Your Reputation Should Be Your Number One Concern

Your Reputation Should Be Your Number One Concern

If you want to be able to do business online, you have to make sure that you keep your name visible to potential customers. But you also have to make sure that what people see is positive. This is why SEO and branding is hugely important, but reputation management should be your top priority.

Building a Positive Reputation

Before any of your marketing and SEO efforts can pay off, people have to recognize your brand as a trustworthy and authority source. Once you have established that reputation, you have to make sure it is maintained as well. If you are a new business, your first step should be, therefore, to create positive content and to nurture this as much as possible. This is a lot of hard work, particularly since the world is so competitive nowadays. Customer service has to be your top priority, as this will help to build your positive reputation.

You simply cannot leave this as an afterthought. If you do, any other effort you engage in to build trust won’t work, and you will end up having to invest heavily in damage control. Hence, reputation management should be your first important action if you want your business to succeed.

You Need Positive Feedback

Every business wants to have happy, satisfied customers. Your goal should be to make them talk about that, however, thereby building your reputation. You can achieve that in a variety of different ways. Firstly, you need to list any products you sell on websites that allow for reviews, such as Amazon. Secondly, you need to have a Facebook business page with review options switched on. Thirdly, you need to make sure your website has a customer feedback form included on it. Last but not least, you should list on local directory sites, such as Yelp and Google My Business, again ensuring that people can find you and talk about you. You should also make sure that you link to all of these pages on your website, your social media accounts, and any online communication and newsletters you send out.

Stand Out with Reputation Management

You must pay very close attention to what is said about you, so you can truly benefit from it. Indeed, you can even benefit from negative comments, so long as you address them properly. If someone looks you up and sees a negative review, but then also sees that you have tried to remedy the issue, they will be far more forgiving. They old saying “there’s no such thing as bad publicity” continues to ring true today.

You may feel confused about choosing a marketing plan that works for you, and that is no surprise considering everything is suddenly online, competition is fierce, and changes are made on a daily basis. But if you take reputation management as your starting point, and consider that everything you do online is to give people the opportunity to see you in a positive light, you will come a long way.

Some Considerations to Make if You Use Email in Your Business

Some Considerations to Make if You Use Email in Your Business

Email conversations can be professional or just a bit of fun. Either way, it is information that comes out of your head, which means that you own it. Not just that, you may even suddenly find that you actually need it again, at which point you have to be able to find it somewhere among the thousands of emails you have sent. That is when you suddenly find you need email archive solutions.

These solutions are in place to make sure you are compliant with a range of different federal regulations. Those have been put in place to make sure businesses comply with e-discovery requests, and they have a legal obligation to be able to do that. But organizations have multiple employees, who all send hundreds of emails a day. So how is it possible to find anything in among all of that?

Why Are Email Archiving Strategies Needed?

Different regulations have put rules in place in terms of how long emails have to be stored. Consider, for instance, that you probably come into work on a Monday morning to around 200 unread messages, and you will start to understand the volume of this task. Yet, you have to keep all of those messages somehow because you could face some very serious penalties if you didn’t.

Some of the risks you run by not having email archiving solutions include:

  • Hefty financial penalties.
  • Imprisonment.
  • Having to settle in lawsuits because you cannot provide the necessary information.
  • Losing a lawsuit because you cannot evidence your point of view.
  • Loss of intellectual property.

One of the worst offenses you can commit is destroying emails that do not go in your favor. This is classed as obstruction of justice and can lead to your imprisonment. Not just that, in a litigation, you will be presumed guilty for destroying the evidence.

When someone provides you with an e-discovery request, you only have a limited amount of time to present the evidence they have requested. This means that you have to have solutions in place that allow you to quickly and accurately retrieve information. Email archiving solutions can do this, and you even have three options to choose from. Those are:

  1. On-site solutions.
  2. Hosted solutions.
  3. Cloud solution.

There are a few things you need to consider to help you choose between these different solutions, including:

  1. Is the solution cost-effective? Generally speaking, having a solution on site is the most expensive, because it means you also have to run, operate, maintain, and update the service. Cloud storage is usually the cheapest.
  2. Is the solution reliable? If it is unstable, clunky, or regularly crashes, you still won’t be able to comply with e-discovery requests.

E-discovery and email archiving may sound complex, but it isn’t all that bad. Once you have the right solution in place for your needs, it basically runs itself. Just make sure you spend some time comparing the available options to get the right one.

What You Should Look For in the Perfect Online Program

What You Should Look For in the Perfect Online Program

Online degrees are fast growing in popularity because of the many advantages they offer. However, not all online colleges are created equal and many people end up with diplomas with little or no value as a result. But there are some tips that you can follow to make sure that you have a valuable diploma in your hands that will be accepted by most reputable organizations. In this article, we’re going to show you what you should be looking for in an online college.

How Long has the College been Established for

A large portion of online programs are established by colleges that are decades old and in some cases more than a century old. In these cases, the reputation of your diploma is backed by the institution and it usually has the same level of recognition as their brick and mortar diplomas. However, if you’re dealing with a newly established college, you have to check their partnerships and reputation in the educational community, and among employers and alumni. This will be the best way to gauge whether they are respected or not.

Is the University Accredited

Accreditation is perhaps the most important aspect of enrolling in any online program. Accreditation more or less works as an insurance policy that ensures the legitimacy of your education. Most reputable institutions will not honor a diploma from an unaccredited institution, especially when it comes to sectors such as healthcare for instance. Online MHA degrees are a dime a dozen, but even if you’re enrolled in the best online MHA program around, the chances of it being honored by a reputable healthcare facility are slim to none.

