all involved, including your mutual customers/clients.

3. Create an app

Who says you need to be a Fortune 500 enterprise to have an app? That may have been the case a couple of decades ago, but these days many small businesses — including home-based businesses on a tight budget — are staying connected with current and future customers through a mobile app. You can build something impressive and functional for less than you think, and the ROI can be enormous.

The Bottom Line

Standing out in a competitive, crowded marketplace isn’t just a good idea: it’s necessary for your business to survive. The above suggestions can help you make a lasting impact with your target market, and surge ahead of your competitors.

Video Contests for Mass Attention

Video Contests for Mass Attention

Video contests are one of the best ways to get attention fast but until recently were very difficult to organise and administer. Having to trawl social media and video websites for contests was extremely time consuming and difficult. Thankfully, it’s not easy to organise and run a video contest online, and you can start one now. It’s really quick to get a campaign started and easy too. Thanks to advances in technology running a campaign is now simple and easy.

Creating a video contest doesn’t need to be difficult, one of the easiest ways to run a great campaign is through a video contest platform. You can easily run and create a video contest by using an online contest platform which you can find online. A video contest platform will allow you to easily check the progress of your competition and will give you access to social marketing tools. The dashboards provided by these websites are highly powerful and give you a Realtime insight into how your campaign is preforming. These Realtime insights will allow you to react to your campaign in real time.

The social marketing tools provided by a video contest software platform will allow you to put the time into making sure your contest is a success. Making use of hashtags can give your contest social momentum and will give your contest attention. Putting your video content to a larger audience will turbo charge your online presence and will help to give customers more information about yourself. Having organic content about you brand can give important information to customers which will help your customers make buying decisions for your products, the more information the better.

Running a video contest is a fantastic way to gain attention in a world where you are constantly competing to win the attention of your potential customers. A video contest is one of the best ways to cheaply increase your market awareness and is ideal for those who are looking to launch a new product or service. A contest is one of the best ways to build hype and buzz in your brand while giving your audience the opportunity to get engaged with your product, first hand.

Video completions create viral content which can turbo charge your brand, at a low cost, using a competition platform makes perfect sense to get a content which stands out. If you are looking to create awareness and engage your audience, running a video competition is one of the best ways to do it.

Top Tips for Marketing Your New Counseling Business

Top Tips for Marketing Your New Counseling Business

Source

It can take a lot of time, energy, and soul-searching to find that perfect career path to take in life. For many people, the field of counseling is one that is extremely attractive and rewarding. There’s also the fact that it’s going through a stage of serious growth, 19% growth between now and 2024 to be exact. These numbers are straight from the U.S. Bureau of Statistics.

With more and more companies and insurance policies now covering counseling services, it seems that more people are looking to make use of these family, marriage, and mental health counselors and therapists.

You’ve Got the Educational Background but Not the Marketing Skills

If you’re just earned your online masters in counseling from a school such as Regis College and you’ve decided that the private/public sectors aren’t for you, then you may instead be considering opening your own practice. While your online counseling degree programs prepared you from a knowledge standpoint, it would not have taught you how to market your own business.

Not to worry though, just because you haven’t been formally trained in marketing, it doesn’t mean you can put some standard tips to good use that will help get your name out there and start bringing in the clients. Here’s a look at some tips that you can use to get your business off to a good start.

Set Up Free Wellness Seminars

There are so many different ways to advertise a business, but the problem with advertising is that everyone else is doing it too. This means you need to have a unique, eye-catching, and memorable campaign that sets you apart from your competition.

Why not aim to become an expert in your town/city? This can be done by setting up wellness seminars that are open to the public to attend. The seminar can be free to all and you can make it an interactive experience so that attendees can ask questions and get a real feel for you. Of course, there will be a cost you’ll need to put out for renting the space, but the idea is that you will be able to garner a host of new clients through this seminar.

Be sure to put together a small information packet about what you discussed and include a business card or your contact information.

Set Up a Website

Another tip is to set up your own website. If this is outside your realm of expertise you can always hire a web developer to do it for you. The website should be engaging and informative to bring traffic to it.

Become a Blogger

To increase traffic on your website, you’ll want to start blogging. You can even bring in guest bloggers that add substance to the website and talk about subjects that are of interest to your readers. To get your name out there further, you can offer guest blogging services to other websites.

Stick with It

Marketing your new counseling business will take time, energy, and a lot of work, but if you stick with it, you’ll find that you will start to build a steady flow of new clients.