Business

5 reasons why modern online businesses need cloud backup service

Angela Manning Business , , ,
5 reasons why modern online businesses need cloud backup service

Cloud services has been around for a long time now. Regrettably, some online-existing businesses fail to take advantage of its security, speed, and added workplace efficiency. If you’re a business owner or planning to start a new one and are looking for reasons why you need the power of cloud backup, read on.

Here are 5 reasons every modern online business need cloud backup service.

1. No need for new tools and infrastructure

To utilise cloud-based data backups, all you need is your current corporate computer network is for the hardware part. Your backup and potential recovery will be a simple download of software and doesn’t need any other expensive or additional equipment.

2. Apply and forget functionality

After backing up your data in the cloud, you have the ability to choose the settings for automated backup times, which lets your company’s data be synced automatically without the need to do extra actions. From this point forward, the backup will fire up on schedule, and you can relax knowing that your data is safe and secured.

3. Faster data recovery

Unlike the outdated tape backup method, cloud provides super-fast recovery time when necessary. The recovery is very straightforward and speedy. You can just communicate with your provider and the data will be restored within hours depending on the amount.

Of course, bandwidth plays a role as well since it will impact the speed and the amount of data that’s being backed-up; which needs to be measured as well. This information should be in the service level agreement (SLA).

4. Eliminate IT issues

Utilising cloud lets your IT department concentrate on doing other IT development stuff and tasks for the growth and maintenance of your company. Cloud backup frees them from the management of your backup hardware and protocol as well as the work involved will data security and troubleshooting.

5. Easy data value management

 

Of course, you may have files from ages ago that you never use but needs to be kept nevertheless. Data can lose value over time, so it’s practical that the resources required in maintaining archives can be reduced commensurately. Backup lifecycle management capabilities via cloud solutions let you your data accessibility needs with the involved costs since you can readily assign varied accessibility statuses to sections of your archives.

Choosing a top and client-trusted cloud backup service provider

There are many providers out there out to take your money and commitment, but the risk is having a provider that may perhaps offer cloud services but not the same quality and security as top providers like Vodien, which is based in Singapore can offer.

Vodien’s integrated services allow rapid and affordable setting up of automated cloud backup on all your workstations or servers quickly with just a few clicks. You get fast, uninterrupted and incremental backup and access your backup easily through the one-stop portal for all your cloud backup files for remote access through the easy-to-use console from any device.

What’s more, recovery is made simple with just one click, you can restore either files, folders or images of your workstation.

End Note

With so many benefits that come with cloud backup, every aspiring online business should be banishing antiquated, inferior systems that can easily be stolen or reduced to cinders by natural disasters. It’s time for you to take your data up there in the clouds and focus on flourishing your business here on the ground.

Why SEO Is the Lifeblood of Every Business In This Day and Age

Angela Manning Business , , , ,
Why SEO Is the Lifeblood of Every Business In This Day and Age

Ever since the Internet came into existence, everyone has wanted a piece of the newly baked pie. And that’s exactly how businesses had to shift their marketing strategy because the whole demographic had gone digital. Needless to say, that’s how search engine optimization came into existence and became the centerpiece of marketing.

When all has been said and done, the good user experience will help your SEO by increasing your visibility online. And that’s just one of the many reasons why SEO is vital to your business. The following will explain why it is so necessary to master SEO.

Search Engine Optimization Is Cost Effective

Unlike most traditional means of advertising, SEO is not only the cheapest but by far the most effective of them all. And because of this affordability, search engine optimization also boasts of a good ROI (Return On Investment). Just make sure you are using the right keywords and your content is not only well-written but also has value.

That way, your website or social media page will always keep attracting the right amount of traffic long after you’ve moved on to other things. Again, just make sure you are contracting with the best SEO company in your area since doing so has a plethora of benefits associated with it, among them traceable user feedback.

SEO Is the Only Way to Edge Out Your Closest Competition

The fact that every business is doing SEO just goes to show how important it is in the world of online marketing and therefore should be taken with a pinch of salt. If not, then you can always count on your competitors beating you as your ranking keeps on deteriorating which is very bad for your business. Thankfully, you can always find better ways of conducting your SEO matters.