Does it Offer Transfer Credits

One of the first things you should be looking for when choosing an online program is if it offers a direct graduation route. This is the best way to keep your level of student debt to a minimum and increase your odds of obtaining your diploma on time. Online institutions that allow you to transfer your credits will usually be more likely to offer a direct path to graduation.

Will the Program help you Actually Secure a Position?

One of the major mistakes people make when enrolling for any program is piling up a ton of useless credits that will get them nowhere when trying to secure a position in their particular field. Before you enroll in any college, make sure you get a degree plan first. You should also check placement rates and employment rates of students in your field. Check the value of your degree among prospective employers as well to make sure that the diploma will open doors for you once you get out

Conclusion

Finding a great online program is a pretty straightforward process when you know how to go about it. Before you decide to go for a particular college, make sure that they are accredited first and foremost. Also, make sure that it has a solid reputation in the educational community, with employers and alumni. Make sure that the college you choose to go through offers a direct path to graduation and also make sure that the program you choose will actually be able to realistically land you a position once you graduate.

The Success of Your Organization Relies on How Others See You

The Success of Your Organization Relies on How Others See You

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Your online reputation is your greatest asset, and it must be managed properly. This is a full-time job, and one for which you should enlist the services of an online reputation management company so that it is done right. They will ensure that you always look positive when your prospective and existing customers search for you.

What Does a Reputation Management Company Do?

An online reputation management will focus on your business, brand, or on you, making sure that you look good. They do this by highlighting the positive while at the same time pushing back the negative. Doing this offers a number of key benefits, but the greatest benefit is that you will always appear in a positive light, which in turn attracts more custom to your website.

How Does a Reputation Management Company Do This?

There is a reason why reputation management is a full-time job. The company you hire will:

  • Set up alerts so that they know whenever something new, good or bad, is posted about you.
  • Engage in SEO (search engine optimization) tactics so that all the positive postings about you are found on the first page of google.
  • Engage in reverse SEO to ensure that any negative postings are pushed back to the third page of Google or further.
  • Respond to those negative comments that cannot be pushed back so that customers continue to see you in a positive light.
  • Attempt to have libelous criticism removed or de-indexed.

As you can see, online reputation management is quite a complex technological field. This is another reason why you should bring in the professionals. Unless your own business is a reputation management business, or you have some personal skills in digital marketing, you simply won’t know what to do. And even if you do, you are likely to be too busy running your business to also take on this task.

So why not simply hire a member of staff to deal with this? There are several reasons for this, but the main one is one of cost. The internet changes at lightning speed. Did you know, for instance, that Google changes its search algorithm just over once every day? While not all of these changes are major, they do all matter. Staying up to date with that requires a significant investment in training. Not just that, but if you have a single member of staff on board to manage your reputation, what would you do if they were off sick or even went on vacation? Your reputation is not something that can wait until tomorrow, but rather something that must be monitored at all times.

By working together with a reputation management company, they ensure a highly trained individual will monitor your online position around the clock. They are responsible for their training and for their replacement should they be absent for whatever reason. Yes, you do have to pay them for this. If you don’t, however, the overall cost doesn’t come anywhere near what it would cost you to lose your business, and that is a very real possibility.

Do Online Chatrooms Really Create Meaningful Connections?

Do Online Chatrooms Really Create Meaningful Connections?

Back in the day, the only way to get to meet new people was to actually head out into the big wide world and find them.

In these modern times, there are a whole host of different ways to meet people. In particular, if you are looking for love.

Some people try dating events such as speed dating or single’s nights. But others find it hard to get out there. This could be down to the fact that you have a busy family life, you work unsociable hours, or you simply worry about face to face interactions.

This has meant that more and more people are trying out methods such as online dating and online chatrooms to meet people.

But are they a good idea? Do they really help you to make meaningful connections with people?

Are they safe?

This has to be one of the biggest concerns for the majority of people, which isn’t always a bad thing. Safety is important. Thankfully, it is down to you to ensure that you are approaching your online interactions safely. Never agree to meet up with someone in the real world on a whim. Make sure that you are 100% comfortable with them, and take the time to get to know them.

If you are not sure on how you feel about meeting them. Never do it!

Are people who they say they are?

It is relatively easy to create a bit of a fantasy land for yourself online. However, this isn’t always wise. Instead you should try to be as honest as you can be about yourself. This also goes for the other person. There is a chance that they could be lying to you, but if you are making an effort to be truthful, then you can hope that they are too.

It can be fun

Chatting to people, and getting to know them is fun. There are no two ways about it. This doesn’t matter whether it is in the real world, or in a virtual world. You can use online chatrooms that will give you the opportunity to chat to people, flirt and have a bit of a laugh. All without having to leave your own home.

Even if your chats don’t progress into anything more, you can still make yourself smile by simply typing away to someone else. Who knows, maybe it will lead to something, and you can always push it further and try dirty dating on the meet and fuck site and try your luck beyond just chatting. But again, it depends, some of us are just happy to have fun and just talk online.

It’s a great way to break the ice

If you are looking to make meaningful connections with someone, then the internet is a great place to start. It not only gives you an avenue to meet new people, but it makes it all the easier to break the ice, get talking and hopefully get to the stage that you want to meet up in the real world.

No matter which way you look at it. A place to flirt and have fun, or the place to make long-term connections. The internet is a pretty powerful tool when it comes to dating.