Once you launch it, you can never easily take it back.
Creating a website is not rocket Science anymore during these recent years. As a matter of fact, there are tutorials and seminars online that can teach you its fundamentals and even beyond it. So it is not a surprise if you are reading this because you want to build your own website, regardless if it is for personal or business use.
So if you are one of the driven ones who want to start expressing themselves or begin an online platform for their brand, start fresh and read through this article first. Below are the seven questions which can help you decide if your desired domain name is the right one for you or your brand.
1. Is it available?
Before you proceed to the rest of the questions, this first one can be considered as the most important. Make sure to check the availability of the domain name that you desire before anything else. To simply put it, if the domain name is already taken, then you cannot use it. Whois can be your aid on this first step.
2. Are there competitors with almost the same domain name?
This question also applies even for personal websites, since there are also a lot of other websites of the same niche that may sound or spell alike. But this is very significant for companies and brands. Sometimes, your almost similar domain names can give away more clients to your competitors, especially of the competing website is already long established in the industry. Whois can also help you with this in order to avoid committing this probable mistake.
3. Is it user-friendly and has a recall?
Keep in mind that your domain name has to be easy to read and pronounce. It would also be so much better if you can make it a witty word play to capture more attention and recall. Write it down, say it out loud, so you will not regret it. Once you have that brilliant idea and you have double checked its availability, register domain name at once.
4. Do people search for it?
It will also help if your domain name has an average search. Utilize the Keyword Planner to find out if users tend to search for that term specifically or something similar to it.
5. Does it speak for the branding that you portray?
As self-explanatory as the question itself, your chosen domain name has to live up to the branding that you want your audience to perceive.
6. How expensive or affordable is it?
Do you badly want it that you need to bid for it? Is it that valuable? These are just some follow up questions under this question. We know how hard it is to decide when cost is involved.
7. Is it really good for the brand or is it just someone else’s preference?
In case you need to spend extra for the domain name you want, you need to think hard and reflect if this is going to be beneficial for the brand. Never go for it just because someone shared a good opinion about the name (unless it is someone valuable to the brand itself).
These questions are just guide to help you decide. After all, choosing a domain name is just the first step. Get ready for more work soon.