In the end, get to enjoy all the benefits that come with it such as beating your competitors in their own game. Just make sure your content is informative as well as unique. This way, once the prospective clients use the right keywords to find your business, they’ll be satisfied with what they get to see.

Everyone Has a Smartphone

The fact that everyone has a smartphone is also another reason why you need to invest in SEO. This is simply because consumers will rely more on the Internet to find whatever it is that they are looking for than using traditional means such as listening to the radio or television ads.

That said, if you want to get ahead of the curve, then your first order of business should be making great content from a place that has the most likelihood to attracting the maximum number of eyeballs. And if your content is great, then you can be assured of more than enough conversions to give your business as much boost as you need.

SEO Will Encourage You to Level Up

Since the competition is stiff, the prospective clients have also been treated to a variety which has made them very impatient. And that alone is enough to push you to bring nothing but the very best of products and/or services to the table. You’ll make sure that you are doing your level best in both branding and writing content.

By so doing, all of the clients who have the pleasure to visit your website or social media page by using the right keywords will not only be attracted to what you are offering but also make a conversion almost immediately. You’ll also see the need to keep reinventing your business so as to keep the prospective clients interested in what you have to offer.

Now that you know just how vital SEO is to the success of your business, your first order of business ought to be investing in ways to improve it. Thankfully, you don’t have to learn all there is to it since it can get a little bit complicated. And that’s exactly why you’ll need to contact a business within your area that deals specifically with search engine optimization.

Doing so will not only ensure that your business is staying afloat at all times but also will give you the chance to focus on other important things which will include running your business the best way you know how. With that said, if you haven’t begun paying attention to SEO, then it’s about time you started.

Hard Chrome Plating And Its Usefulness To Industries

Angela Manning Business , ,
Hard Chrome Plating And Its Usefulness To Industries

Machines are one of the most important creations of humans. Because of machinery and equipment, the lives of the humans became easier in each generation. This allows more creation of more complex technologies making daily life even easier. In addition, new products and benefits emerge because of the invention of new technologies.

However, just like any other man-made creations, machine, and equipment breaks and can fail once it is near the end of its useful life. The law of physics is still applied when it comes to machines. Wear and tear, as well as impact and corrosion, are some factors that determine a machine’s useful life. If a machine has reached its useful life, the machine cannot be operated anymore.

Large equipment, which is more prone to tear and wear, is often maintained because these machines are very expensive. Machines that often move as a part of its operation are also prone to tear due to friction. Replacing the parts of large equipment can be more expensive than getting a new one. The cost is heavy, which could burden the operations of the business. A business owner would want to extend his or her machine and equipment’s useful life as long as possible. New technology has emerged in recent years to strengthen the durability of parts in equipment or machines. This technology is called hard chrome plating.

What Is Hard Chrome Plating?

Hard chrome plating is the application of chromium alloy to various types of ferrous and nonferrous materials. This is done to add resistance against abrasion, friction, and even restore dimensions of undersized parts. Chromium is an ore that can be found on chromite deposits. Hard chrome plating is a widely varied industry. It can be used on industries that need machinery that is prone to wear and tear. Chrome plating can be applied to things as simple as a screw and on grand schemes like aerospace, automotive parts, and railways.

Benefits Of Hard Chrome Plating In…

  1. Agricultural Sector
    In order to help condition the land for farming, farmers are using a different kind of equipment such as the plow and the cultipacker. Both use parts that are often exposed to the soil and hard rocks. Exposure to these elements will make wear and tear happen at a faster rate.
  2. Pulp And Paper Industry
    The pulp and paper industry is involved in processing wood as a raw material which can be readily used in other product creations. Since cutting wood is not an easy task, machines are used for the hard process. With a lot of wood processed daily, someone who is involved in a pulp and paper industry will take care of the tools by coating with chromium.
  3. Bulk Handling Industry
    Bulk handling is the industry which handles the dry materials such as minerals, salt, sand, gravel, sugar, woodchips, and stones in bulk. These materials are stored and retrieved through conveyor belts, moving floors, bucket elevators, and unloaders. With the bulk processing of these granular and lumpy materials, machinery used will be exposed to friction and abrasion all the time. By coating chromium in the machines, the friction and abrasion will be significantly reduced.
  4. Manufacturing
    Depending on the product being manufactured, firms that focus on manufacturing uses different kinds of machines. Hard chrome plating is used on manufacturing through an application on landing gear sliding tubes, engine components, shock absorbers, and other things. All the tools that are being used in manufacturing depend on the raw material that is being transferred. However, tools that are used in this industry are prone to wear and tear and are therefore needed to be coated with a protective layer of chrome.

