Top Tips for Marketing Your New Counseling Business

Top Tips for Marketing Your New Counseling Business


It can take a lot of time, energy, and soul-searching to find that perfect career path to take in life. For many people, the field of counseling is one that is extremely attractive and rewarding. There’s also the fact that it’s going through a stage of serious growth, 19% growth between now and 2024 to be exact. These numbers are straight from the U.S. Bureau of Statistics.

With more and more companies and insurance policies now covering counseling services, it seems that more people are looking to make use of these family, marriage, and mental health counselors and therapists.

You’ve Got the Educational Background but Not the Marketing Skills

If you’re just earned your online masters in counseling from a school such as Regis College and you’ve decided that the private/public sectors aren’t for you, then you may instead be considering opening your own practice. While your online counseling degree programs prepared you from a knowledge standpoint, it would not have taught you how to market your own business.

Not to worry though, just because you haven’t been formally trained in marketing, it doesn’t mean you can put some standard tips to good use that will help get your name out there and start bringing in the clients. Here’s a look at some tips that you can use to get your business off to a good start.

Set Up Free Wellness Seminars

There are so many different ways to advertise a business, but the problem with advertising is that everyone else is doing it too. This means you need to have a unique, eye-catching, and memorable campaign that sets you apart from your competition.

Why not aim to become an expert in your town/city? This can be done by setting up wellness seminars that are open to the public to attend. The seminar can be free to all and you can make it an interactive experience so that attendees can ask questions and get a real feel for you. Of course, there will be a cost you’ll need to put out for renting the space, but the idea is that you will be able to garner a host of new clients through this seminar.

Be sure to put together a small information packet about what you discussed and include a business card or your contact information.

Set Up a Website

Another tip is to set up your own website. If this is outside your realm of expertise you can always hire a web developer to do it for you. The website should be engaging and informative to bring traffic to it.

Become a Blogger

To increase traffic on your website, you’ll want to start blogging. You can even bring in guest bloggers that add substance to the website and talk about subjects that are of interest to your readers. To get your name out there further, you can offer guest blogging services to other websites.

Stick with It

Marketing your new counseling business will take time, energy, and a lot of work, but if you stick with it, you’ll find that you will start to build a steady flow of new clients.

7 Tips to Double the Engagements for Your Videos

7 Tips to Double the Engagements for Your Videos

Every people who browse the net every day usually watch videos and clips. Facebook videos and Youtube videos are those two that gather a lot of audience and can sometimes make the videos go viral. You might have all the ideas how to get viewers, thousands or even millions of them. First thing you have to take note though is that, you don’t want to focus more on how a video can go viral but instead how can you have someone keep coming back and watch more of your videos, that’s engagement over virality. Let me give you 5 tips to double the engagements for your videos and should help you out in getting them to go back and watch more of your videos.

How to Double the Engagements of you Videos

#1. Create an Emotional Connection

The ones watching your videos are people, not robots. You have to make sure that you create that connection that you feel your viewers will get hook into. It always works if you say things or give examples based on your experience because they will have an idea that someone had experienced it, they might have had or they might experience it in the future.

#2. Keep it Interesting

Human being as an average has a minimal attention span which is only around 8 seconds based in the study done in 2015. This being said, if a video gets boring in the first 10 seconds, say goodbye to your viewers. The first few seconds are really important, learning to master the art of video recording is necessary. This should give your viewers an idea what they should expect and should give them a reason why they should stay and continue watching.

#3. The effect of Lighting

How do you feel when you see a dark video that shows nothing less than blurred human figures or other objects? Surely, you will ignore it. That is why most of the photographers use lighting effect while making videos and clicking pictures. Whether you are shooting in daylight or night, lighting effects can add magic to your video. Even if you are using the low quality camera under $500 but with lighting, you can make the video much better and people will enjoy watching your videos. However, do not overuse this effect as well as all other special effects.

#4. Make it Short

As mentioned above, we, human beings only have an 8-second attention span as an average, which means the longer the video is, the lower the retention, the lower the engagement. According to the study made, a video which is under a minute can receive 80% retention from the viewers. On the other hand, 2 – 3 minute-videos can only receive 60% and 50% retention for videos that are 5 to 10 minutes long. This means, the shorter, the better.

#5. Editing and Jump Cuts

Before you finalize your video making concept, add one more thing that is jump cut method. If you have made your video with a number of short clips then using jump cut method will help you to make one cohesive video. This will not just save your time while recording but also you don’t need to learn long scripts. This will also keep the pace of the video moving along quickly and keep the viewers engaged. For jump-cut video, prepare your script beforehand and then break it up into easy and simple lines.

#6. Identify your viewers

Ask yourself, “Who are my focused viewers?” then you would be able to identify what type of videos to create. Usually people watch videos because they want to learn something or for fun and entertainment. Sometimes, people watch videos because they want to see the comparison of the products before buying. They want to know what is best based on the video reviews. If that’s something that you can cater, then go ahead and spread the word what is best for them.

#7. Context’s Content

When uploading videos, consider the visible thumbnail and the video’s description. Also, consider the placement of the video, something the viewers can easily see and will play it. Put everything in context. Don’t just upload it without considering the context. Everything must be in place. This will surely boost your business productivity to the next level.

Just a simple reminder, keep it short and interesting to double the engagements of your videos. We hope these tips of increasing the engagements of your videos will help you out.