How imagery influences website engagement

How imagery influences website engagement

If your website isn’t encouraging visitors to interact, share, click, register, visit, or buy, it’s not doing its job. The strategic purpose of investing in a quality website is to connect with potential clients, customers, or fans, build brand recognition, and convert visitors to engaged followers or customers.

The right imagery can support grabbing, holding, and encouraging the attention of visitors. It’s a main element in creating shareable content and a web experience with which visitors will happily engage. If you have a substantial budget, a skilled photographer and a talented graphic designer can supply content-specific imagery, but if that’s out of reach, you can easily access images from stock image sites, from which you can download free here.

If you want to create a strategy that maximizes website engagement, there are five types of visual content you should consider:

Banners and wallpaper

Banners and wallpaper imagery help you to craft a consistent, appealing brand experience on your website. Create a unified feel across the site by using a limited palette of colors or by choosing images with thematic similarities. Current trends in website design often feature a single large photo or design at the top of each page or post that supports or extends the topic of the content. A good banner communicates that a brand is up to date and professional and is worth attention. Wallpaper graphics add visual interest to backgrounds or fill an entire screen for a graphics-first experience, with text layered on top or following when users scroll down. This design trend feels fresh and immersive and can help your brand feel more likable and engaging to visitors.

Photographs

While banners and wallpaper may be photograph or graphic based, using photographs in-line with content can also be a good strategy. Break up large blocks of text with photos to hold interest and make information more enjoyable and easy to scan through for visitors. Use photography to illustrate or extend ideas from the text where possible. Good photographs can encourage content sharing, boosting your organic reach via social media. Be cautious with stacking or cluttering the space with too many photos, though. Remember to include ample white space and follow layout best practices. If you sell products, custom photos of the products are a necessity.

Vector Graphics

Vector graphics are a fun alternative to photography and may suit your brand or offer more flexibility in portraying an idea or accompanying a topic. Illustrations and vector graphics may be placed in a sidebar location or alternated with text like photos. Vector graphics are ideal because they can scale up or down to suit the space without losing resolution. Draw from the enormous pool of premade graphics in a good stock image store, or commission custom graphics to suit pages and articles if you prefer. Graphics are a useful way to illustrate services since stock photos for professionals could seem cheesy in that context.

Video

Video is preferred in search and on social media, which is a huge opportunity for your website and brand. Keep videos short for best results. You can embed them on pages to accompany things like products, services, and informational content, as well as using them in content marketing campaigns on social media. Good stock imagery sites offer stock video that you can adjust with custom text and/or voiceovers. If you’re finding your website and social media efforts aren’t getting the traction you want, adding or switching to video content can give you an instant boost in visibility and sharing.

Infographics

Make the most of your content with infographics. These combine graphics or illustrations with informational content to visually show the data or convey an idea at a glance. They are excellent for engagement and sharing because visitors can scan them and get a snapshot of what you’re trying to communicate at a glance.

Boost engagement and make the most of your website and social media efforts with the correct use of high-quality graphics. Photos or illustrations are great for creating appealing layouts, page headers, and breaking up content. For e-retailers, crisp, attractive photos of products are a must, while service providers may have more success with illustrations or vector graphics.

Infographics are highly shareable at-a-glance snapshots of information and ideas. Video keeps visitors on the page longer, can convey more information and strengthen your brand reputation, and improves search rankings and social media sharing and visibility. You can work with specialist creators for custom content or draw on the deep pool of creative content provided by good stock imagery providers to craft an engaging site that regularly converts visits in

4 Reasons Why Every Startup Needs a Website

4 Reasons Why Every Startup Needs a Website

When starting a new business, there are some things you can go without and some things which are an absolute necessity. Unless you have access to unlimited funding, which is doubtful in most cases, you need to prioritize spending, but the one thing which you should never do without is a website. Every startup needs a web presence, even if you will not be doing business online. Why? Here are 4 good reasons why you cannot go without a website.

1. This Is How You Will Be Found

As far back as 2012, Search Engine Land conducted a survey on how people find local businesses. At that time, the statistics were already staggering. Of those surveyed, 85 percent stated that they conducted an online search for local businesses.

Since then, Google has made major changes to their search algorithms and it is now even more important to have a website, but more importantly, a responsive website. Since most of those searching for new businesses will be conducting mobile searches, make sure your website is responsive so that Google will rank you highly in the mobile SERPs. If you want to be found quickly as a new business, a website is a must!

2. A Website Helps Build Brand Awareness

When someone finds your website, you have the perfect opportunity to tell them who you are, what you do, and why you are better than the competition. What do you have to offer in your market that no one else has? Here is where you can set yourself up in a position of authority.

A blog is a great way to establish trust in your brand because you are giving your visitors tangible information they can use. Brand awareness is something many startups fail to achieve but with the right website and reliable hosting, you can be the go-to expert in your niche.

3. A Place to Offer the Ultimate in Customer Service

Great customer service will be high on the list, so remember that accessibility is a key factor. There is a general lack of great customer service and one of the major complaints among consumers is not being able to contact anyone who can help with questions or address complaints. Keep in mind that you will need web hosting that is online at least 97 percent of the time.

Check out reviews on sites like hostingkingdom.com to see what other startups and customers are saying about reliable hosting. If you can’t be reached, how can you expect to satisfy customers? Therefore, your website must offer more than one way to contact you. Fillable forms are great as are chat features, email addresses and at least one phone number where your customer service team can be reached.

4. A Way to Own Your Market

Until you’ve watched the competition pass you by, you’ll never truly understand the importance of a website for your local business. Remember, this is how people find you and how you tell them who you are. Give them a way to ask all the questions they need answered and you’ll have a customer for life. A website will help you establish your presence, build brand, and with the right strategies, you can literally own your market.