The application of hard chrome plating is not frequent. Once the machine or the equipment is coated, its longevity is affected by a lot of factors. Included in these factors is its: maintenance, quality, and how thick the coating of the chromium, and last, but not the least, how someone will use the machine. Even after coating the machinery, if it is used improperly a lot of times, even a coated machine can be destroyed easily. Chrome plating can also be applied to a wide range of materials. In addition, it can even help the machine parts be less reactive when it comes to extreme weather conditions.

5 Considerations To Make Before Selecting Your Virtual Office Provider

Angela Manning Business , ,
5 Considerations To Make Before Selecting Your Virtual Office Provider

As the virtual office industry kicks into high gear, the number of providers offering business solutions has drastically increased. Offering an array of amenities, these businesses have fitted out start-ups and small businesses, as the virtual office suite works ideally for businesses with teams numbering less than ten. In Malaysia, the virtual office has done wonders in opening up doors for smaller businesses who might not be able to access buildings in the CBD.

At its best, the virtual office is like an office offering both an on-site and online landscape in which to work. When searching for virtual offices – Servcorp, for example – can give your business the benefit of managing your office on and offline. Most basic plans, however, will give businesses an address, a dedicated phone number, and an internet connection.  Not all virtual office suites are the same, and when looking for a virtual office, businesses should pay attention to a few factors.

Let’s take a closer look at some of the considerations businesses should make when looking  to register company in Malaysia or set up a virtual office there.

Multiple Locations

Larger serviced office providers have locations in other parts of the country or city. If the provider is an international company, then you have the chance to work in locations around the world if there is an office. Most international leases will offer your business the chance to reserve space on an as-needed basis. Servcorp actually provides its renters with vouchers that allow them to reserve space around the world. For professionals who travel a lot, the international service provider can fit out their business with access to meeting rooms in international locations.

On-Site Facilities

Another important feature that businesses should pay attention to is whether the serviced office can provide your business with access to on-site facilities. While the online landscape is taking over brick-and-mortar offices, there is still a need for the conventional office. Face-to-face presentations go off without a hitch when professionals are in the same room, and if it is in impossible for people to meet, the online landscape and some facilities offer video-conferencing abilities. In the end, the price might increase with this feature, but it will be worth it in the long run.

Office Scalability

Another consideration businesses should make is whether your business can transition into another workspace easily. Larger serviced office providers will have a menu of workspace options that will make it easy for businesses to move from the virtual office to other office types. Typically, businesses want to consider leasing companies that can move your office into fully-furnished spaces quickly and with little downtime.

Business Registration

Both foreign businesses and Malaysian professionals benefit from a virtual office suite that can assist you with the details of registering your business in the country. This feature can help alleviate many of the obstacles related to setting up your business in the country. While not the most important part of the virtual office, it can help you get your business ready sooner than if going it alone.

Costs Versus Value

With the proliferation of the virtual office, you are going to find all different types of office suites offering a range of amenities. The important thing is to take inventory of your business’s needs and assess the particular amenities you will actually need. Then, shop for the virtual office that will give you the most value for the cost.

Factors To Consider

The virtual office brings structure to the modern remote office. Malaysia businesses just getting off the ground can benefit from this particular workspace that provides all of the tools of modern business without the extra expense. Ultimately, however, the tools that are important will depend on the needs of your venture.

Working spaces in Stockholm

Angela Manning Business, Travel , , , , , ,
Working spaces in Stockholm

The co-working scene in Stockholm is booming right now, and this will only continue to get bigger and better. There is now a variety of options with regards to sharing workspaces whether you are a freelancer, entrepreneur, or if you are looking for a quiet spot to play a round of games on NetBet Slots. They are all different, so your preference will ultimately decide which one is perfect for you.

Whether you are looking for a simple cafe with an internet connection or an elegant office space with extra perks such as balconies, I have put together some of the options you should consider.

