10 Advantages of Cloud-Based ERPs for Online Businesses

10 Advantages of Cloud-Based ERPs for Online Businesses

Large companies have been using ERPs or Enterprise Resource Planning software since the 90s. The system allowed businesses to integrate various departments and back office processes into one merged and synchronized database. This streamlined and automated system resulted in increased productivity and efficiency, allowing companies to be globally competitive in a fierce marketplace.

Such ERP systems like SAP used to be exclusively offered to bigger companies because of its initial implementation cost and the required resources needed to keep it maintained and updated. But these days, cloud computing or (SaaS) Software-as-a-Service technologies are bringing ERP to the mainstream—specifically, small and medium scale online enterprises.

SAP Business One is a perfect example of an ERP system that’s user-friendly and portable. It’s deployable on the cloud, allowing authorized access to your business’ real-time reporting and analytics anywhere where there’s an Internet access. As such, SAP Business One’s Cloud-Based ERP is the perfect fit for online businesses and e-commerce sites.

What can cloud-based ERPs bring to your online business?

Cost-Effective Software Solutions – Unlike traditional ERPs, cloud-based systems are paid via cheaper subscriptions. This frees up more of your capital for vital business investments. In addition, you don’t need to keep an entire team to keep the system running. This also frees up your IT department so they can focus on other income-generating projects for your business.

Integrated Database, Applications, and Platforms – What sets ERP apart from other business software application is its ability to integrate with a variety of third-party apps to give you a seamless all-in-one system. Even if your business uses various e-commerce websites for sales, the cloud-based ERP system can be customized to facilitate back-end integration to keep your database updated. Know exactly how much business is generated per channel so you can plan ahead and grow your sales accordingly.

Collaborative Business Process – In today’s society, businesses are no longer tied to one office location. You can have workers on different parts of the globe working together to grow your business. With cloud-based ERPs, physical network infrastructure to connect to workers is no longer necessary. You can have different departments such as accounting, marketing, warehousing, sales, and more accessing the same system and collaborating on the cloud.

Efficient Customer Service – Anticipate your customer’s needs and respond to their inquiries in real-time. Use the system’s accurate data reporting to gain actionable insights about your customers. By catering to your customer’s needs, you can achieve a loyal and long-term customer relationship.

Streamline Your Supply Chain – A complete ERP system not only facilitates Customer Relationship Management (CRM) but also Supply Chain Management (SCM). In the online retail business, it’s important to have stocks on hand or you risk losing customers to the competition. With ERP’s warehouse management system integrated with order management, you can anticipate demands for a product, ensuring you’ll have enough stocks for shipment.

Data Security – One of the inherent advantages of the cloud is data security. Since the data is not stored in employee’s laptops or portable devices, you don’t have to worry about data corruption as well as data falling into the wrong hands. Security experts are employed by the ERP provider to monitor your database and ensure that back-ups are constantly updated and ready if they are ever needed.

User-Friendly Interface – Cloud-based ERPs are built like any other modern app—intuitive and user-friendly. Unlike enterprise solutions of the past, you won’t need to undergo weeks of training to learn how the system runs your business. It’s even customizable to your specific business needs so you can focus on what’s needed to grow your business and not spend valuable time on modules that don’t apply to your organization.

Improved Accounting Practices – One of the challenges of a small or medium online enterprise is the tedious accounting process that must be accomplished. Fortunately, ERPs also streamline that process from generating invoices, processing of VAT returns, and more. Finally, you won’t need to be intimidated by the paperwork come tax day.

Scalability – ERPs are modular and can be customized according to your company’s growing needs. You are free to integrate new platforms and technologies as well as other business processes into the system. As a cloud-based application, it’s not tied to any hardware limitation so you can instantly access your system in almost any new device.

Fast and Easy Implementation – In the past, implementing a new system could take months of planning, development, testing, and training. But with this cloud-based application, deployment and implementation is almost instant. All you need to do is specify what you need for your business and have a bit of training to familiarize your employees with the system and you’re all set.

Succeed and grow your online business faster with the help of cloud-based ERP systems. These easy to use applications provide back-office process optimization, smart analytic technology, innovative database management, and it even helps you develop business relationships with suppliers and customers. Overall, ERPs help transform and evolve your enterprise so you can realize your goals.

