Practical tips you can apply now to improve retail store sales

Practical tips you can apply now to improve retail store sales

You want to increase your retail sales, that’s a given. The purpose of any business is to bring in paying clients, and the best way to accomplish this is through marketing. If sales are low, then perhaps there’s something wrong and you must figure it out fast.

In our competitive world, getting results is all that matters. Take note that successful retailers aren’t more intelligent or talented that you are, they just learned to do things effectively while making money in the process.

Check out the practical tips below that you can apply to improve your retail sales.

Start advertising more. Sometimes businesses cut on spending for their marketing when they should actually be spending more. It’s good to increase your marketing efforts during slow periods of sale since the entire industry will be looking out to get the most out of a decreased market share.

The best way to do this is through social media that’s connected to your business website. If you still don’t have social media presence, then now is the best time to create pages on Facebook, LinkedIn, Instagram, YouTube – basically the channels that your business will benefit from.

As to your website, all promotions from your social media channels should directly go to a specific page on your website. Any business owner worth his or her salt knows that a website is a necessary investment. Start by doing a domain name search to help you name your businesses’ website name and address. A good domain name and hosting provider should be able to guide you throughout the entire steps of taking your business online, so don’t hesitate to ask for their assistance and to make use of their other tools and integrated guides.

Assess your pricing strategy. When buying and pricing your products or services, always consider the cost of goods and that your retail shop is constantly making a profit at the price point. Your product price must always be competitive while still making a profit for your business. At the end of the day, the appropriate price is the price that your clients are willing to pay for your products or services.

Improve your store’s looks. Consider leveraging on cross-merchandising techniques and impulse sales opportunities. Small changes like different lighting fixtures and creative displays may be added to attract passing customers. Try playing videos for product or service education, entertainment, and any other promotional or upsell tie-in. A lively store is always a customer magnet.

Aren’t we forgetting something? Of course not – it’s practising good customer service!

Great customer service has always been a major factor to increase sales regardless of the season. Be sympathetic to your customers to know their wants and needs. The next step is to educate them about your offerings. Lastly, let them know that you appreciate their loyalty or business. Consider offering value-added products and services.

Next, educate them about the products. Finally, let your customer know that you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer. Remember, the customer is looking for an experience and not just a product.

End Note

That’s it! Apply these practical tips to retail store and watch as your sales improve. Best of luck! Have any other tips to share your fellow business owners? Share it with us.

The Product Photography Tips You Need to Know

The Product Photography Tips You Need to Know

Source

eCommerce is popular, with consumers making so many of their purchases online. It’s also simple for entrepreneurs and business owners to create their own eCommerce site within a few hours, and be ready to sell to people around the world.

There’s just one thing to consider, and that’s the photography. The product images you use on your eCommerce site are extremely important, and they’re ultimately what’s going to sway your consumer in one direction or the other, but what do you do if you’re a novice at taking product photos?

You might also want to do it all yourself, particularly if you’re on a tight budget and hiring a professional photographer just isn’t feasible for you.

There are some tips you can follow to make sure your customers are compelled to buy from you.

Show Products in Use

First and foremost, this isn’t so much a technical tip as a content tip. When you’re adding product photos to your eCommerce site, don’t just show the product in its packaging. Try to add images of it in use. For example, if you’re highlighting men’s haircare products, show it being used on men’s hairstyles.

People are visual, and it’s things like this that can help you stand out from the massive amounts of competition in the eCommerce world.

Use the Right Equipment

In the past buying a professional-quality camera might have been out of the question, but now DSLRs are getting so much more affordable. If you have an eCommerce site with a lot of items, or you plan on taking a lot of pictures, it m ay be a  justifiable expense.

Even if you’re not ready to take the plunge with a new camera, consider using something the VSCOCam app which will turn your smartphone into something ready to take a professional-quality photo.

Also, think about using a tripod, particularly if you have smaller products. You can use a tripod with a camera or your smartphone, and it can help make sure your pictures have the right depth of field.

Use a White Background

When you take product photos, you want the focus to be entirely on that photo, which is why you need a white background. Even what seems like a small detail such as a subtle texture in the background can take away from the impact of the image.

With a white sheet of paper or fabric, you can give yourself the perfect backdrop.

The Light

Finally, you’ve probably heard it before, but to get the best digital photos, you need the right light. Natural light is almost always best, and if you can use it, do it. Taking product pictures in natural light in the early afternoon tends to be best.

You want to keep shadows soft as well, which you can accomplish by taking pictures near a big window or going directly outside.

Adding a flash diffuser to your camera can also help soften the light and prevent unsightly hard shadows.

This might not be a full course on product photography, but these are some must-have tips that can get you started.

The Essentials for Increasing Sales

The Essentials for Increasing Sales

Success in sales demands a careful analysis of factors that create and build sales. This can be attained by utilizing incredibly intricate sales software creating by sales gurus like Mark Stiffler. It also demands that you find way to get and keep your sales team at peak operating capacity so they always are ahead of the competition. To get your team motivated to grow sales try these tips.

Tell your sales team where things stand

Some companies are reluctant to tell their sales team how things are going. They may let them know if a sales quota is reached and if someone is having an outstanding performance or someone may get fired one day because of poor performance but overall the team is not kept informed of how everyone is doing. This is the absolute wrong approach. The sales team shouldn’t be in the dark about how sales are going.

The top companies are much more likely to report on non-quota sales performance, focusing not only on sales-to-quota achievements, but also on qualitative goals that identify how well team members are selling. By opening up both your sales tracking approach and statistics to everyone, you letting them see who is doing well, and poorly and get the chance to discuss why. It fosters teamwork, healthy competition and gives those who are excelling an opportunity to be praised.

Provide great incentives

Every sales department needs a great incentive program at its base in order to get the team motivated to sell. Sales people typically gravitate to the position mostly because of the compensation package and so having an enticing one will go a long way to getting quality people on your sales team.

If there is a need to really push sales to another level whether temporarily or for an extended period of time, a good idea is to temporarily increase sales incentives. By offering more money, additional time off or a great gift is another great way to give employees a push toward meeting a higher goal. Studies have shown that non-cash incentives can be more effective than cash incentives so consider adding great trips or dinner at a top restaurant or show tickets as part of the incentive mix. This idea will get people talking and if the prizes are the right ones, everyone will push sales harder to get them.

Make it a Friendly Competition

Sales people are innately competitive, so if you play into this character trait, it can have a great positive effect on sales. Coming up with a competition that is both fun and rewarding will really be a hit with your sales department. More companies are utilizing a team competition where the pressure is on multiple team members and an option of winning gets shared and the response is generally very positive.

Weaker sales people may not feel that they have a chance to win but coupled with others on a team, they might get energized and motivated. There’s nothing quite like a little healthy competition to put the drive back into sales. The result is total team involvement, leading to increased sales and productivity.

Communicate the big picture

Smart businesses understand that getting employees to buy into the big picture is beneficial to growth. It is one of the things that gets people excited makes them feel like what they do actually matters in the success of the company.  So providing employees with a sense of the big picture can be a powerful tool for motivating them.

The goal should be to show them their role and importance to the success of the enterprise and then provide a clear path for them to fulfill that role. Focusing on their individual opportunities for advancement and specific benefits is most effective.

Use these tips to ramp up sales in your organization.