Convendum

This is one of the most modern co-working spaces that you will find in the entire city. Based one minute away from the T-Centralen, it is ideal for everyone to get to. There are also other spaces located around the city, but this is my personal preference. There are also options for lockable office and conference rooms if that is what you are looking for. The space is elegant and luxurious, with 24-hour access for members.

As you can imagine, there is a wide range of benefits for using this co-working space, after all, it is priced within the higher end of options. Their main aim is to help your business succeed, and this is achieved by their high-quality service, with full access to the concierge service, cafe, deli, restaurant, wellness facilities and wired and wireless internet all included within the membership and office packages.  Membership prices start at 4,995 kr per month, while private offices start at 11,950 kr per month.

Vasagatan 16,

111 20

Stockholm

Welcome to an all-inclusive office

Café&Co

For me, the essential key in a successful co-working space is the accessibility to a cup of coffee. Cafe & Co delivers on that front, creating a living and creative atmosphere with great co-workers and Stockholm’s best coffee. This space promotes entrepreneurship and encourages visitors from all sectors to mingle and work together. It is indeed a fantastic place to meet new people; it is possibly the best place in the city to network with Cafe & Co full of likeminded people, hence its nickname as ‘the creative hub of Stockholm.’

There are 15 co-working seats, two meeting rooms and of course, a cafe. The prices are very much dependant on how long you are planning to use the space. Prices begin from one hour, which will cost you 50 kr. A full day at the cafe will cost you 300 kr, and a one-month membership costs 2,900 kr.

Kungsbron 23,

111 22

Stockholm

http://www.cafeco.se/en/page/coworking

Openlab

This specific co-working space is one of the few in Stockholm that has a requirement.  You must be aiming to improve society as a small business or entrepreneur. If you meet these guidelines, then you can work in their workspaces, with conference rooms also available to book at a cost. Free coffee is always on hand to help you with your work. Another unique perk of Openlab is their training courses that are aimed at boosting your innovation skills.

Membership prices begin from 2,000 kr per month; this will also guarantee you 24-hour access. Fear not, if you aren’t sure whether you want to become a member you can work in the cafe for the afternoon for free as a trial.

Valhallavägen 79,

114 27

Stockholm

OPENLAB

10 Advantages of Cloud-Based ERPs for Online Businesses

Angela Manning Business , , ,
10 Advantages of Cloud-Based ERPs for Online Businesses

Large companies have been using ERPs or Enterprise Resource Planning software since the 90s. The system allowed businesses to integrate various departments and back office processes into one merged and synchronized database. This streamlined and automated system resulted in increased productivity and efficiency, allowing companies to be globally competitive in a fierce marketplace.

Such ERP systems like SAP used to be exclusively offered to bigger companies because of its initial implementation cost and the required resources needed to keep it maintained and updated. But these days, cloud computing or (SaaS) Software-as-a-Service technologies are bringing ERP to the mainstream—specifically, small and medium scale online enterprises.

SAP Business One is a perfect example of an ERP system that’s user-friendly and portable. It’s deployable on the cloud, allowing authorized access to your business’ real-time reporting and analytics anywhere where there’s an Internet access. As such, SAP Business One’s Cloud-Based ERP is the perfect fit for online businesses and e-commerce sites.

What can cloud-based ERPs bring to your online business?

Cost-Effective Software Solutions – Unlike traditional ERPs, cloud-based systems are paid via cheaper subscriptions. This frees up more of your capital for vital business investments. In addition, you don’t need to keep an entire team to keep the system running. This also frees up your IT department so they can focus on other income-generating projects for your business.

Integrated Database, Applications, and Platforms – What sets ERP apart from other business software application is its ability to integrate with a variety of third-party apps to give you a seamless all-in-one system. Even if your business uses various e-commerce websites for sales, the cloud-based ERP system can be customized to facilitate back-end integration to keep your database updated. Know exactly how much business is generated per channel so you can plan ahead and grow your sales accordingly.

Collaborative Business Process – In today’s society, businesses are no longer tied to one office location. You can have workers on different parts of the globe working together to grow your business. With cloud-based ERPs, physical network infrastructure to connect to workers is no longer necessary. You can have different departments such as accounting, marketing, warehousing, sales, and more accessing the same system and collaborating on the cloud.

