When starting a new business, there are some things you can go without and some things which are an absolute necessity. Unless you have access to unlimited funding, which is doubtful in most cases, you need to prioritize spending, but the one thing which you should never do without is a website. Every startup needs a web presence, even if you will not be doing business online. Why? Here are 4 good reasons why you cannot go without a website.
1. This Is How You Will Be Found
As far back as 2012, Search Engine Land conducted a survey on how people find local businesses. At that time, the statistics were already staggering. Of those surveyed, 85 percent stated that they conducted an online search for local businesses.
Since then, Google has made major changes to their search algorithms and it is now even more important to have a website, but more importantly, a responsive website. Since most of those searching for new businesses will be conducting mobile searches, make sure your website is responsive so that Google will rank you highly in the mobile SERPs. If you want to be found quickly as a new business, a website is a must!
2. A Website Helps Build Brand Awareness
When someone finds your website, you have the perfect opportunity to tell them who you are, what you do, and why you are better than the competition. What do you have to offer in your market that no one else has? Here is where you can set yourself up in a position of authority.
A blog is a great way to establish trust in your brand because you are giving your visitors tangible information they can use. Brand awareness is something many startups fail to achieve but with the right website and reliable hosting, you can be the go-to expert in your niche.
3. A Place to Offer the Ultimate in Customer Service
Great customer service will be high on the list, so remember that accessibility is a key factor. There is a general lack of great customer service and one of the major complaints among consumers is not being able to contact anyone who can help with questions or address complaints. Keep in mind that you will need web hosting that is online at least 97 percent of the time.
Check out reviews on sites like hostingkingdom.com to see what other startups and customers are saying about reliable hosting. If you can’t be reached, how can you expect to satisfy customers? Therefore, your website must offer more than one way to contact you. Fillable forms are great as are chat features, email addresses and at least one phone number where your customer service team can be reached.
4. A Way to Own Your Market
Until you’ve watched the competition pass you by, you’ll never truly understand the importance of a website for your local business. Remember, this is how people find you and how you tell them who you are. Give them a way to ask all the questions they need answered and you’ll have a customer for life. A website will help you establish your presence, build brand, and with the right strategies, you can literally own your market.
