An auto dealership is only as good as its marketing reach, and those who’ve tended to stay away from developments in social media advertising have suffered a lack of exposure, putting them at a disadvantage amid peers. This is especially true during the Christmas season, when dealerships are all vying for attention, looking to catch the eye of that father who’s looking to buy his daughter a new hatchback for a Christmas present, or that wife looking to surprise her husbandwith a brand new SUV.
One of the best, most effective places to get that job done is on Facebook Marketplace – after all, Facebook remains the largest social media site by a good margin, and Marketplace is one of its highly prominent features. You’re able to post your inventory for everyone to see, ensuring that when the time comes for someone to make their purchase, they will have had access to its specs. The only catch is that it can be difficult to manage all the postings, answer all the inbound inquiries and effectively turn the leads you’ve acquired into actual sales.
That’s where you should definitely be giving your business to a live chat provider, like Gubagoo, whose ChatSmart service includes Facebook Marketplace Integration. They’ll post your inventory, field the chat inquiries and deliver data and leads to your Customer Relationship Management database – an all-in-one package that takes advantage of Facebook users’ Christmastime penchant for buying.
If you’re looking to expand your reach this Christmas, find new customers for your dealership and turn their interest into sales, this is a great way to do it – and since it makes use of a social media feature that isn’t saturated yet with dealerships, if gives you a leg up on your competition. But Facebook Marketplace isn’t the only way you can advertise on Facebook in the lead up to the holidays. Through the same live chat service, Gubagoo, you can also make use of Facebook Messenger integration, which is astounding given that the Messenger feature, introduced in 2011, has 1.2 Billion users and climbing and is the largest mobile messaging app in the world.
How do you make use of Facebook Messenger, you might ask? It’s fairly straightforward: what happens is that you drive traffic from your Facebook ads and turn them into conversations over Messenger. From there, you can send whatever you like – Christmas promotions, new inventory, or even just a well-timed “Season’s Greeting” to make your potential customer feel like they’re being thought of. It’s a hands-on approach that pays off in real-world sales at a time of year when your dealership could use it the most. After all, once January rolls around, and people’s pocket books are feeling lighter, they might be less inclined to pick up a new vehicle. You have to strike while the iron is hot.
Expanding your reach is all about forging newer, closer relationships with potential customers, and there’s no greater pool of potential right now than Facebook. Its mammoth user base and lines of communication make it an invaluable tool for maximal Christmas sales, but you need a service that can reach out to those people, collect the pertinent data and turn it into sales – that’s where a live chat service like Gubagoo comes in.