Efficient Customer Service – Anticipate your customer’s needs and respond to their inquiries in real-time. Use the system’s accurate data reporting to gain actionable insights about your customers. By catering to your customer’s needs, you can achieve a loyal and long-term customer relationship.

Streamline Your Supply Chain – A complete ERP system not only facilitates Customer Relationship Management (CRM) but also Supply Chain Management (SCM). In the online retail business, it’s important to have stocks on hand or you risk losing customers to the competition. With ERP’s warehouse management system integrated with order management, you can anticipate demands for a product, ensuring you’ll have enough stocks for shipment.

Data Security – One of the inherent advantages of the cloud is data security. Since the data is not stored in employee’s laptops or portable devices, you don’t have to worry about data corruption as well as data falling into the wrong hands. Security experts are employed by the ERP provider to monitor your database and ensure that back-ups are constantly updated and ready if they are ever needed.

User-Friendly Interface – Cloud-based ERPs are built like any other modern app—intuitive and user-friendly. Unlike enterprise solutions of the past, you won’t need to undergo weeks of training to learn how the system runs your business. It’s even customizable to your specific business needs so you can focus on what’s needed to grow your business and not spend valuable time on modules that don’t apply to your organization.

Improved Accounting Practices – One of the challenges of a small or medium online enterprise is the tedious accounting process that must be accomplished. Fortunately, ERPs also streamline that process from generating invoices, processing of VAT returns, and more. Finally, you won’t need to be intimidated by the paperwork come tax day.

Scalability – ERPs are modular and can be customized according to your company’s growing needs. You are free to integrate new platforms and technologies as well as other business processes into the system. As a cloud-based application, it’s not tied to any hardware limitation so you can instantly access your system in almost any new device.

Fast and Easy Implementation – In the past, implementing a new system could take months of planning, development, testing, and training. But with this cloud-based application, deployment and implementation is almost instant. All you need to do is specify what you need for your business and have a bit of training to familiarize your employees with the system and you’re all set.

Succeed and grow your online business faster with the help of cloud-based ERP systems. These easy to use applications provide back-office process optimization, smart analytic technology, innovative database management, and it even helps you develop business relationships with suppliers and customers. Overall, ERPs help transform and evolve your enterprise so you can realize your goals.

10 Metrics Every Email Marketer Needs To Track

Angela Manning Business , , , ,
10 Metrics Every Email Marketer Needs To Track

 

When it comes to marketing and advertising it can be a daunting task to find the perfect way to make sure you get to your target audience. Between taking out ads on various websites, billboards and TV commercials all the way to email marketing, how do you know which is the best for you and your business? Did you know that less and less people are watching TV today, and even fewer pay attention to billboard ads? This makes email marketing a great idea when targeting specific customer bases. But which metrics will help identify the success of a campaign? Here are ten metrics every email marketer needs to track.

Email Open Rate

This is key to know just how many people bother to open your email and take a look at it. There’s no point sending an email to someone who won’t read it, right?

Click Through Rate

This measures how many people actually click on the links in the email and follow the links to services or products. Key to know so you know the marketing is working.

Bounce Rate

This is a metric to look out for to ensure that emails are being sent to “live” addresses. After all, there’s no point emailing addresses that are no longer in use!

Conversions

This metric measures the amount of people who clicked links and followed through with an action laid out in the email – either signing up for something, purchasing an item or service, etc.

Unsubscribers

This metric will show you the people who unsubscribed to your email marketing campaign. Key to understand its impact on potential customers as well as the relevance to your email list.

Forwards/Shares

This is a metric that can help you get an idea of potential word of mouth shares/new customers.

Spam Reporting

This, like unsubscribers and forwards/shares shows you the level of email addresses which are reporting your campaign as spam. This helps remove those emails which may not realise they’re subscribed. After all, you don’t want to continue sending mail to uninterested parties.

Return On Investment

Return on investment helps track how many conversions (ie: Sales) you had through a campaign to determine if you managed to break even or make a profit off the cost of the campaign.

Engagement Over Time

This metric will help you determine if your email list is reading your emails, understanding your services and products and ultimately purchasing them. Engagement is key to creating high conversions and keeping your customer base relevant and interested. So there you have several key metrics that are important to know about when creating email marketing campaigns and why they’re important to track. Good luck!