7 Tips To Brand Yourself Online And Increase Your Visibility

7 Tips To Brand Yourself Online And Increase Your Visibility

Creating a personal brand helps you stand out from the crowd of online experts. Here are 7 tips to brand yourself online and increase your visibility.

How can you brand yourself in a way that makes you stand out from the crowd?

The marketplace is more crowded than ever and you need to talk about yourself in a way that resonates with potential clients.

That’s true for employees, too. Leads that are from employees’ personal social media accounts are seven times more likely to convert than other leads.

If you look at thought and industry leaders, they have different ways to brand themselves. Mark Zuckerberg is known for his hoodie, and Steve Jobs had his black turtleneck shirts.

Gary Vaynerchuk is known for his hard-hitting style when he talks about marketing. He’s also known for generating a massive amount of valuable content online. He also engages with his followers constantly.

How can you build your own brand to become an authority in your industry?

Keep reading for the top ways you can brand yourself online.

1. Define Your Brand

The very first thing you need to do is to define your brand. Your brand is your promise to your audience. When someone looks at your name, what is the first thing you want them to think?

That’s the core of your brand and how you’ll create an emotional connection with your audience.

You’ll need to understand what your audience is looking for. Not only that, but you need to figure out who you are and what your purpose is. The key to branding yourself is aligning those two things with the problem your audience is looking to solve.

2. What Are People Already Saying About You Online?

You’ll want to assess what is already lurking on the internet about you. Do a simple search of your name on Google and a couple of other search engines to see what comes up.

Are there negative press articles? Maybe there are articles that are no longer consistent with your brand. If that’s the case, reach out to publishers and offer them an updated version of the article that reflects your personal brand.

Searching online doesn’t only involve articles, but images as well.

Maybe there’s a picture posted on a social media account in 2009 that shows up. If the images aren’t flattering, then you might be able to get them removed from search results. It might take a few tries, but you should be able to have them removed.

3. Create Your Brand Elements

When you’ve defined your brand and looked at how you stand online, you can create your own brand elements that visually represent your brand.

These include your logo, signature, social media profiles, images, business cards, and website.

You can look at companies and thought leaders for brand ideas. You can look to flower companies and notice how they brand themselves. Check it out for yourself.

Your personal brand has to have a message or a story. The message is how you help your clients transform their lives. The brand story puts them at the center of the story. They are essentially the hero of the story.

4. Be Authentic

Did you know that brand authenticity is a thing? In the corporate world, companies have a hard time living up to their brand’s values. Customers see right through that and the perception can damage a brand’s reputation.

It’s much easier for an individual to live up to their brand’s values. You just have to know what those values are. They also have to be true to who you are. You can’t say that you value something because you think that people will like you more.

Your audience is very savvy and they will see right through you. The important thing is to just be the person you want to become.

5. Build Your Community

You can’t be an authority in your field without having a community of people to talk to. To build your community, find the one or two top online channels where your audience spends time.

You can then build up your community in those two places.

For example, if you’re a travel expert who wants to help busy women get away from it all, you might want to consider a Facebook group or Pinterest page.

The way you brand yourself is to inspire women to see the world and experience life. You can then post items about travel experiences everyone should have at least once.

Your community will take time to build, but with consistency, you can gain a rabid following quickly.

6. Reach Out to Other Influential People

This may seem counterintuitive because you view other influential in your industry to be competitors.

You’ll need to change your mindset. You may be in the same industry and share potential clients, you and your competitors have unique qualities.

Reach out to them and see how you can work together to increase your brand’s exposure. Your competitor may even become a mentor who can show you how to brand yourself in your respective industry.

7. Be Consistent

Consistency is the key to your success. One study shows that 90% of people were successful because of a consistent brand message. That growth was a 23% increase in sales.

You need to be consistent in two areas. The first is message consistency. The second is in consistently publishing content that your audience will find valuable.

These two things require that you are organized in your messaging and in your publishing. It helps to create a content calendar with the topic you’re going to post about and where you will post.

Once you get an idea of what your followers respond to, you can then publish more of those types of posts.

Brand Yourself to Be an Authority

We all dream of being seen as experts on TV shows to share our story. That all starts with creating a personal brand that people can relate to.

You’ll need to do your research and get clear on who you are and why someone would want to pay attention to what you have to say online.

Once you do that and consistently publish content that people love, you’ll be a guest on TV shows and podcasts in no time.

If you’re ready to launch your brand, check out these tips to invest in online marketing.