As someone who works with many businesses, especially those that fall under the SME umbrella, I am always astounded to learn that owners do not have some kind of digital marketing strategy in place. My job in this situation is to motivate them to see the light and invest something, be it time or money, into an online marketing plan.
Just last week in fact I was speaking with marketing mastermind Joe Ciancotto, who like me is regularly bemused by the amount of businesses that fail to see the power of online marketing. And so, whether you run a shipping company in Arkansas or a clothes shop in New York, here is just a few points that should motivate you to change your mind about digital marketing.
The Internet Is Here To Stay
The internet is not a technological flash in the pan, it is not something that is seasonal, in fact, it is very much permanent and here to stay for a very long time. The internet outshines any media outlet, is overshadows traditional marketing forms and its growth has been, and will continue to be, widely exponential. This means that investing in this form of marketing, is going to be like a gift that keeps on giving.
Targeting
A billboard, a radio ad or a local TV commercial may very will give you enhanced visibility, but there is no telling who will see these ads about your company. This means that you could very well invest money on traditional marketing techniques, which will end up being directed at the wrong people. With online marketing, this simply is not the case and you can target your precise demographic of customer to ensure maximise visibility and maximum sales.
Reach
Let’s assume you have a billboard on the freeway that celebrates your company, now, perhaps 50,000 may drive past that each day, whether they see it or not is unclear. Over the course of a month, you may have around 1.5 million impressions, not bad going. Post an ad online however, let’s say n Facebook, and invest the same amount of money in the online ad as you would have paid for a billboard, and you can probably hit 1.5 million impressions in the space of 48 hours. The reach of the internet is incredible and in the click of a button, you can showcase your business to a gargantuan number of people.
Speed
The speed with which you can turn your marketing investment into actual functioning marketing strategies, is almost instantaneous when you do so online. With online marketing there are no barriers to overcome, there is no negotiation table to sit down at, nor is there any kind of time to wait around for you advert to go live. When you market online, you an count on blistering speed and in turn, highly productive results.
Don’t wait any longer, get marketing, and do it online.