BUSINESS 101 – TRADE SHOW POP-UPS

Angela Manning Business , , ,
BUSINESS 101 – TRADE SHOW POP-UPS

What can be done with some bright graphics and crisp photos that demand attention. It’ll make your customers run for that product. It can give you the power to recapture the attention of people who passes by and bring them back when they’re ready to buy. In short, they help you in keeping your brand in front of your customers.

Trade shows are all about capturing attention, drawing foot traffic and making impressions that turn those in attendance into clients and customers. Trade show displays typically include a header graphic with your logo and tag line, and several supporting graphics to showcase your products and services emphasizing the features that differentiate your offering. You can get a complete portable trade show display booth created, produce pop up booth graphics for your existing display, or provide accessories like banner stands and easel signs.

Here are some trade show display exhibiting options to choose from which will help you in making your next event a huge success.

  • Tension Fabric Displays

This consist of knit-polyester graphic sheets that wrap around and zip shut over metal frames, which can be assembled and disassembled in a few easy steps. They’re easy to clean, fold and carry, and they’re inexpensive to replace or modify.

  • Modular Truss Exhibits

The modern, striking, state-of-the-art appearance of the modular truss style of trade show displays is popular among vendors who wish to stand out on the floor at trade show events. It can be set up quickly and easily by hand. Any type of display can be assembled with simple twist-and-lock motions — no tools are needed.

  • Pop Up Displays

A collapsible set of panels that can be propped as one of the lighter weight display types, the pop can easily be carted around, set up at trade shows and other public events. It comes up with bold graphics and logos that are designed to boost brand recognition among trade show attendees.

  • Banner Stands

Everything you need consists of roughly the same weight and travel space as a poster tube. The concept behind banner stands is one of compactness, where the graphic sheets roll out from a tube and hang by a stand, then roll back in to be transported to the next event.

  • Flags display

Flags are another option suited for the outdoors, particularly among vendors who prefer to make things simple yet eye-catching. You can have a line of flag displays produced in the different shapes.

  • Hanging Displays

Displays that hang from above like chandeliers or overhead lights. Made from extruded aluminum and available in a variety of shapes, hanging displays present the colors, symbols and logos most prominently.

Watch your bottom line grow

Trade show displays don’t end with the contents of a given kit. Since, numerous things can be added from the above list to make a hybrid that makes your display even more alluring to consumers and investors. Ergo, pull in your best-selling products and generate thousands of different ad sizes that display across the fair. This will recapture lost sales in the background, while you focus on other parts of your business.

Debunking 4 Business Bankruptcy Myths

Angela Manning Business, Finance , , ,
Debunking 4 Business Bankruptcy Myths

While there are plenty of articles on the web that dispel consumer (i.e. personal) bankruptcy myths, there are few if any that focus on the misunderstandings and misinformation that surrounds business bankruptcies.

To remedy this critical knowledge gap, here is the truth about 4 enduring business bankruptcy myths:

Myth #1: Filing for business bankruptcy spells the end for your business.

Fact: If you file for chapter 11 bankruptcy, you’ll be able to keep your business operational while you restructure and repay your debts. Many large companies like General Motors have successfully emerged from chapter 11 bankruptcy.

Myth #2: Filing for business bankruptcy means that you will lose all of your business assets.

Fact: Some of your business assets — such as those that are required to generate income and profit — are likely to be protected from liquidation (i.e. sold by the court-appointed trustee with the proceeds being distributed to creditors).

Myth #3: Bankruptcy court is pro-creditor and anti-debtor.

Fact: Overly-aggressive creditors (which unfortunately describes most of them) repeatedly tell debtors that the court won’t be sympathetic to their plight. On the contrary, they say, the court will be hostile and punitive. This simply isn’t true, and never has been.

The court is not for or against creditors or debtors. The court is interested in two things: correctly applying prevailing law, and ensuring that the bankruptcy process is properly structured and documented.

Myth #4: Filing for business bankruptcy will lead to an exodus of customers, employees, suppliers and vendors. 

Fact: As noted above, the purpose of chapter 11 bankruptcy is to give businesses a realistic opportunity to restructure their debts while they keep their business operational. If it was true that customers, employees, suppliers and vendors raced for the exits the moment they learned about a bankruptcy filing, then it wouldn’t matter if a business remained open: it would be doomed.

Fortunately, this isn’t true. Filing for bankruptcy does not indicate that a business has done anything deliberately wrong, and it certainly has nothing to do with criminal activity. Essentially, it is an administrative protection and process.

With this being said, businesses that file for chapter 11 bankruptcy will typically need to get the trustee’s permission to make investments, procure equipment, and so on. This is simply to ensure that the purchase is in alignment with the debt restructure plan.

The Bottom Line

Filing for business bankruptcy is a serious decision, and shouldn’t be done without consulting an experienced bankruptcy attorney. To give your business the best chance of long-term success, remember that bankruptcy-related facts are your friends — and myths are your enemies!

How to Monitor the Health of Your Website

Angela Manning Business , , , ,
How to Monitor the Health of Your Website

If you aren’t monitoring your website health, you could be at serious risk and not even know about it. There are viruses and hackers at large every day online and they are looking for sites to attack. Even if you don’t have problems with a hacker, your site could be experiencing website issues that can be remedied to ensure that you give the best results to your users as well as get the best rankings possible in the search engines.

What Should You Look For?

There are so many things you can look for when you are checking your website’s health. These things include:

  • Management
  • Content & Features
  • Strategic Issues
  • Marketing & Promotion
  • Usability & Design
  • Revenue and Savings
  • Technical Issues

For your site to be functioning at its best, you need to keep your finger on the pulse of the website. If you aren’t paying attention, you may find yourself dealing with a major technical problem that has your site down for days or there may be a big design flaw on your site that you don’t notice.

Whatever is going on with your site, you need to make sure that you know about it so that you can quickly fix the problem and ensure that your site is up and running.

One of the tools that you can use to make sure that your site is up and running and your hosting isn’t taking a break is a uptime status checker. When you use one of these tools, you will be able to tell if your site has gone down or if you’ve had a perfect uptime. If you notice that your site has been down, you are probably experiencing issues with your host. If you have host issues, you should contact them right away to ensure that these are fixed immediately.

When your site is down, you are losing potential subscribers and leads which means you are losing the ability to convert them into customers and so the final conclusion is that you are losing sales.

Google Analytics

Did you know that Google gives you powerful analytic tools to use for your site for free? You can check almost any metric you want to see regarding your site if you’ve set up Google Analytics on your site. There are many ways to filter information and it can get confusing, but we are going to give you some tips so you can understand how to check your website’s health with GA.

If you are going into Google Analytics, looking at your graphs and coming out as confused as when you went in, it doesn’t have to be that way.

When you look at your Google Analytics, you need to look at your site’s bounce rate. If you notice that your bounce rate is high, there is something wrong. Having a high bounce rate will hurt you in the search engines, but it is also telling you that you aren’t keeping your users on your site past the first page. This means there is little interest in what you have to say so they are clicking away from the site.

If you have a low bounce rate, that shows that people are interested in what you have to say and are finding other pages on your site helpful after viewing the initial landing page. This also leads to an increase in time on your site which is another important metric that you need to pay attention to when you are checking your site health.

Page Speed

You can check how quickly your site is loading through PageSpeed Insights. It is important to have a quick and well optimized website that provides a great user experience to your visitors. Many people are still loading websites from slow connections so ensure that your site is allowing them the quickest load possible. If you match a slow site with a slow connection, it can seem like it is taking a lifetime to load the content on your site.

The fastest your site loads, the more you will be able to retain your visitors and longer retention means more time to convert them into subscribers and then on to customers.

Continually Optimizing Your Site

Even after you have optimized your site and you see that you are getting good results, you need to keep a watch on your site. It is easier to fix small challenges than to fix big problems. If you find out that you are experiencing big problems due to no checking on your website health enough, the best time to start keeping a good check is right now.

Set up schedules and reminders that will help you stay on track with monitoring your site. Improving your site’s speed by a second could mean a world of difference for conversion so continue to test and see how you can make your site better. There are many options for optimizing available and as you are learning about your site’s health, you will see what you need specifically to improve any challenges that you might having.

Conclusion

Keeping up to day with the latest technologies and software is important for keeping your site safe and functioning properly. Make sure that you set up regular backups in case your site does have any problems and periodically check to make sure any plugins that you are using are up to date and functioning well with your CMS.

Was this article helpful and informative? Leave us a comment with your thoughts in the section below.